Consulting Leaders

GHA Marketing

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.

  1. How to Grow Internationally Through Smarter Localization Strategy With Renato Beninatto

    HACE 14 H

    How to Grow Internationally Through Smarter Localization Strategy With Renato Beninatto

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Renato Beninatto is a localization strategist, speaker, and advisor with decades of experience helping companies grow across borders. As Chairman and Co-Founder of Nimdzi Insights, he brings a sharp view on globalization, AI, buyer behavior, and how consulting firms can create real value in multilingual markets. This conversation matters for consulting firm owners because Renato sits at the intersection of strategy, operations, and market change. He understands how firms can adapt their offer, pricing, and positioning when technology is changing faster than most clients can process. ********************************************************** Proposed Interview Structure: 1. What got you into consulting in the first place, and how did you end up focusing on globalization and localization strategy? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who are typically the decision-makers when they bring you in? 4. How do clients typically find you, and what has worked best for you when it comes to building trust and attracting the right opportunities? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: You’ve also been involved in podcasting yourself, so what do you think podcasting can do as a marketing tool in the consulting or localization space? 5. Consulting often involves long and complex buying cycles. When you engage with a potential client, how do you typically move from the first conversation to a signed engagement? 6. Once a client starts working with you, what do you do to make sure the relationship stays valuable and leads to long-term trust? 7. Where do you find yourself most stuck right now as a consultant advising companies on globalization, localization, and AI? 8. Looking ahead, where do you see the biggest opportunity for globalization and localization strategy over the next few years? ********************************************************************* Know more about Renato Beninatto Website Link: https://www.nimdzi.com/ Connect with Renato Beninatto on LinkedIn LinkedIn link: https://www.linkedin.com/in/renatob/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    27 min
  2. How to Build a Specialized Safety Consulting Firm That Clients Trust With Travis Costello

    HACE 1 DÍA

    How to Build a Specialized Safety Consulting Firm That Clients Trust With Travis Costello

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Travis Costello is a safety consultant specializing in occupational health and workplace safety systems. Through Costello Safety Consulting, he works with construction, oil & gas, and industrial companies to implement practical safety programs that meet OSHA requirements while still working in the realities of active job sites. His approach focuses on pragmatic systems developed with employee participation and real operational constraints in mind. Rather than delivering generic compliance documents, Travis helps companies build safety programs that workers actually follow, combining training, inspections, hazard analysis, and customized compliance systems. After more than a decade running his consulting firm and managing safety programs across dozens of facilities earlier in his career, Travis brings a practitioner’s perspective on consulting in highly regulated industries where results directly affect worker safety and business risk. ********************************************************** Proposed Interview Structure: 1. What got you into safety consulting, and how did that eventually lead you to start Costello Safety Consulting? 2. What specific problem are you helping your clients solve when they bring you in, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, construction firms, energy companies, industrial operators, and who are typically the decision makers that bring in a safety consultant? 4. How do companies typically find you today, and what has worked best when it comes to generating consistent consulting opportunities? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for consultants in industries like safety, compliance, or risk management? 5. When a company first reaches out about safety consulting, how do you guide that conversation toward an engagement and help them see the value of bringing you in? 6. Once you’re working with a client, how do you make sure they keep coming back, what do you do to build long-term relationships and ongoing consulting work? 7. Where do you find yourself most stuck right now as a safety consultant and firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for safety consulting over the next few years? ********************************************************************* Know more about Travis Costello Website Link: https://www.costellohse.com/ Connect with Travis Costello on LinkedIn LinkedIn link: https://www.linkedin.com/in/traviscostello/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    37 min
  3. How to Build a Portfolio Executive Career Through Leadership Growth With Charles McLachlan

    HACE 2 DÍAS

    How to Build a Portfolio Executive Career Through Leadership Growth With Charles McLachlan

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Many experienced consultants reach a stage where they want more autonomy, variety, and meaning in their work. Charles McLachlan has spent over two decades living what he calls the “portfolio executive” workstyle, supporting multiple organizations simultaneously as a strategic leader, advisor, and mentor. Through FuturePerfect and the CEO Growth Academy, Charles helps senior professionals and business leaders rethink their careers. His approach focuses on developing leaders faster than their businesses grow, building the mindset, skills, and networks required to lead effectively in complex environments. In this episode, we explore how the portfolio executive model works, how leaders transition away from traditional corporate roles, and why personal growth is often the real constraint to business growth. ********************************************************** Proposed Interview Structure: 1. What got you into consulting and leadership development in the first place? 2. What specific problem are you helping leaders and executives solve today, and why does solving that problem matter so much to you personally? 3. Who are the typical executives or consultants you work with today, and what stage of their career are they usually in when they come to you? 4. How do people typically discover your work, whether through the CEO Growth Academy, Portfolio Executive Community, or other initiatives? Current Acquisition Channels: Referral, Content, Meta Ads, Podcast (guesting), Podcast (hosting), LinkedIn Direct Messaging Sub Question: You’re also a podcast host yourself. What do you think about podcasts as a marketing tool for consultants and advisors? 5. When someone is considering joining one of your programs or communities, how do you guide them from an initial conversation to actually committing to work with you? 6. Once someone becomes part of your community or works with you, how do you make sure they keep coming back and build a long-term relationship with you? 7. Where do you find yourself most stuck right now as someone building communities and programs for portfolio executives and senior leaders? 8. Looking ahead, where do you see the biggest opportunity for the portfolio executive model and the kind of leadership development work you do over the next few years? ********************************************************************* Know more about Charles McLachlan Website Link: https://ceogrowth.biz/ Connect with Charles McLachlan on LinkedIn LinkedIn link: https://www.linkedin.com/in/charlesmclachlan/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    34 min
  4. How to Develop High-Impact Leaders Through Executive Coaching With Zoran Todorovic

    HACE 3 DÍAS

    How to Develop High-Impact Leaders Through Executive Coaching With Zoran Todorovic

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Zoran Todorovic has spent more than 25 years working at the intersection of leadership development, executive coaching, and organizational transformation. As Senior Partner at TNM Coaching, he has worked with leaders from companies such as Microsoft, HSBC, GE, Siemens, Nokia, and Vodafone to help them build stronger leadership cultures and unlock human potential across their organizations. His work focuses on designing leadership development systems that combine coaching, training, and organizational strategy. Rather than isolated workshops, his approach integrates leadership development into the fabric of the organization, from senior executives to emerging leaders. In this conversation, we explore what it takes to deliver coaching and leadership development at a global scale, how consultants can create long-term client impact, and why leadership transformation increasingly requires a blend of psychology, neuroscience, and organizational strategy. ********************************************************** Proposed Interview Structure: 1. What got you into consulting and leadership coaching after starting your career in television and entrepreneurship? 2. What specific problem are you helping organizations solve today through your leadership development and coaching work, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who are usually the decision makers when a company brings you in for leadership development? 4. How do organizations typically find you today, and what has worked best for you to attract consulting opportunities over the years? Current Acquisition Channels: Referral, Content, Webinars, Podcast (hosting), Reputation Sub Question: You also run a podcast yourself, what do you think about podcasting as a marketing tool for coaches and consultants? 5. When you’re working with large organizations, how do you typically move from the first conversation to a signed engagement? 6. Once you start working with a client, how do you retain them and build long-term relationships so they continue working with you year after year? 7. After 25+ years in this field, where do you find yourself challenged or stuck right now (if at all)? 8. Looking ahead, where do you see the biggest opportunity for leadership coaching and leadership development over the next few years? ********************************************************************* Know more about Zoran Todorovic Website Link: https://tnmcoaching.com/business/ Connect with Zoran Todorovic on LinkedIn LinkedIn link: https://www.linkedin.com/in/zoran-todorovic-04aaa/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    36 min
  5. How to Build Resilient Leaders Through Practical Coaching Frameworks With Prof. Jay Acharya

    2 ABR

    How to Build Resilient Leaders Through Practical Coaching Frameworks With Prof. Jay Acharya

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Leadership development is a crowded space. Many organisations invest heavily in training programs, but struggle to translate them into real behavioural change and measurable outcomes. Prof. Jay Acharya has spent more than twenty years working at the intersection of leadership development, coaching, and organisational transformation. Through Aspire Consulting & Training, he works with multinational companies and government institutions to design leadership programmes that connect strategy, capability, and real-world execution. In this conversation, we explore how consulting firms can deliver leadership development that actually sticks, from creating practical frameworks like TAP-C™ to building long-term client partnerships across sectors and geographies. ********************************************************** Proposed Interview Structure: 1. What originally led you into leadership development and consulting, and how did Aspire Consulting & Training begin? 2. What specific problem are you helping organisations solve through your leadership and coaching programmes, and why does solving that problem matter to you personally? 3. You’ve worked with global companies and government ministries. Who are your ideal clients today, and who are the decision-makers that typically bring you in? 4. How do organisations typically discover your work today, and what has been most effective for you in generating consulting opportunities? Current Acquisition Channels: Cold outreach Sub Question: What do you think about podcasting as a marketing channel for consultants and coaches in the leadership development space? 5. Consulting with large organisations and governments can involve long decision cycles. How do you move from early conversations to actually closing the engagement? 6. Once you're working with a client, what do you do to retain them and build long-term relationships so they continue coming back? 7. Where do you find yourself most stuck right now as a consultant leading Aspire Consulting & Training (if at all)? 8. Looking ahead, where do you see the biggest opportunity for leadership development consulting over the next few years? ********************************************************************* Know more about Prof. Jay Acharya Website Link: https://www.aspire.me.uk/ Connect with Prof. Jay Acharya on LinkedIn LinkedIn link: https://www.linkedin.com/in/aspiremeuk/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    33 min
  6. How to Expand Globally and Increase Enterprise Value Through Strategic Market Entry With Babak Hafezi

    1 ABR

    How to Expand Globally and Increase Enterprise Value Through Strategic Market Entry With Babak Hafezi

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Babak Hafezi is a global strategy consultant and founder of Hafezi Capital International Consulting, a firm focused on growth strategy, capitalization, organizational restructuring, and international market entry. Over the past 18 years, he has advised CEOs, founders, and boards on how to position companies for expansion and long-term value creation. His work often sits at the intersection of strategy and execution. Whether it’s helping a company raise capital, enter new international markets, or restructure operations for profitability, Babak focuses on fact-based analysis and practical strategy implementation. Beyond consulting, Babak also serves as an Adjunct Professor at American University where he teaches international markets, capital markets, and entrepreneurship. His insights on global economics and trade are regularly sought by media outlets and policymakers, reflecting his deep understanding of how global economic trends impact business strategy. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into consulting and international business strategy? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, are they founders, CEOs, boards, or investors, and who is usually the decision maker when bringing you in? 4. How do clients typically find you today, and what has worked best for attracting the kind of strategic advisory work you want? Current Acquisition Channels: Referral, Content Sub Question: You’re frequently quoted in media on economic and trade issues. What role do platforms like podcasts or media appearances play in building authority for someone in your field? 5. When companies bring you in for high-level strategy work, what does your sales process usually look like from first conversation to signed engagement? 6. Once you’re working with a client, how do you retain them over time, what do you do to build trust, deliver value consistently, and turn engagements into long-term advisory relationships? 7. Where do you find yourself most stuck right now as a consultant running a global strategy advisory firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for international market entry and global strategy consulting over the next few years? ********************************************************************* Know more about Babak Hafezi Website Link: http://www.hafezicapital.com/ Connect with Babak Hafezi on LinkedIn LinkedIn link: https://www.linkedin.com/in/hafezicapital/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    30 min
  7. How to Scale AI Transformation Through Mature Content Operations With Colleen Jones

    1 ABR

    How to Scale AI Transformation Through Mature Content Operations With Colleen Jones

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** AI adoption is accelerating. ROI is not. Colleen Jones has spent over a decade studying what separates organizations that scale from those that stall, and her conclusion is clear: content operations maturity is the difference. As President of Content Science, Colleen partners with senior leaders across marketing, product, customer experience, and communications to close what she calls the “content gap” in AI-driven transformation. Her firm’s research, the largest study of content operations in the world, shows that governance, measurement, and clear content vision are the real levers behind sustainable AI success. In this conversation, we unpack how consulting leaders can position themselves in the AI wave without becoming generic “AI advisors.” Colleen makes the case for specialization, proprietary systems, independent research, and building intellectual capital that compounds over time. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and how did you go from being a content strategist to building Content Science as a specialized firm? 2. What specific problem are you solving with the ‘content gap’ in AI transformation, and why is it so important for enterprise leaders right now? 3. Who are your ideal clients today, and who are the decision makers when you sell into large organizations? 4. How do clients typically find you, and what has worked best to attract new business, especially with your research, book, and proprietary systems? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for consulting firms operating in the AI and digital transformation space? 5. Consulting often has long sales cycles, especially with Fortune 50 and enterprise clients. From first conversation to signed engagement, how do you usually bring it home? 6. Once you’re working with a client, what’s your process for ensuring consistent results and building long-term relationships so they keep coming back? 7. Where do you find yourself most stuck right now as the leader of a specialized AI and content consulting firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for content-led AI transformation over the next few years? ********************************************************************* Know more about Colleen Jones Website Link: http://content-science.com/ Connect with Colleen Jones on LinkedIn LinkedIn link: https://www.linkedin.com/in/leenjones/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    34 min
  8. How Consultants Can Turn AI Strategy Into Measurable Business Results With Puneet Kalia

    31 MAR

    How Consultants Can Turn AI Strategy Into Measurable Business Results With Puneet Kalia

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** AI is everywhere, but most organizations are still struggling to turn AI investments into measurable performance improvements. In this conversation, Puneet Kalia explains why technology alone is rarely the problem. The real challenge lies in strategy, data readiness, and operational alignment. As Founder and CEO of Kategos.AI, Puneet works with enterprise and mid-market leaders to design AI strategies that integrate people, processes, and technology. His work focuses on moving organizations beyond experimentation toward scalable transformation and sustainable competitive advantage. Drawing on more than two decades of consulting, investing, and operational leadership, Puneet brings a pragmatic perspective to digital transformation. His approach combines strategic diagnostics, disciplined execution, and stakeholder alignment, helping organizations fix the foundations before scaling AI initiatives. ********************************************************** Proposed Interview Structure: 1. What got you into consulting and transformation work in the first place? 2. What specific problem are you helping organizations solve when it comes to AI and operational transformation, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who are usually the decision makers bringing you in for these AI and transformation projects? 4. How do clients typically discover you today, and what has worked best for you when it comes to attracting the right consulting opportunities? Current Acquisition Channels: Referral, Content, Google Ads, Speaking engagements, Cold outreach Sub Question: You’re also active with thought leadership and content. What do you think about podcasts as a marketing tool for consultants working in AI or digital transformation? 5. When organizations are considering a transformation initiative like AI, the sales cycle can be complex and involve multiple stakeholders. How do you typically navigate that process and bring the engagement across the finish line? 6. Once you’re working with a client, how do you make sure they continue to work with you long term? What do you do to build trust and keep clients coming back? 7. Where do you find yourself most stuck right now as a consultant building Kategos.AI, if at all? 8. Looking ahead, where do you see the biggest opportunity for AI strategy and transformation work over the next few years? ********************************************************************* Know more about Puneet Kalia Website Link: https://kategos.ai/ Connect with Puneet Kalia on LinkedIn LinkedIn link: https://www.linkedin.com/in/puneetkalia/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    33 min

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Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.

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