THE BRETT SUMMERS SHOW

Brett Summers

I created this podcast to help personal trainers, strength coaches, gym owners and other fitness entrepreneurs who want to use their passion to impact lives and increase their wealth to help themselves, their families and their communities. This is also an outlet for allow people to take an in depth look into my mindset as a man, entrepreneur and leader. I started Top Line in 2008, during the economic recession. While the world collapsed, I launched my fitness empire which is now in its 13th year in business. The tips, principles and insights shared will help you do the same! -Brett

  1. 23/08/2021

    5 Reasons You Should NOT Open a GYM

    So you want to start a gym business? Are you sure? This video is all about some reasons you might NOT want to start a gym.    0:00 Intro - Why am I making this episode?  0:57 Reason #1: You want to coach more than you want to run a business.  1:54 Reason #2: You're not willing to sacrifice normal behaviors and actions.  3:15 Reason #3: You don't consider yourself to be a salesperson.  4:29 Reason #4: You don't have a clear strategy or business plan to grow the business.  5:34 Reason #5: You don't consider yourself a leader.

    9 min

  2. 13/08/2021

    How To Design Your Dream Lifestyle

    This episode of the podcast is all about you. What does your dream day look like? Your Dream Lifestyle?    Get detailed. Where are you? Are you in a house or an apartment? What does the view out your window look like?    These kinds of questions can help you determine what kinds of decisions you'll need to commit to making every day in order to bring about that reality in your life.    Today we talk all about how to go about thinking this through and as always, I give some personal examples from my journey as a coach and business owner.

    12 min

  3. 11/08/2021

    Respect Your Relationships

    Respecting your relationships is can be the foundation for a good life. Money, success, these things come and go, but the people you go through life with will be there regardless. So treat them well!    These are some ways you can respect the relationships in your life and show the people you care about that they are important to you.    0:00 First way you can respect your relationships is to invest into your relationships   1:02 Second way you can respect your relationships is to pay attention  1:53 Third way you can respect your relationships is to spend time with people in person

    4 min

  4. 10/08/2021

    What is the #1 BIGGEST Turn OFF?

    On this Episode of the podcast, we’re talking about the biggest turn off, for relationships of any kind. Romantic, business, or even a regular friendship could be affected by this one thing.    INSECURITY   What can we do to get away from insecurity? How can we overcome insecurities? What are the signs we might be insecure? What are the effects our insecurity may have on other people?    We’ll go over all this and more on this episode!    0:00 What is the biggest turn off?   3:23 Things you can do to get away from insecurity   5:43 Signs you might be insecure to look for

    10 min

  5. 22/04/2021

    How to Get Your SH*T Together - Self Awareness Tips for Knowing your Strengths and Weaknesses

    Today’s episode is all about YOU. We’re going to go over some ways that you, as somebody in the fitness industry, can get your sh*t together so that you can best serve the people in your life who need you. Clients, family, friends, etc. As usual, I’ll give examples from my own career and experience in order to best illustrate these concepts, because after all, my life and experience is all I’ve got to go off of! So grab a notebook and let’s get to work. The main thing we’ll be going over how to analyze your strengths and weaknesses. We’ll touch on the importance of protecting your time and being intentional with how you spend your day, particularly the morning and evening routines and the importance of these. We’ll talk about how to go above and beyond to serve your clients, how to create content to build your influence as help others, as well as some ways to best go about reading, studying, and improving your craft in order to give more value to the people around you. After all, if you don’t have your sh*t together, how are people going to trust you as their trainer to help THEM get it together? 0:00 Intro 1:22 Why it’s important to have your sh*t together, how I started 4:47 Steps you can take to begin. Grab a notebook! Writing out strengths and weaknesses. Self Awareness is key. 8:20 Guarding your time, importance of routines 11:59 Going above and beyond for clients 12:49 Studying, reading, improving your craft as a trainer by learning, practicing, and doing things yourself 17:13 Batch-creating content for yourself and your clients 19:05 Most of this stuff is free to do! 19:56 rant about 🍃🍃🍃😂 21:41 Conclusion, calls to action, inspirational rant

    27 min

  6. 14/04/2021

    How to Get, Keep, and Multiply Personal Training or Gym Clients

    How to get personal training clients. In this episode of the Brett Summers show, we discuss the typical sales cycle of getting a personal training or gym client, even with no prior experience!    But it doesn't end once you get the client; in fact, it's just beginning. The NUMBER ONE THING you can do to KEEP a client is getting them RESULTS.    After that, MULTIPLY. All your clients hold influence with the people close to them. Those friends and family will see their results, and hopefully, the client will be bragging about you all day.    0:00 intro, recap of the last episode, How to be Known for Something  1:51 Typical sales cycle of getting a client  3:46 How to keep clients  8:35 How to Multiply  9:30 How to generate referrals in the personal training and gym industry?  13:03 How we go above and beyond to hook our clients up at Top Line  16:04 Recap and more quick tips

    21 min

  7. 14/04/2021

    WHAT ARE YOU KNOWN FOR? How to Stand Out as a Personal Trainer

    What are you KNOWN for? In this episode, we discuss the importance of being known for something. Having a niche and dominating within it. I share a few examples from my career to show that what you're known for doesn't have to stay the same. Don't overthink it! You can ADAPT and GROW. I've taken some advice in this particular topic from Bedros Keuilian and Grant Cardone about being unique and making sure the world knows what you're best at. I'm dropping the equivalent of an MBA on personal training in these shows, so grab a pen, notebook, and listen up! 0:00 Intro  1:22 Why you need to be KNOWN for something  2:11 Examples from my career (transformations, football players, MMA Fighters)  6:34 Adaptability. You don’t always need to be known for ONE thing. Don’t overthink it  7:25 How to pick YOUR thing  9:18 Advice I took from #BedrosKeuilian, become the only loaf on the shelf  10:00 Advice from #GrantCardone, marketing and promotion around YOUR thing so that people know what you’re best at  11:33 How The Rock is known for something a million different times  12:34 You also need be known for other qualities about yourself related to your niche (discipline, organization, etc)  13:58 an exercise for you to decide what you want to be known for  15:55 Conclusion

    18 min

  8. 08/01/2021

    5 TIPS FOR PERSONAL TRAINERS

    5 Tips for personal trainers, strength and conditioning coaches and gym owners for 2021.... Ready/Set/Go!    0:48 // 5 Tips For Personal Trainers, Strength Coaches and Gym Owners  1. Promote:  "If they don't know you, they won't flow you" -Grant Cardone  2. Sell High/Low & In-between: Expand your product lineup to hit all budgets  3. Protect your time:  Time is limited, spend it on high value work  4. Serve: spend the year doing more than you get paid for... so you get paid more... get it?   5. Double Check The Details: K-N-O-W!  know your numbers, your targets, your commitments, your tax liability, your accounts receivable etc. Have your S*%^ together   10:46 6+ Things I am doing with my private training gym in 2021 to grow  1. Hiring and expanding our team/staff   2. Investing into our facility to stay on the cutting edge and for tax write offs  3. Improving our level of service like Andy Frisella of 1st Phorm and Randall Pich of Live Fit Apparel   4. Expanding our product lineup like we told you to do above   5. Focus on our customers (It is because of them we can 10X business)   6. Filming our own VLOG / YouTube Show (10X better than our 7v7 Show from 2019)    16:23 60 Second Reminder Of What It Will Take For You To Win This Year Basically reminding you not to be a little punk, excuse making baby  Hope this video helps you out.  It should.  If it doesn't, I hope you are a highly profitable PT or Gym Owner doing it big and already hitting these check marks.   PS, for those who want to know, the shirt I am wearing is from Elite FTS and it's kinda the Mantra of the winter months in Wisconsin as it's cold and all we want to do is add quality muscle to the frame while we wait on the sun to show back up.    Subscribe, comment and all that other BS.  Appreciate it dudes and the 37% of your who are women based on our analytics :)    @mrbrettsummers (find me on IG)    Top Line Gym is a private training facility located in Glendale Wisconsin and founded by Brett Summers.  A former DI baseball player, turned bodybuilder, turned entrepreneur, turned strength and conditioning coach who has worked with athletes from youth sports, to DIII-DI players, all the way to the NFL, UFC, WWE, and Olympics.  What started in a college bedroom is now a 13 year old teenage business servings 1,000's annually.

    19 min
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About

I created this podcast to help personal trainers, strength coaches, gym owners and other fitness entrepreneurs who want to use their passion to impact lives and increase their wealth to help themselves, their families and their communities. This is also an outlet for allow people to take an in depth look into my mindset as a man, entrepreneur and leader. I started Top Line in 2008, during the economic recession. While the world collapsed, I launched my fitness empire which is now in its 13th year in business. The tips, principles and insights shared will help you do the same! -Brett

Information

  • Creator
    Brett Summers
  • Years Active
    2019 - 2021
  • Episodes
    105
  • Rating
    Clean
  • Copyright
    © Brett Summers
  • Show Website
    THE BRETT SUMMERS SHOW