The Application with Allison Turcio

Allison Turcio

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve. This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode. The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.

  1. 3 DAYS AGO · BONUS

    The Admissions Travel Season Playbook — Part 4

    In the final installment of The Admissions Travel Season Playbook, Allison Turcio addresses a critical question: what do you do with everything you’ve learned on the road? Too often, valuable insights from conversations with students and counselors stay locked in notebooks, heads, or voice memos. This episode shows you how to use AI to capture those takeaways and turn them into action. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    6 min

  2. 23 SEPT

    Ep. 79: The SHIFTS Framework: A New Approach to Enrollment Marketing

    In this episode, Allison and Dallin Palmer, Co-Founder of HALDA, discuss the shift in enrollment marketing from an institution-centric approach to a relationship-first mindset. Dallin unpacks the SHIFTS Framework, a powerful roadmap for building authentic connections with prospective students. The conversation covers key pillars of the framework, including how to listen effectively (Survey), provide personalized value (Helpful and Individualization), and leverage technology to create a more human, responsive experience (Face, Triggers, and Speed). Learn how to move past outdated tactics and focus on building genuine trust to drive enrollment success. Join us as we discuss:  [3:35] Relationship-first recruiting in a digital-first world[7:49] Using the SHIFTS framework to build authentic connections with students[19:57] How customer data platforms empower AI to help you individualize at scale[28:38] Communication triggers and why speed evokes sophisticationCheck out these resources we mentioned during the podcast: HALDA BlogTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. Guest Name: Dallin Palmer, Co-Founder, Halda Guest Social: https://www.linkedin.com/in/dallin-palmer-9aa19335/ Guest Bio: Dallin Palmer is a highly experienced entrepreneur with a passion for innovation, hard work, and integrity. He is the Co-Founder of Halda, a company that provides out-of-the-box AI powered personalization for websites. Prior to this, he was the Co-Founder and Advisor at Shift Health, where he worked to improve the patient payment experience with increased transparency and clarity. Dallin has also served in various leadership roles at Podium.com, Chegg Inc., and Zinch China. He has a BA in International Relations, Economics, and Chinese from Brigham Young University and completed the exclusive Bay Area Y Combinator entrepreneur program that accepts less than 1% of applicants. With a proven track record in driving growth and success, Dallin is a knowledgeable, engaging, and energetic speaker and workshop facilitator. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    38 min

  3. 18 SEPT · BONUS

    The Admissions Travel Season Playbook — Part 3

    In Part 3 of The Admissions Travel Season Playbook, host Allison Turcio dives into how admissions counselors and enrollment marketers can stop working in silos and start building a stronger, AI-powered partnership. Fall travel is a team sport, but too often it feels like two separate games. By using AI to bridge the gap, institutions can make their outreach smarter, faster, and more effective. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    9 min

  4. 16 SEPT · BONUS

    The Admissions Travel Season Playbook — Part 2

    In this episode of The Admissions Travel Season Playbook, host Allison Turcio tackles the crucial moment that determines whether your travel season efforts pay off: the follow-up. A great high school visit or college fair conversation is only the beginning. Without timely, relevant, and personalized follow-up, your chances of turning interest into applications drop fast. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min

  5. 11 SEPT · BONUS

    The Admissions Travel Season Playbook — Part 1

    Welcome to Part 1 of this mini series — The Admissions Travel Season Playbook. In this episode of The Admissions Travel Season Playbook, host Allison Turcio dives into how admissions counselors can make their high school visits more personal, engaging, and effective — without reinventing the wheel. With a focus on AI in higher education, Allison shares four actionable strategies for using tools like ChatGPT to tailor presentations to different student audiences. Whether you're visiting a STEM-focused school or a service-driven community, these tips will help you show up with relevance and impact. Perfect for enrollment marketers and admissions pros looking to stay sharp this fall travel season. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    7 min

  6. 9 SEPT

    Ep. 78: How to Win at Student Search Behavior in the Age of AI

    In this episode of The Application, Allison is joined by Faton Sopa, Cofounder and CEO at Manaferra, to dissect the groundbreaking findings from the State of College Search 2025 report. Based on a survey of over 1,500 recently enrolled students, Faton reveals a seismic shift in student search behavior. He shares surprising insights, from the rise of platforms like Reddit for authentic validation to the fragmentation of the student journey across multiple channels. Learn why marketers need to move beyond traditional SEO, audit their brand's presence on new platforms like AI search, and focus on performance metrics that truly influence the enrollment pipeline. Join us as we discuss:  [1:53] The report’s most surprising finding and unifying behaviors across its participants[12:05] Shifting from searchability to helping students in their discovery journey[20:58] The role of brand awareness and what SEO “wins” looks like in the Age of AICheck out these resources we mentioned during the podcast: State of College Search 2025 ReportTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. Guest Name: Faton Sopa, Co-Founder and CEO, Manaferra Guest Social: https://www.linkedin.com/in/fatonsopa/ Guest Bio: Faton Sopa is the Co-Founder and CEO of Manaferra, a leading higher education marketing agency specialized in Omnichannel SEO. With 15+ years of experience in digital marketing, Faton has pioneered strategies that integrate data-driven insights with AI, Content and Analytics to deliver measurable results for universities and colleges. Under his leadership, Manaferra has become a trusted partner for higher ed institutions looking to get discovered when their future student search for college or university. Passionate about transforming how institutions connect with prospective students in an increasingly competitive higher ed space, he frequently speaks on topics like SEO, AI, Analytics, and digital transformation in higher education - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    26 min

  7. 26 AUG

    Ep. 77: Pillars and Layers: How to Sync Ads, CRM, and Emails to Drive Enrollment

    In this episode, Allison sits down with Simon Lewis, founder of Binary & Co., to dive deep into his Pillars and Layers framework. This smarter, student-centered approach helps nurture higher-ed leads throughout their long and emotional decision-making journey. We explore why lead capture is only the starting point, not the goal, and how to keep students engaged well beyond the initial form fill. Simon explains how to sync your ads, emails, and CRM so you can meet students where they actually are rather than where you wish they were. Join us as we discuss:  [7:46] Shepherding students with the Pillars and Layers framework[15:23] Why ads shouldn’t stop after the form fill[23:20] What signals marketers should look for in their data capturesCheck out these resources we mentioned during the podcast: Russell A. BarkleyCase StudyThe Application, episode 65 on Progressive Profiling The Application, episode 70 with Jeff HolemanTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. Guest Name: Simon Lewis Guest Social: https://www.linkedin.com/in/simonlewismarketing/ Guest Bio: Simon Lewis is a seasoned digital marketer with over two decades of industry experience. He began his career studying cognitive science, a foundation that quickly led him into the dynamic world of digital marketing. Simon has since applied his expertise across diverse sectors, including Education, E-commerce, and Real Estate, working with notable clients such as the Smith School of Business, Stern NYU, and OTM Training College. In 2019, Simon founded Binary & Co with a clear mission: to bring the strategic "marketing" back into digital initiatives. The agency focuses on high-ticket, high-consideration lead generation through paid digital advertising. Under his leadership, Binary & Co has consistently driven qualified leads and interest for clients in education, real estate, and finance. Simon's passion for digital marketing stems from its powerful ability to generate genuinely engaged leads. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    28 min

  8. 12 AUG

    Ep. 76: The Beyoncé Standard of Brand Activation: The University of Cincinnati's "Our City" Campaign

    What if your institution stopped playing it safe and started thinking like a startup? DéRecco Lynch, Assistant Vice Provost of Enrollment Management at the University of Cincinnati, asked that question and answered it by launching Our City, one of higher ed’s boldest brand activations. In this episode, DéRecco tells Allison how his team broke down silos, built trust, and aligned four divisions to move fast and make an unforgettable mark on the city. From failing fast to letting go of creative control to creating a student-centered, family-focused experience, he shares what it takes to unify a brand and spark real engagement. Join us as we discuss:  [1:51] How to break down departmental silos and build trust[8:29] Why you should embrace a startup mindset and fail fast[20:21] The art of the possible: where to start and what not to skipCheck out these resources we mentioned during the podcast: BLINK CincinnatiTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcio About The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

    28 min
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The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve. This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode. The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.

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