Strategy with Sally

Sally Sparks-Cousins

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨

  1. 28 Jul

    #596: Write It. Build It. Sell It: Turning Your Story into a Scalable Business feat. Oginga Carr

    In this episode of Strategy with Sally, Sally welcomes Oginga Carr, book strategist, publisher, Certified High Performance Coach, and founder of Epiphany Consulting. Oginga shares why writing a successful book isn't about discipline alone—it's about having the right strategy, structure, and positioning from the very beginning. He explains how entrepreneurs can transform their knowledge, experiences, and stories into books that not only establish authority but also generate income, create opportunities, and build a lasting legacy. Together, they discuss the common reasons aspiring authors never finish their books, how to overcome the "I'm not ready" mindset, and why your book should be treated as a business asset rather than simply a product. Oginga also shares practical insights on turning your expertise into a scalable business that continues creating impact long after your book is published. The episode wraps up with a lively Fast Talk round covering everything from writing habits and publishing preferences to storytelling, business growth, and Oginga's favorite book of all time. Whether you've been dreaming of writing your first book or want to leverage your existing expertise to grow your business, this episode will inspire you to turn your story into your greatest business asset. Connect with Oginga Carr: Website: www.ogingacarr.com Facebook: https://www.facebook.com/share/1H7KKtwU3C/ Instagram: https://www.instagram.com/oginga_carr LinkedIn: https://www.linkedin.com/in/oginga-carr-61686612 Special Offer: Join Oginga's Book Blueprint Challenge—a 5-day experience that helps entrepreneurs turn their ideas into a structured, monetizable book in just one hour a day. 👉 https://www.bookblueprintchallenge.com Tune in and discover how writing the right book can build your authority, grow your business, and create a legacy that lasts.

About

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨