Unfair Advantage

Ozer Tayiz
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  • MARKETING

Gain an unfair advantage against your competition by combining good marketing with technology

Episodes

  1. 24/09/2020

    Invisible Moonwalking Bear Teaches Marketing

    Recently I saw a funny video on Youtube. It was titled “Basketball Awareness Test” There is a team wearing white, and a team wearing black. You are instructed to count how many passes do the white team make. After the correct answer is revealed the narrator asks, “but have you seen the moonwalking bear?” And the shocker is, while the viewer was focused on the white team, he didn’t see the moonwalking bear. Now, since I have already mentioned “invisible moonwalking bear” on the title, I have warned you to look for it. And I may have spoiled the surprise for you. But this is called “selective attention” in psychology. I’ll embed 2 more videos I like from YouTube, without spoiling them, to see how much you may be susceptible to selective attention. The fact is, most people, when their attention is focused on one specific thing, they miss many other things which are staring them right in the face. That’s all fun and good, you say. But what does it have to do with marketing? Well, the thing is, most business owners focus so much on the daily operations of their business, they miss a lot of marketing opportunities which look at them right in their faces. That’s the value of hiring a marketing expert to look at your marketing systems and give you feedback. What if “invisible moonwalking bear” of your business, is an idea that can potentially add a six to seven figure revenue? What if you are missing opportunities to multiply the impact you can make on your target market? For example, in one marketing seminar, Jay Abraham talks about “37 ways to make more money using your customer list”. There are many small business owners who never message their list. Those who do, almost never use more than 2-3 of those ideas. What unused or underused assets do you have in your business? Where is the money you are leaving on the table? Could you use some help of a marketing expert, look into your business and marketing systems, and give you some ideas to improve them? If so, go to: unfairadvantageagency.com/services  and schedule a discovery call. If you have not yet subscribed to my email list go to: unfairadvantageagency.com/subscribe  You’ll get my free pdf report “How To Double Your Business in 90 Days – Even In the Middle Of a Crisis”, and you’ll get my daily content.

    2 sec

  2. 21/09/2020

    What would you do if you suddenly lost everything?

    What would you do if you suddenly lost everything? Imagine you lost everything an you have nothing: No income, no products, no reputation, no list no nothing. And you have only 30 days to get back up, there are people on the phone asking you to pay the bills and mortgage… Scary thought isn’t it? As scary as it may be, it may also be the situation many people are in today. We are going through some crazy times. Thousands of businesses are going bankrupt, millions of people are unemployed. And even if this crisis did not effect you negatively, your business is going well, it is still a valuable to thought experiment to go through. Do not take anything for granted. Glass is already broken. Always be prepared to start from scratch, only using your skills and experience. Even when things are going well, you may apply the same principles to your next product or funnel. It is always good to have what Zen masters call a beginners’ mind. What would you do if you lost everything, and had to start from nothing, all over again? 30 different online marketers, who have built million dollar marketing funnels, answered this question, and shared their 30 day, step-by-step plan. I just found out about this training recently. I am going through the material myself, and I’m taking notes. I’ll definitely be testing out some of the ideas in the training, use it to make a 30-day plan of my own. And best part, you can access this training for free: unfairadvantageagency.com/30days I say give it a shot. If you are in a tight spot, this may be the training that helps you get up on your two feet again. And if you are already doing well, you may still get an idea or two to do even better next month. Would you like schedule an short chat with me to examine your marketing systems, and see if I can help you with anything? Go to: unfairadvantageagency.com/services  and schedule a discovery call. If you have not yet subscribed to my email list go to: unfairadvantageagency.com/subscribe  You’ll get my free pdf report “How To Double Your Business in 90 Days – Even In the Middle Of a Crisis”, and you’ll get my daily content.

    4 min

  3. 18/09/2020

    DAN KENNEDY’S 3 DAILY HABITS FOR BUILDING AND GROWING YOUR BUSINESS

    Many people in the online marketing world have what I like to call lottery mentality. Get rich quick. Push a magic button, make millions. Make a mega-launch and earn millions of dollars, and never have to work again. It sounds good, but it is more hyperbole than truth. First, many of the “overnight success” you see, is based on years, if not decades of hard work. Second, even if you do become lucky and make a windfall of cash, if you have not built the skills, the relationships, the assets over time, it is not sustainable. You never know if you can ever repeat the same success. It is like the story of the hare vs tortoise. Slow and steady wins the race. Daily, consistent habits are not glamorous. And at first, it sounds like tedious work. But over time, results grow exponentially. Here are 3 habits that Dan Kennedy used to build his own business, when he was new, 40+ years ago. Doing these things consistently over a long period of time is what made him the living legend he is today. ... I think these are very good habits for anyone who wants to be a top expert in his field. Study your topic every day. Write content every day. Promote yourself every day. What do you think? Do you have your own daily habits to grow your business? Let me know what you think, by sending me an email or commenting on social media. Would you like my help with your online marketing? Go to unfairadvantageagency.com/services and schedule a discovery call. If you have not yet subscribed to my email list go to  unfairadvantageagency.com/subscribe . You’ll get my free pdf report “How To Double Your Business in 90 Days – Even In the Middle Of a Crisis”, and you’ll get my daily content.

    4 min

  4. 17/09/2020

    3 ways to use voice over to promote your online business

    Use voice over to make videos Videos are everywhere online these days. %85 of online traffic is video. 500 hours of video content is uploaded to YouTube every minute. Videos are more attraction grabbing, and people consume, share and interact with videos more than any other content type. Videos are not just for free content on your blog or social media either. Video ads on facebook and youtube attract attention and clicks better than anything else. Don’t forget the increasing demand for online learning and tutorials either. Most people learn much better when they watch a video, compared to only reading text. Of course there is more to video than voice over. But for simple screen recording type of videos, voice over is the most important component. When you have text and the voice over, you can make video. 2) Convert your blog posts and articles to podcasts Many people listen to music and podcasts while they drive, exercise, or run errands. Podcasts have mostly replaced radio. Popular podcast directories like itunes, spotify and others have millions of regular users. One thing about audio content is, there is less distractions compared to being in front of a screen. You don’t have 23 tabs open and 17 pop up notifications trying to grab your attention. So podcasts can be very effective to reach some markets. 3) Use voice over to create audio ads The same reasons that makes audio content and podcasts effective, are also the reasons that make audio ads effective. No distractions, you have direct access to the ears of your target market. All the popular podcast directories also have paid advertising options. If you rather spend some money on audio ads than time to create audio content, this may also be a very effective way to reach your target audience. Would you like me to do voice overs for you? Go to unfairadvantageagency.com/services and schedule a discovery call. Would you like to do all your voice overs with a natural, human sounding voice? Get the best voice over software at unfairadvantageagency.com/bestvoiceover And if you have not yet subscribed to my email list go to  unfairadvantageagency.com/subscribe . You’ll get my free pdf report “How To Double Your Business in 90 Days – Even In the Middle Of a Crisis”, and you’ll get my daily content.

    2 min

  5. 16/09/2020

    I'm back with good news. Missed me?

    I’m sorry I didn’t send an email or published content for more than two weeks. But I wasn’t exactly a couch bum resting in those weeks. Therefore I have some good and exciting news. First, I had a client that asked me for help with a content marketing and social media strategy. I can not share the full details here, but through our discussions, I think we came up with a pretty solid strategy. A strategy that can help anyone position themselves as an expert in say, 6 months, and start making a full time income. And potentially, in 2-5 years, positioning as a world-class expert, a 7-figure biz. I’ll talk a lot about this content marketing and social media strategy, in the future. Second thing is, I’m seriously learning more about videos. Especially, explainer white board and cartoon style animated videos. Such videos are possibly among the most engaging content types online. And there are so many benefits to using them. Now, my baseline content will still be voice over screen recordings like this. However it is a very good idea to also include fun and engaging videos with your other content. So you can also expect me to talk much more about video and audio content in the future too. Also, I have been going through Jeff Walker’s Product Launch Formula… Even the free information he gives away during those launches make my head spin with ideas. I have so many ideas about launching products and services in the upcoming months now. I’m so excited, just by watching his videos. One thing is for certain: I’ll keep publishing content daily, and will keep growing my list, and connecting with my community. That is the foundation of all my other plans. I’ll also encourage you to give me more feedback. Feel free to ask me questions, send me comments or suggestions about anything you like, or don’t like. Let me know what are the struggles you have. What do you need help with? What are your goals? What are the roadblocks that are keeping you from achieving your goals? Reply to this email, or comment on any other media you can. I read them all, and it will help me create even more valuable content for you. Have you subscribed to my email list? If not go to unfairadvantageagency.com/subscribe . You’ll get my free pdf report “How To Double Your Business in 90 Days – Even In the Middle Of a Crisis”, and you’ll get my daily emails. Do you want to talk with me one on one, see if I can help you grow your business? Go to unfairadvantageagency.com/services and schedule a discovery call.

    2 min

  6. 28/08/2020

    HOW COVID-1984 AND PHONE SUPPORT HELL CAN MAKE YOU MORE MOOLLAH?

    A couple weeks ago I had a problem with the automated customer support phone line of my bank. I called my bank’s phone number as usual. But they changed something in the automation. I couldn’t do what I needed to do. Whatever option I picked and chose, I was in a never ending circle. I could never get to talk to anyone from bank staff. It was an annoying experience for more than hour. Now don’t get me wrong, my problem with the bank has been resolved. It was a minor problem in the grand scheme of things. But during those couple weeks, I was talking to several friends of mine. And almost all of them had a story about “customer support hell” or two. One couln’d get a refund for a cancelled flight, from one of those “find cheap flight” websites. Another couldn’t speak to a government worker about a problem in their retirement payments. An online business owner couldn’t reach anyone to talk to, when his FB ads account was restricted. Stories like this are getting more and more common. I get it from a business perpective. Automated customer support, buts, phone automation, saves money, because less people need to be employed. But it makes crabby customer experience. Esp with the covid-1984 scamdemic and all the bs social distancing rules in place, people need humnan connection more than ever. People want and need to know there is another human being across the screen or phone line. Someone they know, like and trust. Someone that cares about them. This is where the market gap for the more moollah comes. Many people are starving for a personal connection. Many of the mega-corporations have marketing managers who have not picked up a phone and spoke to a customer for years. Many of the smaller companies also try to be like them. “We have to be more professional” they say. I say duck that bull crab. There is nothing better than connecting to your client and prospect base on a deep personal level. And this is something small businesses and one man shows can do better than mega corporations. Be yourself. Connect at a personal level. Let them know you care. Let them know you can help them solve their problems. Do that consistently, and you’ll soon have a group of rabid followers. Which will be your greatest business advantage no one can take away from you. Did you like this message? Can you think of anyone else who may also like this? If so, feel free to share this with anyone else who might be interested.  If you are not yet subscribed to my email list, go to https://unfairadvantageagency.com/subscribe/ and subscribe.  If you like my content, and you feel like you may want to work with me one on one, check out my services page https://unfairadvantageagency.com/services/

    4 min

  7. 26/08/2020

    3 Marketing Tips From Cardi B and Ben Shapiro

    You may have heard of this debate between Cardi B and Ben Shapiro last few weeks. Cardi B's last single WAP has stirred the pot. Ben Shapiro reacted with passion.  I’m not a huge fan of either. I mean, I don’t follow them on social media or anything. And I heard about the debate from many sources. I’m one of the last people to hear about it.  Now, I’m not into this kind of celebrity drama. It is entertaining at best. Time wasting at worst.  I mean, there are things I agree and disagree, with both of them.  Cardi B made a career out of promoting female sexual liberation with her rap music. It’s ok, that’s what sells. And she is still a mother and a wife, so good for her.  But I’m not sure if I agree with her when she brags about getting men drunk and stealing their money.  Ben Shapiro, the conservative podcast and radio show host. I get where he is coming from. Traditional family values are best for kids and all that. But I’m a voluntaryist not a conservative. And he says so many things that result in self-owns, even his fans roll their eyes. Anyways, this is not so much about WAP debate, but what we can learn from both of them, and apply to our lives and business.  These two people are very different personalities. But they are both public figures and celebrities. And they have more in common than you may think. Here are the 3 factors that contributed to their success:  1) They are both their own unique personalities. No shame. No apologies.  Both Cardi B and Ben Shapiro get a lot of criticism. People call them names, make fun of them, even hate them.  And they don’t give a damn. For one, it comes with the territory. When you have millions of followers, you’ll have people that love you, and you will have people that hate you. You can’t be all things to all people. You can only be you.  Another thing is that, when they are who they are, warts and all, it is an inspiration to most.  Most people live lives of silent desperation. Most people have fears and insecurities that stop them from putting themselves out there.   They shine their light, so that we can shine our own. 2) They are both consistent content creators. Ben Shapiro started writing at age 17. Had 2 books to his name before 21. Now at age 36, he is doing one hour podcasts daily. On radio, that is two hours with ad breaks. His podcast and radio show is one of the most popular radio shows in USA.  Cardi B has become an internet celebrity, even before she made it to TV in 2015, with “Love and Hip Hop, New York”. And then came her breakthrough album “Invasion of Privacy” in 2018. And now in 2020, she released a new album, and the lead single WAP. She has 74 million followers on Instagram.  She updates Instagram daily. And she has such a large and passionate following, it is amazing. She can now go shopping, buy some high-end clothes, shoes, handbags.  And then if she makes a post mentioning the brands, she can make more money then she spends from ads.  3) They are both in this long term.  Ben Shapiro is in this for almost 20 years now. You could argue Cardi B is famous for only 5 years. But I’d guess there is at least another 5 years of work behind the scenes before she got Internet famous.  Even if you consider “only” 5 years, that’s still much longer than how long most people can focus.  unfairadvantageagency.com

    6 min

  8. 24/08/2020

    How to double your business in 90 days, even in the middle of a crisis!

    How To DOUBLE YOUR BUSINESS In The Next 90 Days! 12 Key Concepts To Boosting Your Sales, Cash Flow and Profits NOW By Turning Your Business Into A Customer-Focused Marketing Machine, Even In The Middle of a Crisis ! This is the title and subtitle of a 30 page PDF report I am giving away for free in exchange of your name and email address. This is a very good report teaching fundamentals of good direct response marketing principles. In times of crisis like this, it is even more important to have good marketing systems in place for your business. In the end I added a chapter called “crisis management”. This gives both some ideas about mindset to make the best of crazy times, and an outline for an online business plan that I think would help a lot of people. If you have not yet subscribed to my newsletter yet, you can do so at: https://unfairadvantageagency.com/subscribe/

    6 min
  • 8 Episodes

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Gain an unfair advantage against your competition by combining good marketing with technology

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  • Creator
    Ozer Tayiz
  • Years Active
    2K
  • Episodes
    8
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    © Ozer Tayiz