Adweek Podcast Network

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Canal • 13 programas

Marketing

Marketing

Cada semana
Tecnología

Tecnología

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Marketing

Marketing

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Economía y empresa

Economía y empresa

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Emprendimiento

Emprendimiento

05/06/2024
Economía y empresa

Economía y empresa

Cada semana
Noticias

Noticias

Cada semana

HACE 5 DÍAS

The SSP in the Shadows

A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability. Learn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.

hace 5 días

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27 min
20 AGO

AI Photo Tracking, AR Marketing, Spatial Computing, and Humanoid Robots with Cathy Hackl, Lee Kebler, and Special Guest Tom Emrich

Cathy and Lee are taking a break this month, and August is Greatest Hits time on TechMagic as we pull out some special episodes from our vault. In this Greatest Hits episode of TechMagic, hosts Cathy Hackl and Lee Kebler unpack viral AI trends, privacy concerns surrounding ChatGPT's photo location capabilities, and the future of spatial computing with special guest Tom Emrich, author of "The Next Dimension." They discuss the marketing power of augmented reality, including Avon’s 320% sales boost, and examine the evolution from smartphone-based AR to smart glasses and mixed reality. Tom introduces the “Play, Pilot, Proof” framework and explains why “presence” is the new P in marketing. It’s a compelling look at how digital and physical worlds are fast converging. What you will learn: How AI tools like ChatGPT can identify photo locations with striking accuracyWhy the "em dash" has become a telltale sign of AI-generated contentThe significance of "presence" as the new P in marketing How dark factories are revolutionizing manufacturing with robot-only operationsWhy brands need to follow the "Play, Pilot, Proof" framework How spatial computing is transforming from smartphone-based AR to wearable devices The implications of viral AI trends for privacy and data collectionThe potential impact of AI replacing white-collar workers and C-suite executivesHow brands can leverage AR for marketing with conversion rate increases of up to 320% Come for the tech, stay for the magic! Tom Emrich Bio Tom Emrich is a pioneering product leader in spatial computing with over 15 years of experience in AR, VR, and wearables. He’s helped shape the future of human-technology interaction through roles at Meta and Niantic, where he led AR platform strategy, launched industry-first AR Ads, and introduced mixed reality experiences. As the author of The Next Dimension, Tom offers a definitive guide to using AR for business growth. He’s also an investor, startup advisor, and ecosystem builder, known for founding We Are Wearables and co-producing AWE. A recognized thought leader, Tom’s insights have been featured in Forbes, CNN, and The New York Times. Tom Emrich on LinkedIn Buy the Next Dimension here Key Discussion Topics: 00:00 Welcome to Tech Magic with Cathy Hackl and Lee Kebler04:45 AI Trends: From Studio Ghibli to Dogs as Humans08:25 ChatGPT's Photo Location Detection: Privacy Concerns Revealed17:35 The Em Dash: How to Spot AI-Generated Content25:30 Should You Say "Please" and "Thank You" to AI?35:38 Interview: Tom Emrich on The Next Dimension of AR Marketing40:51 How AR is Transforming the Marketing Funnel44:29 The Evolution of Spatial Computing Hardware50:13 "Presence" - The New P in Marketing56:10 Humanoid Robots and Dark Factories: The Future of Manufacturing Hosted on Acast. See acast.com/privacy for more information.

20 ago

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1 h y 6 min
26 AGO

Frankenstein Criteo With Better Hands

The retail media gold rush is getting crowded, and Criteo’s role is being tested. ADWEEK’s Kathryn Lundstrom unpacks the battles ahead in one of digital advertising’s hottest sectors. Hosted on Acast. See acast.com/privacy for more information.

26 ago

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32 min
26 AGO

Amber English on The Estée Lauder Companies’ Digital Evolution and Reimagining Prestige for the Modern Consumer

In this compelling episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Amber English, President, Digital & Online of the Americas at The Estée Lauder Companies. From launching on Amazon to leading organizational transformation, Amber shares the inside story of how one of the world’s most iconic beauty companies is navigating the future of commerce. With transparency and conviction, Amber unpacks how Estée Lauder is adapting to shifting consumer behaviors, optimizing for agility, and balancing heritage with innovation. She also gets personal, revealing the brave decision that shaped her career path in a surprising way. Key Takeaways: Commerce Meets Consumer Intent: Estée Lauder’s move to Amazon wasn’t just a distribution shift—it was a strategic response to consumer demand. Amber explains how the company protects brand equity while embracing the reality that Amazon is both a retail and media platform.Organizing for Agility at Scale: To keep pace with modern commerce, Estée Lauder is reengineering how teams work, empowering faster decisions, embracing real-time data, and aligning KPIs across channels to reflect the interconnected consumer journey.Career Bravery Beyond the Resume: Amber’s decision not to return to college, despite the prestige-driven culture of corporate America, became one of her bravest—and most transformative—moves. Her story challenges traditional definitions of leadership and success. 👉 Tune in for a masterclass in digital transformation, brand stewardship, and modern leadership from one of beauty’s boldest change-makers. Hosted on Acast. See acast.com/privacy for more information.

26 ago

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28 min
19 AGO

Keeping Air in the Jordans

Michael Jordan hasn’t played in two decades—but the Jordan Brand he built is turning 40. We explore how Nike is keeping it relevant in a world where most Gen Z fans never saw him play. Hosted on Acast. See acast.com/privacy for more information.

19 ago

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29 min
17 JUN

Mark Read Is Out. Now What?

WPP’s CEO is on his way out, with no clear successor in place. Mark Read inherited a holding company in crisis, and the company is still in crisis. We unpack his legacy and what the future holds for the ad giant. Hosted on Acast. See acast.com/privacy for more information.

17 jun

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29 min
23 JUL

Mixed Reality Headsets, Jason Momoa’s CPG Pivot, NASA x Oakley, Gen Z Careers, and Gaming AI with Cathy Hackl, Lee Kebler, and Jeff Shardell

On this TechMagic episode, hosts Cathy Hackl and Lee Kebler welcome Jeff Shardell, founder and CEO of Humble Brands, to hear about his journey from leading at Google to redefining sustainability in the CPG world. Jeff shares how his tech background shaped his approach to eco-friendly product design, scaling consumer goods, and building an authentic celebrity partnership with Jason Momoa. Cathy and Lee also dive into cutting-edge mixed reality news, from ByteDance’s lightweight Pico headset to Oakley’s NASA visor collaboration. Plus, how Gen Z’s gaming habits are reshaping career paths. With updates on AI’s impact on gaming jobs and Roblox’s new adult dating features, this episode bridges the worlds of innovation, sustainability, and immersive tech. The hosts also preview what’s coming in Season 3 after their summer break. Come for the Tech, stay for the Magic! Jeff Shardell Bio Jeff Shardell is the CEO and Founder of Humble Brands, a sustainable personal care company known for its natural deodorants and eco-friendly packaging. With a distinguished background in tech leadership, including roles at Google during its early growth phase and Netscape, Jeff leveraged his experience scaling companies to revolutionize the CPG (Consumer Packaged Goods) industry. He co-founded gloss.com, which was later acquired by Estée Lauder, before launching Humble Brands with a mission to create better-for-you personal care products while reducing environmental impact. Jeff Shardell on LinkedIn Key Discussion Topics: 00:00 Intro and Welcome Back, Cathy04:15 Music, AI and the Future of Live Entertainment13:12 AI's Impact on Gaming: Candy Crush Layoffs & Industry Changes29:18 Jeff Shardell: From Google Executive to Humble Brands Founder35:00 Building Authentic Celebrity Partnerships in CPG40:23 Sustainable Innovation: Beyond Plastic Packaging51:35 ByteDance's New Mixed Reality Hardware & Industry Trends56:20 Space Tech: Oakley's NASA Visor Collaboration01:00:31 Gen Z Gaming Skills Becoming Career Opportunities01:07:08 Season Wrap-up & Summer Break Announcement Hosted on Acast. See acast.com/privacy for more information.

23 jul

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1 h y 1 min
1 JUL

Why Agency Life Feels Broken

Holdcos promise prestige, but are they killing creativity? We unpack ADWEEK’s exclusive survey about staffer satisfaction at big agencies, and hear from ex-employees who’ve gone indie for good. Hosted on Acast. See acast.com/privacy for more information.

1 jul

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29 min
30 JUL

Meta’s Neural Bracelet, Nintendo Switch 2, Apple’s Liquid Glass, Food Insecurity Tech, and AI Metadata with Cathy Hackl, Lee Kebler, and Johanna Salazar

In the season finale of TechMagic, hosts Cathy Hackl and Lee Kebler unpack the latest tech trends, from Meta’s neural interface bracelet and Apple’s liquid glass UI redesign to Nintendo Switch 2’s record-breaking launch. They’re joined by special guest Johanna Salazar, co-founder of FoodStream Network, who shares her mission to build human-centered tech that addresses food insecurity and fosters community. The episode also explores pressing topics, including metadata copyright in AI training, the future of voice communication, and why inclusive, bilingual platforms are crucial in today’s global digital ecosystem. With industry insights and bold predictions, Cathy, Lee, and Johanna offer a powerful close to the season and tease what’s ahead when the show returns in September. Come for the Tech, stay for the Magic! Johanna Salazar Bio Johanna Salazar is a media executive, tech founder, and strategist with over 20 years of experience leading innovation at Viacom, MTV, Paramount, and IMG. She oversaw national production for MLS Season Pass on AppleTV and has built high-performing teams across global media and tech. As Co-Founder of FoodStream Network and Two Goats, she blends emerging tech, content, and community to drive impact. Born in Colombia, Johanna hosts The Media Machine podcast and champions systems that serve people and the planet. Johanna Salazar on LinkedIn Key Discussion Topics: 00:00 Welcome to TechMagic Season 2 Finale01:30 The Evolution of Tech: From VR to AI's Dominance11:45 Meta's Neural Interface & The Future of Wearable Tech16:35 Nintendo Switch 2: Breaking Sales Records Despite Limited Launch22:15 Interview with Johanna Salazar: From Media to Tech Innovation27:14 The Four Pillars Framework: Profits, Process, People & Planet30:51 FoodStream Network: Building Tech Solutions for Food Security40:25 Apple's Liquid Glass UI: Design Challenges and Vision Pro Connection48:05 AI Fatigue & The Metadata Copyright Question54:49 Looking Ahead: Space Communications & Season 3 Preview56:47 Manhattan Jazz Quintet & Season Finale Sign-off Hosted on Acast. See acast.com/privacy for more information.

30 jul

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54 min
4 FEB

Meta, Nestlé, and Circana Insights on Driving Innovation While Evolving with Commerce

BRAVE COMMERCE Live, held in May 2024, brought together leading voices in commerce to explore the rapidly changing landscape of consumer behavior, technology, and retail strategies. Rachel Tipograph, Founder & CEO of MikMak hosted a dynamic panel discussion with Kate Hamill, Director, Head of Industry, Retail & eCommerce at Meta, Veeral Shah, President & Chief Customer Officer of Nestlé Health Science at Nestlé, and Sam Gagliardi, EVP - eCommerce, Global Solutions at Circana. This engaging conversation delves into how demographic shifts, such as Gen Z's fluidity and Gen Alpha's diversity, are redefining commerce. The panelists explore the role of AI in personalizing consumer experiences, optimizing creative production, and driving innovation in supply chains. From the rising importance of real-time data to evolving retail media strategies, the discussion highlights actionable ways brands can adapt to these changes while focusing on ROI and market share. Discover how leaders across the ecosystem are preparing for the next five years of commerce by integrating cutting-edge AI, breaking down silos for better collaboration, and embracing omnichannel approaches to meet consumers where they are. Key Takeaways: Generational Shifts in Consumer Behavior: Learn how changes in demographics and culture influence consumer expectations and brand loyaltyAI as a Driver of Innovation: Explore how companies like Nestlé and Meta are using generative AI for creative personalization, R&D efficiency, and media optimizationOmnichannel Collaboration: Understand the importance of integrating real-time data, retail media, and personalized strategies to create seamless consumer experiences Hosted on Acast. See acast.com/privacy for more information.

4 feb

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32 min

Welcome to the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. Adweek and leading industry voices will make sense of trends, tackle pressing challenges and share top-tier insights to help you level up your career, creativity and strategy.