This week, we explore how real time data, AI driven orchestration, and proactive communication are transforming last mile delivery into a powerful driver of customer experience and loyalty. Download the episode transcript ===== In this episode, Richard Howells talks with OneRail founder and CEO Bill Catania about turning last mile delivery from a cost center into a strategic CX advantage. They cover inventory visibility, carrier optionality, AI driven orchestration, proactive customer communication, and why real time data will shape the future of supply chain. ===== Guest: Bill Catania, CEO, OneRail Bill Catania is the Founder and CEO of OneRail, a last-mile delivery orchestration platform that combines AI-powered software with logistics-as-a-service to deliver the speed, reliability, and visibility businesses need to meet their delivery promises. A seasoned startup entrepreneur, Catania specializes in building and scaling real-time technology networks for enterprise retailers and wholesalers. A recognized thought leader in AI-driven fulfillment and last mile logistics, Catania is a frequent speaker at major retail, supply chain, and technology forums, sharing insights on the future of delivery orchestration and customer-centric supply chains. Prior to founding OneRail, Catania launched M-Dot Network, a digital coupon pioneer and the first retail POS-to-cloud transaction engine to enable real-time digital coupon redemption at grocery checkouts across North America. Under his leadership, M-Dot won the Amazon Web Services Start-Up Challenge, surpassing more than 1,500 companies from 23 countries. His entrepreneurial leadership and sustained impact on enterprise technology earned him recognition as one of Goldman Sachs’ Most Exceptional Entrepreneurs of 2024 at the Builders and Innovators Summit. Across his career, Catania has built category-defining platforms at the intersection of data, intelligent networks, and real-time decisioning—solving complex, operational challenges at enterprise scale. Host 1: Richard Howells Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability. ===== Show Links: OneRail: https://www.linkedin.com/company/onerail-lastmile Supply Chain Management: SAP Supply Chain Management SAP Insights: Supply Chain Follow Us on Social Media : Bill Catania: LinkedIn Richard Howells: LinkedIn, SAP Digital Supply Chain: LinkedIn Please give us a like, share, and subscribe to stay up-to-date on future episodes! ===== Chapters: 00:00:00: Intro 00:01:04: Guest’s Introductions 00:01:45: How customer experience has evolved with e‑commerce and the Amazon effect 00:03:10: Biggest challenges: inventory visibility, micro‑warehouses, and carrier optionality 00:04:43: Balancing speed, cost, sustainability and why Excel and “deliver at all costs” no longer work 00:12:08: How the delivery experience directly impacts brand loyalty 00:19:32: How can advanced delivery orchestration platforms help companies? 00:23:01: Cross‑functional operating model and how SAP–OneRail integration enables real‑time last‑mile execution 00:26:45: What is the Future of Supply Chain? 00:29:26: Outro
