Revenue Optimization with StatsDrone

John Wright
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Welcome to Revenue Optimization with StatsDrone. A business podcast focused on affiliate marketing covering topics such as big data, AI, Business Intelligence, SEO and optimization of course. This podcast is brought to you by https://statsdrone.com and ____________; your company here!

  1. 2 DAYS AGO

    Affiliate Networks 2.0: Why Services, Data and Relationships Matter with Alessandro Gherardi

    n this episode of Revenue Optimization with StatsDrone, John Wright sits down with Alessandro Gherardi, co-founder of Fomento Agency, to unpack what it really takes to build and scale a modern affiliate network in today’s iGaming landscape. With thousands of affiliate networks competing for attention, Alessandro explains why payouts alone are no longer enough. Instead, Fomento focuses on high-value services—like access to iGaming conferences, sports events, education, and advertising tools—to create long-term loyalty and genuine human relationships with affiliates. It’s a shift toward what John calls “Affiliate Network 2.0.” The conversation dives deep into the operational reality behind affiliate networks, including postback tracking, sub-IDs, campaign structure, and why better data transparency benefits everyone involved. Alessandro also shares hard-earned lessons from launching a network from scratch—facing rejection, landing the first conversion, and earning trust one relationship at a time. Fraud detection and traffic quality are another major focus, with real-world insights into how fraudulent waves form, how networks and operators should collaborate, and why many operators still fail at basics like bonus abuse prevention. The episode wraps with a candid discussion on why human connection beats transactional thinking, especially in an industry obsessed with FTDs and conversion rates. If you’re an affiliate, operator, or network owner looking to understand where affiliate marketing is heading next—this episode delivers practical insights you won’t hear in sales decks.

    24 min

  2. 14 JAN

    Semantic SEO in the AI Era with Koray Tugberk GÜBÜR

    In this episode, John Wright sits down with Koray Tugberk GÜBÜR, one of the most respected voices in semantic SEO, to unpack how Google actually understands, ranks, and retrieves content in the age of AI. The conversation goes far beyond traditional keyword-based SEO and dives into vector search, entity relationships, topical authority, and how large language models are reshaping search as we know it. Koray explains why semantic SEO is not a “new trend,” but a system Google has been building toward for years and why many websites fail when they treat AI as a shortcut instead of an infrastructure shift. From vectorizing your own content and reducing dimensionality in SEO data, to understanding momentum, crawl behavior, and layout-based ranking signals, this episode breaks down what actually matters if you want to rank sustainably. The discussion also explores real-world use cases for affiliates, SaaS companies, and publishers, including how AI-generated content can be used safely, why user-generated signals are becoming increasingly important, and how Google Search Console is evolving into a topic and entity-driven analytics tool. Koray shares practical insights on personalization, content repurposing, podcast-to-SEO workflows, and how creators can influence both traditional search results and AI-generated answers. If you’re building content for Google, YouTube, or AI-powered search experiences or trying to understand why semantic search, vector databases, and entities are now foundational, this episode offers a deep, practical look at where search is headed and how to adapt without chasing hype. Timestamp 00:00 Introduction and Industry Overview 00:12 Welcome to Revenue Optimization with Stats Drone 00:34 Building an Affiliate Product 01:05 Vectorizing Data for SEO 01:24 Search Beat: Analyzing Search Engine Results 04:18 Semantic SEO and Content Management 09:36 AI Tools and Content Generation 20:28 Google Search Console and Future Trends 31:41 Identifying User Clicks and Tracking 32:05 Permission-Based Tracking and Revenue Matching 32:20 Keyword Hero and Google Analytics Partnership 32:51 Implementing Click ID Level Tracking 33:55 Personalization in Newsletters and Websites 36:11 SEO Strategies and Personalization Challenges 39:42 Optimizing Content for Search Engines 45:53 Future of SEO and Personalization 48:27 Podcast Content Strategy and Repurposing 51:53 Improving Affiliate Program Rankings 55:47 Conclusion and Final Thoughts

    58 min

  3. 12 JAN

    Designing for Agents with Jason Attard. UX, CX & the Future of Affiliate Sites

    Design has moved far beyond visuals and affiliate businesses that don’t adapt will fall behind. In this episode, Jason Attard (Head of CX at Game Lounge) joins John Wright to discuss the evolution from UX to CX and the rise of agentic experience (AX) designing digital products not just for users, but for AI agents that increasingly control discovery, decision-making, and navigation. They cover why great-looking sites still fail to convert, how AI is changing the role of designers, and what affiliate businesses should be building today to stay visible, trusted, and competitive in a post-search world. This conversation connects design, product, and revenue optimization in a way every affiliate, operator, and product leader should understand.

    26 min

  4. 31/12/2025

    PAM for Affiliates - Player Account Management Tools

    What is a PAM? PAM stands for Player Account Management. These PAM tools are normally understood to be for operators as in casinos or bookmakers but affiliates can now build these for themselves. The tools of the trade are turning your newsletter from a 1 to many link solution to a 1 to 1 using dynamic variables. It is the combination of first party data and dynamic variables that gives affiliates the ability to track revenue across individual emails and players. Of course all done with permission. This could be a complete game changer for iGaming affiliates in 2026 and I'm looking forward to sharing more as we build out these tools.

    5 min

  5. 12/12/2025

    Replacing Tableau with AI Tools

    Is replacing Tableau a good thing and is it easy? As someone who's been working with Tableau for 3 years, I can confidently say there is a good chance I may never use their tools again. Unless of course it is to convert Tableau files into custom data viz and reports. Since September of this year, I've been working with tools like Lovable and Claude and I can say I'm not turning back and I'm not the only one. I've seen threads in Reddit about people saying they've replaced Tableau. For recommended tools, I love Lovable! https://lovable.dev/?via=john-wright

    5 min

  6. 24/11/2025

    Claude.ai for Advanced Data Viz

    I'm here to officially say that tools like Claude.ai and all other AI tools are here to eat data viz tools like Tableau, Power BI, Looker Studio and more. If I were at any of these companies, I would be concerned to see if the revenue from these giants is starting to drop. Likewise, I think people working with these tools need to be spending a lot more time on the AI side of things for better analysis. You need to be using these tools so you can double your output rather than be on the wrong side of employment.

    7 min

  7. 16/11/2025

    Optimizing pages for AI Search with GEO, tips from Steve Toth

    I found a LinkedIn post of someone taking an account of Steve Toth's presentation recently at Chiang Mai SEO that focuses on LLM and how these new AI tools like Claude, Chat GPT and Perplexity are changing search from clicks to conversations.

    7 min

  8. 07/11/2025

    A Deeper Look at Closed Casinos

    This past week, I presented a keynote on why online casinos close. I did share some data that shows what is behind the scenes that would lead a casino to close at all in the first place. In this short solo cast, I share a few more insights but my work in analyzing closed casinos isn't done yet!

    9 min
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Welcome to Revenue Optimization with StatsDrone. A business podcast focused on affiliate marketing covering topics such as big data, AI, Business Intelligence, SEO and optimization of course. This podcast is brought to you by https://statsdrone.com and ____________; your company here!

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