1of10 Podcast

1of10 Media
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Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

  1. 4 HR AGO

    He Got No Views, Now He’s Making Millions From YouTube

    Chris Do, creator of The Futur, has built an eight figure business off the back of YouTube by focusing on trust, long form content, and real audience transformation, even after years of posting videos that barely got views. Chris breaks down how he turned YouTube into a long term asset, the exact turning points that took him from 50 views to millions, why authenticity matters more than virality, the trust triangle framework he uses to build a sticky audience, why shorts often create vanity metrics instead of revenue, and the systems he relies on to convert attention into products, courses, and repeatable business growth. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @thefutur Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/theChrisDo Chapters 0:00 Intro 1:08 Meet Chris Do: From Commercial Director to YouTube Educator 3:05 Early YouTube Struggles & Getting Only 50 Views 6:20 The Turning Point: Teaching Instead of Selling 9:10 Videos That Sparked Growth (Branding & Portfolio) 11:55 First Viral Hit: “How to Charge for a Logo” 14:20 Repurposing Content & Discovering Shorts Explosive Growth 17:05 AdSense vs Real Revenue: Building an 8-Figure Business 19:30 Launching Courses & Turning Audience Into Customers 23:10 Channel Growth Timeline & Rebranding to The Futur 26:20 What to Do When Growth Flatlines 29:00 Why Trust Beats Virality (The Trust Triangle) 33:05 Long-Form vs Shorts: Which Builds Real Relationships 36:05 Content That Converts: Workshops & Deep Teaching

    37 min

  2. 4 HR AGO

    This Is How To ACTUALLY Blow Up on YouTube in 2026

    Ollie, Head of Strategy at 1of10, helped grow Kallaway from 0 to 300,000 subscribers in just over a year and has worked with top creators like Will Tennyson, driving millions of views per month through data-driven strategy and breakout packaging. Ollie breaks down how he consistently identifies ideas that explode, the biggest mistake holding most creators back, how breakout videos are actually chosen behind the scenes, and the system he uses to turn early traction into scalable channel growth. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials X: https://x.com/xigeorgeyt Chapters 00:00 Intro 00:36 Who Ollie is + his background 01:22 Kallaway: why the old channel failed + the “start fresh” decision 04:29 New channel launch: repackaging + first momentum 05:26 The breakout: “How to Become a Master Storyteller” (packaging breakdown + results) 09:46 Launch strategy: don’t send to existing audience + post cadence 11:35 Doubling down properly (format, topic, thumbnails) + avoiding saturation 16:03 Will Tennyson case study: “I tried every legal…” + the “why ladder” 21:39 Tao Prompts case study: “The new way…” + timing + title change recovery 31:12 Small channel case study (The Doctor Investor): ideas + packaging + quality threshold 37:52 Final takeaway: double down in every way

    38 min

  3. 1 DAY AGO

    36 Minutes With The Mastermind Behind Alex Hormozi & Gary Vee

    Caleb Ralston, a brand strategist and creative director who helped scale the content engines behind Gary Vaynerchuk and Alex & Leila Hormozi, and has spent nearly two decades building systems that turn attention into trust and audiences into customers. Caleb breaks down why most creators accidentally build personal brands they hate, the outlier-testing system Team Gary used to predict viral content, how Gary Vee dominated TikTok by studying behavior instead of trends, the three levers that make any brand stand out, and the strategy behind his 6-hour YouTube course that generated tens of thousands of leads and new revenue streams. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @calebralston Instagram: https://www.instagram.com/calebralston/ Chapters 0:00 - Intro 0:56 - Caleb’s origin story (early YouTube to Gary Vee) 2:20 - Discovering Gary Vee and going all-in 4:19 - The biggest mistake: building a personal brand “prison” 6:42 - Team Gary’s data playbook: outlier tracking + testing content 10:44 - How hard Gary worked and why teams won’t “go all in” for most founders 13:22 - How Gary won on TikTok (research, formats, wholesome moments) 16:24 - From Gary → Constellation → Vegas → Alex & Layla 18:01 - How to stand out: contrarian take, delivery, wrapping paper 20:07 - Building the content machine: hire by constraints + creator-first process 23:14 - Picking ideas + packaging: the “wrapping paper library” system 26:42 - The 6-hour mega video: why, packaging, cost, risk, and ROI 35:43 - Final advice: be more yourself (and remove friction)

    36 min

  4. 1 DAY AGO

    Shorts Expert: This is How You Go Viral in 2026

    Daniel Bitton, a creator-turned-founder who grew a YouTube Shorts channel to 1 million subscribers in 6 months and went on to build multiple businesses generating $25–30 million in revenue by age 18. Daniel breaks down the exact Shorts formats that kept getting pushed, how he used outlier research to consistently find viral ideas, how he turned content into real businesses instead of just views, and the monetization systems behind Snapchat, TikTok, software, and organic media campaigns. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @daniel Instagram: https://www.instagram.com/danielbitton/ X: https://x.com/danvsI Chapters 00:00 Intro 00:40 Daniel’s background (1M subs at 14 years old) 01:55 Revenue vs profit explained 02:15 The Shorts strategy that hit 1M subscribers 03:22 Growing without posting for 3 months 03:41 Thumbnail generator (sponsor) 04:00 Running the channel with just two people 04:24 How Daniel cracked Snapchat monetization 05:52 $632K month at 14 years old 06:50 Why Snapchat money died 07:05 The failed long-form documentary experiment 07:50 Launching Daniel’s personal brand 08:44 Turning authority into a product (Crayo) 09:12 Crayo’s insane growth ($50K → $600K/month) 10:20 How he built a 3.5M-person email list 11:40 1of10 platform breakdown (sponsor) 12:24 Cloning viral Shorts channels (Simply How case study) 14:26 The long-form → Shorts “cheat code” 17:03 What outlier research actually is 18:10 Using controversy to drive Shorts growth 20:05 Posting frequency vs quality (momentum explained) 22:00 Why YouTube wasn’t the real money 23:03 TikTok Shop + reposting for massive profits 25:09 1of10 Strategy team (sponsor) 25:59 How Content Rewards started 28:01 Controlling quality in paid UGC campaigns 29:19 How small creators can use Content Rewards 31:05 How Daniel built his personal brand 33:01 10+ ways to monetize YouTube Shorts 35:00 How much profit Daniel actually kept 35:21 Why money stopped motivating him 36:22 Losing $500K/month (and why he’s okay with it) 37:14 Work-life balance is a lie 38:02 Daniel’s advice for starting Shorts today 39:00 Final advice + closing

    39 min

  5. 2 DAYS AGO

    I Make $750K/Month With an AI YouTube Channel

    Matt Wolfe runs one of the biggest AI YouTube channels in the world, and at his peak he pulled $750,000 in a single month. In this episode, Matt breaks down the exact systems behind that kind of output: How he gets AI news faster than anyone using RSS, Gmail, and automations.Why he uses Feedly plus a separate newsletter workflow so he does not miss stories.How he built an n8n pipeline that summarizes every AI newsletter every 8 hours, then extracts the tools and sponsors mentioned.How Future Tools really makes money across YouTube, a newsletter, and a website, and why sponsorship bundles are the core engine.The story of how his channel exploded in late 2022 and early 2023 when ChatGPT and Midjourney hit peak hype, and how he used daily posting to ride the wave.And his honest take on where AI video is going, why he thinks the internet will get flooded with slop, and what creators can do to stand out by being more human.If you want a practical blueprint for faster research, better trend detection, and a more durable creator business model, this is the one. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @mreflow Instagram: https://www.instagram.com/mr.eflow/ X: https://x.com/mreflow Chapters 00:00 Intro 00:36 AI tools creators should know 01:41 Feedly and the fastest way he tracks AI news 03:35 The n8n workflow that reads newsletters every 8 hours 07:29 Extracting tools and sponsors automatically 09:03 Why research is automated but production stays human 11:27 How his channel blew up with ChatGPT and Midjourney 16:07 Future Tools business model and monetization stack 21:04 Revenue breakdown and how sponsorship bundles work 24:14 AI video future, slop, IP, and what happens next 29:14 Practical creator workflows for ideation, titles, and thumbnails 33:30 His best advice for growing on YouTube right now

    35 min

  6. 2 DAYS AGO

    How I Blew Up MKBHD's Channel to 1M Subs

    Eric Villa, the strategist behind MKBHD’s Studio channel, who helped grow it to 1 million subscribers in just 18 months without relying on Marquez as the face. Eric breaks down how ensemble channels scale, how the writer’s room and long-term planning system works, how they identify winning formats, and the process that lets the channel average hundreds of thousands of views per video while compounding over time. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials LinkedIn: https://www.linkedin.com/in/eric-villa-16492b103/ Instagram: https://www.instagram.com/eric.p.v/ Chapters 0:00 — Intro 0:42 — Who Eric is + what The Studio is 1:39 — The core channel strategy (ensemble, not one face) 3:04 — Why The Studio exists (talent + connection) 6:21 — How Eric got the job 9:39 — Early strategy + finding winning formats 11:36 — Writer’s room + planning system 13:16 — Research + how they build videos 15:11 — Production timeline + team structure 18:38 — How Marquez delegates 20:57 — The “Tiny Essentials” video breakdown 27:03 — The 0→1M blueprint (4 principles) 34:21 — Collab feature thoughts 35:07 — Final advice + outro

    35 min

  7. 4 DAYS AGO

    Meet the Creator Who Solved YouTube (Unspeakable)

    In this episode, we sit down with Unspeakable to break down what it actually takes to build one of the biggest YouTube empires on the platform. Watch until the end, as Nathan gives the best advice for creators trying to win long-term. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @unspeakable Instagram: https://www.instagram.com/unspeakable/ X: https://x.com/UnspeakableGame Chapters 00:00 Intro 01:51 100M+ view videos + why he obsesses over watch time 03:17 The $1M video case study (42M views, 53 min, 15M watch hours) 04:07 The “compilation movie” strategy + evergreen TV money 06:44 Building a YouTube empire like a TV network (length strategy) 07:48 His ideation system: the “tree branches” framework + 1+1=2 method 09:46 Origin story + the grind: volume, first million subs, 800 uploads/year 15:43 Multi-channel strategy + pivoting from Minecraft to IRL 29:09 Thumbnail philosophy: realism, expectation matching, retention starts pre-click 36:50 Team + delegation: how he scaled operations (35 people) 47:44 Monetization + business model: costs, profits, brand deals, products 56:04 $100M lifetime revenue, motivation, no burnout, biggest mistakes, advice + outro

    51 min

  8. 4 DAYS AGO

    I Make $50K/Month With AI Faceless YouTube Channels

    In this episode, we sit down with 18-year-old YouTube sensation Mathis Bolt, who has amassed 2.3 million subscribers and over 3 billion views on his motivational short form videos. Mathis shares how he started YouTube Shorts after his 10th grade year, quickly went viral, and turned his passion into a full-time career. We delve into his creative process, from finding unique story ideas to his meticulous editing methods, and how he leverages AI tools to enhance his content. Matt also discusses building a team, his future plans for expanding into other niches, and offers valuable advice for anyone looking to succeed on YouTube Shorts. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials X: MathisBolt Chapters 00:00 Introduction and Guest Background 00:37 Starting YouTube Shorts Journey 01:36 Going Viral and Early Success 02:47 Content Creation and Evolution 05:11 Monetization and Revenue Insights 05:55 Storytelling Techniques 06:18 Analyzing Viral Content 13:01 AI Tools and Editing Process 26:27 Growth Strategies and Future Plans 31:54 Final Thoughts and Advice

    36 min
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About

Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

Information

  • Creator
    1of10 Media
  • Years Active
    2k
  • Episodes
    81
  • Rating
    Explicit
  • Copyright
    © 1of10 Media
  • Show Website
    1of10 Podcast

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