10Fold Founders

10Fold Founders
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Strategy, systems, and community for Christian founders who refuse to trade their values for revenue. This is where faith-driven builders connect, grow, and compound for their businesses, their families, and the kingdom.

Episodes

  1. 1 hr ago

    The "Do What You Love" Myth: Why Mastery Comes First

    We're pushing back on the most repeated career advice out there: "do what you love and you'll never work a day in your life." Arthur, Sydney, and Josh make the case that it actually runs backwards — you don't start with love, you start with reps, mastery, and value creation, and the love follows. Sydney unpacks why she excelled at volleyball without loving it, Josh breaks down the toolbox-and-specialization idea, and Arthur lays out a concrete framework (set a budget, set a deadline) for knowing when to push through a hard season versus when to actually pivot. Timestamps: 0:00 — The contrarian take: love follows mastery, not the other way around2:02 — Intro: 10Fold Founders' mission3:27 — Sydney on being great at volleyball without loving it5:38 — What Sydney actually did love about the sport7:21 — The welding-and-fishing analogy: skill built well becomes passion10:49 — Josh calls out the "Disney fairy tale" version of passion14:14 — Sydney's talk with her goddaughter about switching majors17:03 — The "what would you do for zero dollars" question — and its limits21:58 — What frameworks do people like Elon Musk actually use?26:46 — How do you know when it's time to actually pivot?29:38 — Arthur's budget-and-deadline framework for entrepreneurs37:16 — Closing takeaway: motivation follows mastery and value Show notesThis week Arthur, Sydney, and Josh take on a piece of advice almost everyone's heard: do what you love and you'll never work a day in your life. Their pushback — love doesn't come first. Competence does. Sydney opens up about her competitive volleyball career: she was good at it, played it collegiately, and didn't really enjoy most of it — until she looks closer and realizes she loved specific pieces (the strategy, the competition, the travel) even while resenting the grind. That sets up the episode's core argument: skill and value-delivery come first, and the passion catches up once the feedback loop kicks in. Arthur draws a line between fishing and welding to make the point that almost any skill, done well enough to build story and connection around it, becomes something people love. Josh names the trap directly — the "Disney fairy tale" idea that if it's meant for you, it won't be hard. The group lands on a more useful question than "what do you love": what are you willing to get good at, even while you're bad at it? The back half gets practical. Arthur shares the framework he gives entrepreneurs who are stuck deciding whether to push through or pivot: set a real budget, set a real deadline, and let the constraint force the decision rather than your feelings. Sydney and Josh add the deadline piece and the need for outside perspective — a "cabinet" of trusted people — before making a big call. They close on the idea that motivation and passion follow mastery and value, not the reverse. Your hosts Arthur Tew, co-founder of 10Fold and co-host of the 10Fold Founders podcast, on a mission to equip faith-led entrepreneurs to build thriving businesses that serve God's kingdomSydney Andress, co-founder of 10Fold and co-hostJosh Staab, co-founder of 10Fold and co-host

  2. 4 days ago

    Is It Time to Up Your Brand Game? Redesign vs. Refinement.

    Your logo is just the clothes. Your brand is the person wearing them. In this episode Arthur, Sydney, and Josh get into what a brand actually is, when a founder should start working on theirs, and how to tell when it's time for a refresh instead of a full rebrand. Time Stamps: 00:00 Cold open: your brand is the person, the logo is just the clothes 05:41 When should an entrepreneur start thinking about brand? 07:05 The tension: how you want to be seen vs. how customers actually see you 09:40 Naming your business, SEO, and standing apart from competitors 11:00 Arthur's framework: the problem, the person, and the channel 14:18 Rebrand vs. brand refinement, and why McDonald's and Walmart keep changing 21:16 Rolling out a new brand without losing your customers' trust 28:05 Brand voice: what Wendy's gets right on social media 33:01 Signs it's time to up your brand game 36:05 Sydney's gut check and a Tulsa rebrand story If you've been putting off a brand refresh, or your look no longer matches the quality of your work, this episode is for you. Listen now, then come tell us about your brand in the 10Fold Founders community. About this episode A hosts-only conversation on branding for trade and local-service businesses. Arthur reframes brand as the person, not the decoration, and the three dig into naming, brand refinement vs. rebranding, brand voice, and the triggers that tell you it's time to invest in your brand. Your hosts Arthur Tew, co-founder of 10Fold and co-host of the 10Fold Founders podcast, on a mission to equip faith-led entrepreneurs to build thriving businesses that serve God's kingdomSydney Andress, co-founder of 10Fold and co-hostJosh Staab, co-founder of 10Fold and co-host Key takeaways Your brand is not your logo, colors, or slogan. Those are the clothes. The brand is the person wearing them, and it sets the tone inside your business as much as outside it.Every brand lives in a tension between how you want to be perceived and how your customers actually receive you. A funny brand fails when the customer's kitchen is under water.Arthur's framework: know the problem you solve, know the person who has it, know the channel you reach them through. Revisit all three on a cycle, because they change.A rebrand and a brand refinement are different moves. Big shifts in audience, offering, or medium call for a rebrand. Staying modern calls for refinement.Before any big branded spend (signs, websites, truck wraps), get the brand right first. And when you do roll out a change, tie the new look to better results for the customer. Resources & links Join the 10Fold Founders community: [link]

  3. 10 Jul

    The Question Every Business Owner Needs to Answer

    Why did you really start your business? Most entrepreneurs answer with things like freedom, money, or being their own boss. But if you keep asking “why,” you’ll often discover something much deeper. In this episode of the 10Fold Founders Podcast, Arthur Tew, Josh Staab, and Sydney Andress explore how faith-led entrepreneurs can build businesses that align with God’s calling—not just financial success. You’ll learn why your personal mission should shape your business, how to uncover your deepest motivation using the “Five Whys,” and why designing your ideal day can completely change how you lead. If your business feels successful on paper but disconnected from the life you hoped to build, this conversation is for you. Key topics The importance of aligning business with personal and spiritual goalsUsing the 'Five Whys' to discover your core motivationThe 'Perfect Day' exercise to visualize your ideal life and businessThe role of faith and God's guidance in entrepreneurial decision-makingHow to evaluate if your business is moving towards your aspiration Sound Bites "Money is not the ultimate pursuit.""Work on God's time, not your own.""Look backwards to see God's will in your past." Time stamps (00:00) Are you building the business you set out to create? (04:20) Why market fit and solving a problem aren't enough (06:35) The Five Whys — digging to your real reason (11:29) Revisiting your why as seasons change (14:45) Defining your perfect day (21:14) Benchmarking: is your business moving toward the aspiration? (26:48) Sacred Pace and working on God's timing (31:51) Closing recap and prayer

  4. 1 Jul

    Are You Building the Business You Set Out to Create?

    Episode Summary Arthur Tew sits down with Josh Staab and Sydney Andress to unpack one deceptively simple question: are you building the business you actually set out to create? They dig into why so many founders freeze when asked to define their "why," using Josh's early surf brand as a cautionary tale about starting without direction. The conversation moves through the 10Fold Founders framework, touching on visualizing your ideal day, the trust issues that keep owners from delegating, and the real cost of doing everything yourself instead of hiring a bookkeeper. Sydney offers a sharp operational gut check (can your business run without you for two weeks?) and the group closes with honest markers for knowing if you're on track: whether your business pulls you from family, whether you can talk about it honestly, and whether you're proud of how you're running it. Key Topics Defining your "why" behind starting the businessVisualizing your ideal day, now and in the futureDelegation, trust, and the cost of doing everything yourselfWhen and why to hire a bookkeeperSetting goals and KPIs beyond revenueThe 10fold Founders framework: Blueprint, Build, and Benchmark phasesBuilding a business that can run without youProtecting family and faith from the business grindHonesty about how your business is really doingComparison, social media, and the founder emotional cycle Sound Bites "Are you building the business that you set out to create?""If you're running your business that way, then nobody's gonna like the sound of your business.""If you're creating work for yourself, then that is the job and not a business.""You didn't employ them properly. You didn't do the homework.""That's totally okay. That's where everybody starts.""The way to dig yourself out of that quagmire is to just take that first shovel.""God loves the work that you're doing." Timestamps 00:00 – Cold open and mission statement 02:00 – Meet the hosts: Arthur, Josh, and Sydney 02:41 – Why the camera feels harder than the stage 04:57 – The core question: are you building the business you wanted? 06:09 – Josh's Carolus surf brand and the missing "why" 07:16 – The problem with vague goals like "wealth" and "freedom" 08:36 – Visualizing your ideal day (now and in the future) 09:37 – Sydney on digging past surface-level KPIs with clients 11:45 – Why an outside perspective breaks you out of the ditch 12:45 – The "singing along to a song you don't know" analogy 14:16 – Helping business owners zoom out and see their own scale 15:38 – Why founders wait too long to invest in help 17:17 – The opportunity cost of doing it all yourself 18:37 – When it's time to hire a bookkeeper 20:22 – Setting goals and KPIs that aren't just about money 22:38 – Benchmarking: the sixth phase of the framework 23:35 – Simple gut checks: lifestyle, honesty, and guilt 25:41 – Sydney's test: could your business run without you for two weeks? 27:09 – The Blueprint and Build phases explained 29:17 – The real reason new hires "don't work out" 30:17 – Is your business pulling you from family and faith? 31:43 – Being honest about your business with people you trust 32:16 – Compare and despair: social media and the founder cycle 33:14 – Taking the first step out of a valley 33:56 – Closing challenge: ask yourself the question 36:05 – Closing prayer and sign-off

  5. 24 Jun

    Better Relationships, Better Business

    Your business runs on relationships. Most owners know that. What they don't do is actually manage them. In this episode, Arthur, Josh, and Sydney walk through the five relationship categories every trade business owner and founder needs to be paying attention to: customers, employees, vendors, family, and God. Not as a feel-good exercise, but as a real diagnostic. Where are you healthy? Where are you coasting? Where is something quietly falling apart? The conversation covers how to rate each relationship honestly, what actually sours a customer relationship over time (hint: it's not the work), how to keep contractor relationships strong through the gaps, and why the most important relationships in your life are usually the ones you assume are fine. Plus: practical actions you can take this week with one customer, one employee, and one vendor, and why blocking family time on your calendar changes what you actually get from it. Arthur closes with a word on what it looks like to keep your relationship with God rich in the middle of the daily grind, and Josh and Sydney share what's been working for them. Timestamps: 0:00 — Win with relationships, win with business 3:10 — Rating your relationship health (the 1-10 framework) 7:30 — The five relationship categories every founder needs to audit 12:30 — Customers: when relationships go from dynamic to stale 18:50 — When a relationship becomes strictly transactional 22:40 — Employees and contractors: expectations, transparency, the in-between 25:10 — Family: how a growing family sharpens your priorities 31:10 — God: practices for staying aligned when the grind pulls you off 38:00 — Action items: one customer call, one employee question, one vendor lunch 43:00 — Closing prayer Show notes: What makes a trade business actually work? Not the craft. Not even the marketing. The relationships. In this episode we walked through the five categories of relationships that shape whether your business thrives or stalls: customers, employees, vendors, family, and God. And we gave you a framework to actually rate them, not just think about them. Here's the one question Arthur mentioned that will open up a real conversation with any employee: "What's the one thing I could do or change that would make you never want to leave?" Try it this week. Come back and tell us what you heard. The three actions from today: Pick one customer and call them. Not to sell anything. Just to check in.Ask one team member that question.Take one vendor to lunch or bring them a coffee. That's it. Start there. If you're not in the community yet, this is what we do here: trade owners and faith-driven founders building businesses that last, with people who will tell you the truth and pray for your business.

  • 5 Episodes

About

Strategy, systems, and community for Christian founders who refuse to trade their values for revenue. This is where faith-driven builders connect, grow, and compound for their businesses, their families, and the kingdom.

Information

  • Creator
    10Fold Founders
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 10Fold Founders
  • Show Website
    10Fold Founders