On today's episode of the Craft Industry Alliance podcast, we’re talking about building a craft community with my guests Ann Shayne and Kay Gardiner Kay Gardiner and Ann Shayne are the co-founders of Modern Daily Knitting, one of the most vibrant places in today’s knitting world. Their partnership began in 2003 with a blog that quickly grew into a beloved hangout online, known for its humor, warmth, and stalwart belief that knitting is a vital part of a life well lived. In 2024, they created Nash Yarn Fest, a big-hearted, large-scale annual gathering with vendors, speakers, and a Friday night hootenanny. Beginning in 2025, they created a welcoming, inclusive community called The MDK Society, where members gather online and in person, and save all year long on MDK classes, shopping, and events. And, in what has been the ultimate manifestation of a dream and most certainly their steepest learning curve, they developed two MDK-exclusive yarns, American-made Atlas and British-made Jane. Through all this, MDK has proved to be most definitely part of a life well lived. Join MDK Society with a special discount for our listeners! Use the code CIA10 for 10% off MDK Society now through Feb. 28, 2026. +++++ This episode is sponsored by The Academy for Virtual Teaching. Most craft businesses are sitting on decades of expertise - techniques, processes, and problem-solving knowledge. As tariffs and rising costs compress margins, that knowledge matters more than ever. The Academy for Virtual Teaching’s - Virtual Teaching 101 helps craft businesses explore whether that knowledge could become a complementary income stream beyond physical products. Learn more at academyforvirtualteaching.com. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
