The Create! Podcast

Ekaterina Popova

The Create! Podcast (formerly Art & Cocktails) is your space for inspiration, encouragement, and practical insight at the intersection of contemporary art, creative business, and mindset. Hosted by artist, coach, and Create! Magazine founder Ekaterina Popova, the show is designed to help you grow your art career, expand your creative vision, and build a sustainable, joyful life. Through candid conversations with artists, entrepreneurs, writers, curators, and thought leaders—as well as empowering solo episodes—you'll find tools, ideas, and stories that remind you that life itself is your canvas, and you have the power to create a career and future that truly supports you. Find us at www.createmagazine.co/podcast — where the conversation about art and business starts.

  1. 4 DAYS AGO

    Finding Your Collectors Without Galleries: Sharone Halevy on Commission Work, The Superfair, and Why Artists Need Hobbies

    In this episode, I reconnect with Sharone Halevy nearly a year after our collector talk at Superfine (now The Superfair) in San Francisco. Sharone is an abstract expressionist painter who's built her entire practice around commission work and selling directly to collectors without gallery representation. We discuss her transition from theater directing to painting, why she works on sliding scales to make art accessible, and how she uses sound and storytelling to create "tangible memories," paintings that capture how moments felt rather than every detail. Sharone shares her approach to building confidence, why friends and family are your first important collectors, and how she leveraged social media to create direct audience connection. As lead curator and operations manager at The Superfair, Sharone coaches every exhibiting artist on booth curation, pricing strategy, and selling techniques. We discuss the fair's rebrand and refocus on attracting the right buyers rather than massive crowds, and why in-person events matter for artists, especially those in rural areas. We wrap up with Sharone's challenge for the year: find a hobby. Not another income stream or content for social media, something tactile and creative you do purely for joy.   CALL FOR ART: CREATE! MAGAZINE 2026 WOMEN'S INTERNATIONAL EDITION  Deadline: January 31st, 2026 Submit: https://www.createmagazine.co/call-for-art   CONNECT WITH SHARONE:  Instagram: www.instagram.com/art_by_sharone/ Website: https://www.artbysharone.com   CONNECT WITH CREATE! MAGAZINE:  Instagram: @createmagazine Collective: https://www.createmagazine.co/collective Website: https://www.createmagazine.co   MENTIONED: The Superfair: thesuperfair.com  1000 Libraries coloring books

    33 min
  2. 19 JAN

    The Sustainable Studio: Reality Transurfing, Pendulums, and Avoiding Burnout

    In this episode, Kat addresses the familiar "January tension"—the conflict between feeling ambitious about new goals while simultaneously exhausted from the past year. She explores what "sustainability" actually means for artists, moving beyond the buzzword to examine what emotionally and financially supports a creative career. Kat shares insights from Vadim Zeland's book Reality Transurfing, discussing the concept of "pendulums"—energy structures built on collective beliefs (like the pressure to post daily on social media) that feed off our energy. She explains why feeding these pendulums is a losing game and how true magic happens when you prioritize joy and flow over algorithms. Finally, Kat breaks down the difference between the "glamour" of the art world (museum shows, viral posts) and the reality of what actually pays the bills, encouraging listeners to conduct a "Sustainable Studio Audit" to track income, time, and energy costs. Key Takeaways: The January Tension: Navigating the split between wanting to force your career forward and acknowledging deep exhaustion Understanding Pendulums: How collective beliefs (like "real artists suffer" or "you must hustle 24/7") become energy vampires that distract us from our true desires Reality Transurfing: Insights from Vadim Zeland's book on how energy flows naturally when you do what you truly want, rather than what you think you should do Glamour vs. Reality: Why the things that look successful (fancy gallery representation, viral reels) are often not the things that pay the bills (print sales, teaching, direct sales) Imposter Syndrome: Overcoming the feeling that you aren't "legitimate" if your business is scrappy or doesn't fit the traditional art world model The Sustainable Studio Audit: A practical exercise to list your income sources, estimate time invested, and rate energy cost (low, medium, high) to eliminate what drains you Resources Mentioned: Reality Transurfing by Vadim Zeland Sponsor: This episode is brought to you by Grapevine. The secondary market already exists around your work—it's just happening without you. When art reappears on eBay or Craigslist, it loses context, and so do you. Grapevine is being built to change that, helping artists turn resale energy into momentum and value. Grapevine gives artists a simple page of their own where collectors can resell work peer-to-peer, with your approval, your context, and optional royalties if you choose. Learn more and reclaim your secondary market at grapevine.market. Connect with Create! Magazine: Website & Magazine: createmagazine.co Education & Resources: createu.co Newsletter: createmagazine.substack.com  Instagram: @createmagazine

    25 min
  3. 11 JAN

    Good is the Enemy of Great: Escaping the Trap of Quick Validation & "The Short-Term Giggle"

    Welcome back to a brand new season! In this solo episode, Kat reflects on nearly a decade of navigating a full-time art career and the subtle traps that can stall creative growth. If you have ever felt busy but unfulfilled, or found yourself saying "yes" to every group show and opportunity out of a fear of missing out, this episode is for you. Kat discusses the concept that "good is the enemy of great" and how filling our schedules with "good" opportunities often prevents us from doing the deep, legacy-building work our souls actually crave. In this episode, we cover: The "Short-Term Giggle": Why we chase immediate dopamine hits (like small group shows) instead of waiting for the "full meal" of a cohesive body of work. Deep Work vs. Shallow Validation: Moving away from the pressure to look successful on Instagram and toward creating work that truly matters. The Fear of the Empty Calendar: Overcoming the survival-brain instinct that tells us we are failing if we aren't constantly busy. Career Reflection: Kat shares her personal decision to scale back on scattered commitments to focus on producing a body of work she is truly proud of.   JOIN THE COMMUNITY We have officially opened the doors to our membership, The Create! Collective! This is our career membership for artists who want to grow together. What's Inside: Twice-monthly Zoom calls, guest speakers, and support circles. New Opportunity: Active members are invited to participate in our exclusive Artsy exhibition coming up this March. Bonus: Join for the year and receive a special sweatshirt bonus gift.   Join The Create! Collective here: https://www.createmagazine.co/collective   CONNECT WITH KAT Email: info@createmagazine.com Substack: https://createmagazine.substack.com   If you enjoyed this episode, please consider sharing it with a friend or leaving a review. Cheers to pursuing greatness together!

    16 min
  4. 7 JAN

    Sober Magic, Art & The Year of the Magician: A Conversation with Sarah Potter

    In this magical start to the new year, host Kat sits down with her dear friend—psychic medium, curator, and author Sarah Potter. As we step into 2026, Sarah shares wisdom from her life-changing new book, Sober Magic: Using the Tarot and Ritual in Your Journey Away from Drinking. Together, they explore the deep intersection of art and spirituality, discussing how to navigate the "party culture" of the art world while honoring your boundaries. Sarah opens up about her transition from full-time art curator to professional witch, the power of "Glamour Magic" to armor yourself for difficult social situations, and why asking for help is a brave creative act. Plus, we dive into a Tarot forecast for 2026! Sarah reveals why this is a "Magician Year," filled with manifestation power, and how you can harness this energy to create the life (and art) you desire. Whether you are sober, sober-curious, or simply seeking a spiritual reset, this episode is a nourishing guide for your soul.   Key Takeaways: Sober Magic: How to replace the "ritual" of drinking with nourishing spiritual practices like Tarot and altar work. The Art World & Alcohol: Navigating gallery openings and networking events without the crutch of a drink. Glamour Magic: Using fashion and intentional adornment (like heirlooms or specific colors) as spiritual armor. The 2026 Forecast: Why 2026 is the "Year of the Magician" and what that means for your creative potential. Embracing Discomfort: Why sitting with uncomfortable feelings is actually a superpower for artists.   About the Guest: Sarah Potter is a psychic medium, Tarot reader, and professional witch based in New York City. A former art curator, she now uses her intuitive gifts to help clients craft their dream lives through color magic, ritual, and Tarot. She is the author of Sober Magic and the creator of the Cosmo Tarot deck for Cosmopolitan. Her work has been featured in Refinery29, InStyle, and Teen Vogue.   Connect with Sarah: Book: Sober Magic Instagram: @iamsarahpotter Website: iamsarahpotter.com Substack: iamsarahpotter.substack.com   Mentioned in This Episode: The Witch Wave Podcast with Pam Grossman Create! Magazine's Winter Solstice Issue (Curated by Sarah Potter)   Supported by Create! Magazine: Join the Community: createmagazine.co/collective Submit Your Work (Women's Issue): createmagazine.co/call-for-art Subscribe to our Substack: createmagazine.substack.com

    34 min
  5. 30/12/2025

    Bonus Episode: Creating for Pleasure, Intuition, and Sustainable Practice with Victoria Fry, Founder of The New Visionary Art Collective

    In this special bonus episode of the Create! Podcast, Kat (Ekaterina Popova) sits down with artist and curator Victoria Fry, founder of The New Visionary Art Collective, for a grounded and nourishing conversation about creativity, intuition, and building a sustainable creative practice and career. Together, they explore the importance of making art for pleasure separate from career expectations, balancing multiple creative roles, and staying connected to intuition and inner joy. Kat also shares insights from her 100-Day Painting Challenge and reflects on how daily practice can transform both studio work and mindset. This episode is an invitation to slow down, reconnect with why you make art, and create from a place of trust rather than pressure. Topics Covered: • Making art for pleasure, not performance • Balancing creative business with studio practice • Letting go of perfectionism and expectations • Daily practice as devotion and self-trust • The role of intuition and the inner child in artmaking • Creating sustainable momentum as an artist Links & Resources: Create! Magazine https://createmagazine.co Paint With Kat https://paintwithkat.com 100-Day Painting Challenge https://www.paintwithkat.com/challenge Visionary Art Collective https://www.visionaryartcollective.com Connect with the Podcast: Subscribe to the Create! Podcast on Apple Podcasts, Spotify, and wherever you listen. Leave a review to support the show and help more artists discover these conversations. About the Host: Ekaterina Popova is an artist, educator, and founder of Create! Magazine, an international platform supporting contemporary artists through publishing, education, and community.

    48 min
  6. 28/12/2025

    Coming Home to Your Art: The Science of Joyful Practice & Creative Flow

    In this solo episode of the Create! Podcast, host Ekaterina Popova explores why maintaining a personal art practice is essential not only for artistic growth, but for mental and nervous system regulation, resilience, and overall well-being. Whether you are a professional artist navigating deadlines or a creative seeking to reconnect with your practice, this episode breaks down the neuroscience behind why our brains need art. Kat shares research-backed insights, practical studio strategies, and mindset shifts to help you build a sustainable creative routine, even with a busy life. This episode is both grounding and actionable, offering permission to create imperfectly and consistently, without pressure or performance.   Join the 100 Day Painting Challenge: https://www.paintwithkat.com/challenge   In This Episode, You Will Learn: Why art-making is a powerful tool for nervous system regulation. How creative flow quiets the inner critic and reduces anxiety. Why habit and process matter more than finished results. Simple ways to lower friction in your studio and make starting easier. How to separate the creator from the editor to protect your daily practice.   Key Takeaways: The Science of Art Research from Drexel University found that just 45 minutes of art-making led to a significant drop in cortisol levels for 75 percent of participants, regardless of skill or experience. Silencing the Inner Critic Entering a creative flow state—a concept popularized by psychologist Mihaly Csikszentmihalyi—quiets the Default Mode Network (DMN), the part of the brain linked to rumination and self-judgment. The "Bad Art" Rule Strong bodies of work are built by allowing yourself to make "bad art" and prioritizing consistency over perfection. The focus should be on habit formation rather than a final product. Mise en Place for the Studio Borrowing from the culinary world, preparing your materials and workspace in advance (even if just a simple setup) reduces friction and makes it easier to begin your next session. Creator vs. Editor When you are in the studio, you are the creator; judgment and editing come later. Separating these roles prevents the pressure to produce "portfolio-ready" work from paralyzing your practice.   Memorable Quotes: "When I say come home to your art, I mean physically altering your brain chemistry to reduce stress, silence your inner critic." "The nervous system does not give a crap... it cares about the process, it cares about the meditative act of art making." "The key isn't necessarily finding more time is protecting the time that you have and prioritizing your own work over everyone else's." "At its core, [art] is a survival mechanism for sensitive people. It's the way we process life." "Don't think about making art, just get it done. Let everyone else decide if it's good or bad, whether they love it or hate it. While they are deciding, make even more art." — Andy Warhol (referenced in episode)   Mentioned in This Episode: Your Brain on Art (Book) Atomic Habits by James Clear Drexel University Cortisol Study   Connect & Resources: Join the 100 Day Painting Challenge: https://www.paintwithkat.com/challenge Website: https://www.createmagazine.co Substack: https://createmagazine.substack.com

    19 min
  7. 21/12/2025

    NeuroArts, Manifestation, and Healing: How to Rewire Your Brain with Creativity feat. Anna Denning

    In this episode of the Create! Podcast, Ekaterina Popova sits down with Anna Denning, a multimedia artist and the founder of the NeuroArts School, to decode the powerful science behind creativity and healing.  Anna shares her fascinating background—growing up with a psychotherapist mother who used drawing to analyze and soothe emotions—and how that evolved into her expertise in "Neuroesthetics," the study of how aesthetic experiences influence the brain. Together, they discuss her collaboration with Colette Baron-Reid on the "Art of Manifesting" book and how "intentional synchronicity" can help you co-create with the universe. Whether you are an artist facing creative blocks or simply looking for a way to process the noise of the outside world, this episode offers accessible tools to regulate your nervous system and manifest your desires through art.   IN THIS EPISODE, WE COVER: • Defining NeuroArts: How art therapy and neuroscience combine to balance hormones and emotions.  • The Science of Manifestation: Using "intentional synchronicity" to switch on your brain's reticular activating system and spot opportunities.  • Practical Self-Care: Why you should "start small" with tiny paper to overcome overwhelm and perfectionism.  • The Witch's Wound: Anna's research into healing deep, unconscious wounds through the NeuroArts membership.  • Daily Rituals: How simple practices like doodling before bed or lighting a candle can shift your mindset.    QUOTES FROM THE SHOW: "Art is not just create something beautiful, a beautiful picture. It's also a very powerful tool to work with your mind, to calm down, to balance your emotions." — Anna Denning   "When you're concentrating on something and trying to bring something positive into your life, you're also switching on the reticular activating system in your brain that helps you to look for opportunities." — Anna Denning   "I always advise my students or people who start drawing, start really small, just take a tiny little paper... and just start drawing." — Anna Denning   CONNECT WITH ANNA DENNING: YouTube: Anna Denning Arts (Weekly mini-classes and candle drawings) Instagram: @AnnaDenningArts  NeuroArts School and A.M. Method Teacher Training www.annadenning.com   CONNECT WITH CREATE! MAGAZINE: Website: https://createmagazine.co Substack: https://createmagazine.substack.com Instagram: @createmagazine Love the episode? If you enjoyed this conversation, please leave a review and share it with a friend! Don't forget to subscribe to https://createmagazine.substack.com for more resources, interviews, and opportunities for artists.

    18 min
  8. 14/12/2025

    Finding Your Voice: Todd M. Casey on Art Education, Social Media Fatigue and Staying Curious

    In this insightful conversation, Kat sits down with celebrated realist painter, author and educator Todd M. Casey. Known for his bestselling books The Art of Still Life and The Oil Painters' Color Handbook, Todd opens up about the winding road that shaped his artistic life, from studying at MassArt to discovering the atelier system and developing a deep appreciation for classical training. He shares refreshing honesty about navigating art school, finding mentors, resisting social media pressure, and staying connected to the curiosity that fuels meaningful work. Whether you're a painter refining your technique, a creative searching for direction, or an artist feeling overwhelmed in a content-driven world, this episode offers clarity and grounded wisdom for your path ahead. What We Cover • Todd's early years discovering art alongside his brother and studying at MassArt • How returning to foundational training transformed his approach to painting • What traditional art education gets wrong, and what artists actually need to grow • Why guidance and consistent mentorship are essential for developing strong technique • The double-edged sword of social media for artists: visibility, burnout, and boundaries • How curiosity, awareness and everyday life become the fuel for new ideas • Navigating commercial expectations, artistic identity and pivoting when your work evolves • The importance of resisting fear-driven creativity and choosing work that feels true • Todd's upcoming books and teaching philosophy About Today's Guest Todd M. Casey is an artist, author and teacher whose work blends classical realism with a contemporary, introspective approach. Born and raised in Lowell, Massachusetts, he studied at MassArt, the Academy of Art University, and eventually trained under Jacob Collins at the Water Street Atelier. His paintings and teachings emphasize discipline, observation and a deep respect for the craft of oil painting. He is the author of bestselling books The Art of Still Life and The Oil Painters' Color Handbook, with two new books forthcoming in 2026 and 2027. Todd teaches at the Lyme Academy of Fine Art and through online programs offered worldwide. Links & Resources • Follow Todd M. Casey: Website / Instagram / Patreon • The Art of Still Life and The Oil Painters' Color Handbook • Learn with Todd: Online workshops and mentorship • Explore Create! Magazine: https://www.createmagazine.com • Support independent art publishing on our Substack: createmagazine.substack.com Want More Conversations Like This? Subscribe, leave a review and share this episode with a fellow artist who needs a dose of real-world wisdom and encouragement.

    29 min

About

The Create! Podcast (formerly Art & Cocktails) is your space for inspiration, encouragement, and practical insight at the intersection of contemporary art, creative business, and mindset. Hosted by artist, coach, and Create! Magazine founder Ekaterina Popova, the show is designed to help you grow your art career, expand your creative vision, and build a sustainable, joyful life. Through candid conversations with artists, entrepreneurs, writers, curators, and thought leaders—as well as empowering solo episodes—you'll find tools, ideas, and stories that remind you that life itself is your canvas, and you have the power to create a career and future that truly supports you. Find us at www.createmagazine.co/podcast — where the conversation about art and business starts.

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