CNBC Sport

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CNBC Sport brings you the convergence of sports, business, and investing. Each week, we sit down with the biggest names in sports - from league commissioners and top athletes to team owners and influential executives - uncovering the strategies, deals, and inside stories shaping the industry's future.

HACE 2 DÍAS

Tyler Reddick on 3 Straight NASCAR Wins, Michael Jordan, 23XI, and AI

Tyler Reddick joins Alex Sherman to unpack a red-hot start to the NASCAR season—three straight wins—and what’s actually behind the momentum. Reddick explains how experience at specific tracks and lessons from previous near-misses helped him execute when it mattered, including reflecting on coming up just short in the Daytona 500 and using prior failures as motivation to close races out. A big focus of the conversation is 23XI Racing’s leadership—and the reality of what it’s like to drive for an ownership group that includes Michael Jordan and Denny Hamlin. Reddick shares a favorite Jordan moment that turned into real performance fuel, and he pushes back on the idea that Jordan is “just the money,” describing how both Jordan and Hamlin contribute leadership, perspective, and hands-on involvement (including Hamlin’s role in building out the team’s “Airspeed” facility). They also zoom out to the business of NASCAR: what a winning streak can do for sponsorship conversations, why partner exposure matters as much as prize money, and how driver compensation can vary widely depending on contract structure (salary vs. winnings/purse-heavy deals). Reddick addresses whether any fallout lingered after 23XI’s lawsuit against NASCAR and the eventual settlement, and he explains why, from his seat, things stayed professional at the track and the relationship is moving forward. Finally, Reddick weighs in on NASCAR’s current trajectory amid leadership changes and shifting motorsports attention, including the role of the Next Gen car and why tire strategy (and Goodyear’s changes) can significantly impact racing quality. The episode closes with a look at AI: while Reddick doesn’t use AI in-car, he says teams are exploring how AI might help them process overwhelming amounts of performance and race data more efficiently over time. 01:30 Michael Jordan’s “jab” that motivated Reddick to improve on superspeedways 03:05 How Michael Jordan and Denny Hamlin actually lead at 23XI Racing 05:13 23XI’s lawsuit vs. NASCAR, the settlement, and whether anything lingers 06:44 Winning streak economics: sponsors, exposure, and new partnership interest 08:06 How driver pay works: salary vs. winnings and contract structure 09:33 NASCAR’s direction, leadership change, Next Gen car, and why tires matter 11:21 AI in NASCAR: using AI to sort racing data (and why it’s still early) 13:29 Phoenix sendoff and Michael Jordan’s leadership style Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

22 min
5 MAR

Inter Miami's Jorge Mas and his Nu Stadium 3/5/26

CNBC’s Contessa Brewer speaks with Inter Miami CF Managing Owner Jorge Mas and Nu CEO Cristina Junqueira about their new stadium naming rights deal. They also discuss the business impact of Lionel Messi and the upcoming World Cup Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

34 min
26 FEB

ESPN's Chris Berman 2/26/26

CNBC’s Alex Sherman talks with sports business professor Rick Horrow about the stadium building boom and what’s fueling it. Then, longtime ESPN host Chris Berman joins Sherman to break down ESPN’s evolution, its NFL ownership deal, and why Berman believes the Damar Hamlin incident may have impacted the league’s push for an 18th game. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

29 min
19 FEB

YouTube Sports Creator Jesser 2/19/26

CNBC's Alex Sherman sits down with YouTube creator Jesse Riedel, known to millions as "Jesser." They discuss how Riedel scaled from virtually zero audience to more than 37 million subscribers, turning sports content into a digital media powerhouse. He also breaks down what he sees for YouTube's future sports content. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 min
12 FEB

Football writer Ken Belson and NFL legend Joe Montana 2/12/26

CNBC’s Alex Sherman sits down with longtime NFL writer Ken Belson to discuss his new book “Every Day is Sunday,” the evolution of the league, and the business buzz surrounding Super Bowl week. Then, Hall of Fame quarterback Joe Montana joins the podcast to reflect on his legendary career, his pivot into venture capital, and where he sees the NFL heading next. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

39 min
6 FEB

NFL's Hans Schroeder on renegotiating TV rights and why Disney isn't 'legacy media' 2/6/26

CNBC's Alex Sherman talks to Hans Schroeder, the NFL's executive vice president of media distribution. They discuss whether the league will trigger its opt-out clause to renegotiate TV rights deals early, the NFL's landmark agreement with Disney/ESPN and why the league is bullish on ESPN's future value, potential expansion of its YouTube partnership, what it would take to convince players to accept an 18-game season, and the NFL's efforts to create a dedicated media package for international games. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 min
6 FEB

NFL exec Jeff Miller says the league is comfortable sitting out the prediction market blitz 2/6/26

CNBC's Contessa Brewer talks with NFL EVP Jeff Miller about the rise of prediction markets and how the NFL is navigating it. Miller says the league is playing the long game. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

10 min
6 FEB

Kirk Cousins on an 18th NFL game: 'Everybody has a price' 2/6/26

CNBC's Alex Sherman speaks with quarterback Kirk Cousins about his free-agency strategy, an 18-game season and his Zebra Technologies partnership on player tracking. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

9 min

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TRÁILER

Introducing CNBC Sport

CNBC Sport brings you interviews with the biggest names in the business talking everything from media rights to team investment and ownership structure. The podcast covers the convergence of sports, business and investing across major leagues like the NFL, MLB, NBA, NHL, PGA and more. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

15/01/2025

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1 min

Alex Sherman

Presentador(a)

CNBC Sport brings you the convergence of sports, business, and investing. Each week, we sit down with the biggest names in sports - from league commissioners and top athletes to team owners and influential executives - uncovering the strategies, deals, and inside stories shaping the industry's future.