Bourbon Pursuit

Bourbon Pursuit

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

  1. 5 FEB

    How Old Crow Went From On Top to Bottom Shelf with Fred Minnick

    Can a forgotten, dusty bottle of bourbon actually save a life? That’s the question we’re tackling today with the one and only Fred Minnick. Fred gives us a first hand account of this personal project from his new book, Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man's Life. Fred gets incredibly candid about his battles with PTSD following his military service and how the legacy of Old Crow, a brand many today just overlook on the bottom shelf, played a pivotal role in his journey toward healing. But it’s not all heavy; in classic Fred fashion, he shares some hilarious and heartwarming personal anecdotes, including the story of his first date with his wife and how she has been someone who has pushed him in his bourbon career. We also go into the history of the legendary James C. Crow and how his innovations shaped the industry we love today. This episode is more than just a history lesson. it’s a powerful look at resilience, the importance of storytelling, and a reminder to keep chasing your passion no matter how tough the road gets. Show Notes: Fred's inspiration to write "Bottom Shelf" How Fred’s military background influenced his bourbon narrative Funny highlights from Fred and Jacqueline’s early relationship How Crow shaped modern bourbon practices What shifts occurred in the bourbon market due to National Distillers What Fred means by discovering your personal passion Why honesty is crucial in the narratives of bourbon How bourbon represents resilience and personal growth Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 h
  2. 29 ENE

    What Can A Copacker Do For You? with Jeff Wuslich of Cardinal Copacking

    Have you ever wondered how all these brands get into a bottle without owning a multi-million dollar distillery? We've talked about sourcing before but that's just one part of the puzzle. In this episode, we're going to talk about that second step, co-packing. We’re joined by Jeff Wuslich, he's the President of Cardinal Spirits and Cardinal Copacking, to break down what it takes to actually manufacture booze at scale. Jeff has a background in manufacturing and slowly became a cornerstone of the Indiana craft scene. Jeff also has their own brands they use to showcase their abilities and have relationships with powerhouses like MGP. One thing that interested me was RTDs and the explosion of the canned cocktail movement, but as Jeff will talk about there are some massive compliance headaches that come with them. If you’ve ever thought about starting your own label or just want to know how the industry actually moves behind the scenss, this one side you need to understand.. Show Notes: The journey of launching a spirits brand in Indiana Understanding the co-packing process and client communications The relationship with MGP and its effects on business Emerging trends in the spirits industry, including ready-to-drink options Compliance issues and industry regulations in co-packing Financial insights and pricing dynamics in co-packing Tips for aspiring distillers navigating the co-packing landscape Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 h y 2 min
  3. Behind The Pursuit: The 2026 Expansion Reality

    28 ENE

    Behind The Pursuit: The 2026 Expansion Reality

    While most of the industry uses December to wind down and coast into the new year, we’ve been doing the exact opposite. January hit and it was an immediate sprint. We’ve been back on the road, opening up new markets, and staring down the barrel of distributor meetings and case goals. If you look at our single barrel requests right now, everything is looking "up and to the right," but in this business, the view from the top is always a little precarious. The real question isn't just how you grow, but how you stay there. In this episode of Behind the Pursuit, Ryan and I are pulling back the curtain on what it actually looks like to enter new markets in 2026. We’re diving into the nitty-gritty of distributor communications and why a solid on-premise strategy may be the only way to survive a landscape that is getting more crowded by the day. We also get honest about the challenges smaller brands face when trying to stay nimble while consumer preferences are shifting right under our feet. It’s a look at the balance between aggressive growth and the strategic planning you need to make sure that "up and to the right" trend doesn't just become a flash in the pan.Show Notes: Introduction and Market Overview Product Launches and Consumer Demand Market Trends and Consumer Preferences On-Premise Strategy and Cocktail Placement Challenges and Competition in the Whiskey Market Future Goals and Strategic Planning Learn more about your ad choices. Visit megaphone.fm/adchoices

    45 min

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The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

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