Profitable Mindset

Charlotte Smith
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You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!

  1. 6 DAYS AGO

    #298: The Trap That's Keeping Your Farm Scattered, Exhausted, and Broke

    FREE Two Day Event: The Farm Marketing Fix - June 2026 Sign Up HERE Picture this. You're selling beef and pork and chicken and eggs and vegetables and flowers. You're at three farmers markets, running a farm stand, trying to sell online, posting on every platform you've ever heard of, and somehow also squeezing in a farm stay and a few consulting calls. Your head is spinning. Your chest gets tight just thinking about the week ahead. And despite doing ALL the things, you still aren't paying yourself. Here's what I finally had to admit after 17 years in this industry: more products, more channels, and more hustle are not the answer. They're the problem. I call it the complexity trap. And it's the third root cause of farm burnout nobody warns you about, because everyone's too busy telling you to add another revenue stream. But here's what nobody tells you: the most profitable farms I've worked with over the last 13 years didn't get profitable because they did everything. They got exceptionally good at ONE signature product, ONE dream customer, and ONE strong marketing channel, and they built depth before they built breadth. Simple scales. Complex fails. Simplifying isn't shrinking. It's the most strategic move you can make. This episode is the final part of the From Burnout to Balance series, and it's the one that ties everything together. I'm breaking down the Four Pillars framework that turns an overwhelming farm into a business that actually serves your life. Plus, there's a full 90-day plan you can start THIS week. I include how to identify your signature product and dream customer, how to build the email marketing foundation that's 3,600 times more profitable than social media, how to price for profit instead of chasing volume, and how to finally build the boundaries that protect your weekends, your family, and your sanity. If you're the farmer selling 13 things across seven channels and still not making a paycheck, this is for you. If you've started to dread the farm you built with your own two hands, this is for you. Walk away from this episode with a clear 90-day roadmap to simplify, systematize, and finally step off the hamster wheel. RESOURCES MENTIONED IN THIS EPISODE: Price for Profit — Free 6-Day Pricing Course — If you've never actually run the math to see whether your prices are paying you a real salary AND covering every expense, start here. Includes the exact spreadsheets that show you the truth in minutes. Grab it at charlottemsmith.com/priceforprofit. Farm Marketing Week + The Profitable Farmer Masterclass — One week of free live trainings in June covering The Power of One, branding, and the marketing foundation that gets farmers finally paid. This is also the only time The Profitable Farmer coaching program opens this summer. Save your seat at charlottemsmith.com/masterclass. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: Simple Scales, Complex Fails — Adding more products and more sales channels feels like growth, but it's diluting your energy, your marketing, and your margins. The profitable path is depth before breadth: one signature product, one dream customer, one marketing channel done exceptionally well. You can always add more later from a place of profit instead of desperation. Your Email List Is the Only Audience You Actually Own — Social media algorithms decide who sees you. Platforms change, accounts get flagged, and suddenly your audience is gone. Email is 3,600 times more profitable because every person on that list said yes to hearing from you. Build the relationship first, make the offer later. That's the difference between marketing that feels pushy and marketing that feels like service. Boundaries Are the Fourth Pillar, Not the Reward — You can build a perfectly structured farm business and still wreck your life with it if you skip this one. Delegation, hiring help (even a house cleaner counts), and protecting your weekends aren't luxuries you earn someday after the work is "done." They're the foundation that makes sustainable success possible in the first place. MORE FROM ME Follow along at charlottemsmith.com and on Instagram @charlottemsmith Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery.

    40 min

  2. 23 APR

    #297: Mindset Traps That are Keeping You Broke, Burned Out, and Buried in Guilt

    FREE Two Day Event: The Farm Marketing Fix - June 2026 Sign Up HERE This morning, another email landed in my inbox. "We're quitting." Another farm family packing it in. They never got to the place where they could charge enough to make the farm sustainable. And I've watched this happen farm after farm after farm for 20+ years. Here's what I've finally had to admit after all of it: it's not the weather. It's not the margins. It's not even the economy. It's a set of beliefs so deeply wired into farming culture that most farmers don't even know they're running on them. They feel like truth. They feel like virtue. They're actually the thing quietly killing your farm. Struggle is not a virtue. Exhaustion is not proof of dedication. And charging premium prices is not greedy - it's the only way your farm survives long enough to actually serve your community. Until you see the lies for what they are, no strategy, no system, no marketing tactic is going to work the way it should. Your beliefs will override them every time. This episode is Part 2 of my From Burnout to Balance series, and it's the conversation I wish every farmer could have before year five. Before the quitting email, before the burnout, before they sell off the herd. I'm breaking down the four Good Farmer Lies, the brain science of why your biology defaults to scarcity, and how to start shifting it this week. I include how to spot the exact scarcity thoughts showing up in your pricing, why "real farmers don't need marketing" is the belief costing you the most customers, the reframe that turns profit into a form of service instead of greed, and three specific exercises you can do right now: a default thought audit, an abundance reframe, and a price audit. If you're tired. If you're undercharging. If some quiet voice tells you that wanting profit somehow makes you less noble, this one's for you. You'll walk away knowing what's actually keeping you stuck, and with real tools to start rewiring it today. RESOURCES MENTIONED IN THIS EPISODE: Price for Profit (Free Pricing Course) — If you've been wondering whether your prices are actually sustainable, this free course is where you start. You'll get the spreadsheet that shows you what your prices are really earning you, plus a series of emails that walk you through the mindset shifts required to raise them. Grab it here: charlottemsmith.com/priceforprofit Leadership Coaching School (Launching September) — For the farmers who are done white-knuckling it through burnout and want the actual tools to coach themselves through the hard stuff. This is where you learn what my coaching program farmers say was the most profound thing that ever happened to their lives, their families, and their bank accounts. Keep your eyes peeled... more details coming soon. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: Struggle Is Not A Virtue — It's Just Struggle. Dedication and martyrdom are not the same thing, but farming culture has conflated them for generations. The belief that good farmers are supposed to suffer financially is the exact belief keeping your prices too low, your hours too long, and your farm on the path to closing in year five like 98% of farms do. Sustainable farmers thrive and thriving is the goal, not the exception. Your Premium Price Is Responsible, Not Greedy. When you charge what your work is actually worth, you can care for your animals properly, produce safe food, stay present with your family, invest back into your land, and still be in business in five years. Undercharging isn't humble. It's a form of scarcity thinking dressed up as virtue, and it's the number one reason the farms I used to buy from don't exist anymore. You Cannot Out-Strategy A Scarcity Mindset. You can learn every marketing tactic and pricing formula out there, but if your brain is still running on "nobody will pay that" and "real farmers don't market," those beliefs will override every strategy you implement. Mindset work isn't fluff - it's the foundation everything else is built on. Shift the thinking first, and the profit follows. Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery.

    34 min

  3. 16 APR

    #296: How You Built a Trap Instead of a Farm Business (And How to Get Out)

    FREE Two Day Event: The Farm Marketing Fix - June 2026 Sign Up HERE You didn't build a bad farm. You built a trap — and you did it the only way you knew how. Most farmers start out with a real dream: freedom, purpose, something meaningful. But somewhere between the equipment breakdowns, the cash flow stress, and the 16-hour days, that dream gets buried. And the harder you work, the more stuck you feel. In this first episode of the brand-new 3-part series From Burnout to Balance: Creating a Business You Love, Charlotte Smith gets honest about why so many hardworking farmers end up burned out — and what it actually takes to get out. In this episode you'll learn the three types of burnout hitting farmers at the same time and why addressing just one keeps you spinning, the hidden cost of burnout that's quietly draining your profit (and it's probably not what you think), why most farmers are actually running a job — not a business — and what that distinction is costing you every single day, and the "Only I Can Do This" exercise you can do this week to start breaking the cycle. This episode is 27 minutes. Carve out the time. It's worth it. Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery.

    33 min

  4. 8 APR

    #295: Real Farmers, Real Results: From Struggling to Sold Out

    Farm Marketing Mastery is open for enrollment! Sign Up HERE What happens when farmers stop struggling alone and finally get the marketing and mindset tools they need? In this episode of The Profitable Mindset Podcast, host Charlotte Smith steps back and lets her Farm Marketing Mastery clients tell their own stories. These aren't hypotheticals—they're real farmers who were losing money, burning out, and wondering if they'd have to give up farming altogether. You'll hear from Alyssa, who ran her first-ever five-day subscription launch and sold almost double what she'd made in any single month over ten years of farming. From Stacey, who made back twice her program investment in under 30 days and now sells $17-per-pound chicken breast in one of the poorest counties in North Carolina. From Vanessa who went from $25,000 in year one to over $300,000 by year three. But here's what makes these stories different: it's not just about the money. Farmers share how their marriages improved, how they stopped crying over marketing, how they finally believed in themselves enough to raise their prices without flinching. One farmer's husband quit his off-farm job. Another built a farm store. Several went from sold-out waitlists to calm Sunday planning sessions with their spouses. If you've ever wondered whether direct-to-consumer farm marketing actually works—or whether you're just not cut out for the business side of farming—this episode is your proof that it's possible. Registration for The Profitable Farmer Marketing and Mindset Coaching program is open this week only. Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer Coaching Program can break you out of marketing misery.

    10 min

  5. 26 MAR

    #294: How this Flower Farmer Makes over $100K Annually, With Profit (and lunch dates with her husband)

    FREE Master Class: The Farm Marketing Fix Sign Up HERE What does a profitable flower farm actually look like from the inside? Not just the revenue numbers, but the daily life? Brooke Palmer of Jenny Creek Flowers in Ithaca, New York gives us the real picture. A former teacher with 20+ years in the classroom, Brooke started her flower farm knowing she could grow, but having no idea how to sell. Her first year solo was rough. Then she joined Farm Marketing Mastery, and three years later she hasn't looked back. In this update episode, Brooke shares what year five actually looks like: six figures in revenue, profitable for the third year in a row, workshops that sell out with waitlists, and a winter tulip CSA that went from 1,000 bulbs to 20,000. She's also made a decision most farmers struggle to make — she's choosing to stop growing, because she's found her sweet spot. We dig into the email marketing crash that happened mid-launch and became her best launch ever, the spring crop failure that forced hard conversations with customers, why her calendar has become her most powerful business tool, and the simple morning mindset ritual that rewired her thinking over three years. If you've ever wondered whether the calm, profitable farm life is actually possible — or whether it's just something other farmers get — Brooke's story is your answer. Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery.

    48 min

  6. 19 MAR

    #293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸

    FREE Master Class: The Farm Marketing Fix Sign Up HERE What happens when a family-run farm stops trying to out-advertise everyone and starts genuinely loving their customers instead? Magic. That's the only word for it. Craig, Melynda, and Ellie Koetsier are a third-generation retail greenhouse in Grand Rapids, Michigan (find them at koetsiers.com). They spent years cycling through every marketing tactic out there: local newspapers, billboards, radio, TV, direct mail coupons, digital agencies. Lots of money spent. Little they could track. And a constant, nagging feeling that they were interrupting people rather than serving them. Then Craig stumbled onto The Profitable Farmer podcast, started devouring every episode, and eventually joined the coaching program. What shifted? They stopped chasing tactics that felt wrong and started building real relationships — through email marketing, authentic storytelling, and a community-first mindset. Now Ellie gets stopped in grocery stores by people who say, "You're the one who writes the emails!" Customers come to their classes, pay their prices without blinking, and return season after season — not because of a coupon, but because they trust the Koetsiers. In this episode, we talk about: why relationship marketing works when interruption marketing doesn't, how to write emails that make customers feel seen, transferring a marketing mindset to your staff, pricing without guilt, doing it scared (especially as a self-proclaimed perfectionist), and why failure really is just feedback — and freedom — to try another way. If you've ever wondered why people aren't buying from you — and what to actually do about it — this episode is your answer. Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery.

    44 min

  7. 12 MAR

    #292: How This Farmer Went from Laid-Off to Sold-Out in 9 Months

    FREE Master Class: The Farm Marketing Fix Sign Up HERE What does it actually take to turn a struggling farm into a profitable, joy-filled business? In this episode, we hear from Judith, a sheep and lamb farmer who joined the Farm Marketing Mastery program in April and sold out of her lamb entirely by the end of the year. She opens up about the mindset shifts that changed everything: moving from feeling like she was "throwing good time after bad" to waking up at 5am, excited to get to work. She talks about learning to see herself as the CEO of her farm, using the Sunday Start Strong planning method to stay focused and organized, and why she believes the confidence she gained is more valuable than any marketing tactic. Her story also touches on the guilt many farmers — especially women — feel about investing in themselves, the power of being surrounded by a community of like-minded farmers doing the mindset work, and her plan to double her sales while raising prices this year. If you're a farmer on the fence about getting help, questioning whether you're "worthy" enough to invest in your business, or wondering if a profitable farm is even possible — this episode was made for you. Key Takeaways: Why mindset coaching is inseparable from farm marketing success How the CEO mindset transforms the way you manage and grow your farm The role community plays in sustaining motivation and momentum How to scale incrementally while protecting profitability Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery.

    38 min

  8. 5 MAR

    #291: The Final Numbers - Part 8: Building Your Farm From Scratch

    FREE Guide: The month-by-month roadmap to build your farm business from scratch. Grab it HERE A year ago, Hayden didn't even have a farm name. Now she's filing taxes on a profitable business and planning her exit from corporate. Here are the real numbers: roughly $7,000 in gross sales across subscriptions ($1,000), bulk buckets ($800-$1,000), individual bouquets ($1,000), U-pick events ($1,000), a 60-person corporate bouquet workshop ($800), and dried flowers and wreath workshops ($1,000). Expenses came in around $4,500-$5,000 not counting the $10,000+ she spent from grant money on the greenhouse, electric wheelbarrow, and infrastructure that'll last for years. Profit: about $2,000. Her first year. Most farms don't see profit for five. She's raising prices everywhere. Bulk buckets from $60 to $100. Build-your-own bouquets from $20 to $30-$50. Wreath workshops from $50 to $75+. Bouquet workshop events from roughly $50/person to $125-$175/person. She underpriced almost everything Year 1 and she knows it. The Year 2 goal is $30,000, broken into three seasonal buckets: $10,000 in spring flowers, $10,000 in summer bulk sales, and $10,000 in fall/winter dried flowers and workshops. She's hiring two people — one for harvesting and bouquets, one for manual labor. She's trying farmers markets for May and June only. She's secured drop-off locations in two nearby towns for subscription pickups. And she's already been asked to be the only flower vendor at a 1,000-person Mother's Day market. The biggest shift? She figured out what problem she actually solves. It's not "buy my pretty flowers." It's helping women feel unique, creative, and proud of what they put together — the baby shower that doesn't look like grocery store flowers, the dinner party centerpiece everyone asks about, the DIY wedding that saved thousands but still looked incredible. Once that clicked, her entire marketing strategy made sense. And the biggest news: she's quitting her corporate job by April. She's terrified. She's also never gotten a single grant or scholarship rejected — while getting rejected from dozens of job applications. The universe, as she puts it, keeps telling her she belongs here. This is what building a farm business from scratch actually looks like. No trust fund. No playbook. No one running it for her. Just a woman who decided a year ago that she'd regret it if she didn't try. Click HERE and Let's Meet! Chat with us to see if The Profitable Farmer can break you out of marketing misery.

    56 min
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About

You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!

Information

  • Creator
    Charlotte Smith
  • Years Active
    2019 - 2026
  • Episodes
    305
  • Rating
    Clean
  • Copyright
    © ProfitableMindset.com
  • Show Website
    Profitable Mindset

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