Badass Direct Sales Mastery

Jennie Bellinger
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Join the Direct Sales Domme, Jennie Bellinger, as she shares her expertise and guides you to higher levels of success in your business than you dreamed possible. She's a Certified Professional Coach and she's ready to help you whip your business into shape. The show is a combination of solo episodes and interviews. Interviews will focus on different direct sales companies and their representatives, sharing what they are doing right, what obstacles they encounter and why they do what they do. For more information on the podcast, the Badass Direct Sales Mastery Community on Facebook or to apply to be a guest on the show, visit https://badassdirectsalesmastery.com

  1. John Munsell: AI Strategies in Business

    5 DAYS AGO

    John Munsell: AI Strategies in Business

    About John Munsell: John Munsell is the CEO of Bizzuka, Inc. and author of INGRAIN AI – Strategy through Execution: The blueprint to scale an AI-first culture. With more than 10,000 hours working hands-on with AI, he created the AI Strategy Canvas® and Scalable Prompt Engineering™, frameworks that have helped everyone from law professors to non-technical construction CFOs use AI to compress weeks of work into hours and save their companies millions. Known for making complex AI instantly understandable, John combines real-world case studies, clear frameworks, and a healthy dose of Southern charm. A former Adjunct Instructor of AI at Louisiana State University, he’s consistently rated as the speaker who “finally makes AI make sense” and gives audiences tools they can put to work immediately. In this episode, Jennie and John Munsell discuss: Why most businesses overestimate their current level of AI masteryHow AI can remove administrative work and free salespeople to focus on peopleUsing AI to analyze conversations, uncover hidden needs, and improve follow-upHow personalized, AI-assisted proposals dramatically increase conversion ratesKey Takeaways: AI isn’t just a faster copywriter; it’s a capacity creator that gives salespeople back time to build real relationships.The most powerful AI workflows start with understanding pain, frustration, and desire—before ever pitching a solution.Personalized proposals perform better because they reflect how buyers think, decide, and communicate, not just what they need.When sales conversations are guided by preparation and insight, prospects feel seen, heard, and understood.The future of sales belongs to those who use AI to solve problems, not push products. "AI creates capacity, and if you know how to use AI, then you have this excess capacity that is then used to be in front of people, because you're delegating the paperwork to AI." —  John Munsell Connect with John Munsell: Website: https://www.bizzuka.com/ LinkedIn: https://www.linkedin.com/in/jwmunsell    CONNECT WITH JENNIE: Facebook: https://www.facebook.com/badassdirectsalesmastery Instagram: https://www.instagram.com/badassdirectsalesmastery/ Website: https://badassdirectsalesmastery.com/ Show: https://badassdirectsalesmastery.com/blog/ YouTube: COMING SOON! LinkedIn: https://www.linkedin.com/in/levelupcoachllc/ Email: jennie@badassdirectsalesmastery.com    Audio production by  Turnkey Podcast Productions.  You're the expert. Your podcast will prove it.

    41 min
  2. Patrick Van der Burght: Ethical Persuasion Part 2 The Seven Universal Principles of Persuasion

    26 JAN

    Patrick Van der Burght: Ethical Persuasion Part 2 The Seven Universal Principles of Persuasion

    About Patrick Van der Burght: Patrick van der Burght is an international expert in ethical persuasion, influence, and decision-making. He is a business partner of Dr. Robert Cialdini—author of Influence: The Psychology of Persuasion—and a founding member of the Cialdini Institute, the only active, licensed Cialdini Institute worldwide. A certified influence specialist and trainer across Australia and New Zealand, Patrick has spent over two decades teaching professionals how to persuade ethically, accelerate results, and build stronger relationships across sales, leadership, marketing, and team environments. He is also the co-author of How to Hear “Yes” More Often (2024) and host of the podcast Ethical Persuasion Unlocked. In this episode, Jennie and Patrick Van der Burght discuss: The seven universal principles of persuasion derived from Cialdini’s researchThe distinction between genuine reciprocity and gated lead magnets as rewardsThe roles of liking and unity in building rapport and a sense of shared identityThe use of social proof and authority to enhance credibility and influenceThe impact of consistency and scarcity on ethical decision-making and behavior  Key Takeaways: Ethical persuasion is not about clever wording; it is about aligning your message with how people naturally make decisions.Clarity reduces friction. When buyers clearly understand what happens next, they feel safer saying yes.Trust is built not through volume or urgency but through consistency, credibility, and honesty over time.Authority works best when it is demonstrated rather than declared, especially in relationship-based sales models like direct selling.When persuasion principles are applied with integrity, decisions feel easier, faster, and more empowering for everyone involved. “Information is not really power. Application skill is power, and I would argue that you need confidence to go along with it.” —  Patrick Van der Burght   Connect with Patrick Van der Burght: LinkedIn: linkedin.com/in/patrick-van-der-burght Facebook: https://www.facebook.com/patrick.burght/   CONNECT WITH JENNIE: Facebook: https://www.facebook.com/badassdirectsalesmastery Instagram: https://www.instagram.com/badassdirectsalesmastery/ Website: https://badassdirectsalesmastery.com/ Show: https://badassdirectsalesmastery.com/blog/ YouTube: COMING SOON! LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/ Email: jennie@badassdirectsalesmastery.com    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    43 min
  3. Patrick Van der Burght: Ethical Persuasion Part 1 How People Make Decisions

    19 JAN

    Patrick Van der Burght: Ethical Persuasion Part 1 How People Make Decisions

    About Patrick Van der Burght: Patrick van der Burght is an international expert in ethical persuasion, influence, and decision-making. He is a business partner of Dr. Robert Cialdini—author of Influence: The Psychology of Persuasion—and a founding member of the Cialdini Institute, the only active, licensed Cialdini Institute worldwide. A certified influence specialist and trainer across Australia and New Zealand, Patrick has spent over two decades teaching professionals how to persuade ethically, accelerate results, and build stronger relationships across sales, leadership, marketing, and team environments. He is also the co-author of How to Hear “Yes” More Often (2024) and host of the podcast Ethical Persuasion Unlocked. In this episode, Jennie and Patrick Van der Burght discuss: Why persuasion is not manipulation—and how ethical influence creates lasting behavior changeThe science of decision-making through Daniel Kahneman’s System One and System Two thinkingWhy selling feels harder today as attention spans continue to shrinkHow logical arguments often fail to move people toward actionWhy Dr. Cialdini’s principles of persuasion act as decision triggers rather than sales tactics  Key Takeaways: Persuasion isn’t about pushing—it’s about prompting. The most powerful influence happens when people feel, “I chose this,” not “I was sold this.”Your brain’s autopilot (System One) makes most decisions. If your message is 100% logic and data, it’s speaking to the 5% that decides the least.Attention is today’s scarcest resource. In a world of pings, pop-ups, and endless scroll, there’s rarely enough focus left to run deep, analytical thinking.When sales conversations rely only on rational explanations, they often create indecision rather than clarity.Ethical persuasion activates the right mental shortcuts so people can decide faster, with confidence, and without regret. “I would argue that a lot of those no's aren't actually no's. They're indecision.” —  Patrick Van der Burght   Connect with Patrick Van der Burght: LinkedIn: linkedin.com/in/patrick-van-der-burght Facebook: https://www.facebook.com/patrick.burght/   CONNECT WITH JENNIE: Facebook: https://www.facebook.com/badassdirectsalesmastery Instagram: https://www.instagram.com/badassdirectsalesmastery/ Website: https://badassdirectsalesmastery.com/ Show: https://badassdirectsalesmastery.com/blog/ YouTube: COMING SOON! LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/ Email: jennie@badassdirectsalesmastery.com    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    27 min
  4. Lynn Whitbeck: "Do me a favor?" Sales That Get Referrals

    12 JAN

    Lynn Whitbeck: "Do me a favor?" Sales That Get Referrals

    About Lynn Whitbeck: Lynn Whitbeck is the Queen of Joyful Sales. Business Owners hire Lynn to ignite winning sales because most fail to create consistent, repeatable, and scalable growth. Lynn is the Founder and CEO of Petite2Queen, an Amazon Best-Selling Author, Speaker, and Host of Claim Your Career Crown and the Get More Clients shows. She loves visiting National Parks, cooking, and playing Pokémon Go. In this episode, Jennie and Lynn discuss: How deeply understanding your ideal client’s story reduces resistanceHow a simple, repeatable interview process reveals how buyers really decideWhy treating sales as service makes conversations easierHow direct sellers can stop chasing and start attracting aligned buyersWhy ethical, buyer-focused sales build long-term relationships  Key Takeaways: Salespeople don’t have to feel uncomfortable when the focus shifts from persuasion to service.Buyers don’t want to be pushed; they want to be understood, guided, and respected throughout the process.Listening to your clients’ real stories and emotions lets you meet them where they are before you ever ask for a decision.When sellers listen more than they talk, trust grows—and trust shortens the sales cycle.Selling with integrity isn’t slower or less profitable; it’s more sustainable and far more fulfilling. "Knowledge is only good when you apply it. We learn by doing." —  Lynn Whitbeck Free Gift: Get your FREE copy of Lynn’s book, Get More Clients: https://dl.bookfunnel.com/yfr2u4ivvo   Connect with Lynn Whitbeck: Facebook: https://www.facebook.com/petite2queen/ LinkedIn: https://www.linkedin.com/in/lynnwhitbeck Instagram: https://www.instagram.com/petite2queen/   CONNECT WITH JENNIE: Facebook: https://www.facebook.com/badassdirectsalesmastery Instagram: https://www.instagram.com/badassdirectsalesmastery/ Website: https://badassdirectsalesmastery.com/ Show: https://badassdirectsalesmastery.com/blog/ YouTube: COMING SOON! LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/ Email: jennie@badassdirectsalesmastery.com   Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

    35 min
  5. Billy Sammons: Warm Marketing Strategies That Work

    5 JAN

    Billy Sammons: Warm Marketing Strategies That Work

    About Billy Sammons: Billy is a man on a mission to flip traditional marketing on its head. He is the founder of Live Local Marketing, where he’s helping entrepreneurs stop chasing cold leads and start building real relationships that convert. What began as a simple belief — that community is the most powerful marketing strategy on earth — has grown into his signature Warm Marketing Framework, used by business owners who are done feeling invisible. Billy teaches how to turn the people around you into advocates through service, storytelling, and genuine human connection. He blends heart, psychology, and experience to help business owners grow without selling their soul. And through his newest project, The Live Local Show, he’s spotlighting entrepreneurs who are marketing the right way — with purpose and heart. In this episode, Jennie and Billy discuss: Billy’s origin story and community-based marketingThe warm marketing framework for relationship-first growthReferrals versus paid advertising and common marketing mistakesThe Live Local Marketing ecosystem of supports and resources Key Takeaways: Referrals beat cold leads. Building real relationships with local business owners generates more reliable, higher-conversion referrals than buying leads or relying on paid ads.Give before you ask. Creating simple podcasts, videos, or “commercials” for other businesses is a powerful “give” that builds trust and long-term referral partnerships.Community is a marketing strategy. When you intentionally embed yourself in your local community—events, collaborations, and charity work—your business grows alongside your impact.Warm marketing is learnable and repeatable. Billy’s warm marketing framework provides a clear, step-by-step path (course, book, membership, and challenge) to grow a business through service and connection instead of hard selling. "If you start adding value now and doing with intention, you can be that guy that sits in his chair, and referrals come your way, and you're not paying for ads and doing everything. And that's, I think, the easier way to do it." —  Billy Sammons Free Gift: 5 Day Warm Marketing Challenge for Entrepreneurs: https://www.livelocalwarmmarketing.com/ Connect with Billy Sammons: LinkedIn: https://www.linkedin.com/in/william-sammons-9951181a/   CONNECT WITH JENNIE: Facebook: https://www.facebook.com/badassdirectsalesmastery Instagram: https://www.instagram.com/badassdirectsalesmastery/  Website: https://badassdirectsalesmastery.com/ Show: https://badassdirectsalesmastery.com/blog/ YouTube: COMING SOON! LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/  Email: jennie@badassdirectsalesmastery.com   Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

    26 min

  6. 04/12/2025

    The “Busy” Myth

    In this episode, Jennie discusses: What “Being Busy” really is.Empower your family to help you around the house.You don’t have to do everything so it’s done “the right way.”I’m too busy = I choose not to prioritize……….  Key Takeaways: We are all busy. Busy is an excuse, busy is fear. Fear of failure and fear of success.We make time for what truly matters to us.Nothing would stop you if you were truly doing it to achieve your why.Schedule time to work on your business not just in your business.  CONNECT WITH JENNIE: Twitter: https://twitter.com/jenniebpl Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/ Instagram: https://www.instagram.com/badassdirectsalesmastery/ Website: https://badassdirectsalesmastery.com/ Show: https://badassdirectsalesmastery.com/blog/ Email: jennie@badassdirectsalesmastery.com   Show notes by Podcastologist: Kristen Braun   Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

    13 min
  7. Jill Katzenberg: How Gratitude Saved a Life and Grows a Business

    24/11/2025

    Jill Katzenberg: How Gratitude Saved a Life and Grows a Business

    About Jill Katzenberg: Jill Katzenberg is a gratitude consultant who believes success in network marketing begins with genuine connection. She guides entrepreneurs to use gratitude as their greatest tool, transforming simple acts of kindness into stronger relationships, bigger opportunities, and lasting impact. For Jill, gratitude isn't just a practice; it's a movement. In this episode, Jennie Bellinger and Jill Katzenberg discuss: How gratitude became Jill’s most powerful business-building tool.The difference between appreciation marketing and traditional outreach.Why printed and digital cards create deeper client and team connections.How direct sellers can stand out in a saturated market through relationship-building.Real-life stories of how small acts of kindness created massive emotional impact.Key Takeaways: Gratitude is a business multiplier — the smallest heartfelt gesture can create loyalty that marketing alone can’t buy.Standing out doesn’t require louder promotions; it requires a deeper connection, especially in industries overflowing with competition.Printed cards still matter. In a world drowning in digital noise, something tangible feels personal, rare, and meaningful.Consistent appreciation builds trust, and trust builds teams. It strengthens customer relationships and empowers your downline.At its core, appreciation marketing is about recognizing people, seeing them, and reminding them they matter — and that changes everything."Let's be honest, most people don't need or want a second job. If they're going to do something to earn extra dollars, then they want to have fun doing it." — Jill Katzenberg Connect with Jill Katzenberg: LinkedIn: https://www.linkedin.com/in/5stardiva/ Facebook: https://www.facebook.com/jillkatzenberg Connect with Jennie: Website: https://badassdirectsalesmastery.com/ Email:  jennie@badassdirectsalesmastery.com Facebook personal page: https://facebook.com/jbellingerPL Facebook podcast page: http://facebook.com/BadassDirectSalesMastery Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms Instagram: https://instagram.com/BadassDirectSalesMastery Personal Instagram: https://www.instagram.com/thedirectsalesdomme/ LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery The Badass Direct Sales Mastery Podcast is currently sponsored by the following: Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582 Show Notes by Podcastologist: Angelica Rayco  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    37 min
  8. Karina Jermuss: Success is a Mindset (So is stress...)

    17/11/2025

    Karina Jermuss: Success is a Mindset (So is stress...)

    About Karina Jermuss: Karina Jermuss has worked with leading banks, IT, and retail companies as a trainer, coach, and consultant. She has achieved meaningful business results, for which she was awarded the national business prize “Business Tiger.” As an experienced team leader, she has always been recognized for her humanity and ability to motivate everyone to achieve high productivity and meaningful business outcomes. She strongly believes in quantum physics, positive NLP, and the idea that everyone can achieve any goals they dream of. Karina Jermuss is an experienced business development and marketing professional with over 20 years of experience. At Erickson Coaching International (Canada), she studied coaching and earned certificates in business, personal, and team coaching. She never stops learning. Additionally, she has studied the conscious and subconscious mind, as well as brain structure. She consistently finds the most effective solutions for each client. Additionally, she holds an MBA.   In this episode, Jennie Bellinger and Karina Jermuss discuss: Why traditional, power-driven leadership models are outdated—and what to replace them with.How stress affects productivity and how leaders can help themselves and their teams manage it.The importance of emotional intelligence and honesty in creating trust within a team.How to give constructive feedback using the “feedback sandwich” method that motivates rather than discourages.The ripple effect of positivity and mindset shifts on both leadership and life.  Key Takeaways: True leadership isn’t about authority—it’s about creating safety, trust, and belonging within your team.When stress takes over, productivity drops by up to 60%. Managing your mindset first is managing your business well.The “feedback sandwich” isn’t about sugarcoating; it’s about inspiring improvement while keeping morale high.Positivity is magnetic. The energy you bring to your team determines the energy you’ll get back.Success begins in the mind. Shift your thoughts, and your outcomes follow.  "If you create in yourself energy you want to get back from people, it's a magnet. If you start to spread love, mild positivity, it automatically goes around you, and it comes back.”— Karina Jermuss   Free Resource from Karina From Stress to Success: 5 Days to Unlock Your Success Blueprint Join Karina’s free five-day program and learn simple, science-backed strategies to rewire your mindset for success: https://tuetmundus-academy.com/elementor-page-3630/   Connect with Karina Jermuss: Website: https://tuetmundus-academy.com Facebook: https://www.facebook.com/karina.jermuss/ Connect with Jennie: Website: https://badassdirectsalesmastery.com/ Email:  jennie@badassdirectsalesmastery.com Facebook personal page: https://facebook.com/jbellingerPL Facebook podcast page: http://facebook.com/BadassDirectSalesMastery Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms Instagram: https://instagram.com/BadassDirectSalesMastery Personal Instagram: https://www.instagram.com/thedirectsalesdomme/ LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery The Badass Direct Sales Mastery Podcast is currently sponsored by the following: Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582 Show Notes by Podcastologist: Angelica Rayco    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    45 min
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About

Join the Direct Sales Domme, Jennie Bellinger, as she shares her expertise and guides you to higher levels of success in your business than you dreamed possible. She's a Certified Professional Coach and she's ready to help you whip your business into shape. The show is a combination of solo episodes and interviews. Interviews will focus on different direct sales companies and their representatives, sharing what they are doing right, what obstacles they encounter and why they do what they do. For more information on the podcast, the Badass Direct Sales Mastery Community on Facebook or to apply to be a guest on the show, visit https://badassdirectsalesmastery.com

Information

  • Creator
    Jennie Bellinger
  • Years Active
    2019 - 2026
  • Episodes
    361
  • Rating
    Explicit
  • Copyright
    © 2019 - 2023 Level Up Coaching, LLC
  • Show Website
    Badass Direct Sales Mastery