Content, Briefly

Superpath
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"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

  1. The Art of Content: Did We Lose the Plot with Blogs?

    قبل يوم واحد

    The Art of Content: Did We Lose the Plot with Blogs?

    In this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective microblog bringing content marketers together to share thoughts on practice and theory. They dig into Rachel's provocative first post, "I think we lost the plot about blogging," and explore how blogs went from spaces for genuine connection and ideas to SEO-driven content machines. Rachel breaks down how the skyscraper era, the gamification of metrics, and now AI have eroded the implicit trust between writer and reader — and why the problem was never really about length. The conversation also covers why Rachel chose a blog over a newsletter, what it means to step outside the pressure to monetize everything, and whether the original spirit of blogging can make a comeback. It's a thoughtful look at what we lost, what we're craving, and how content marketers can bring meaning back to the work. Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months. ************************ Useful Links: Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/The Art of Content: https://theartofcontent.blog/Rachel's post: https://theartofcontent.blog/2026/01/16/i-think-we-lost-the-plot-about-blogging/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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  2. The Storytelling Title Boom

    قبل ٣ أيام

    The Storytelling Title Boom

    In this episode of Content, Briefly, Eric Doty and Chloe Thompson dig into corporate America's latest hot job title: storyteller. Inspired by a viral Wall Street Journal piece, they unpack whether the surge in storytelling roles represents a genuine shift in how companies think about content — or just a cost-cutting move dressed up with a more romantic title. Chloe brings a fresh perspective as someone who recently navigated the job market and saw these postings firsthand. They discuss how storytelling roles blur the lines between content marketing, comms, and PR, why traditional journalists are struggling to land these jobs despite having the skills, and what Matilda Sheeran calls the "processes and politics" keeping the best stories locked away inside companies. The conversation also explores how content marketing careers may be forking into two paths — the editorial-minded storyteller and the AI-powered content engineer — and what that means for anyone building a career in the space right now. ************************ Useful Links: Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/WSJ article: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e?st=pbbhxJ&reflink=desktopwebshare_permalink Matilda Sheeran's post on The Art of Content: https://theartofcontent.blog/2026/02/10/storytelling-is-crushing-the-content-leader/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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  3. AI SEO with Gauge's Caelean Barnes

    قبل ٥ أيام

    AI SEO with Gauge's Caelean Barnes

    In this episode of Content, Briefly, Alex talks with Caelean Barnes, CEO of Gauge, about what actually drives results in AI search. They unpack why clear, direct first-party content is the biggest lever, how third-party platforms shape AI narratives, and why strategies must stay iterative as models constantly change. Caelean shares the core metrics that matter — visibility and citation rate — plus why self-reported attribution is essential in a zero-click world. They also explore how AI is compressing the funnel and shifting content marketers toward strategy, editing, and orchestration over manual production. Bottom line: SEO fundamentals still work — but content must be clearer, fresher, and built for AI. Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months. ************************ Useful Links: Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Follow Caelean on LinkedIn: https://www.linkedin.com/in/caelean ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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  4. How to collect synthetic feedback (+ more Claude tips)

    ١٨ فبراير

    How to collect synthetic feedback (+ more Claude tips)

    In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing. They share how to build data-informed audience profiles, turn them into reusable Claude skills, and gather structured feedback from different perspectives (freelancer, in-house, exec, skeptic, skimmer). The goal: catch gaps earlier, strengthen arguments, and make human editing more strategic. They also reflect on the bigger challenge of adopting AI while doing the actual job — and how to use it as a sparring partner without losing your editorial judgment. Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    ٣٥ من الدقائق
  5. The Freelancer Niche Explosion

    ١٦ فبراير

    The Freelancer Niche Explosion

    In this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists. They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the old model of content marketing. Instead of large teams and freelance blog writers, startups are increasingly relying on highly specific experts: LinkedIn ghostwriters, Reddit strategists, AI workflow builders, demo video editors, and more. The conversation unpacks why generalist marketers are stretched thinner than ever, how experimentation now drivesfreelance hiring, and why specialization can be a major advantage in a fast‑changing landscape. An optimistic, practical discussion for freelancers and in‑house marketers navigating the next era of content work. Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months. ************************ Useful Links: Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    ٢٧ من الدقائق
  6. Is Content Theater a Good Strategy?

    ٤ فبراير

    Is Content Theater a Good Strategy?

    In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape perception, legitimacy, and trust. They debate when content breadth can be more valuable than depth, especially for small teams selling to larger companies, and explore how content can signal scale, strategy, and credibility even if it’s rarely read end‑to‑end. The conversation digs into surround‑sound marketing, MVP content, and the tension between quality, quantity, and checkbox marketing. The episode also examines modern content consumption realities — skimming, algorithms, repurposing, AI summaries, and LLM discovery — and asks a provocative question: should content be created with the assumption that no one will read it? A thoughtful, nuanced discussion for marketers navigating scale, perception, and the evolving role of content in 2026. This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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  7. The Invisible Work of Content Marketing

    ٢٧ يناير

    The Invisible Work of Content Marketing

    In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact. They discuss how content fuels revenue and growth while remaining difficult to attribute, and unpack the extra work content marketers routinely absorb, from internal comms and copyediting to product messaging and strategy. The conversation then turns to practical ways to increase visibility, including building internal advocates, reporting with narrative and nuance, and clearly connecting content work to business outcomes. A focused, validating episode for content marketers navigating recognition, visibility, and value. This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search. ************************ Useful Links: Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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  8. 2026 Content Predictions

    ٥ يناير

    2026 Content Predictions

    In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their outlook for content marketing in 2026. They discuss themes like “back to basics,” platform‑native content, the changing nature of craft in an AI‑driven world, and the ongoing tension with LinkedIn — a channel that may feel worse to use even as it continues to drive real business results. The conversation then turns to 2026 predictions, including whether there will be backlash to AI‑generated content, the rise of experiments with offline and retro formats, the evolution of SEO into AEO, and why the next year will be less about AI experimentation and more about execution, playbooks, and operational maturity. They also explore what’s next for video, content operations, personal brand building in B2B, founder‑led thought leadership, and how content teams may adapt as AI becomes embedded in everyday workflows. A thoughtful wrap to the year, this episode offers a clear‑eyed look at what to leave behind in 2025 — and where to focus in 2026. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

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"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

المعلومات

  • صناع العمل
    Superpath
  • سنوات النشاط
    ٢٠٢٣ - ٢٠٢٦
  • الحلقات
    ١٤٠
  • التقييم
    ملائم
  • حقوق النشر
    © Superpath
  • موقع البرنامج على الويب
    Content, Briefly

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