#Rewarding Relationships

Incentivesmart

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Marketing
Series

Rewarding Relationship

25 May

Junk Values: Why Most Company Values Fail and What Actually Drives Behaviour | Culture Rewired

Turning values into meaningful behaviours that improve trust and performance. Most organisations claim to have values. Very few can prove they change behaviour. In this episode of the #RewardingRelationships® podcast, David Ventura is joined by Erika Clegg, author of Junk Values, to challenge why most organisational values fail and what it actually takes to make them commercially useful. This is a direct, practical exploration of how values influence trust, decision-making and performance. This conversation is for HR and people leaders focused on engagement and culture, and for commercial leaders who understand that behaviour drives results. If your values are not shaping actions, they are not just ineffective. They are actively eroding trust. Key Topics Covered → Why most organisational values fail to influence behaviour and what that costs in trust and performance → The concept of “junk values” and how generic language creates confusion rather than clarity → How behaviour, not words, determines whether values are real or performative → The role of values as a commercial asset that drives accountability, alignment and better decision making → Practical ways to diagnose, refine and activate values so they work harder across teams and functions About the Host David Ventura is CEO and Front Man of Front&Centre® and host of the Rewarding Relationships® learning series and podcast. He brings together HR, commercial and growth leaders to explore how trust, loyalty and performance are intentionally designed. With over 12 years’ experience across Retail, IT and Telecoms, David is known for translating behavioural insight into practical, commercially grounded action. About the Guest Erika Clegg DL FRSA is the author of Junk Values, a speaker and a consultant specialising in performance-enhancing culture. She works with established organisations, particularly those navigating generational change, helping them develop the behaviours, tools and clarity needed to strengthen performance and trust. Through her Slow Values approach, Erika challenges superficial value setting and focuses on building cultures that deliver long-term resilience and measurable outcomes. About Incentivesmart Incentivesmart is a B2B loyalty and engagement platform that helps organisations strengthen relationships with customers and employees through intentional, behaviour-led reward strategies. We support marketing, commercial and HR leaders to drive retention, advocacy and measurable growth.

50 min
1 Jun

Designing Customer Experience That Drives Loyalty, Not Discounts | Loyalty Rewired

Customer experience is not a service layer. It is a growth lever that shapes revenue, retention and reputation long before and long after a sale is made. In this episode of the Rewarding Relationships® podcast, David Ventura is joined by Alexandra Sutton to challenge how organisations design customer experience across the full journey. From overlooked touchpoints to the behavioural consequences of discounting, this conversation reframes experience as something that must be intentionally engineered, not left to chance. This episode is for commercial and marketing leaders looking to protect margin and drive advocacy, and for people leaders focused on consistent, high-performing behaviours. If customers decide emotionally and justify logically, then experience is not a soft function. It is a commercial strategy. Key Topics Covered → Why customer experience starts before the sales process and continues long after delivery, shaping long-term retention and advocacy → How small, intentional moments influence emotional response and drive word of mouth at scale → The hidden risk of neutral experiences and why they quietly erode engagement and loyalty → Why discounting reinforces transactional behaviour and weakens long-term commercial value → How to design touchpoints that influence perception, strengthen relationships and reduce reliance on price competition About the Host David Ventura is CEO and Front Man of Front&Centre® and host of the Rewarding Relationships® learning series and podcast. He brings together HR, commercial and growth leaders to explore how trust, loyalty and performance are intentionally designed. With over 12 years’ experience across Retail, IT and Telecoms, David is known for translating behavioural insight into practical, commercially grounded action. About the Guest Alexandra Sutton is Head of Marketing at Incentivesmart, where she focuses on designing customer engagement strategies that drive loyalty, advocacy and measurable commercial growth. She specialises in connecting marketing, customer experience and behavioural insight to help organisations move beyond transactional relationships and build long-term value through intentional engagement. About Incentivesmart Incentivesmart is a B2B loyalty and engagement platform that helps organisations strengthen relationships with customers and employees through intentional, behaviour-led reward strategies. We support marketing, commercial and HR leaders to drive retention, advocacy and measurable growth.

38 min
15 Jun

From Engagement to Evidence: Making People Strategy Pay Its Way | Culture Rewired

Most organisations believe engagement drives performance. Few can prove it in a way the board will actually buy. In this episode of the #RewardingRelationships® podcast, David Ventura is joined by Nicole Dunn to unpack why people initiatives so often fail to secure investment, despite overwhelming evidence linking engagement to profitability, productivity and retention. The conversation challenges the gap between research and reality, and explores how HR and commercial leaders can reframe engagement as a measurable business driver. This episode is for HR and people leaders under pressure to demonstrate ROI, and for commercial leaders who recognise that performance is driven by behaviour, not headcount. If engagement cannot be translated into commercial impact, it remains a cost. This discussion shows how to change that. Key Topics Covered → Why engagement fails at board level when it is not tied to commercial metrics like retention, productivity and margin → The disconnect between executive perception and employee reality, and how it impacts culture and performance → How to shift from activity-based HR initiatives to behaviour-led performance strategies → The role of recognition in identifying and reinforcing the behaviours that drive measurable outcomes → Building a business case for engagement using risk, opportunity and financial impact About the Host David Ventura is CEO and Front Man of Front&Centre® and host of the Rewarding Relationships® learning series and podcast. He brings together HR, commercial and growth leaders to explore how trust, loyalty and performance are intentionally designed. With over 12 years’ experience across Retail, IT and Telecoms, David is known for translating behavioural insight into practical, commercially grounded action. About the Guest Nicole Dunn is Head of Strategic Projects at Incentivesmart, where she focuses on designing and delivering initiatives that connect engagement, recognition and performance to measurable business outcomes. Her work centres on helping organisations translate people strategy into commercial impact, ensuring culture and behaviour directly support retention, productivity and growth. About Incentivesmart Incentivesmart is a B2B loyalty and engagement platform that helps organisations strengthen relationships with customers and employees through intentional, behaviour-led reward strategies. We support marketing, commercial and HR leaders to drive retention, advocacy and measurable growth.

37 min
1 day ago

Pricing Isn’t a Number. It’s Your Biggest Growth Lever | Loyalty Rewired

Exploring how pricing shapes customer perception, positioning, value, and long-term business growth. Pricing is often treated as a number. In reality, it is one of the most powerful drivers of revenue, positioning and customer behaviour. In this episode of the #RewardingRelationships® podcast, David Ventura sits down with Mark Peacock to unpack why pricing is not a finance exercise, but a strategic growth lever. From perceived value to renewal conversations, this discussion reframes pricing as an ongoing exchange of value, not a one-off decision. This episode is for commercial and marketing leaders looking to protect margin and reduce discounting, and for founders and service-based businesses who know their pricing does not yet reflect the value they deliver. If growth is the goal, pricing is not optional. It is foundational. Key Topics Covered → Why pricing is the most underused lever for both revenue and profit growth → How context, comparison and perception shape what customers are willing to pay → The role of confidence and internal alignment in how pricing is communicated → Why value is defined by benefit minus price, not cost plus margin → How to manage renewal conversations to reinforce value and protect long-term retention About the Host David Ventura is CEO and Front Man of Front&Centre® and host of the Rewarding Relationships® learning series and podcast. He brings together HR, commercial and growth leaders to explore how trust, loyalty and performance are intentionally designed. With over 12 years’ experience across Retail, IT and Telecoms, David is known for translating behavioural insight into practical, commercially grounded action. About the Guest Mark Peacock is Founder and Managing Director of PriceMaker, a pricing and revenue growth consultancy supporting B2B technology and consulting firms. A recognised global pricing leader and author of “Pricing for Success”, Mark helps organisations move beyond guesswork to build pricing strategies that strengthen positioning, improve confidence and drive measurable growth. About Incentivesmart Incentivesmart is a B2B loyalty and engagement platform that helps organisations strengthen relationships with customers and employees through intentional, behaviour-led reward strategies. We support marketing, commercial and HR leaders to drive retention, advocacy and measurable growth.

37 min

4 Episodes

Rewarding Relationship

Creator

Incentivesmart
Episodes

4
Rating

Clean
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© Copyright 2026 Incentivesmart
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