The Branding Fix

Francesca & Victoria
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The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.

  1. 26/12/2025

    If You Can’t Stay Consistent, This Is Why (Hint: It’s Not Laziness)

    You’re not lazy, and you’re not undisciplined. If you’ve been struggling to stay consistent with your blog or YouTube channel, there is a scientific reason why "hustling harder" is actually making it worse. In this coworking session, we break down why your inconsistency is actually a symptom of a dysregulated nervous system. We explain the "Window of Tolerance," why scrolling on your phone isn't real rest, and how to actually refill your creative tank so you can execute your content strategy without burning out. Grab a coffee, get comfortable, and let's get back to work (the right way). Watch this on video: https://youtu.be/AJspQSk9dBM Join us in the 75 Fixed Challenge: https://youtu.be/J_UdE8wcWZ4?si=LWHvMNoCXe3csWxG ⏱️ TIMESTAMPS 00:00 Why You Are Not Actually Lazy 00:24 Welcome to The Branding Fix 00:51 Why Scrolling Is Not Rest 02:03 What Real Rest Actually Looks Like 03:04 The Science: Nervous System Regulation 03:46 Sustainable Content Strategy 04:04 How to Recharge Your Creative Battery 05:34 Conclusion: Breaking the Burnout Cycle Watch Next: ▶️ Stop Posting and Fix Your Brand First: https://youtu.be/M8ZPlEzd_90?si=qHuuUwtqdjSJqZld ▶️ Social Media is Dead, Interest Media is Here: https://www.youtube.com/watch?v=YLOU0JilfvI ▶️ Dark Truth of Creating Content: https://www.youtube.com/watch?v=Bz2TkDsD9Jg ▶️ Is Blogging Dead in 2026? https://www.youtube.com/watch?v=MTY7qcc_CLM 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boardsGet 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg #creatorburnout #nervoussystemregulation #contentstrategy #bloggingtips #burnoutrecovery

    8 min

  2. 23/12/2025

    75 Hard for Creators: The "Anti-Burnout" Version (That Actually Works)

    Traditional consistency challenges are broken. If you've ever tried a "30-day challenge" only to crash by Day 4, it’s not your fault... it’s the system. We took the brutal framework of 75 Hard and re-engineered it into "75 Fixed": a sustainable, anti-burnout operating system designed specifically for bloggers and creators. But before you get started with this challenge, let's look at the foundation. 🚀 START HERE: Free 10-Day Fix Your Brand Challenge https://youtu.be/M8ZPlEzd_90 (Do this BEFORE you start your 75 days to define your niche & categories!) COWORK WITH US: We are officially starting our round on January 12, 2026. Want to join? Use hashtag #75Fixed to share your "Week 0" prep and track your progress with us! Tag us on Instagram too (thebrandingfix) IN THIS VIDEO: We break down the 4 pillars of the 75 Fixed Challenge: Week 0: The planning hack that saves your executive function.The Weekly Circle: A 5-day loop (Plan, Draft, Publish, Promote, Rest).Category Rotation: How to build a diverse portfolio without getting bored.Mandatory Rest: Why Day 7 is for nervous system regulation, not work. ⏱️ TIMESTAMPS 0:00 75 Hard for Creators (The Anti-Burnout Version) 00:49 Who We Are (The Branding Fix) 01:02 The 75 Hard Modified Rules 01:16 Week 0: Content Strategy Planning 02:03 The Weekly Content Workflow (5-Day Circle) 02:57 Preventing Burnout: Mandatory Rest & Categories 04:08 Free 10-Day Fix Your Brand Challenge 05:18 Join the #75Fixed Challenge Watch Next: ▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI ▶️ Dark Truth of Creating Content: https://youtu.be/Bz2TkDsD9Jg ▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boardsGet 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 #75Fixed #75Hard #ContentCreator #BloggingTips #Burnout

    6 min

  3. 20/12/2025

    STOP Posting on Social Media Until You Understand This

    STOP posting on social media until you understand this shift. The era of "Social Media" is dead, and "Interest Media" has taken over. If you are wondering why your views are tanking while small creators are getting millions of views, this video explains the new rules of the algorithm. Watch the video: https://youtu.be/YLOU0JilfvI 🚀 JOIN THE FREE "FIX YOUR BRAND" CHALLENGE: https://youtu.be/M8ZPlEzd_90 Build a brand that survives the algorithm shift. 👇 IN THIS VIDEO: Your follower count is officially meaningless. In this video, we break down exactly why established accounts are dying and why the new "Interest Media" landscape is the biggest opportunity for small creators right now. We explain the difference between social graphs and interest graphs, and why building a strong brand is the ONLY way to future-proof your channel. ⏱️ Timestamps: 00:00 Introduction: The Death of Social Media 00:39 The Current Struggle: Why Your Views Are Tanking 01:55 The Shift to Interest Media 03:02 Key Differences Between Social and Interest Media 05:03 Implications for Content Creators 06:30 The Importance of Building a Strong Brand 09:28 Fix Your Brand Challenge 10:41 Conclusion and Call to Action Watch Next: ▶️ Dark Truth of Creating Content: https://youtu.be/Bz2TkDsD9Jg ▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM ▶️ Why Our Dead Instagram Posts Are Suddenly Viral: https://youtu.be/XdLpEof0lww 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 #InterestMedia #SocialMediaGrowth #BrandingTips #AlgorithmSecrets #SmallYouTuber #TheBrandingFix

    11 min

  4. 16/12/2025

    Never Run Out Of Content Ideas (The C.P.R. Method)

    Welcome to Day 3 of the 10-Day Brand Fix Challenge! 🎉 If you stare at your phone wondering "What should I post today?", you are doing it wrong. Most creators burn out because they try to invent new ideas every single morning. The secret to consistency isn't more creativity—it's a better system. In this video, I’m teaching you the C.P.R. Method (Categories, Pillars, Recurring). This is the exact framework I use to plan 30 days of content in just 20 minutes, so I never have to stress about the algorithm again. Watch the video: https://youtu.be/Rm--Sd2RxcY 👇 IN THIS VIDEO: - Why "daily inspiration" is a trap - The C.P.R. Method explained (Categories, Pillars, Recurring) - How to define your Content Pillars - Filling out the second part of your Brand Fix Template 🎁 Grab the free One-Page Brand Fix template Download your copy and fill it out while you watch: https://thebrandingfix.myflodesk.com/branding-worksheet ✉️ Join the 10-Day One-Page Brand Fix Challenge Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox: https://thebrandingfix.myflodesk.com/fix-your-brand-challenge ✅ TODAY'S HOMEWORK: 1. Watch the video. 2. Fill out the "C.P.R." section of your template. 3. Post a comment with your top 3 Content Pillars! ⏱️ TIMESTAMPS: 00:00 The "What To Post" Problem (Day 3 Challenge) 00:17 Welcome to The Branding Fix 00:31 The C.P.R. Method Explained 01:38 C: Defining Your Brand Categories 04:04 P: Mapping Your Profit Path (How You Get Paid) 09:44 R: The Secret to Consistency (Your Rest Strategy) 12:15 completing Your One-Page Brand Fix Template 16:24 Conclusion & Day 3 Homework We’ll be reading and replying to as many as we can. 💬 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #ContentStrategy #SocialMediaTips #ContentPlanning #TheBrandingFix

    17 min

  5. 10/12/2025

    Create A Clear Brand In 15 Minutes (The AIM Method)

    Welcome to Day 2 of the 10-Day Brand Fix Challenge! 🎉 If you feel like you're constantly throwing spaghetti at the wall—posting random content and hoping something sticks—today is where we stop the chaos. Your content isn’t flopping because of the algorithm; it’s likely because your brand lacks a "North Star." Without one, you are just another creator making noise. In this video, we are using the AIM Method (Archetype, Identity, Mission) to build your One-Page Brand Strategy. By the end of this video, you will have a single, powerful sentence that guides everything you create. Watch the video: https://youtu.be/T2ARhw_1TXw 👇 IN THIS VIDEO: - How to identify if your brand is "Chaos" - The AIM Framework explained (Archetype, Identity, Mission) - How to write your "North Star" statement - Filling out Page 1 of your Brand Fix Template 🎁 Grab the free One-Page Brand Fix template Download your copy and fill it out while you watch: https://thebrandingfix.myflodesk.com/branding-worksheet ✉️ Join the 10-Day One-Page Brand Fix Challenge Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox: https://thebrandingfix.myflodesk.com/fix-your-brand-challenge ✅ TODAY'S HOMEWORK: 1. Watch the video. 2. Fill out the "AIM" section of your template. 3. Comment your "North Star" sentence below so we can cheer you on! ⏱️ TIMESTAMPS: 00:00 Introduction to Brand Clarity 00:40 Understanding Brand Chaos 01:57 The AIM Method: Archetype 03:17 The AIM Method: Identity 07:18 The AIM Method: Mission 08:55 Creating Your AIM North Star Statement 10:35 Planning for Your Best Possible Outcome 13:20 Final Thoughts and Next Steps We’ll be reading and replying to as many as we can. 💬 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #BrandStrategy #ContentCreator #SocialMediaTips #TheBrandingFix

    15 min

  6. 05/12/2025

    Fix Your Content In 10 Days (Free Brand Challenge)

    Welcome to Day 1 of the 10-Day Brand Fix Challenge! 🎉 Download your free template below and let's fix your content strategy. In this video, we’ll show you how to fix the *real* problem behind low views, no saves, and zero clicks… in ONE page. We’re kicking off our One-Page Brand Fix series, where two solo creators (a blogger + a video/IG creator) rebuild their brands in public. You’ll see *before-and-after* examples and walk away with a simple page you can use to fix your own content today. Watch the video: https://youtu.be/M8ZPlEzd_90 🎯 You’ll learn to: - Diagnose why your content feels random (even if you’re posting all the time) - Turn messy ideas into clear brand pillars that attract the right people - Write a simple North Star sentence that guides every post, video, and email - Stop blaming the algorithm and start making content that’s easy to binge, follow, and share 🎁 Grab the free One-Page Brand Fix template Download your copy and fill it out while you watch: https://thebrandingfix.myflodesk.com/branding-worksheet ✉️ Join the 10-Day One-Page Brand Fix Challenge Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox: https://thebrandingfix.myflodesk.com/fix-your-brand-challenge ⏱ Timestamps 00:00 Why your content is flopping (It's not the algorithm) 00:33 What is The Branding Fix? 00:59 Signs your personal brand is undefined 02:28 How to do a quick Content Audit 04:57 The AIM Framework: Finding your North Star 08:21 The C.P.R. Method: Pillars & posting strategy 11:54 Tutorial: Filling out the One-Page Brand Fix template 15:34 Your homework: The 10-Day Brand Challenge 👇 Your turn Pause the video, fill out your One-Page Brand Fix, then comment below with: 1. Your North Star sentence 2. Your 3 main brand pillars We’ll be reading and replying to as many as we can. 💬 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #contentstrategy #personalbranding #contentcreator #socialmediagrowth #brandstrategy #contenttips #creatoreconomy #smallbusiness #marketing

    16 min

  7. 21/11/2025

    Not Everyone Should Be a Content Creator (The Dark Truth)

    Content creation’s dark truth? Most creators never make real money. We spent years in the wrong niche, “following our passion” while our bank accounts bled… and in this video we’re breaking down exactly what went wrong and what we’d do differently now. After 14 years of blogging and creating content, we’ve realized something nobody wants to say out loud: not everyone should be a content creator — at least not in the way the internet sells it. If you’re pouring your heart into content and still not seeing profit, this might be the wake‑up call you actually need. Watch the video: https://youtu.be/Bz2TkDsD9Jg In this video, we’ll cover: - Why “follow your passion” kept us broke for years - How to tell if your niche will never make real money - The difference between a fun hobby and a profitable content business - A simple framework to decide if content creation makes sense for you - What we’re doing now to rebuild our blogs and brands in a smarter way 🎯 This is for you if: - You’re a blogger or creator who’s exhausted and underpaid - You’re thinking about starting a YouTube channel, blog, or newsletter - You’ve been told “just keep posting!” but the numbers don’t add up - You secretly wonder if you picked the wrong niche (or the wrong platform) ⏰ TIMESTAMPS: 00:00 Content Creation Reality Check: The Harsh Truth No One Tells You 00:44 Our Painful Story: Years Stuck in a Non‑Profitable Niche 01:52 Passion vs Profit: Why Passion Alone Won’t Pay the Bills 02:12 Our Unprofitable Blog Niche: How We Wasted Years Making $0 03:59 Not Every Niche Is Profitable: How to Avoid Dead‑End Topics 05:27 Profitable Blog Ideas: Examples of Niches That Can Actually Make Money 08:49 Our Major Pivot: How We Shifted to Profitable Content 11:06 Who Should Actually Be a Content Creator? (Real Talk) 13:08 Passion vs Profit Framework: Find Your Unique, Profitable Angle 💬 COMMENT BELOW: Are you blogging for money or business? What's your niche? 🔗 IS BLOGGING DEAD in 2026? Watch next: https://youtu.be/MTY7qcc_CLM 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #ContentCreation #CreatorEconomy #PassionVsProfit #Blogging #MakeMoneyOnline #CreatorTruth #NotEveryoneShouldBeACreator

    16 min

  8. 14/11/2025

    Is Blogging Dead In 2026? We Lost 50% Traffic & Here's What Happened

    Is blogging dead in 2026? We lost over 50% of our blog traffic after Google updates... and our revenue GREW by 30%. This is our 2026 update to the "Is Blogging Dead?" video we made in July 2025. We're sharing the real numbers from our blogs and honestly... the results might surprise you. Watch the video: https://youtu.be/MTY7qcc_CLM 📊 WHAT'S CHANGED: • Lost 50%+ blog traffic after Google updates • Revenue INCREASED by 30% • Direct traffic now our #1 source • Email list driving higher RPMs than Google ever did 💡 WHAT'S ACTUALLY WORKING NOW: • Brand building over generic SEO • Email list as primary traffic driver • Quality over quantity content • Multi-platform distribution • Authentic human experiences 🎯 WHY 2026 MIGHT BE THE BEST YEAR: • Less competition (everyone's quitting) • Better tools than ever • Multiple traffic sources beyond Google • People craving REAL content more than ever ⏰ TIMESTAMPS: 00:00 Is Blogging Dead in 2026? Google Updates Reality Check 00:34 Our Traffic Story: Lost 50% Traffic, Grew 30% Revenue 00:46 Google Algorithm Updates: Surviving the SEO Apocalypse 01:45 Direct Traffic is King: Why Google Isn't Your Only Hope 02:19 Blog Strategy Revolution: What Changed in 2025-2026 04:40 Brand Building Over SEO: Community That Actually Stays 05:45 Traffic Diversification: Beyond Google Search Traffic 08:03 Quality Over Quantity: Content That Converts in 2026 10:49 2026 Blogging Gold Rush: Why Smart Bloggers Are Thriving 14:51 Step-by-Step Action Plan: Build Your Unshakable Blog Business 15:33 The Blogging Future: Your Next Move in 2026 and Beyond 📌 YOUR 2026 BLOGGING ACTION PLAN: • Audit your traffic sources TODAY • Start building your email list (even with 1 subscriber) • Diversify beyond Google (Pinterest, YouTube, Instagram) • Track engagement metrics, not just page views 💬 COMMENT BELOW: Are you blogging in 2026 or throwing in the towel? We want to hear your story! 🔗 WATCH OUR ORIGINAL "IS BLOGGING DEAD?" VIDEO: https://youtu.be/59dRFc-efFY 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h #Blogging2026 #IsBloggingDead #MakeMoneyBlogging #BlogTraffic #EmailListBuilding #ContentMarketing #BloggingTips #GoogleUpdates #BloggingForBeginners #BloggingDead

    17 min
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About

The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.

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  • Creator
    Francesca & Victoria
  • Years Active
    2K
  • Episodes
    39
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Francesca & Victoria
  • Show Website
    The Branding Fix
  • Provider