Today’s guest is someone many of you already know. If you’ve read Hooked or Indistractable, you already know his work has shaped how millions of people think about habits, technology, and behavior. Nir Eyal is a globally recognized authority on behavior change and human potential. His books have sold over a million copies, been translated into more than thirty languages, and his work on behavior design has influenced teams and organizations around the world. He is also a former lecturer at the Stanford Graduate School of Business. In this episode of Before the Bestseller, I’m excited to welcome Nir back to the show to talk about his latest book, Beyond Belief. In our conversation, we dig into the moment that sparked the book and why so many people understand advice but still struggle to act on it. Nir walks through the idea of the motivation triangle, the difference between facts, faith, and beliefs, and why he believes beliefs should be treated as tools rather than truths. We also talk about the rat experiment that reshaped his thinking about persistence, the hidden power of limiting beliefs, how expectations influence our experiences as customers and readers, and the surprising psychological benefits of practices like prayer. Along the way, we explore how beliefs shape relationships, perception, decision making, and even the way we interpret everyday situations. Tune in to hear how Nir thinks about belief, persistence, and the hidden assumptions that quietly shape our decisions, because sometimes the most important shift is not learning something new, but realizing the story you have been telling yourself might not be the only one available. Grab your copy of Beyond Belief here: https://a.co/d/00HkuNro Download the 30-Day Belief Transformation Journal here: https://www.nirandfar.com — Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com
