Agency Business

Brian Wieser and Olivia Morley
  • 0.0 (0)
  • MARKETING
  • CADA SEMANA

Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketecture Media podcast network.

  1. HACE 3 DÍAS

    #70: Adweek's Alison Weissbrot on agency business trends and coverage

    Welcome to Agency Business. Alison Weissbrot, executive editor at Adweek, joins Brian Wieser and Olivia Morley to discuss the agency business from her vantage point covering the industry. Alison talks about the pressure holding company CEOs face around growth and AI transformation, why independent agencies continue to generate industry attention, and how private equity is shaping parts of the indie agency market. She also discusses what makes agency AI claims credible, where agencies are investing beyond AI, and why Cannes Lions remains central to the industry even as its role continues to evolve. The Agency Business podcast is part of the Marketecture Media podcast network. Reach Out: Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

    26 min
  2. #69: Crispin’s next chapter, with Maggie Malek

    11 MAY

    #69: Crispin’s next chapter, with Maggie Malek

    Welcome to Agency Business. Maggie Malek, CEO of Crispin, joins Brian Wieser and Olivia Morley to discuss the Stagwell agency’s next chapter. She discusses the agency's history, and the 2023 combination of MMI, Crispin (then CPB), and Observatory. Maggie also discusses how Crispin is building around creative, media and social under one P&L, and how Crispin is balancing its creative roots with client demand for integrated media, social, and creator capabilities. The Agency Business podcast is part of the Marketecture Media podcast network. Reach Out: Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

    39 min
  3. #68: Scaling Mediaplus in North America, with Tamara Alesi

    4 MAY

    #68: Scaling Mediaplus in North America, with Tamara Alesi

    Welcome to Agency Business.Tamara Alesi, CEO of Mediaplus North America, joins Brian Wieser and Olivia Morley to discuss how the Serviceplan-owned media agency is building its presence in the U.S. and Canada. Tamara explains how Mediaplus is approaching growth in North America, including its reliance on global client relationships, local market development, and a measured, profitability-focused expansion strategy. She also outlines the agency’s “house of communication” model, integrating media, creative, and technology, and shares her perspective on talent, AI, and the trade-offs between independent and holding company structures as agencies navigate industry-wide change. The Agency Business podcast is part of the Marketecture Media podcast network. Reach Out: Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

    30 min
  4. #67: Growing a media agency into creative and global services, with Kepler's Remy Stiles

    27 ABR

    #67: Growing a media agency into creative and global services, with Kepler's Remy Stiles

    Welcome to Agency Business.Remy Stiles, global CEO of Kepler, joins Brian Wieser and Olivia Morley to discuss the agency’s evolution from its programmatic roots into a full-service, data-driven business. Founded out of MediaMath, Kepler was built around audience-first, technology-led thinking at a time when those approaches were still emerging, and has since expanded into creative, global operations and new business growth. The Agency Business podcast is part of the Marketecture Media podcast network. Reach Out: Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

    30 min

  5. 13 ABR

    #66: Running an agency built on retail performance, with Michael Magnusson

    Welcome to Agency Business.Michael Magnusson, founder and CEO of Pinnacle Advertising, joins Brian Wieser and Olivia Morley to discuss what it means to run an agency built on retail performance and measurable outcomes. Michael explains how that focus shapes team structure, client relationships, and day-to-day decision-making, as well as how the agency operates in a market defined by consolidation and evolving client demands. The Agency Business podcast is part of the Marketecture Media podcast network. Reach Out: Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

    30 min
  6. #65: The opportunity for independent agencies in the mid-market, with Scott Shamberg

    6 ABR

    #65: The opportunity for independent agencies in the mid-market, with Scott Shamberg

    Welcome to Agency Business.Scott Shamberg, president and CEO of independent media agency Mile Marker, joins Brian to discuss the growing opportunity for independent agencies serving mid-market and private equity-backed brands.  Shamberg explains how Mile Marker is positioning itself between small media boutiques and holding companies, why its clients prioritize flexible, “human in the loop” service models, and how the agency is using automation and AI to enhance — not replace — talent.  The Agency Business podcast is part of the Marketecture Media podcast network. Reach Out: Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

    31 min
  7. #64: Why AI is forcing agencies and clients to rethink how they work together, with BCG's Janet Balis

    30 MAR

    #64: Why AI is forcing agencies and clients to rethink how they work together, with BCG's Janet Balis

    Welcome to Agency Business.This week, Olivia and Brian interview Boston Consulting Group's Janet Balis. We discuss how AI is reshaping the agency business beyond efficiency gains. Janet argues that many agencies and clients are underestimating AI’s impact by treating it as a cost-saving tool rather than an opportunity to rethink operating models, partnerships, and growth strategies. We explore how agencies should adapt to evolving client expectations, where work should sit between agencies and in-house teams, and why success increasingly depends on designing more flexible, account-specific models that better align creative, media, and technology capabilities. The Agency Business podcast is part of the Marketecture Media podcast network. Reach Out: Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

    29 min

  8. 23 MAR

    #63: The real agency AI divide: data, commercial models, and what's next

    Welcome to Agency Business.This week, Madison and Wall’s Tucker Lake joins Olivia and Brian to discuss new research examining how the largest agency groups are approaching AI. Based on M&W's interviews with senior leaders across holding companies, one theme stood out: while AI has become a central focus, agency offerings today are far more similar than they are different. The Agency Business podcast is part of the Marketecture Media podcast network. Reach Out: Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

    22 min
Ver todo (70)

Acerca de

Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketecture Media podcast network.

Información

  • Creador
    Brian Wieser and Olivia Morley
  • Años de actividad
    2024 - 2026
  • Episodios
    70
  • Clasificación
    Apto
  • Copyright
    © Copyright 2026 Brian Wieser and Olivia Morley
  • Mostrar sitio web
    Agency Business

También te podría interesar