69 episodes
Time For A Reset Marketing Podcast: Insights from Global Brand Leaders CvE - Marketing Consultancy
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- Business
Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands. Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world.
From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.
Each episode is a treasure trove of actionable takeaways and thought-provoking insights. Get ready to rethink your approach and position your brand for success.
Tune in for new episodes and discover how to lead the board agenda, unlock the true potential of marketing, and propel your organization forward.
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Episode 69 - Why Marketing Needs a Reset: Marketing Leaders from Global Brands Speak Their Mind
Welcome to Time for a Reset: The Marketing Podcast with Global Leaders, where we sit down with top marketing leaders representing the biggest and most beloved brands. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.In this special episode, we look at what different senior marketers would like to RESET in marketing. Fr...
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Episode 68 - Data-Driven Marketing and Why CMOs Must be Three-Dimensional with Ben Carter of Carwow
Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We also cover the importance of local knowledge, the role of AI in marketing, and the attributes of the future CMO.“The changes that have been made by G...
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Episode 67 - Moving away from Marketing Jargon and Closer to Transforming Marketing into a Growth Engine with Caroline Harrison from HSBC UK
Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on:Caroline’s marketing reset: Simplify marketing jargon for more effective communicationPivoting marketing from a cost centre to a revenue enginePrioritising tasks for greater efficiency and effectivenessThe relationship between performance and brand marketingThe role of measurement and attribution in driving informed decisionsRight housing: The fine balance between in-house and outsourced ...
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Episode 66 - The Role of a CMO as a Growth Evangelist, with Aparna Sundaresh of Unilever
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Aparna’s marketing reset wish: Aligning purpose and profit in marketingThe need for brands...
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Episode 65 - The Holistic Marketer: Building a Strong Brand and Navigating the Challenges of Measurement in a Digital World with Nic Travis of Lloyds Bank
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:Nic’s marketing reset wish: A focus on measurementBuilding a robust measurement frameworkNic’s secret sauce for scaling and motiv...
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Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss:The shift from revenue-centric focused marketing to one that enriches customers' livesBalancing profit and purpose: p...