89 episodios

In today’s world of business, when it comes to picking up the phone, most people hate it and won’t do it.

There’s a belief that cold calling doesn’t work. It won’t work if it’s not done consistently. Today’s audience tends to hide behind social media and uses excuses like “there’s no point, customers will be annoyed. They don’t like receiving cold calls”. That is completely false.
The truth is emotions are difficult to convey through words in a written email or in digital marketing. Bottom line? Robots will NEVER replace human conversation and emotion.

We imagine a time when more sales professionals feel empowered to connect with their clients through personable strategies like picking up the phone, chatting on a video call, or having meaningful in-person meetings. Which will create long-term relationships and stronger customer lifetime value- even if we must persevere through the “no’s” to find the “yes’s”.

The Conversational Selling Audience loves learning about the art of communication between human beings which leads to more meaningful connections. These connections drive new business at the right time and keep you top of mind when the prospect is ready to buy. Selling is not just a business skill, it's a life skill. At the end of the day, sales is just about the human connection.

Conversational Selling Nancy Calabrese

    • Economía y empresa

In today’s world of business, when it comes to picking up the phone, most people hate it and won’t do it.

There’s a belief that cold calling doesn’t work. It won’t work if it’s not done consistently. Today’s audience tends to hide behind social media and uses excuses like “there’s no point, customers will be annoyed. They don’t like receiving cold calls”. That is completely false.
The truth is emotions are difficult to convey through words in a written email or in digital marketing. Bottom line? Robots will NEVER replace human conversation and emotion.

We imagine a time when more sales professionals feel empowered to connect with their clients through personable strategies like picking up the phone, chatting on a video call, or having meaningful in-person meetings. Which will create long-term relationships and stronger customer lifetime value- even if we must persevere through the “no’s” to find the “yes’s”.

The Conversational Selling Audience loves learning about the art of communication between human beings which leads to more meaningful connections. These connections drive new business at the right time and keep you top of mind when the prospect is ready to buy. Selling is not just a business skill, it's a life skill. At the end of the day, sales is just about the human connection.

    Liz Wendling: Make Selling Easy with the Right Mindset

    Liz Wendling: Make Selling Easy with the Right Mindset

    About Liz Wendling: Liz is the President of Insight Business Consultants and the Rainmaking Coach for Attorneys. She works with the mantra, "It's not what you sell, it's how you sell that matters". Liz shares her insights on why too many professionals shy away from selling and what they can actually do to overcome this situation.

    In this episode, Nancy and Liz discuss:

    Have a structure to enter a sales conversation with the right mindset
    How Liz started working with law firms
    Sales training should be an ongoing option because selling changes over time

    Key Takeaways:

    The buyer and seller are two human beings talking, not two professionals yet. First show you're a human, then show you have the expertise to help
    Anyone with a love-hate relationship with sales should look at why they hate to sell. Look at why it's uncomfortable to find ways to make it more comfortable.

    "People make selling way harder than it has to be when really, it's not that hard. But it's easier to make it sound really difficult when you don't want to learn how to do it in a way that aligns with who you are." - Liz Wendling

    Connect with Liz Wendling:

    LinkedIn: https://www.linkedin.com/in/lizwendling/
    Website: https://www.lizwendling.com/

    Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/
    Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164
    Connect with Nancy Calabrese:
    Twitter: https://twitter.com/oneofakindsales
    Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/
    Website: https://oneofakindsales.com
    Phone: 908-879-2911
    LinkedIn: https://www.linkedin.com/in/ncalabrese/
    Email: leads@oneofakindsales.com

    • 20 min
    Cecelia Henderson: Seize the Power of the Digital World

    Cecelia Henderson: Seize the Power of the Digital World

    About Cecelia Henderson: Cecelia is the Owner and Principal of WSI Marketing Edge. Being in the marketing business for over 25 years, she provides digital marketing solutions that attract customers, strengthen relationships, increase online presence, and more. She shares her insights on the current influence of the digital world, how to build on this power, and helping customers understand the advantages they can have.

    In this episode, Nancy and Cecelia discuss:

    The digital world is a great place to deliver the right message
    How to keep your customer from becoming distracted
    Not throwing every piece of content in a single website 

    Key Takeaways:

    Everybody has their own way of doing things. The challenge is showing them how other ways also have benefits.
    We're all working on our businesses but we need to take time periodically to think about a plan.

    "The challenge, just like with other sales activities, is setting the right expectations that it will take time. We're trying to earn our way through the psyche of the people that we're trying to reach" - Cecelia Henderson



    Connect with Cecelia Henderson:

    LinkedIn: https://www.linkedin.com/in/ceceliahenderson/
    Website: www.wsimarketingedge.com

    Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/

    Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164

    Connect with Nancy Calabrese:

    Twitter: https://twitter.com/oneofakindsales

    Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/

    Website: https://oneofakindsales.com

    Phone: 908-879-2911

    LinkedIn: https://www.linkedin.com/in/ncalabrese/

    Email: leads@oneofakindsales.com

    • 17 min
    Marie-Elizabeth Mali: Cultivate Love and Connection in Personal and Professional Relationships

    Marie-Elizabeth Mali: Cultivate Love and Connection in Personal and Professional Relationships

    About Marie-Elizabeth Mali: Marie-Elizabeth is a Relationship Alchemist with Relationship Alchemy LLC and an Official Member of the Forbes Business Council. She is a Relationship Transformation Expert and she talks about how understanding the different aspects of our life can lead us to become more powerful individuals in our relationships.

    In this episode, Nancy and Marie-Elizabeth discuss:

    Teaching women to show up as authentic leaders in their relationships
    Why relationship transformation can be magical
    How love fits in the world of business

    Key Takeaways:

    We have many different aspects in ourselves that are often in conflict and it can be amazing to get to know all of these altogether.
    You have to love what you're doing if you're choosing the transformative path of entrepreneurship.

    "You're going to revisit the same things over and over again in your life because your brain was wired a certain way by your childhood. However, how you relate to those issues that show up again and again, that's the evidence of growth. Most often you see the same thing again but from a different perspective" - Marie-Elizabeth Mali



    Connect with Marie-Elizabeth Mali:

    LinkedIn: https://www.linkedin.com/in/relationshipalchemymem/
    Website: https://www.relationshipalchemy.com/

    Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/

    Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164



    Connect with Nancy Calabrese:

    Twitter: https://twitter.com/oneofakindsales

    Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/

    Website: https://oneofakindsales.com

    Phone: 908-879-2911

    LinkedIn: https://www.linkedin.com/in/ncalabrese/

    Email: leads@oneofakindsales.com

    • 20 min
    Joe Apfelbaum: Get Anything You Want While Building Relationships That Last a Lifetime

    Joe Apfelbaum: Get Anything You Want While Building Relationships That Last a Lifetime

    About Joe Apfelbaum: Joe is the CEO of Ajax Union and the author of several books including High Energy Networking. His mission is to connect with and help a thousand entrepreneurs with an effective 3-step process. He explains that not all connections are built the same way and that a healthy mix of quality and quantity will help you achieve your own goals.

    In this episode, Nancy and Joe discuss:

    A process will create an impact and gain you a reputation on LinkedIn.
    The right balance between quantity and quality connections gets you to your goal.
    The 5 levels of relationships.

    Key Takeaways:

    Define what success looks like to create an effective plan for getting there.
    Make sure you have the right target market and the right messaging.

    "You literally can accomplish anything you want in your life. Like everything that you have right now is something that you created based on your thoughts, your habits, and your beliefs, and if you swap those around, you can create anything." - Joe Apfelbaum

    Connect with Joe Apfelbaum:

    LinkedIn: https://www.linkedin.com/in/joeapfelbaum/
    Website: http://joelinkedin.com/
    Amazon author page: https://www.amazon.com/Joe-Apfelbaum/e/B09LRNY6SK%3F

    Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/

    Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164

    Connect with Nancy Calabrese:

    Twitter: https://twitter.com/oneofakindsales

    Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/

    Website: https://oneofakindsales.com

    Phone: 908-879-2911

    LinkedIn: https://www.linkedin.com/in/ncalabrese/

    Email: leads@oneofakindsales.com

    • 21 min
    Kendra Lee: Take a Multi-Channel Approach to Selling

    Kendra Lee: Take a Multi-Channel Approach to Selling

    About Kendra Lee: Kendra is the President of KLA Group, as well as author, speaker, and new business development authority. She founded her company after a career in IBM with the philosophy that sales is not an art and that it can be learned. She shares how a multi-channel approach is essential to selling today and some actionable tips on improving your cold calling. For business owners, Kendra also discusses leading indicators of sales and marketing that guide your business.

    In this episode, Nancy and Kendra discuss:

    Engaging buyers in the channel that your target market uses.
    The goal of a cold call is not close a sale but to start a conversation.
    Sales and marketing teams are essential components of a revenue-generating system.

    Key Takeaways:

    A multi-channel approach to selling ensures you are present when a referral comes through that channel.
    Your first email should be short and always suggest a longer meeting to the prospect.
    Pay attention to leading indicators of sales and marketing success.

    "You're getting referrals from people and you weren't maybe even trying to get referrals. So you want to be in all the different places that your prospects could be or people who could refer you." - Kendra Lee



    Connect with Kendra Lee:

    LinkedIn: https://www.linkedin.com/in/kendralee/

    Website: https://www.klagroup.com/

    Phone: 303-741-6636

    Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/

    Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164



    Connect with Nancy Calabrese:

    Twitter: https://twitter.com/oneofakindsales

    Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/

    Website: https://oneofakindsales.com

    Phone: 908-879-2911

    LinkedIn: https://www.linkedin.com/in/ncalabrese/

    Email: leads@oneofakindsales.com

    • 21 min
    Michael Whitehouse: Your Network Is Your Greatest Asset

    Michael Whitehouse: Your Network Is Your Greatest Asset

    About Michael Whitehouse : Mike is a coach, motivational speaker, networker, and the author of The Guy That Knows a Guy. He has over 18 years of experience running businesses and working with a diverse range of people. Michael helps others gain a clearer vision of their ideal future, develop gratitude to appreciate the life they already have, and build their toolbox of connections.

    In this episode, Nancy and Michael discuss:

    Networking takes you to a higher level of relationships, engagement, and trust.
    Your network will allow you to make up for your weaknesses so you can instead focus on your strengths.

    Key Takeaways:

    Pivot your weakness into a strength. Lean into what you are good at, don't get lost in planning, and take action.
    Anyone can be a connector. Make the decision that you are going to connect people and enter every conversation thinking about what connections you can make for that person.

    "If you just take action, doesn't have to be massive, you don't have to commit the whole barn, but if you just take some action and get out there, you'll start discovering things, learning things, people discover you." - Michael Whitehouse



    Connect with Michael Whitehouse:

    LinkedIn: https://www.linkedin.com/in/mwhitehouse/

    Website: https://www.guywhoknowsaguy.com/

    Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/

    Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164



    Connect with Nancy Calabrese:

    Twitter: https://twitter.com/oneofakindsales

    Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/

    Website: https://oneofakindsales.com

    Phone: 908-879-2911

    LinkedIn: https://www.linkedin.com/in/ncalabrese/

    Email: leads@oneofakindsales.com

    • 20 min

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