The Buyerside Chat

Kristin Fisher
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Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.

  1. 13 APR

    Two Levers to Boost Your E-Commerce Sales | Episode 109

    E-commerce sales feeling stuck? You’re showing up everywhere - Instagram, TikTok, trade shows, blogs, but it still feels like you’re spinning your wheels and not seeing the return on your effort… you need to hone your efforts. In today’s episode, we’re chatting how to grow your e-commerce revenue by doing more focused work - and cutting out the extras.  I’m walking you through the two key areas that actually move the needle in your DTC sales: growing your audience (getting more eyeballs) and optimizing for conversion (making it easier for people to buy). That’s it. That’s the formula. But within that, there are strategies that most product-based businesses are overlooking. You'll Learn: The 2 key levers that actually drive e-commerce revenueWhat most brands are getting wrong about blog traffic and conversionThe pop-up and email sequence strategy that finally started converting cold trafficHow to create sticky, bingeable blog content that builds trust and drives revenueWhy meeting your customer where they are is the name of the game to optimize your efforts Mentioned in this Episode: Master Pinterest for Product Based Businesses: interview with Pinterest expert Meagan Williamson. Listen to Episode 80 HERE Uplevel your mindset and your assortment & retail strategy inside Rewired Retail. Join HERE RESOURCE RECOMMENDATIONS: Need help with your Email Automations? Check out Email Badassery HERE Need to optimize your Shopify website and have it start doing more heavy lifting? Checkout Shopify Secrets HERE Feeling lost with Pinterest? Check out The Pinterest Marketing Toolkit HERE Or to dive deep into your Pinterest strategy, get on the waitlist for one of my all-time favorite courses, Pin Potential HERE.  **Note: I may make a small affiliate commission from links shared (but know that I always 100% stand behind anything that I recommend!) LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    23 min

  2. 30 MAR

    Navigating Overseas Sourcing: A Chat with Rebecca Woolbright | Episode 108

    In this episode of the Buyerside Chat, we’re honored to chat with the incredibly inspiring Rebecca Woolbright - licensed surface designer, illustrator, product educator, and the creative force behind Rebecca Jane Woolbright. For over a decade, Rebecca has turned her artwork into vibrant, giftable products stocked in stores nationwide. She's not only grown her own product-based business, but now also teaches artists how to confidently source products, work with factories, and scale without burnout. This conversation is filled with gold. From starting scrappy with just three SKUs of washi tape, to now launching new product categories and a game-changing app. Kristin and Rebecca talk candidly about navigating the not-so-linear journey of product-based entrepreneurship, manufacturing both domestically and overseas, building resilience, and staying creative while growing a business. In this episode, we cover: How Rebecca built her brand from a nap-time side hustle to a thriving businessLessons from 10 years of manufacturing and product developmentWhat most people miss when sourcing overseas (and how to avoid it)How tariffs and global changes are impacting small product-based businessesThe mindset of launching a new product (and even an app) from scratchThe importance of letting yourself be a scrappy beginner again and again Whether you're brand new or 10+ years into your product business, this conversation is a reminder that your journey doesn’t have to be linear - and magic can happen when you just start. Enjoy the chat!  CONNECT WITH REBECCA: Shop Rebecca Jane Woolbright: www.rebeccajanewoolbright.com   Manufacture Awesome: https://www.manufactureawesome.com/ Connect on Instagram: @rebecca_jane_woolbright @manufacturer_awesome CHECK OUT REBECCA’S COURSES & RESOURCES: Manufacture Awesome Mini Course to Use Streak for your Wholesale CRM: Automate & Scale Map out your product launches: Launch Line App LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    46 min

  3. 16 MAR

    [REPLAY] How to Edit Your Line Like a Retail Buyer | Episode 107

    An absolute must-listen if you’re serious about scaling your product business profitably. While I’m on maternity leave, I’m re-airing some of the most impactful Buyerside Chat episodes, and this one dives into one of the most important (and hardest) skills you’ll ever learn as a product-based business owner: the ability to edit your product line without emotion. When your business is small, creativity leads the way, and that’s a beautiful thing. But when you’re growing, scaling, and reinvesting back into inventory, emotion can quietly become one of your biggest profit killers. In this episode, I’m breaking down how buyers actually think when they evaluate assortments, and how you can start making decisions like a CEO instead of an artist, creator, maker or new boutique owner who’s emotionally attached to every product. We talk about why having too many SKUs hurts conversion, how to identify what’s driving the majority of your revenue, and how editing your collection can instantly improve cash flow, margins, and clarity - for both you and your customers. If you’ve ever: Felt overwhelmed by how many products you carryStruggled to let go of a once-beloved bestsellerWondered why sales feel stagnant despite adding more SKUsOr felt stuck between creativity and profitability This episode will give you the framework and the confidence that you need to edit with intention. In this episode, we cover:Why editing is one of the most important buyer skills you can learnHow emotion sneaks into product decisions (and how to remove it)Why fewer choices often lead to higher conversionThe 80/20 rule and how it applies to your product lineHow to identify “dead weight” SKUs in your assortmentWhy bestsellers sometimes need to replace—not sit next to—older productsHow edited collections improve profit, clarity, and buyer confidenceWhen more SKUs make sense (and when they absolutely don’t) Enjoy the chat!  FREE RESOURCE FOR YOU! Grab the Retail Terms & Formulas Cheat Sheet HERE to help you speak the buyer language (with your wholesale buyers AND within your own retail business).  LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    33 min

  4. 2 MAR

    [REPLAY] Fine-Tuning Your Collections: What (& When) to Launch | Episode 106

    I'm currently soaking up newborn snuggles during my maternity leave, so over the next few weeks I’m re-airing a few of my most downloaded and requested episodes of all time. This episode originally aired on February 17, 2025 - but it’s still full of relevant strategy!  If your brain is buzzing with product ideas (and your calendar is packed with launch dates)… but you're not sure how much newness your brand really needs or how often you should be dropping collections—this episode is for you. We’re chatting about what buyers actually want to see from your product assortment, how to stop overwhelming your customers and yourself, and how to bring in just the right amount of newness to stay relevant without staying stuck on the launch hamster wheel. Here’s the deal: more products ≠ more profit. And in this episode, I’m giving you the exact questions to ask yourself to sharpen your strategy, clean up your assortment, and fine-tune your collection calendar in a way that makes sense for your brand. Whether you're planning your next product drop or rethinking your whole line, this episode will help you zoom out and make strategic decisions like a buyer—not just a creator. What you’ll learn in this episode: Exactly how many collections you need per yearThe ideal timing for your major and mini product dropsHow to balance launch energy to avoid burnoutWhat wholesale buyers and retailers actually want from your newnessHow to evaluate whether your product ideas are adding real value5 questions to ask before adding a new product to your lineWhy bestsellers deserve a second (and third) spotlightWhat needs to go away before you bring something new in Enjoy the chat!  LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    33 min

  5. 19 JAN

    [Replay] Turn Trade Show Season into Your Growth Season | Episode 105

    Trade show season is here. And whether you’re there showing your brand, walking the show floor to buy for your store, or watching from your phone dreaming of getting there, this episode will help you make the most of it. Originally aired in February 2024, this conversation got such great feedback that I had to bring it back. The strategies are still just as relevant because they go beyond trends and into what actually drives retail growth this time of year. In this episode, I’m diving into: How to follow up with buyers after a trade show (and the #1 mistake most brands make)Creative ways to stay on buyers’ radars - even if you’re not at the showA simple way for buyers to maximize their open-to-buy budget and avoid overbuyingHow to use trade show season as an opportunity for connection—not just transactions Whether you're a product-based brand or a buyer, you're going to leave this one with fresh ideas and smart strategies to make this season work for you. Mentioned in this episode: → Want more pitch strategy? Grab the Buyerside Pitch Kit HERE Let’s turn trade show season into growth season! Enjoy the chat.  LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    33 min

  6. 5 JAN

    The 4 Biggest Wholesale Pitching Mistakes (& How to Fix Them) | Episode 104

    This Might Be Why Your Wholesale Pitches Aren’t Converting… Wholesale pitching: you either feel on fire or totally frazzled. In this episode, I’m pulling back the curtain on the most common wholesale pitching mistakes I’ve seen from both sides of the buyer table—and exactly how to fix them. With nearly 20 years as a corporate retail buyer and running my own product-based business, I’ve seen thousands (yes, thousands!) of pitches—and I can tell you, most of them are missing the mark. From copy-paste templates to long-winded origin stories, there’s a lot that’s holding your emails back from actually converting. In today’s chat, I’m sharing: The biggest mistakes I see brands making in their pitchesWhat to do instead to actually get a buyer's attentionHow to tailor your pitch (without rewriting it from scratch every time)Why NOT following up is killing your wholesale strategyAnd a sneak peek at my brand-new Buyerside Pitch Kit - your complete guide to writing pitches that get replies. Let’s make your pitching process faster, better, and way more effective. Here’s what you’ll learn in this episode: Why buyers can spot a copy/paste template a mile awayHow to stop making your pitch all about youThe structure that makes your pitch skimmable and clearHow many follow-ups you actually need to be sendingThe biggest mindset shift you need to pitch like a proHow to know when to let a dream retailer go (yep, really) Mentioned Resources: Grab the Buyerside Pitch Kit HERE Enjoy the chat!  LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    26 min

  7. 22/12/2025

    The Energy Edit: How Doing Less Will Grow Your Product Biz Faster | Episode 103

    You’re probably somewhere between deep rest mode and itching to crack open your laptop. You want to plan your 2026, but also? You’re fried. Let’s fix that. In this short and sweet solo episode, I’m pulling back the curtain on how I approach sustainable, aligned strategic planning—especially during this weird in-between week when the year is technically over but your brain is still buzzing. You’ll learn why most goal-setting strategies don’t work for product-based founders (especially right after Q4), and how to shift into planning in a way that honors your energy, your life, and your leadership capacity. This one’s for you if you’re ready to let go of pressure-filled plans that make you feel like a failure by February and actually build a business plan that supports the life you want. Let’s dive in. ✨ What You’ll Learn:Why January energy can trick you into overcommittingThe 3 questions I always ask myself before setting business goalsHow to factor your real life (yes, the messy parts) into your strategic planWhat to do before you set revenue targetsWhy less is more when it comes to your 2026 strategyHow to make your plan feel good—not like a pressure cooker Resources mentioned in this episode:The self-paced Goal Setting Workshop: kristinfishercoaching.com/goalsettingworkshopOptional Add-On the LIVE Strategic Planning Session (Jan 9, 2026): Available at checkout!Already purchased the Goal Setting Workshop? Check your email for the invite link! Inside the Faire Bootcamp Back Pocket Quarterly Coaching Membership? You get the Jan 9th session free! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    26 min

  8. 08/12/2025

    Behind the Scenes at Faire: Visibility, Retailer Trends & AI with Faire CRO Jennifer Burke | Episode 102

    If you’re a product-based brand or a retailer wondering how to make the most of the Faire platform right now - this is the episode you’ve been waiting for. Jennifer joined Faire back in 2019 and has played a massive role in scaling their revenue and shaping the buyer and brand experience. She’s leading the charge on the programs, tools, and updates that directly impact YOU - whether you’re an independent brand, a retailer, or both. We’re talking: What’s actually working on Faire right nowHow AI is changing the platform (and what it means for visibility)How to prepare for Winter MarketHow to build trust through fulfillment, reviews, and performanceWhy Faire is betting big on tools that help both sides of the marketplace win This is the most up-to-date insight you’re going to get into how the platform is evolving and what you can do to grow your sales and visibility - today. Resources mentioned: Download the 6-Week Faire Market Planner: www.kristinfishercoaching.com/fairemarketplannerWatch the Free Faire Success Blueprint Workshop: www.kristinfishercoaching.com/faireblueprintJoin the Faire Bootcamp: www.kristinfishercoaching.com/bootcamp Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS? Retail Pitching👇 1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE Faire Growth👇 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE 2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE 3) Ready to take action and scale on Faire? Check out The Faire Bootcamp READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally. (Doors open to limited seats in May 2026) LET'S CONNECT! Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HERE Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    52 min
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Trailer

About

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.

Information

  • Creator
    Kristin Fisher
  • Years Active
    2022 - 2026
  • Episodes
    98
  • Rating
    Clean
  • Copyright
    © 2026 Kristin Fisher Coaching All Rights Reserved.
  • Show Website
    The Buyerside Chat

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