Automation Unplugged Podcast

Ron Callis

Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.

  1. hace 3 días

    #371: Patrick Martinez on Building Sales Certainty in Your Business

    SHOW NOTES In this episode, Patrick and I discussed: The five sales roles every business has, and why an owner trying to cover all five statistically caps out between $1.5 and $2.5 millionHis sales certainty framework and the three things that get in the wayAnd why fewer than 5% of technology contractors have a sales playbook that is actually written down, and how AI has changed the way those playbooks get builtWhether you are the owner still closing every deal yourself or you are building out a sales team and trying to get everyone selling the same way, there is something here you can put to work this quarter. So settle in and enjoy my conversation with Patrick Martinez. Let's get started!   To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au371

    #371: Patrick Martinez on Building Sales Certainty in Your Business

  2. 9 sep

    #370: Own the Night: How Integrators Can Go to Market with Landscape Lighting

    SHOW NOTES We cover: Why landscape lighting is a natural extension of the custom integration business — and how dealers can add it without competing with builders or electriciansPractical design, installation, and sales strategies, including recurring maintenance opportunities, partnering with landscapers, and positioning yourself early in the construction processMarketing tactics to help dealers build awareness, educate homeowners, and generate new opportunities through websites, email, social media, SEO, and AI searchVisit the episode page on our website to get the audio recording and video of the original webinar. Now let's tune in and explore how landscape lighting can help you create unforgettable outdoor experiences while growing your business. Let’s get started!  To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au370

    #370: Own the Night: How Integrators Can Go to Market with Landscape Lighting

  3. 2 sep

    #369: Kayla Steinberg on Turning Events Into Your Best Business Development Tool

    SHOW NOTES In this episode, Kayla and I discussed: The three Ps of event planning: planning, process, and promotion, and why most events fail on the first one How to set a real, measurable goal for an event before you touch a single logistics detail And why an omni-channel promotion strategy, not one email and a social post, is what actually fills the room Whether you're gearing up for Control4's C4Yourself event this October or planning your own customer or trade partner event, this conversation will change how you think about the investment. So settle in and enjoy my conversation with Kayla Steinberg. Let's get started!   To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au369

    #369: Kayla Steinberg on Turning Events Into Your Best Business Development Tool

  4. 26 ago

    #368: Jason Barth on Turning AI From Cheap Hacks Into Real Company Standards

    SHOW NOTES In this episode, Jason and I discussed: Why AI felt like a pile of cheap hacks for a year, and what finally made it meaningful Building the foundation first: a common language document, a company taxonomy, and an org chart his AI tools can actually use How Premier structures its Claude workspaces around the project life cycle, from marketing through customer service The install-to-service handoff that now produces a personalized client letter and full warranty documentation in about 30 seconds Whether you have been putting AI off or you're already deep in it and looking for a model that scales past you to your whole team, Jason lays out how he got his company aligned and what he would tell you to do first. So settle in and enjoy my conversation with Jason Barth. Let's get started! To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au368

    #368: Jason Barth on Turning AI From Cheap Hacks Into Real Company Standards

  5. 19 ago

    #367: Brian Perreault on 35 Years of Change, Growth, and Building Barrett's for What's Next

    SHOW NOTES In this episode, Brian and I discussed: Why Barrett's built a separate small projects team, and how those smaller jobs still fuel cash flow and client loyalty. Their approach to educational events, from an AI workshop to a new lighting lab built for specifiers. What's next for the industry, from video walls to energy storage to the wellness trend that never quite took off. Whether you're figuring out how to serve both your legacy clients and your biggest projects, or you're looking for new ways to build relationships with the design community, you're going to get a lot out of this one. So settle in and enjoy my conversation with Brian. Let's get started! To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au367

    #367: Brian Perreault on 35 Years of Change, Growth, and Building Barrett's for What's Next

  6. 12 ago

    #366: The AI Gold Rush Is Coming for Your Workforce

    SHOW NOTES We cover: How the rapid expansion of AI infrastructure and data centers is creating unprecedented demand for skilled labor across the country The five pillars of workforce resilience, including employer branding, candidate experience, career development, culture, and proactive workforce planning Practical strategies to help integrators attract, hire, and retain top talent in an increasingly competitive labor market Visit the episode page on our website to get the audio recording and video of the original webinar. Now let’s tune in and explore how AI is reshaping the hiring landscape — and what your business can do today to stay ahead of the competition. To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au366

    #366: The AI Gold Rush Is Coming for Your Workforce

  7. 5 ago

    #365: Robert Haecker of Triphase Technologies on 30 Years of Hard-Won Lessons

    SHOW NOTES In this episode, Robert and I discussed: Why selling his company at age 30 turned out to be the best lesson of his career. How their showroom and light lab sell what a conversation never could. The in-house training program that cut ramp time for a job site lead from ten years to two. And why a $20 million company had to go back to a single point of contact to keep feeling small to its clients. Whether you're early in your growth or running a company that has outgrown how you used to do things, you're going to love this conversation. So settle in and enjoy my conversation with Robert Haecker. Let's get started! To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au365

    #365: Robert Haecker of Triphase Technologies on 30 Years of Hard-Won Lessons

  8. 29 jul

    #364: Ask AI to Teach You AI — Mike Wilson's Playbook for Getting Started

    SHOW NOTES In this episode, Mike and I discussed: How AI image editing helps his team solve real client challenges — from removing private artwork and family photos before sharing project images, to swapping out unlicensed content on screens. How he uses simple ChatGPT prompts to turn a designer's scale elevation drawing into side-by-side visuals, helping clients make decisions faster and reducing costly change-orders after installation. And how Bethesda Systems is building an AI culture from the ground up, including weekly leadership meetings with hands-on AI demos and shared licenses across the team. What makes this conversation so valuable is that Mike doesn't call himself an AI expert — and that's exactly the point. He's a business owner who started with simple experiments and turned them into practical tools that improve margins and client communication. Whether you're already experimenting with AI or just trying to understand where to begin, you're going to get a lot of value from this conversation. So settle in and enjoy my conversation with Mike Wilson. Let's get started! To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au364

    #364: Ask AI to Teach You AI — Mike Wilson's Playbook for Getting Started
Ver todo (301)

5
de 5
4 calificaciones

Acerca de

Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.

Información

  • Creador
    Ron Callis
  • Años de actividad
    2019 - 2026
  • Episodios
    301
  • Clasificación
    Apto
  • Copyright
    © 2017 - 2023 Automation Unplugged
  • Mostrar sitio web
    Automation Unplugged Podcast

También te podría interesar