Alt Marketing School

Fab Giovanetti
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  • MARKETING
  • CADA DOS SEMANAS

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

  1. EP 272 - What’s Really Shaping Marketing in 2026? Reports Decoded

    1 FEB

    EP 272 - What’s Really Shaping Marketing in 2026? Reports Decoded

    Enjoy this sneak peek from our all-access pass membership: Join the community Fancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond? In this episode, Fab and Becca pull apart over 75 global reports to bring you the juiciest insights on the shifting world of AI, creators, social and search. and what they really mean for marketers like you. If you’ve ever wondered how brands are adapting to changing search habits, what’s really working with AI (and what isn’t), and why “dark social” matters more than ever, this one’s for you. ABOUT OUR TEACHER 👩‍🏫 Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line. Instagram: @beccasocialstudio TikTok: @beccasocial BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    48 min
  2. Ep 271 - Two Ways to Set Better Marketing Goals this Year

    25 ENE

    Ep 271 - Two Ways to Set Better Marketing Goals this Year

    Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel. Keen to kickstart your goal setting and execution in 2026? In this episode of Alt Marketing School, Fab recaps the highlights of their recent Open Week, sharing sneak peeks from live sessions that dive deep into the art of turning vision into action. Hear from Alexander Pemberton on his brilliant “success roadmap” for mapping out your dreams and from Alice Benham on overcoming the pressure for perfect consistency and building simple habits to keep your marketing momentum going. BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification ABOUT OUR TEACHERS 👨‍🏫 Alexander Pemberton is the Founder of Launch 7 & Tecric, a unique programme for pre-start-ups and start-ups that focuses on developing entrepreneurs, launching businesses, and acquiring customers as early on as possible. LinkedIn: https://www.linkedin.com/in/alexanderpemberton Instagram: https://www.instagram.com/alexdpemberton Website: alexanderpemberton.com Alice Benham is a marketing strategist who helps purpose-driven businesses transform big-picture plans into campaigns, launches, and experiments that actually get results. LinkedIn: https://www.linkedin.com/in/alice-benham/ Instagram: https://www.instagram.com/alice_benham/ Website: hello@alicebenham.co.uk OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    17 min
  3. EP 270 - Building Access and Representation Into Your 2026 Plans

    18 ENE

    EP 270 - Building Access and Representation Into Your 2026 Plans

    Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact. ABOUT OUR TEACHER 👩‍🏫 Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming. With over a decade leading transformation across sectors like charity, legal, finance, and tech, she's helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online. Linkedin: https://www.linkedin.com/in/lifeofasultana/ Instagram: https://www.instagram.com/qandco_digital/ Website: qandco.uk BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    50 min
  4. EP 269 - Why Visibility Is the Biggest Shift for Marketers in 2026

    4 ENE

    EP 269 - Why Visibility Is the Biggest Shift for Marketers in 2026

    Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing Join Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever. ABOUT OUR TEACHER 👩‍🏫  Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends - Freelancer Magazine is an affordable community of freelancers with its own magazine, directory and virtual coworking.Connect on LinkedIn: click here Join the freelancer live masterclass: click here BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    20 min
  5. EP 268 - Community & Commerce: What Still Works in 2026?

    28/12/2025

    EP 268 - Community & Commerce: What Still Works in 2026?

    Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing Curious about what’s shifting and what’s here to stay in the world of marketing and social media?  In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies.  ABOUT OUR TEACHER 👩‍🏫 Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line. Instagram: @beccasocialstudio TikTok: @beccasocial BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    21 min
  6. EP 267 - Marketing Lessons from Starbucks Cups & Spotify Wrapped

    21/12/2025

    EP 267 - Marketing Lessons from Starbucks Cups & Spotify Wrapped

    Get your copy of the book at https://customerdriven.marketing In this episode, Fab  shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation.  BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    5 min
  7. EP 265 - Did Meta Just Make Creators King?

    14/12/2025

    EP 265 - Did Meta Just Make Creators King?

    Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes. ABOUT OUR TEACHER 👩‍🏫 Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital. Find out more about Emma on social TikTok: @freshapproachdigital Instagram: @FreshApproachdigital CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers OUR FAVE RESOURCES 👇 Get weekly lessons in your inbox for £0: Newsletter SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    22 min
  8. EP 265 - Seasonal Patterns & ROI: How to Run a End-of-Year Review

    07/12/2025

    EP 265 - Seasonal Patterns & ROI: How to Run a End-of-Year Review

    Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year. ABOUR YOUR TEACHER 💛 Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales. Join Niki’s masterclass: watch here Emma York is a social media educator and all-round digital cheerleader on a mission to make online awareness feel less overwhelming and a lot more human. As the founder of Fresh Approach Digital, she’s helped over hundreds of organisations build loyal communities online through smart strategy, storytelling, and a generous dose of good humour. TikTok: @freshapproachdigital Instagram: @FreshApproachdigital CONNECT WITH AMS 🤝 Our course library Our certification OUR SPONSORS 🪩 This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offers OUR FAVE RESOURCES 👇 Get weekly lessons in your inbox for £0 Newsletter SUPPORT 🫶 Leave a review on Apple Podcasts Leave a rating on Spotify

    55 min
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Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

Información

  • Creador
    Fab Giovanetti
  • Años de actividad
    2020 - 2026
  • Episodios
    320
  • Clasificación
    Explícito
  • Copyright
    © 2025 Fab Giovanetti
  • Mostrar sitio web
    Alt Marketing School