Adweek Podcast Network

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Canal • 13 programas

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19 AGO

Keeping Air in the Jordans

Michael Jordan hasn’t played in two decades—but the Jordan Brand he built is turning 40. We explore how Nike is keeping it relevant in a world where most Gen Z fans never saw him play. Hosted on Acast. See acast.com/privacy for more information.

19 ago

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29 min
19 AGO

Suntory’s Brand-First Transformation: John Alvarado On Modernizing Spirits Marketing

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by John Alvarado, U.S. Chief Brand Officer at Suntory Global Spirits. As more companies replace traditional CMO roles with Chief Brand Officers, John explains why brand-building—not just marketing—is central to growth, especially in a category steeped in heritage and ritual. From transforming Jim Beam’s go-to-market strategy to embracing Gen Z’s flavor-first preferences, John shares how Suntory is putting the consumer at the center of everything—from digital upskilling to cultural collabs. Plus, a personal story about bravery that’s both touching and cinematic. Key Takeaways: Why Brand Still Wins In an age of economic uncertainty, Suntory is doubling down on brand equity rather than discounting. John shares how this conviction is fueling consumer love and long-term loyalty. Upskilling with Purpose From media to marketing, Suntory’s teams are evolving into digital generalists. John reveals how a “fail forward” culture and clear alignment have made upskilling more than a box-checking exercise. Flavors, Funnels, and the Future of Spirits With Gen Z entering the category, Suntory is leaning into bold flavors, limited-time offerings, and full-funnel marketing. Learn how launches like Jim Beam Pineapple reflect a new generation’s preferences and pace. 👉 Tune in to learn how one of the world’s most iconic spirits portfolios is embracing modern marketing while honoring what made its brands iconic in the first place. Hosted on Acast. See acast.com/privacy for more information.

19 ago

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20 min
9 SEP

The 15-Front War Facing Publishers

Publishers are bleeding traffic, battling 15 problems at once—and experimenting like never before. Mark Stenberg breaks down the rise of on-site answer engines, the Substack vs. Patreon turf war, and why the New York Times quietly killed its audio app. It’s messy, but there is a playbook. And if you're interested in getting Mark's insights on a weekly basis, be sure to sign up for his newsletter On Background here. ADWEEK House Advertising HQ: https://event.adweek.com/awh-advertisinghq-2025/9435390?r Learn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.

9 sep

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35 min
27/08/2024

Unilever’s Ken McFarland: Driving eCommerce Innovation and Growth in the Home Care Sector

In this episode of BRAVE COMMERCE, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, the Global Head of Digital Commerce for Unilever Home Care. Ken shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from a nimble, values-driven company to one of the largest global consumer goods companies. He reveals how he balances his adventurous spirit, as evidenced by his bungee jumping experience, with the structured processes required in a massive organization like Unilever. Ken dives deep into the role of creativity and data in digital commerce, highlighting how Unilever leverages innovative content and media strategies to engage with consumers online. He discusses the critical role of category management and the analytical mindset that underpins successful eCommerce operations. Ken also explores how he keeps the human touch alive within the vast, process-driven environment of Unilever by fostering strong internal communities and ensuring the eCommerce team remains tightly connected and effective. Listeners will gain valuable insights into the intersection of creativity and data, the importance of storytelling within the organization, and how to champion the relevance of eCommerce in a company where it may only represent a small percentage of overall sales. Whether you're leading a small team or managing digital commerce for a global giant, Ken's experiences offer lessons in leadership, innovation, and the power of pushing beyond your comfort zone. Key Takeaways: The importance of blending an analytical approach with creativity in digital commerce.How to successfully navigate the cultural and operational shifts from a small company to a global corporation.The value of internal storytelling to drive eCommerce adoption within large organizations. Hosted on Acast. See acast.com/privacy for more information.

27/08/2024

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22 min
20 AGO

AI Photo Tracking, AR Marketing, Spatial Computing, and Humanoid Robots with Cathy Hackl, Lee Kebler, and Special Guest Tom Emrich

Cathy and Lee are taking a break this month, and August is Greatest Hits time on TechMagic as we pull out some special episodes from our vault. In this Greatest Hits episode of TechMagic, hosts Cathy Hackl and Lee Kebler unpack viral AI trends, privacy concerns surrounding ChatGPT's photo location capabilities, and the future of spatial computing with special guest Tom Emrich, author of "The Next Dimension." They discuss the marketing power of augmented reality, including Avon’s 320% sales boost, and examine the evolution from smartphone-based AR to smart glasses and mixed reality. Tom introduces the “Play, Pilot, Proof” framework and explains why “presence” is the new P in marketing. It’s a compelling look at how digital and physical worlds are fast converging. What you will learn: How AI tools like ChatGPT can identify photo locations with striking accuracyWhy the "em dash" has become a telltale sign of AI-generated contentThe significance of "presence" as the new P in marketing How dark factories are revolutionizing manufacturing with robot-only operationsWhy brands need to follow the "Play, Pilot, Proof" framework How spatial computing is transforming from smartphone-based AR to wearable devices The implications of viral AI trends for privacy and data collectionThe potential impact of AI replacing white-collar workers and C-suite executivesHow brands can leverage AR for marketing with conversion rate increases of up to 320% Come for the tech, stay for the magic! Tom Emrich Bio Tom Emrich is a pioneering product leader in spatial computing with over 15 years of experience in AR, VR, and wearables. He’s helped shape the future of human-technology interaction through roles at Meta and Niantic, where he led AR platform strategy, launched industry-first AR Ads, and introduced mixed reality experiences. As the author of The Next Dimension, Tom offers a definitive guide to using AR for business growth. He’s also an investor, startup advisor, and ecosystem builder, known for founding We Are Wearables and co-producing AWE. A recognized thought leader, Tom’s insights have been featured in Forbes, CNN, and The New York Times. Tom Emrich on LinkedIn Buy the Next Dimension here Key Discussion Topics: 00:00 Welcome to Tech Magic with Cathy Hackl and Lee Kebler04:45 AI Trends: From Studio Ghibli to Dogs as Humans08:25 ChatGPT's Photo Location Detection: Privacy Concerns Revealed17:35 The Em Dash: How to Spot AI-Generated Content25:30 Should You Say "Please" and "Thank You" to AI?35:38 Interview: Tom Emrich on The Next Dimension of AR Marketing40:51 How AR is Transforming the Marketing Funnel44:29 The Evolution of Spatial Computing Hardware50:13 "Presence" - The New P in Marketing56:10 Humanoid Robots and Dark Factories: The Future of Manufacturing Hosted on Acast. See acast.com/privacy for more information.

20 ago

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1 h y 6 min
10 SEP

Moon Communications, Space Commerce, AI Wearables, Gaming Safety, and Global Esports with Cathy Hackl, Lee Kebler, and Thierry Klein

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler explore the future of space and digital entertainment, and discuss AI-driven space operations, Roblox’s expansion with 100,000-player servers, and Paramount’s Call of Duty film adaptation. From esports acquisitions shaping global markets to safety and privacy in AI wearables, the conversation touches on several key tech trends that are influencing our world. Cathy interviews Thierry Klein, President of Bell Labs Solutions Research at Nokia. They uncover how Nokia built the first cellular network on the moon, laying the foundation for a sustainable lunar economy and future Mars missions. Come for the tech and stay for the magic! Thierry Klein Bio Thierry Klein is the President of Bell Labs Solutions Research at Nokia, a pioneering figure in space communications and network infrastructure. With extensive experience in telecommunications and space technology, Klein leads research initiatives focused on AI, Web3, and new device technologies at the historic Bell Labs, which is celebrating its centennial year. He has played a pivotal role in delivering the first cellular network on the moon during the Intuitive Machines' IM2 mission, marking a historic milestone in space communications. Thierry Klein on LinkedIn Key Discussion Topics: 00:00 Intro and Show Updates02:20 Nokia's Innovation Campus in Finland - A Hub for Future Tech04:44 Space Technology and Lunar Networks - Nokia's Groundbreaking Mission27:36 Building the First Cellular Network on the Moon 35:36 Transforming Astronaut Operations with Advanced Communications40:41 The Future of Lunar Economy and Infrastructure48:46 Interplanetary Communications and the Space Internet55:13 AI's Role in Space Operations and Networks01:10 Roblox Developer Conference Updates and Safety Features01:19 Gaming Industry Updates: Call of Duty Movie and EVO Tournament News01:27 Wearable AI Technology Review and Future Outlook01:30 Closing Thoughts and Show Wrap-up Hosted on Acast. See acast.com/privacy for more information.

10 sep

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1 h y 24 min
23 JUL

Mixed Reality Headsets, Jason Momoa’s CPG Pivot, NASA x Oakley, Gen Z Careers, and Gaming AI with Cathy Hackl, Lee Kebler, and Jeff Shardell

On this TechMagic episode, hosts Cathy Hackl and Lee Kebler welcome Jeff Shardell, founder and CEO of Humble Brands, to hear about his journey from leading at Google to redefining sustainability in the CPG world. Jeff shares how his tech background shaped his approach to eco-friendly product design, scaling consumer goods, and building an authentic celebrity partnership with Jason Momoa. Cathy and Lee also dive into cutting-edge mixed reality news, from ByteDance’s lightweight Pico headset to Oakley’s NASA visor collaboration. Plus, how Gen Z’s gaming habits are reshaping career paths. With updates on AI’s impact on gaming jobs and Roblox’s new adult dating features, this episode bridges the worlds of innovation, sustainability, and immersive tech. The hosts also preview what’s coming in Season 3 after their summer break. Come for the Tech, stay for the Magic! Jeff Shardell Bio Jeff Shardell is the CEO and Founder of Humble Brands, a sustainable personal care company known for its natural deodorants and eco-friendly packaging. With a distinguished background in tech leadership, including roles at Google during its early growth phase and Netscape, Jeff leveraged his experience scaling companies to revolutionize the CPG (Consumer Packaged Goods) industry. He co-founded gloss.com, which was later acquired by Estée Lauder, before launching Humble Brands with a mission to create better-for-you personal care products while reducing environmental impact. Jeff Shardell on LinkedIn Key Discussion Topics: 00:00 Intro and Welcome Back, Cathy04:15 Music, AI and the Future of Live Entertainment13:12 AI's Impact on Gaming: Candy Crush Layoffs & Industry Changes29:18 Jeff Shardell: From Google Executive to Humble Brands Founder35:00 Building Authentic Celebrity Partnerships in CPG40:23 Sustainable Innovation: Beyond Plastic Packaging51:35 ByteDance's New Mixed Reality Hardware & Industry Trends56:20 Space Tech: Oakley's NASA Visor Collaboration01:00:31 Gen Z Gaming Skills Becoming Career Opportunities01:07:08 Season Wrap-up & Summer Break Announcement Hosted on Acast. See acast.com/privacy for more information.

23 jul

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1 h y 1 min
2 SEP

The SSP in the Shadows

A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability. Learn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.

2 sep

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27 min
1 JUL

Why Agency Life Feels Broken

Holdcos promise prestige, but are they killing creativity? We unpack ADWEEK’s exclusive survey about staffer satisfaction at big agencies, and hear from ex-employees who’ve gone indie for good. Hosted on Acast. See acast.com/privacy for more information.

1 jul

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29 min
30 JUL

Meta’s Neural Bracelet, Nintendo Switch 2, Apple’s Liquid Glass, Food Insecurity Tech, and AI Metadata with Cathy Hackl, Lee Kebler, and Johanna Salazar

In the season finale of TechMagic, hosts Cathy Hackl and Lee Kebler unpack the latest tech trends, from Meta’s neural interface bracelet and Apple’s liquid glass UI redesign to Nintendo Switch 2’s record-breaking launch. They’re joined by special guest Johanna Salazar, co-founder of FoodStream Network, who shares her mission to build human-centered tech that addresses food insecurity and fosters community. The episode also explores pressing topics, including metadata copyright in AI training, the future of voice communication, and why inclusive, bilingual platforms are crucial in today’s global digital ecosystem. With industry insights and bold predictions, Cathy, Lee, and Johanna offer a powerful close to the season and tease what’s ahead when the show returns in September. Come for the Tech, stay for the Magic! Johanna Salazar Bio Johanna Salazar is a media executive, tech founder, and strategist with over 20 years of experience leading innovation at Viacom, MTV, Paramount, and IMG. She oversaw national production for MLS Season Pass on AppleTV and has built high-performing teams across global media and tech. As Co-Founder of FoodStream Network and Two Goats, she blends emerging tech, content, and community to drive impact. Born in Colombia, Johanna hosts The Media Machine podcast and champions systems that serve people and the planet. Johanna Salazar on LinkedIn Key Discussion Topics: 00:00 Welcome to TechMagic Season 2 Finale01:30 The Evolution of Tech: From VR to AI's Dominance11:45 Meta's Neural Interface & The Future of Wearable Tech16:35 Nintendo Switch 2: Breaking Sales Records Despite Limited Launch22:15 Interview with Johanna Salazar: From Media to Tech Innovation27:14 The Four Pillars Framework: Profits, Process, People & Planet30:51 FoodStream Network: Building Tech Solutions for Food Security40:25 Apple's Liquid Glass UI: Design Challenges and Vision Pro Connection48:05 AI Fatigue & The Metadata Copyright Question54:49 Looking Ahead: Space Communications & Season 3 Preview56:47 Manhattan Jazz Quintet & Season Finale Sign-off Hosted on Acast. See acast.com/privacy for more information.

30 jul

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54 min

Welcome to the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. Adweek and leading industry voices will make sense of trends, tackle pressing challenges and share top-tier insights to help you level up your career, creativity and strategy.