App Marketing by App Masters

Steve Young
  • 0.0 (0)
  • Marketing
  • Updated weekly

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. 6 hr ago

    Paywall Strategy: How 2 Paywalls Tripled Trial Starts

    Join the App Founders Community: https://appfounders.co/ What happens when you show users 2 paywalls instead of 1? In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads. You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both ready-to-pay users and trial-driven users a path to subscribe. I’ll also break down the pricing strategy, social proof, weekly vs. yearly plans, and the number of paywall views you should aim for before diminishing returns set in. You’ll learn: ✅ Why 2 paywalls can outperform 1 ✅ How the first and second paywalls were structured ✅ Why social proof matters on your paywall ✅ How paywall views can impact revenue ✅ The 8 paywall views benchmark for diminishing returns ✅ How to think about paywall strategy and user psychology If you're working on app monetization, subscriptions, onboarding, or paywall optimization, this test is worth understanding. 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/hs_hZS__hvA ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    Paywall Strategy: How 2 Paywalls Tripled Trial Starts

  2. 3 days ago

    How He Built an $800K ARR App Using Simple Strategies

    What if you could build and launch an app without spending months worrying about retention, features, or a perfect product? In this episode, we’re joined by Chris Bick, founder of Bickster, who has built and launched 20+ apps, including an app generating $800K ARR by syncing Fitbit data with Apple Health. Chris shares his approach to building profitable apps: start with a simple MVP, launch quickly, learn from real users, and optimize what matters most: onboarding, paywalls, pricing, and distribution. We’ll also discuss how he approaches app ideas, why developers shouldn’t overthink retention too early, and how his experience across multiple apps, including a successful Bible app, has shaped his product and growth philosophy. You will discover :✅ How to validate and launch an app as quickly as possible✅ Why your MVP should be simpler than you think✅ How to approach onboarding and paywall optimization✅ Pricing strategies that can increase app revenue✅ How the Fitbit → Apple Health app reached $800K ARR✅ Lessons from building and launching 20+ apps Learn More:Bickster: https://www.bickster.com/ App Store: https://apps.apple.com/us/app/fitbit-to-apple-health-sync/id1134998522 LinkedIn: https://www.linkedin.com/in/cbick/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/g8K_Y_zboNA ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    How He Built an $800K ARR App Using Simple Strategies

  3. 8 Sept

    Do This Before Running ANY Paid Social Media Marketing

    Before you spend money on paid social media marketing, make sure your creative is ready to convert. In this video, Steve P. Young breaks down the most important step to take before launching paid ads on Meta, TikTok, Instagram, Facebook, or YouTube: creative research and testing. You’ll learn: ✅ Why your ad creative can make or break a paid campaign ✅ The key metrics to watch, including hook rate and hold rate ✅ How to use SocialPeta for competitor ad research ✅ How to find trending ad creatives and study winning campaigns ✅ How to analyze competitors’ ad spend across Meta, YouTube, and other channels ✅ How to turn successful ad patterns into new creative ideas If you're building an app or game and planning to scale with paid ads, this is a framework you can use to research, test, and improve your campaigns before wasting thousands on ads that never had a chance. Have a question about running paid social media campaigns? Leave it in the comments. Planning to scale your app or game globally? SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence. Start your data-driven expansion at: https://socialpeta.com/en?utm_source=appmasters&utm_medium=partner-0825 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/WaOrPQVLz08 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    Do This Before Running ANY Paid Social Media Marketing

  4. 5 Sept

    B2B Strategies for a B2C App

    What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel? In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology. Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities, colleges, churches, therapists, and other organizations, turning institutional partnerships into a powerful acquisition and distribution channel. We’ll discuss the journey of building LeadMeNot, the challenges of B2C growth, and how B2B sales and institutional purchases can help apps reach hundreds or even thousands of users through a single partnership. You will discover: ✅ How to build a unique distribution channel for app growth ✅ How institutional purchases can drive app adoption ✅ How to approach B2B sales as a consumer app founder ✅ Strategies for expanding an app beyond traditional paid acquisition Learn More: Check out: https://www.leadmenot.org/ Follow on IG: https://www.instagram.com/leadmenotapp/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/AKWkaV88B38 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    B2B Strategies for a B2C App

  5. 1 Sept

    Best ASO Tools: Which One Has the Most Accurate Data?

    Try AstroASO: https://tryastro.app?aff=nWj08 Which ASO tool actually has the most accurate keyword data? In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real data from a newly launched app to assess their keyword popularity, difficulty, and ranking scores. You’ll also see the exact ASO workflow we use at App Masters, from finding keywords with ASO Mobile, validating traffic and competition, choosing keywords for your title and subtitle, and ultimately targeting the keywords most likely to drive downloads and revenue. You’ll discover: ✅ Which ASO tool has the most accurate data ✅ How Mobile Action, AppTweak, App Radar, and Astro compare ✅ How to identify low-competition keywords ✅ How to choose keywords for your App Store title and subtitle ✅ Why ranking #1 matters for downloads and sales ✅ The ASO workflow App Masters uses for its own apps If you're serious about App Store Optimization (ASO) and growing your app organically, this video will help you choose the right tools and build a more data-driven keyword strategy. Join the App Founders Community: https://appfounders.co/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://www.youtube.com/watch?v=Rd0CKrP2H4c ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    Best ASO Tools: Which One Has the Most Accurate Data?

  6. 29 Aug

    This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)

    What if the best app idea isn’t in your head, but hidden in the App Store? In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software development. After building 10 unsuccessful apps, Mohamed discovered a different approach: start with the keyword, not the app idea. He’ll share how this keyword-first strategy helped him build a $5K MRR app, including how to identify underserved opportunities outside the US market and turn those gaps into profitable app ideas. We’ll also explore why non-US markets can be overlooked opportunities for indie developers, the advantages and challenges of targeting them, and how to validate an idea before investing months into development. You will discover: ✅ Why 10 failed apps led to a completely different approach ✅ How the keyword-first strategy works ✅ How to find app opportunities in non-US markets ✅ How to identify gaps in underserved markets ✅ How to validate an app idea before building it Learn More: Connect at: https://www.linkedin.com/in/mo-kh-selim/ Instagram: https://www.instagram.com/mokhselim/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/wMU3ADlptgo ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)

  7. 25 Aug

    The UGC Marketing Playbook Behind 300M+ Monthly Views

    Join the App Founders Community: https://appfounders.co/ Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why. In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral. You'll discover: ✅ Her exact base rate + CPM bonus structure ($10-30/post + tiered bonuses) ✅ Where to actually find UGC creators (beyond just posting on UGC platforms) ✅ Why she has creators start on BRAND NEW accounts, not their existing ones ✅ The "warm-up" strategy that trains the algorithm in 3 days ✅ Why you should follow micro accounts, not macro accounts (her Messi example) 🎥 Watch the FULL episode here: https://youtube.com/live/SdqUZGJM384?feature=share Grab Nicole's FREE 60-page growth playbook: https://tally.so/r/BzZpA4 Connect with Nicole: https://x.com/madebycol 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/rnNGEmAJWso ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    The UGC Marketing Playbook Behind 300M+ Monthly Views

  8. 22 Aug

    The Highest Performing Paywalls for Apps

    Link to the Notion doc: https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever. In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026. From winning paywalls and onboarding flows to AI agents, experimentation, and monetization, you'll learn the strategies helping apps grow faster and generate more subscription revenue. He’ll also share how AI is changing the way apps are built, personalized, and optimized, why experimentation has become a competitive advantage, and the biggest lessons Nick has learned working with thousands of subscription apps. If you're building or growing a subscription app, this episode is packed with practical insights you can apply today. You will discover: ✅ How the best subscription apps approach paywalls in 2026. ✅ Winning onboarding and monetization strategies. ✅ Why experimentation is the key to sustainable growth. ✅ How AI agents will reshape subscription apps. ✅ The biggest trends every app founder should know. Learn More: Superwall: https://superwall.com Superwall YouTube: https://youtube.com/@SuperwallHQ Superwall Events: https://luma.com/superwallHQ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/UfXBg-Jyh6c ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    The Highest Performing Paywalls for Apps
See All (1.1k)

About

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Information

You Might Also Like