OnBD with ALF

Ultimate Content
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Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.    Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

  1. 6 DAYS AGO

    Exploring the Evolution of Media Sales with James Walmsley from Immediate Media

    In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media.    James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years. He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media.    James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move.   00:00 Introduction 00:47 James’s Career Journey 04:11 Life at Immediate Media 05:56 Challenges and Innovations in Publishing 07:27 Focus on Video and Social Content 09:14 Subscriber Growth Strategies 12:40 Launch of Atria: A New Marketplace 20:31 The Future of Publishing and AI 22:06 The Importance of Human Connection in Media 23:15 The Value of Trusted Brands 24:56 Launching a New Initiative 25:59 James's Passion for Media Sales 29:03 The Future of Print and Digital Media 31:42 Advice for Aspiring Salespeople 36:00 James's Career Reflections and Hype Song 37:39 Conclusion and Final Thoughts   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    40 min

  2. 29 JAN

    Building Communities and Winning Pitches: Insights from Kim James at Havas

    In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network.    Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network.    Discover her thoughts behind the importance of building communities for business development and the strategies Havas uses to maintain relationships with prospective clients over long periods.    Kim emphasises the necessity of a team effort in successful pitches and tells us how Havas is working to expand their pitch bench.    The episode also discusses the evolving role of procurement in the pitch process and how Havas is addressing these changes through technology, robust qualification processes, and data-driven strategies.   00:00 Introduction 00:43 Meet Kim James: A Journey in Media 03:29 Strategies for Business Development 05:12 Building and Leveraging Communities 14:45 The Art of Pitching 21:38 The Changing Landscape of Pitch Processes 26:07 Utilising Technology and Data in New Business 33:36 Final Thoughts and Advice 37:58 Conclusion and Farewell   If you want to do business with the UK’s leading brands, request an ALF Insight demo.   Hosted on Acast. See acast.com/privacy for more information.

    39 min

  3. 11/12/2025

    The BD100: Insights and Tips from the co-founders, Rich McHardy and Jody Osman

    In this special episode of 'OnBD with ALF' host and General Manager of ALF Insight, Amanda Rosevear welcomes co-founders of the BD100, Jody Osman and Rich McHardy, to discuss everything you need to know about submitting your application to the prestigious awards.    Rich and Jody share why they created the BD100, and talk us through the nomination and submission processes, along with tips for crafting a standout entry.    They also explain additional categories such as Win of the Year, Team of the Year, and the newly introduced Industry Impact Award. With key insights and advice, this episode is essential for anyone in business development looking to boost their sales strategies and gain recognition.    Listen now to learn how to get involved and make the most of the BD100 community.   00:00 Introduction 02:06 The Importance of the BD100 Community 04:44 How to Get Nominated for the BD100 24:04 Additional Categories and Awards 26:47 Key Dates and Final Tips If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    38 min

  4. 06/11/2025

    People-Powered Marketing with Katie Street

    In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'    Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development.    Listen in for actionable advice and inspiring stories to elevate your sales game.   00:43 Meet Katie Street: Career Journey and Insights 04:30 The Power of People-Powered Marketing 06:33 Challenges and Strategies in Personal Branding 11:40 Creating Valuable Content for Your Audience 18:44 Effective Audience Engagement and Outreach 24:06 The Overwhelming Email Overload 24:36 Human-Centric Marketing Strategies 25:12 Company-Wide Marketing Efforts 26:39 The Future of Personal Branding 29:07 Gen Z and the Evolution of Sales 32:11 Creating Authentic Content 36:55 Quick Fire Questions with Katie 42:49 Conclusion and Final Thoughts     If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    44 min

  5. 08/10/2025

    Unlocking Media Sales Success with Debra Sharron

    In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training.    They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative selling, the significance of face-to-face meetings, and strategies for building relationships with clients. Debra also shares insights on how to avoid being ghosted by prospects and explains why there’s a need for authenticity in sales.    Plus, Debra answers our quickfire questions that reveal her thoughts on sales, success and her favourite hype song.   00:00 Introduction  02:00 Debra's Journey into Media Sales 06:21 Current Trends in Media Sales 09:14 Consultative Selling in Today's Market 12:18 The Importance of Face-to-Face Meetings 20:40 Challenges Faced by Salespeople 24:05 Impact of Hybrid Working on Sales 30:30 Building Relationships in Sales 34:24 Keys to a Successful Sales Team 36:57 Quickfire Questions with Debra   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    45 min

  6. 10/09/2025

    Mastering Sales and Business Development with Nick Adams, CEO of Sense

    In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector.    Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships.    Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry.   00:00 Introduction 00:43 Meet Nick Adams, CEO of Sense 01:09 Nick Adams' Career Journey 03:22 Evolution of New Business Strategies 06:08 Balancing Outbound and Inbound Marketing 11:10 Challenges in Winning New Clients 12:10 Specialising vs. Generalising in Brand Experience 18:58 Importance of Data in New Business 23:17 Impact of COVID on Client Relationships 26:08 The Shift in Client Expectations 27:14 The Importance of Chemistry in Client Relationships 29:47 The Future of Relationship Building in Sales 32:26 Adapting New Business Strategies 34:00 Collaborations and Audience Segmentation 38:30 Quickfire Questions with Nick 43:30 Final Thoughts  If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    47 min

  7. 13/08/2025

    Unlocking Sales Success with Industry Legend Steve Cox

    In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry.   Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers invaluable insights into effective sales strategies, emphasising the importance of understanding audience mindset and context.    Steve also introduces his five-step sales process to ensure successful pitches and shares practical advice for smaller media owners aiming to compete with industry giants.    00:43 Meet the Legend: Steve Cox 01:20 Steve Cox's Journey in Media 03:58 Transition to Out-of-Home Advertising 05:36 Challenges and Strategies for Smaller Media Owners 09:06 The Five-Step Sales Process 19:06 Common Mistakes in Media Sales 22:55 Understanding Audience Behaviour 23:41 Marketing to Brands and Agencies 24:40 The Importance of Agency Relationships 25:39 Targeting Small and Local Brands 26:49 Effective Communication with Agencies 31:30 The Value of Agility and Passion 33:35 Quickfire Questions with Steve 42:20 Final Thoughts   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    45 min

  8. 17/07/2025

    The Power of the Silver Pound - Insights from Boom Radio’s Sales Director, Dawn Le Men

    General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio, to discover the importance of the ‘silver pound’ audience and how Boom Radio has gone from strength to strength in the radio industry.   Dawn discusses her extensive career in media, including the transition from television to radio, and the unique challenges and successes of working in a start-up environment.    Amanda and Dawn talk about the challenges of selling to brands, the impact of industry changes and the rise of AI.    00:00 Introduction and Background 01:00 Career Journey in Media 05:54 Transition to Radio and a Startup Environment 11:51 Success of Boom Radio 14:37 Understanding the Silver Pound Audience 19:17 Challenges in Selling to Brands 22:16 Navigating Industry Changes 24:33 Memorable Wins and Lessons Learned 29:02 Quickfire Questions and Personal Insights If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

    35 min
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About

Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.    Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Ultimate Content
  • Years Active
    2020 - 2026
  • Episodes
    67
  • Rating
    Clean
  • Copyright
    © Ultimate Content
  • Show Website
    OnBD with ALF

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