Dental A Team Podcast

Dental A Team

This podcast is here to give dentists and all dental office team members, in EVERY position, TACTICAL and PRACTICAL TIPS to: - Be more efficient - Have more fun - Improve doctor and team communications - Eliminate frustration - And make your life easier! Jump in! We are thrilled you have decided to LEVEL UP and be part of the DENTAL A TEAM! New episodes every Tuesday, Wednesday, and Thursday.

  1. HACE 1 DÍA

    Why You Need a Membership Plan In Place

    Re-releasing a DAT listener favorite! Kiera is joined by Brad from Kleer to talk about the perks of membership plans over dental insurance, why a membership plan can create consistent revenue for your practice during uncertain times, and how to even start putting together such a plan. Kleer, by the way, helps roll out membership plans effectively and successfully to uninsured patients Kiera and Brad also touch on why patients may be hesitant to sign up for a membership plan and dental practice resistance, and how to overcome each. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera. And today we are bringing you something so special. I am so excited because this is one of our most popular episodes from the archives. Whether you're hearing this for the first time or catching it again, I am so excited because it's jam packed with a ton of takeaways that you can start using right now in your practice. We have released thousands, literally thousands of episodes. And I wanted to start bringing a few of these amazing episodes back for you. So I hope you enjoy. And as always, thanks for listening and I'll catch you next time.   on the Dental A Team podcast.   speaker-0 (00:32) And you guys, I am so excited to welcome back one of my dear friends, someone that I just respect. I respect their company a ton. And right now, I think it's super relevant for everybody out there because we all know dental insurance is not the greatest. It's shifting. It's changing. It's unpredictable times. So I'm so jazzed to be bringing on Brad. He's with Kleer. Brad, how are you today? How are you, Kiera? I'm doing really well, thanks. So. ⁓   speaker-1 (00:53) Good night, how are   speaker-0 (00:57) Brad, I said real quickly, Kleer. didn't give any thing behind it. People who have listened to the podcast have definitely heard me talk before about Kleer for membership programs. So just for those who don't know, let's just have you kind of share what Kleer is, how they can connect with you. And then we're going to dive into it. always like, I hate at the end where it was like, and by the way, if you want to hang out with Brad, so I'm just going to give you guys Brad's info, what Kleer is about, and we're going to dive into how to like really make a predictable income.   in unpredictable times. get ready, but Brad, how can people connect with you? What is Kleer all about? Let's just give our listeners a little bit of background on you guys.   speaker-1 (01:33) Yeah, so Kleer got started in 2018. And so this is now our fourth year in dentistry and having our software available. And basically what we do is we work with dentists and office managers to help implement and stand up and easily manage their own membership plans, something that's scalable that ⁓ can be successful for their practices.   Like, should I go for membership plans as well? ⁓ Or do you feel like most of the airplanes kind of knows that?   speaker-0 (02:05) Like let's just at least I mean if you haven't heard of membership plans guys now is the time to get on board with membership plans because I just did a podcast the other day where we were talking about how tis the season for dropping insurance plans like it is becoming rampant people are realizing with inflation what insurance plans are reimbursing that it's really not sustainable and so a lot of people are shifting dropping insurance plans and I think membership plans are the number one way to go which is why I wanted Kleer to get on the podcast today to talk to you guys about it   as a great solution to a problem that if you're not experiencing it, you will be experiencing it. I don't think it's a matter of if, it's a matter of when your practice will experience it. So yeah, dive into membership plans just so people understand if you haven't heard of a membership plan yet.   speaker-1 (02:50) Yeah, so membership plans are basically like an alternate coverage options for your primarily uninsured patients. Because like real quick background research is a lot of our data shows us that uninsured patients, they come in less frequently, and they accept a lot less treatment compared to their insured counterparts. So what can we do to provide some type of coverage option that doesn't have the red tape and restrictions that insurance traditional insurance has?   And this is where with membership plans, these practices can create their own care plans and offer them directly to the patients at a monthly or annual subscription. So like what's included with the membership plan, we see that pricing is anywhere typically between like say $260 a year all the way up to like $380 a year. It can go higher or lower, but what the patient's paying for when they're paying for that 260 to 380,   they are getting access to their hygiene and preventative care. And in addition to that, they'll get say a 10, 20 % discount off other procedures. So like I said, the practices have full autonomy. There's no more third party that's really meddling with that relationship and dictating the fees and the treatment protocol. Practices are in full control. They offer a dressing to the patient. So it's a really good patient retention tool.   Patients appreciate the benefits that they're now receiving directly from the practice. And we actually see that the membership plan patients are more profitable than the other patients that still remain without coverage. And like over the past two years, like Carrie, you know that a lot of practices have been implementing membership plans, but the pandemic has really acted as like a catalyst during that time because   a lot of practices and practice owners who are very cognizant of their patients want some type of coverage option, some type of alternate that they can offer to their patients, whether they're going through financial hardships, they refer load, whatever it is. ⁓ But yeah, that's essentially what membership plans 101, if you will. That's what they are. We help practices automate processes with our platform.   and make sure that it's easy to manage and implement and be successful.   speaker-0 (05:14) Which I love and Brad, it's funny because for those of you who heard my and Brad's podcast, gosh, it's probably been over a year now. Um, but we talked about me as a fee for service patient and we literally did, like, I was a case study because I wasn't going to sign up for my six month cleaning. Um, because like I work with hundreds of dentists for me to get a cleaning. It's pretty simple to do. I'm on the road often. I really do. Like offices are super nice to me. I can get a cleaning at any practice I go to.   But Brad, we like it was a case study where I signed up for the membership program at my dental practice and I literally scheduled my six month cleaning because it was quote unquote free. And so I am a literally a walking in testament that membership plans do work even for somebody who's been in the dental field. And I think I'm pretty savvy when it comes to what people are doing. But just, mean, they got me and it made sense. And something I feel people don't realize is one, a lot of offices right now   I've been seeing and Brad, I'm curious from your guys's research, which is why I love Kleer. guys research things so much. So you're very data driven from the research rather than just feelings. And I've been seeing from a lot of our practices that the topics are, how can we drop insurance plans? And I'm always like, the first question I ask is, okay, perfect. Do you have a membership plan in place? Because as soon as you drop this insurance, I don't think practices realize that patient becomes a free agent. They are no longer tied to you.   They're going to go somewhere with insurance or if you can get them on a membership plan, they're no longer a free agent patient. They're now tied to you in some way. But guys, like if I'm a fee for service patient, I am literally a free agent walking around and I can go to whatever practice I want to go to. I'm going to choose an office based on location, their responsiveness to me, their cleanliness, if I like their dentist or not, how their billing is, but I'm not tied to that practice. And so without these membership plans, I think a lot of practices don't realize   that you can drop insurance plans and get patients to stay and retain and even become higher paying patients than they were before by implementing a membership plan. So that's what I've seen. I'm sure you guys have data on it. Anything that you guys have found Brad in conjunction with that or things you guys have seen on your side.   speaker-1 (07:28) Yeah, it's pretty funny. And I touched on how the pandemic has acted as this catalyst. But now the dust has kind of settled after two years. People are understanding how to adapt and how to behave when it comes to COVID-19. But what's really interesting is there's all different types of reasons why practices are implementing these membership plans. Because every practice is different and their priorities are different. So one that you mentioned that's a huge one right now is that they want   membership plans in place when they're planning on dropping one, a couple, or several PPO's because they want to leverage the membership plan as a patient retention tool. But we're seeing other reasons too. It's like, I mean, you said so yourself, you were a case study. We're seeing that more and more. Like you heard it throughout the past like six months, the great resignation. It's been, they've been talking about it since like September, October of 2021, but   We're seeing that there are more people that are starting small businesses. There are more people that are retiring from their jobs earlier than anticipated. And there's more gig

    34 min
  2. HACE 2 DÍAS

    What to Do When Leadership Gets Heavy

    Do you ever feel like you have a laundry list of reasons why you can't ever take a break from your practice? Kiera is here to say, if that's how you're feeling, it's time to step away. In this episode, listeners get to take a breather. Kiera talks about the two parts of success (the "suck" part and the success part), and what you can do to hit a mental restart. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners, this is Kiera and I hope today is such a great day for you. I hope that you're loving your life. I hope that you are enjoying it. And if you're not, today's podcast might be for you. Today is about when leadership gets heavy, how CEOs navigate the seasons you can't step away from. And this actually was a little bit of a self-medication for myself because when I ⁓ was actually getting ready to podcast the last time, I had a little bit of a breakdown.   And I just realized I was going at a pace that I wasn't able to sustain. And I felt very trapped. I felt like what happens as a CEO when you literally feel like you can't step away? Like you're in it. You bought the practice, you're in debt. I was actually just reading a book. It was a total fantasy book. And it was ⁓ about this little veterinarian who opened his practice to kind of prove a point to his parents, but also because he loved his craft and loved his work. And then he starts dating this girl and   she's on the other coast and long story short, they're like flying back and forth coast to coast. And he doesn't have money because he's got the practice. He's got the debt. He's got a team ⁓ and he wants to see his girlfriend. And so he's picking up ER shifts and moonlighting and so much so that he literally like drags his body into oblivion and gets so sick. And what was really crazy in the book is I feel like as I was reading it, I told Jason, I was like, this is my doctor's, this is me.   So many of us feel this way, right? You've got the debt, you've got this, you have a laundry list of reasons why you feel like you can't step away. And I will say like, if that's you, then it's time for you to step away. And I think in ownership, there are seasons where it's hard. And so today I kind of wanted to address like, what do you do and what are some tactical things when you're in this boat? And if you're in that boat today, hi, I'm Kiera. I'd love to be friends. Reach out, just even as a friend, if it's a pen pal, if you want to talk, if you want me give you tactical advice on your practice, reach out, I will happily help you.   If you're not in that boat, hi, I'm Kiera and I'm either preparing you or speaking to your future you because all of us will go through that. And I don't think it's a one and done. It's an ever flowing. It's an ebbing and flowing. And so there are seasons and ownership where it's freaking hard and it doesn't mean you're failing. It doesn't mean your practice is broken. It just means that we're growing and it's stretching our leadership. I remember thinking, I've talked about this on the podcast before. It's like throwback OG status or talk about like penguins, molting or snakes like sloughing off their skin.   And what happens is we actually grow bigger than what we're capable of. We grow bigger than what our skin is. grow, like our practice outgrows the leadership style that we are. There's a book called like, what got you here won't get you to where you want to go. And it's the same principle of like, we have to grow. And if you go back to being a child, growing pains don't feel good. I don't know if you guys remember like your legs hurt and your body hurts and like.   you, my little nephews and nieces, they wake up in the middle of the night with like leg aches because they're growing. Like it's painful. And I think we forget. And then as adults, we don't realize that like you get to go through it again. When you go through growth of leadership or your practice grows and you got to evolve into the next version of yourself to sustain that. And that's not comfortable either. you guys know, some of you been listening for a while. You know, I went to Antarctica, slight flex. ⁓ and it was amazing. It was honestly one of the most life-changing trips I've ever been on.   it was a place where I felt like I was navigating the most beautiful, serene scenery where no one's there and knowing that I could die. Like people die there. Like the Antarctic has nothing. It's freezing cold there. ⁓ I thought it would be covered in snow and it wasn't felt kind of like Utah-esque in the winter. ⁓ but like it was, I mean, that water is cold and you can see penguins like swimming through the water. It's so clean. It's so crisp. Nothing has touched that part of the world. It's very, very incredible. but I remember when I was there,   I was watching penguins and they were actually in molting season and they told us all like, don't get close to the penguins, just let them be. And they were like, they're in so much pain. And what these penguins were having to do is they sat there and like, you literally could see the like anger, sadness, pain in these little penguins. And they were sitting there. Cause what they have to do is they have to molt off all their feathers because their feathers are not the ones that they have on. They're not waterproof. And so they would actually drown when going into the water. So they have to molt all of those off.   get their like slippery ones and then they can go into the water and they just sit there and you see feathers flying everywhere. But I think like that image of a penguin is how I think a lot of CEOs feel and how a lot of office managers feel when we're going through this and we're being stretched and it's just annoying and you feel like, ⁓ I wanted this practice. I wanted this business, but I didn't want this. Well, I just want to remind you that success has two parts to it. There's suck and there's the success part. You can't have both sides of the coin without it. The word literally says it. And I think we sometimes forget, I think   For myself, I sometimes feel like I've already been through this. I should have to go through it again. But there's a call to a higher level. There's a call for us to be stronger leaders. And so what do you freaking do when it's hard and you feel like you can't escape? So I think that people believe that as you grow and evolve and get bigger and bigger, it gets easier. And I don't believe it actually does. Traction had a very strong quote at the end of it. And I'm not going to quote it exactly. I'll paraphrase it. But the book Traction by Gina Wickman, you guys know I'm obsessed with that model. I'm obsessed with running on EOS. I love helping practices.   be Dental A Team's version of it. We don't do true EOS. We do Dental A Team's version because I like to mix two things that I think actually work better for dental practices. But what I found is he said at the end, like a lot of people think getting bigger practices and bigger businesses actually equate to more profit and less headache and it doesn't. I remember him talking about like a $10 million practice versus $100 million practice. They both made the same amount of money, but there were way more headaches in the $100 million versus the $10 million. And   That has resonated with me for years. Now, if you're trying to sell to a DSO where you're trying to get multiples, of course you need to get it to a larger number. But if you're trying to do it for the long haul, sometimes having it smaller is actually easier. But again, this is your vision, your dream. For me, could I say small make my life easier? Theoretically, but my goal is to impact every single dental practice in this world to possibly reach you, influence you, work with you if it feels right. But my goal is to have the largest impact in dentistry I possibly can.   That's not going to be me playing small and I recognize that, but that also means that I can't sit here and complain because that's the choice I made. I can be frustrated and I can be annoyed and I can feel those feels, but I'm not allowed to sit here and have that. At least that's my opinion. So because I believe that it gets bigger and I'm called to swim in deeper water. And I also believe that I get stronger by carrying it. And you start to realize like, this is just part of business. And I'm sure it's how parents feel when you got one baby and it's so scary and then you get two and then you get three and then you get four. And it's like, yep, this is just how babies are. It's the same thing with business ownership. So   I think that when we feel pressure, it's often a sign of expansion, not failure. And so just a couple of things of tips and ideas of what to do. Number one, I will say, just go on a vacation if you can. I know sometimes it doesn't feel like it's the right thing to do. It feels very counterproductive. Myself, I was very much in the throes of it. Like I said, Dental A Team is going through such a fun ⁓ evolution. Like it is fun for me to sit as a visionary and to see where our team and our company are going and just to be freaking lit up.   with the clients we're serving and the team that we're building and like all of this is moving in motion. And then when I come into the weeds, I'm like, wow, this is really fun. This is a lot. And I think that it can get very heavy sometimes. And I was sitting in therapy and I was like, I just don't know what to do. And she's like, Kirit, it's just a season where it's hard and we accept it we just get through every day of whatever we can. We know this isn't forever. You've got a good perspective on that. And she's like, and if you can take a vacation. So I took a week off to Iceland.   And ⁓ it was great. was freezing cold. The Northern Lights were

    29 min
  3. HACE 3 DÍAS

    This Advice Will Keep the Right Person Out of the Wrong Seat

    There are roles in a practice people are meant to have, and there are those that'll suck the soul right out of someone. Tiff and Kristy go into how to match team members to where they'll operate best (and where they want to be), what to do when there aren't any "right" seats available for your right person, how to know the right seat from the get-go, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:01) Hello Dental A Team listeners. I am here with you today. My name is Tiffanie. For those of you who don't know me, I never introduce myself. That's kind of weird. I maybe should. I introduce you guys, I never introduce myself. So I know we have some new listeners here, because I know we've some new subscribers. If you are new here with us, thank you so much. We love the support, and we really truly are here to give the world of dentistry as much as we possibly can. So keep listening. Go back through the archives. There's a million podcasts that you can listen to.   There's a ton of free resources on our website as well, TheDentalATeam.com. And gosh, we have webinars, we have all kinds of stuff. We have Summit coming up. I don't know if this is released before or after Summit, so we'll see. If you weren't there, sign up for the next time. If it hasn't happened yet, sign up for this time. Go head to our website, TheDentalATeam.com. There's links all over the place there. Or reach out to us, Hello@TheDentalATeam.com. We'll get you more information. So for those of you who are new here,   I'm Tiffanie. For those of you who have been here for a long time and you're like, who is this chick? I'm Tiffanie. I am a consultant here with the Dental A Team and I have Ms. Kristy here with me today as well. She is a stellar consultant here with us. She has years and years of amazing experience within consulting, office management, billing, treatment coordinating, all the pieces the list goes on, as well as some other fun facts that we won't like dive into today.   ⁓ but she has some other really cool jobs she's held within her lifetime as well. So Kristy, welcome. I appreciate you being here today. How are you?   The Dental A Team (01:31) Good, thank you. It's always a good day when we get to podcast and help our clients out through our podcast tip and hearing the results when they comment and how we've been able to help. So it's always fun to dig in and tackle another topic with you.   The Dental A Team (01:48) I agree. I agree and I thank you for that. can say, gosh, Kiera had this awesome idea. Kiera, our CEO and our founder, she does a lot of the podcasts here. If you're new, you'll hear her a ton. She had this amazing idea. Gosh, I should know how old this podcast is, but I do not. I have been here the whole time and I do not know how old it is. That's okay. Years and years ago, Kiera came to me with a great idea and her famous line is, Tiff, I have a great idea.   The Dental A Team (01:51) Peace.   The Dental A Team (02:15) and I remember her coming to me and she's like, we have to do a podcast. And I was like, oh my God, that sounds amazing. I don't know what that means. I don't know how to do it. I assume you'll figure it out. And she did. we, I just have to say this podcast has turned into something that we never imagined that it would turn into. It has reached so many more people than we ever imagined possible. We did the podcast, we decided we wanted to put it out into the world because we really wanted to expand our reach. truly.   wanted to expand the reach that we had within the community that we had, because we only have our handful of people that we can reach. And we said, there's gotta be more and we wanna give the world of dentistry and businesses alike free information. And we love talking. So this is great. We're just gonna do this. And Kristy, it's just been so cool to watch it morph over the years and become just this incredible tool. And I have to say,   I mean, I'm making this number up. I'm just off the top of my head guessing. If I were to pull the ROI on new clients and even just like new inquiries to Dental A Team, at minimum 90 % come from the podcast and or a referral from a current client. And I just, I wanna say thank you to our community first and foremost and to our team.   whether it's consultants or marketing or admin, like we have an incredible team and our community of people who are clients, past, current, future, community of people who are just listeners. You guys are supporting something that's just reaching so many people. We have Canadian clients. We had someone reach out to us from Australia. Like we've got people listening all over the world and it's just really cool. And Kristy, I wanted to take a moment to recognize that because they just...   One, I think it goes along, it aligns with our topic today. And two, I really want to show massive appreciation and respect for everyone involved in reaching a community that you guys don't even realize you're reaching with. Every subscribe, every listen, every download, it creates more motivation within the podcast world. So we show up more the more you guys share and you guys watch, which means you're promoting   more people to see and hear really valuable information. it's just super cool. And Kristy, today we're talking about, well, we're talking about right seat, right person, which we've talked about before. And more importantly, we're talking about how someone in the wrong seat, right, it can ruin the right person. And I say that this is relatable to that statement because Kiera and I love presenting.   The Dental A Team (04:49) Yeah.   The Dental A Team (05:07) Like it's a huge passion of ours to get in front of people and share our experiences, share our knowledge, share what we've been through so that somebody doesn't have to take that same route and we can say, do this instead. Like we are so passionate about it and putting us in that seat has exponentially grown Dental A Team. Eve, we know Eve, we love her. I actually made her do a podcast with me.   And if no one has seen that podcast, you should go watch it, subscribe, give a five star review, give her all the praise and all the fame. is one of our behind the scenes marketing people. She is behind the scenes. Most marketers are behind the scenes. They do not like to be in front of the scenes. And Kristy, could you imagine if we took Eve, who's a behind the scenes gal, she's got a ton of energy, you guys. She is...   The Dental A Team (05:56) Yeah.   The Dental A Team (06:00) a phenomenal human, I love her, I wanna spend every day with her. But making her do the podcast every day, right? It wouldn't work and it would change who she is. Or putting me, and I told you before we started this podcast, I can do billing, I'm great at billing, I hate billing, and it kills my soul. Every second of time that I'm spending entering.   The Dental A Team (06:00) Thank ⁓   Mm-hmm.   The Dental A Team (06:26) an insurance payment and calling on an insurance claim. There are people that were built for it and there are people that were not built for it. And it kills my soul every second I have to spend with it because I want to talk to people. I want to engage and I get stifled. So I say all of that to say, make sure we've got right person, right seat, right people, right seat. So Kristy, what are your thoughts on right people, right seat and all of the information I just decided to throw out everybody?   The Dental A Team (06:52) Yeah,   I could totally envision Eve and you guys, Tiff's right. She's the person you want in the car with you on a long drive because you're going to laugh and laugh. But I guarantee you if we had her in the wrong seat, she would not be making us laugh. We'd be crying for sure. Yeah, for sure. 100%.   The Dental A Team (07:13) Yeah, we would. Yeah, with her. We'd be crying with her.   The Dental A Team (07:19) I think so many times, Tiff, I do see this happen and ⁓ it usually starts with leadership holding them back. They're like, no, they're doing such a great job. I can't move them. I can't put them anywhere else. And truly, like, I understand that from a selfish standpoint, but we're holding back the practice too and that person when we do that. So.   I think if you've been in dentistry or leadership long enough, we've all seen that happen. 100%. Yeah.   The Dental A Team (07:50) for sure, yeah.   And then we wonder too, like gosh, if later on, right, the person leaves or we just, it's not just right anymore. And we often wonder what if I had moved sooner or what did I miss? What did I do wrong? And that's the space of right person, right seat. When the right, when the person, you have the right person, right person I think is easy.   I think you know when you have a right person or not. You're like, this person, I want to be around this person. I want them working with my patients. I want them working with the rest of the team. They help us thrive. That's the right person. Okay, the right person isn't just the person who knows how to collect money from the patients, but then like talks crap about the team behind their back. That's not the right person, right? Like, yeah, cool. She's collecting money from our patients or I've even seen him. This one kind of sucks. This one's hard.   The Dental A Team (08:28) Mm-hmm.   The Dental A Team (08:46) I've even seen it, the patients love her. She's phenomenal and my collections is so clean, but she's really mean to all of my team. And she won't actually do the things I ask her to, but my collections is so clean and my patients would maybe leave if she wasn't here. That one's really hard, but you've got to evaluate your right.   The Dental A Team (08:57) Mm-hmm.   The Dental A Team (09:13) per

    23 min
  4. 16 ABR

    How to Stay Sane With Multi-Practice Ownership

    Dear listener, it is possible to scale your practice and keep your sanity! Kiera discusses three overall pieces of advice for those who have expanded/want to expand to multi-practice ownership, including centralizing atmosphere and tactics, establishing leadership infrastructure, and keeping your communication fluid. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent- Dental A Team (00:00) Hello, Dental A Team listeners, this is Kiera. And today I wanted to dig into multi-practice management and how this can be something so fun. I know several of you have multiple practices. I had multiple offices and I just think that this is a space of like, all right, here we go. How can we make this amazing? And how can we lead, scale and stay sane? I think is a big spot because I think that when we go from one practice to two practices, I know I went.   insane and it was not fun. And so for you, I just wanted to break this down because I really think this is a popular thing. And also if you're sitting on the fence of should I grow, should I not grow, I think it's going to be a fun discussion for us today. And I just wanted to say, welcome to the Dental A Team podcast. I'm Kiera Dent and I'm so happy you're here. I love all things dentistry. I love everything that we're about. I love helping you have the best day. I love positively infusing you and your practice with goodness. I love reminding you that you are in the absolute best profession.   And this podcast is made free because you guys share, review, like, and you're able to bring in more and more listeners for us. So I just want to say thank you. And if you haven't done that today, please share this, like this, review this. That's how we're able to stay at the top of the list for more offices to be positively impacted, to grow their practices with ease, and to realize dentistry should be fun again. So with that, I want to talk about like, when we go into multi-practice ownership, it can get really freaking thrilling. So.   I want you to look at like, okay, things that we need to do are as we grow and evolve. Number one, I want you just to ask why are you doing this for ego? Are you doing it for impact? Are you doing it for fun? Are you doing it to be acquired by a DSO? Knowing your why and then putting that up on the mirror so you never miss it is going to help you tremendously. Like genuinely a hundred percent just have that why because then it gets really, really thrilling. And so for you then it's going to be, okay, great. Once we have that,   I look at like, what can we centralize? So when we brought our second practice, it was make everything very, very simple and very easy for us. Meaning I want it to be all of our software is going to be the exact same. So we have the same software, the same colors. So from practice to look like the different locations when doctors go multi offices, it actually is very easy. Also, we had billing. So we had one person who was over the billing of all the practices. What about our reporting? Can we have the same reporting? So different scorecards that are reporting the same thing.   over the location that we have at centralized so we can quickly look and see how is each location doing. And then also making sure like our handbook, our SOPs, our operations manual is the same. So we set up the operatories the same. We do the same thing for hygiene. Everything is the same. So again, think about McDonald's. Could you imagine McDonald's or Chick-fil-A or any fast food restaurant opening multi-locations if the experience isn't the same that actually gets hard. Now there can be some nuances but the core infrastructure should be very, very similar.   Then after that, you also want to make sure that you have the same culture, team culture and patient experience. So again, go back to Chick-fil-A, the employees all have about the same, the culture is the same, we have the same experience every time we go in, no matter where I'm going across the nation or the globe, it's the same experience. And so for you, how can we make sure that we've got same team culture, same patient experience? You want to make sure your leadership team is really, really solid. And then you've got to have like shared tools. So the KPI dashboards, we've got to have low   specific views. So if you're having things that are on a ⁓ software, so like if Open Dental, you've got to have it to where I can access every single practice easily or if it's in the cloud and there are pros and cons between cloud software versus none. I have found that a lot of cloud softwares are awesome for ease of access at home. I will say Dentrix Ascend is my least favorite even though know they're coming back and they're popular. What happens is like I have a practice that switched to curve and they love it.   but there's nothing that can really integrate oftentimes. So you can't get analytic reports. You can't get other things. They're not as open source for you. And so if you ever want something outside of that software, that's usually cheaper, more affordable, helps you. That tends to be an issue with the cloud-based softwares. But when we got multi-practices, it becomes much easier because then we can sink in. We can look at it. We can have centralized billing, centralized, re-care, centralized phone systems, but you can also do this with a server. So when we look at this,   I think it's really great because we have practices and when we standardize how we schedule, we standardize our software, we standardize our billing procedures, the practices actually grow 10X. So I have a location, there's five practices and when we standardize these items, I kid you not, we add about a million per practice per year. So when you go across this, five million growth and you get 10 million growth and you get 15 million growth and you get 20 million and consistently every single year we're typically adding, but it's because things are standardized, things are centralized. We're able to say, right,   All offices, this is how we're now gonna block schedule. All offices, here are your goals. All offices, the billing is processing. All offices, this is how we do new patients. And it really is able to help you. So you've got to centralize what you can across the board and then have it localized at certain levels. But then it means like each office manager does the same thing, but they're making sure team spirit and team culture is the same. Patient experience is the same of what we do as an overarching multi-location area. So that's step one.   Step two is we wanna build a leadership infrastructure. So what this is, is we've gotta make sure that we've got regional managers, office managers, department leads. Sometimes multi-office locations are gonna have a hygienist that's over all hygienists of all practices. Other times it's at the practice level. But regardless across the board, there are set standards and set processes that are going to be there for you. So I really wanna make sure that you have that. And then we also need to clarify like who has ownership of this, who's entering scorecards, who's entering KPIs.   I like it to be that each office manager is responsible for their practice. So that way their office needs to be profitable, hitting the KPIs, the metrics, all the different pieces in the organization total org. Now I understand some practices, like I've got two locations. One's a very expensive location, one's a less expensive location. But across the board, you need to have leaders at both locations, because we're really struggling with these two locations. We have a regional that's bouncing back and forth between the two, but no one owns the accountability of these practices. And as it gets larger and larger and larger,   Guess what? Capacity struggling. So now we're having to put into place office leads in both location, office scorecards in both location, office hygiene departments. So looking at this and you've got to train the leaders how to lead, not just do. So I can't just be like, okay, you do this X, Y, Z. It's gotta be, how do I grow the practice? How do I make sure everybody's engaged? How do I really get people very talented, very excited about this? Like making sure they know how to hire and fire and have the one-on-one conversations. And what do the scorecard numbers mean?   And what are we looking at? And what is a healthy practice? What isn't a healthy practice? Usually my regional is meeting with my office managers weekly to make sure that they're successful. And what I found is when we track and measure all the locations, the practices increase. So typically as we're tracking and measuring, we're then able to grow them, elevate them and make them so much stronger because we're truly leading. So you've got to make sure you've got a strong leadership infrastructure. And if you don't have that, you don't have the pieces, multi-ownership gets really hard. If you're in multi-ownership right now.   You need to start appointing these people, having KPIs that they're reporting on, helping them see like how we run leadership meetings, how we run these meetings that are very successful, what your ownership piece is, what are you responsible for, how are you winning? And I think if you think about it, imagine a DSO, they're going to come in and they're going to take over your practice. Well, you better believe that they're gonna have KPIs scorecards for every location. They're going to have leaders at every location. They're going to have regionals. They're going to train.   So if that's what a DSO is going to do, why not do that yourself of multi-locations and learn from them because they're smart. They have these systems in place. You can do this as well. And then the third step on here just to help you guys is we've got to make sure that we've

    16 min
  5. 15 ABR

    Double Your Case Acceptance in 30 Days

    Dental A-Team is all about case acceptance. In this episode, Kiera shares how a practice can double its case acceptance in one month (or even one day! She has receipts!). She gives five tactical tips practices can apply today to refine that acceptance and start upping that percentage of "yes." Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent- Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and today is a great day. I hope that you're loving it and I hope that you remember just as a quick little motivational thought for you that what's right is just as available as what's wrong. And I think so often we're looking at what's wrong in my life and why isn't this working versus thinking what's going well, what's right in the world, what's what's and I'm not saying to   belittle, miss sunshine and not see all the things that are really going on. But I do think that what we focus on, we attract and we achieve more of. so practices that are high performing practices that really have great cultures, they're looking for what's right in this world. They're looking for the good, the positive, they're building that. But that does not mean that they're not seeing the things that need to be impacted and fixed. And so I just really want you to, to think about that today as we as we tackle a fun topic, and that's about case acceptance. And if you know me, you know that I'm obsessed about case acceptance and   Today we're gonna go through how to double your case acceptance in 30 days or even just one day. And it's really true. I've done this multiple times. We've taken practices from 50 % case acceptance to 100 % in one day. I have some practices, they know who they are, they listen to the podcast, shout out to them, where we coach their treatment coordinators. And we've been doing this for several years and we've added multiple millions to their practices. We're not quite to the billions, no pressure team. I know you guys like a good challenge, ⁓ but genuinely, and it's through helping.   just people have better lives. And I think about case acceptance and people are like, but you know, case acceptance, Kiera, it's about like money or it's this objection. And I just want to say that realistically, most treatment coordinators, what happens is we accidentally plant weeds in our flower gardens, aka objections in our case acceptance, unintentionally. And I can have the exact same patient, exact same scenario, different treatment coordinator, different result. And so what I found, and this is why I love this, this is where I got my start.   You guys know that I'm obsessed with helping patients and teams and dentists just have their best lives possible. And so really just giving you guys some tips on how we can do this, how you can boost your case acceptance. And these are tactical ways. So like take the recipe today, take this in, apply it. But what I want to say is I believe that case acceptance is a journey and it's not an overnight sensation. And these practices I alluded to, again, they are some of my favorite clients to work with. The team is amazing. They show up, they have grit.   and they recognize that it is always a next level to improve. And so that's why we work together because we are like, I've trained them for years and yet they keep coming back and we keep refining and we keep going to the next level and we keep improving because there's always a next level within case acceptance. And I think when you recognize that and you see that you can actually be an even stronger treatment coordinator. you guys know, Dental A Team, we are obsessed with making your life better. We love to work with doctors and teams. We love to   do it virtually or in person with you and to possibly influence and impact the world of dentistry in the greatest way possible. So I'm so glad you're here on the podcast with us. If you love our podcast, please be sure to like, subscribe, share this with people, leave us a review. I do personally read those reviews and I'm so thankful for you guys. I'm thankful for this community. I'm thankful for ⁓ the, I think just the lives that have been changed. I love meeting you in real life. I love hearing from you in emails. I love.   this community of people. I just love people in general. And so I hope that you know that I just truly love and adore you and I hope that you feel that and if I was in person, I'd give you a giant hug today and tell you that I know you're doing better than you think you are. And they're simple tips. ⁓ I can speak very confidently to case acceptance. I was speaking to a candidate that I'm interviewing and there was this there was this humble confidence about them where   They didn't have to prove anything to me on the interview. was like, Kiera, I've done this. I've done this many times. It's like, I know how to get the winning championship and it's not hard. And I don't say this egotistically. I will say that I do know how to get case acceptance boosted and our team knows how to do this. And I think this is one of the greatest services you can give your patients is helping them say yes to dentistry that's necessary. And so I hope that you feel that what I'm teaching you today comes from very strong.   Experience is not just theories and ideas, but genuinely been there done that done it successfully and I'm here to share that with you So a couple of things is number one. I'm really big on when we are working with this So first steps first I work hard on making sure that we have the right mindset I say mindsets everything So if you think a patient is gonna say no to you You're gonna make yourself correct if you say a patient is gonna say yes to you You're going to make yourself correct. So whichever one it is and to me. I'm like both of those are free   Thoughts are free, words are free. Let's pick the ones that serve us. And I'm going to choose the one of everybody says yes to me. I even have doctors that text me and they're like, remember Kiera how you say this? And I'm like, I genuinely believe it. It's because I believe in my doctors. I believe in what we're doing. And I believe that patients deserve to have the best dental treatment and new doctors and new teams are the ones who are going to give it to them. So I'm not going to let this patient leave me just like I'm not going to let somebody who's looking for a great consultant.   Leave me, I know we are the best freaking consulting company you could ever have. So if you wanna have the best consultant, call me, call our team, let's work with you because you're going to see results and that's what I'm about. So with your office, same thing, you should have that same level of confidence in your practice. You should be able to say, I want these patients, I'm going to help these patients. Now that doesn't mean I take on their problems, but I do believe that mindset is 80 % of the game of case acceptance. So that's step one is we gotta start with that. Doctors, when you walk into the room, I wanna when you put your foot on that threshold, walking in to do an exam,   You come into doctor 2.0, whomever it is, like patients say yes to you. Your job is to give them a very clear diagnosis and to be able to guide them into correct decisions. Words create worlds. What world am I creating for our patients? What am I doing for our patients? Am I helping them see like this is easy to say yes or am I making it so confusing and hard with multiple options? Doctors, I'm calling you out on this. I know you wanna explain everything. You're freaking brilliant, but sometimes that's called confusion. And that makes a patient not wanna say yes to you.   Complexity is the enemy of execution. I'll say that again. Complexity is the enemy of execution. So if you don't have clarity and you don't drive people with clean, concise routes, you can give them the options, but let's talk about, do they want fixed or removable? You've got to be very clear and you've got to be very confident when you deliver. Patients are buying your confidence. So number one, I want you to 1,000 % change your mindset. I don't care what you got to do, who you've got to be, but you've got to start with a correct mindset. And if you will do that, your case acceptance will automatically just with that one thing,   go up and that's between treatment coordinators, team members and dentists. All of us patients love us. They want to say yes to us and we have a moral obligation to help them. Number two, I'm really big on you guys know we have this where we're going to have doctors having great presentations. So I talk a lot about ⁓ child Dini's principles of persuasion and whether you like those or not, that's fine. Words are free. Options are free. Thoughts are free. Take them if you want them and I'm obsessed with this because if I can get a patient in the mindset of saying yes to me,   I've already teed them up into that confidence space. So I recommend doctors when you lean the patient back, you say, can I lean you back? They will say yes. Can I do an exam? They will say yes. This is helping them prime and we're priming them to get them into the mindset to say yes to you. Really, really, really important. And I know you don't want to do this, but guess what? It's very easy. So we have the mindset already there. Then we get them to be saying yes to us. Be very careful treatment coordinators. This does not always apply to you because the last thing I want you to do is do you want to get treatment scheduled? We are not leading them to answers with no.   We are only leading to answers of yes. So if you're going to use a yes or a no, you've got to make sure it's gonna lead to a yes. I do not want you planting them with nos. You've gotta be very careful with this. Then step three is going to be, we do comprehensive exams an

    20 min
  6. 14 ABR

    This Is the Number One Stressor for Doctors

    This episode is all about the stress of people — managing them, working with them, attending to them, etc. Tiff and Kristy discuss what it means to manage results and lead people, and how sticking to systems of accountability in your practice can take a lot of that stress off your shoulders. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. We are back here today with another amazing podcast. I say that because I just know this is gonna be incredible content. I'll introduce myself again. I realized a podcast ago that I never introduced myself. I'm Tiffanie I am a consultant, a dental consultant here with the Dental A Team. I've been here for a really long time, so I guess I just assume everybody has also been here for a really long time. I think everybody's like my best friend and I sit here.   on this podcast, Kristy with you and with all of the listeners, just talking to my best friend. Like that's just how I roll. So I'll take the moment to say hello, welcome. Thank you to those who have been listening for a long time or a short time or a new today. We love being able to reach new people. Part of our mission is to reach as many people as we possibly can. And it's worded much better than that, but that's the gist of it. And Kiera, know, get, Kiera likes to quiz us.   every now and again and I fail every time you guys. It's just like words in my brain get jumbled. It's okay, it's totally fine. So our mission is here. We are so excited to welcome you. Kristy, I am excited to welcome you here with me today. You have been on a podcast roll with me. We have busted out so many. I really truly appreciate you for that and for so many other reasons. So thank you for being here today, Kristy.   The Dental A Team (01:18) Thank you. Thank you for having me. I'm excited.   The Dental A Team (01:21) Yeah, thank you. We have been chatting quite a few things. KPIs, I think this is the month of KPIs and results and it makes sense because Q1 is behind us. We're rolling into Q2 and making sure that we are set for success because my opinion is if we wait until November, but even July, if we're like, gosh, Q3, what are we doing? What are we doing? You're already behind you guys. You got a lot to make up at that point. You might as well just start now.   I love this role that we've been on today. We also always get to hit some personal development pieces, which is fun as well. So today, where this podcast right now, we really want to talk about the human side of things. Kristy, something that I notice, I get the luxury of seeing Dental A Team from all of the different sides. I get to see it from sales side, from marketing side, from development side, like all of education, from consulting.   every space of Dental A Team, I feel like I have a little toe dipped in there, just because I've been here for so long and I've helped in so many different facets to create what we are doing today. And with that, I get to see all of the different reasons that all of our clients are attractive to us and the people who are not yet clients or have just come for, know, tell me what my gap is and let me work on it. All those people, all the doctors, all the teams,   are typically coming and they're saying, I say this all the time, they're saying systems, right? We need systems. Clean up my systems, Kristy. My systems are broken. And they're like, please. And I've watched it. I've watched new to Dental A Team consultants be like, okay, let's start and we'll dig into systems. And I'm like, wait, wait, wait. Do we know that that system's broken? Like, let's take a step back and really figure out what it is, what it is and why you're actually here.   because your systems is the word that you're using to describe your issue, your symptom. And what typically is happening is we have stress. Things aren't working. They're not aligning just right. And we think, well, my systems are broken then. And your systems may not be broken. They may need adjusting or we may need to add some systems. We may need to do away with some old systems, right?   I've got practices that I'm like, think we're just billing this way because we like to, because we've always done it this way. I have to tell you, side tangent for a second, I love this office and when they listen to this, they're gonna know exactly who they are.   I was like, what do you mean you have a black book? What is a black book? Like I don't understand what this is. And they're like, Tiff, like you don't understand how much time we're spending tracking metrics. You're saying we're not tracking. And I'm like, well, I just need them on this Excel sheet. Like where are they at? And they have this old school accounting black book. Like I can't even show you how big it is. It's just like this massive ledger and they have a pencil and these little tiny cells and every day they're writing.   The Dental A Team (04:17) you   The Dental A Team (04:26) production, adjustments, collections, where the collections is coming from. And I was like, wow, Open Dental tells us all of this every day. You just have to print it. You can even keep it. You don't need to, because it's always accessible. But if it makes you feel better, print it daily and keep it. What are we doing? And so I say that because there are some systems that are just like, we've just always done that. My dad owned the practice and this is how he did it. And it was successful and cool.   We can keep doing it or we don't have to. It's up to you. But the stress is actually the underlying issue and it's usually financial stress or misunderstandings, missed expectations. I expected to make more money than I did. I expected to be able to do my expansion and I can't. I expected to have another dentist on board. I expected to be able to find a hygienist. I expected someone else to talk to all the...   team members on my team. It's missed expectations and it's stresses. And Kristy, something I wanted to dive into today was really how, one, I do think systems help those things. So yes, there is a deep dive onto the systems, but really understanding the stress behind a lot of it and the why I think is key. And Kristy, I don't know if you noticed this in your office, just tell me what you see.   I think one of the number one stressors that I see for doctors, for business owners, and for even office managers who have already taken on this role and doctors have delegated this to them, one of the number one stresses that I see is the stress of people. It's dealing with people, right? Whether it's the patients or the team, but really the HR management side of managing people, like dentistry is not hard, right? Work isn't hard, people are hard. And dealing with that,   tends to be the crux of a lot of stress for doctors that they think the systems will fix, which we'll dive into how they can help that. But Kristy, do you agree? Are you seeing that within your practices as well?   The Dental A Team (06:34) Yeah, 100 % across the board, whether it's doctors or leadership, it's definitely the people driven. And you hear the things like, people just don't show up like they used to or, you know, those little sayings are, they don't respect our time. And so yes, 100 % from patients to team members, to be honest with you, but people.   The Dental A Team (06:55) Yeah. I agree.   I agree. I get the like work ethic, like work ethics changed. These Gen Zers or Gen Xers or Gen whatevers. They're different. And I'm like, yeah, they are different. 2020 taught us a lot of things and things are different now. And we can keep standing here saying, you know, we want to be on this box that was old and is breaking or we can move forward onto the new box. I totally agree with that.   The Dental A Team (07:03) Yeah   Thank you.   The Dental A Team (07:25) When I think of stress of people, I agree. I think people can be hard. Managing people can be hard. And I think leading people is a very different statement. And leading people makes management easy, if that makes sense. I believe in managing results and leading people. Systems without accountability.   The Dental A Team (07:50) Mm-hmm.   The Dental A Team (07:54) lead to micromanagement and a lot of stress around your people management.   The Dental A Team (07:59) I agree 100 % Tiffanie, you said that like so spot on. And accountability is one of those things that everybody wants and everybody's gonna also gripe about. But I will also say, I was privileged to go, I think it was one of the HR companies like Cedar, Ben Erickson or one of them had talked about. ⁓   You know, they do this stuff day in and day out. And they said the number one reason somebody will leave you is because you don't have accountability. And the number one thing they'll complain about is accountability. So it really cemented it. I mean, coming from an HR company that deals with people all day, every day, and probably the worst of the people ⁓ saying that really, really taught me that we need that clarity. Every one of us needs that clarity and we all need that accountability.   And so you're spot on. And when we can make it about that clarity, what we're looking for and not so much about the person, it makes the leadership a lot easier. You're like, uh-huh.   The Dental A Team (09:09) Absolutely.   Yes. Yes. And that's, think, what I mean by managing the results. Right? And I even that what you just said right there is like not making it about the person. I just had a call right before we started podcasting. And he was like, gosh, I have, you know, and we've had this. had I had a team member that I was like, my gosh, I think her dryer is broken. Like, she smells like mold. Right. Or we're wearing way too much perfume. that shirt i

    27 min
  7. 9 ABR

    Has Your Practice Undergone the Invisible Friction Audit?

    It's time to perform a special audit in your practice! This one is called the Invisible Friction Audit. Kiera guides listeners through how to catch problems that might not be very obvious, but are total gamechangers in terms of practice operations. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and today is going to be a great topic. I hope you guys are excited about it because it's going to be an audit of your practice. I think that there's oftentimes invisible friction that's happening inside practices and offices oftentimes don't catch it. They don't understand what's going on and they're like, something's happening and it's just this invisible friction. And so how can we actually catch this sooner in your practice? If you guys are new to our podcast, welcome. I'm Kiera Dent, host and founder of the Dental A Team and the Dental A Team Podcast.   I'm obsessed with all things dentistry, including my last name being Dent. Our mission is to possibly impact the world of dentistry in the greatest way possible and to influence, inspire, and to motivate you to have the best practice, the best life, and the best team that you could ever imagine. I genuinely know and believe that running a successful practice does not need to be hard. I've had hundreds of thousands of clients tell us that, Carrie, you've changed our perspective. You've made this to where...   I feel happy about going to work. You've inspired my team. We've got team members that text us telling us how much they love working with Dental A Team. And that's our mission. That's our passion. That's what we are truly experts in the field for. And today, this is one of those things of like, when you have friction that's invisible, how do you actually fix that? How do you actually make this thing better? How do you make it to where, my gosh, like, like we don't know and how can we catch this? So I wanted to just help you see like, here's the quiet, invisible, almost like.   cobwebs in the back corner that if you are able to figure this out, fix it so it's not there, you're not just walking past it, hopefully your practice will be able to thrive. ⁓ So number one is just like, how long does it take to make decisions to move your practice forward? And delayed decisions, I remember one of my favorite quotes is, a wrong decision is better than like indecision. ⁓ Indecision actually impacts far greater than making a wrong decision and...   I remember I was at this really big financial conference and they were talking about how one of the presidents of the United States, I don't remember which one it was, came in and there was this big thing of who we're going and what different things they were going to do. And it had serious impact. And the president came in and made a decision. like, well, how do you know that's the right decision? He said, I don't. But what I know is us sitting in indecisions costing us more than making a wrong decision. And I've thought about that a lot of, I don't even think half of the decisions we make in a day and day out of a practice.   would impact millions of lives and different pieces. And yet I think we sit on them acting as if they are these big audacious decisions rather than just making a decision. And I think it also builds the decision-making bone in our body where it's like, okay, we just make decisions and we move forward. And I think empowering your team to be able to make those decisions without needing to come through you to make every decision. So for example, like delayed decisions on.   treatment sitting in unscheduled. like, are we calling on those people who's taking responsibility for that? Like, let's just get unscheduled treatment called in on a consistent basis. What about like billing and insurance errors and issues? What about lab cases not being tracked? What about our Invisalign and Ortho cases? What about team members where it's like, let's circle back later, let's circle back later. Like, just make the decision in the meeting and move forward and make sure we count about it.   What about like patients who need multiple touch points to commit and to say yes to treatment? Like, why did CareDent get so good at closing cases? Because I hated the follow-up. So it was always, and like, it's a two, two, two follow-up. But these like delayed decisions or who are we going to hire or what things do we need to have for this or what budget do we have? And I understand that being a business owner is like death by a thousand cuts. Like you just get pummeled with question day in and day out. So it's like.   Let's have set days where we make decisions and like, let's make the decision and move forward. All of us execute on it. Attraction by Gina Wickman is very big on, we come to the table to solve and make decisions and we move forward and we solve them forever. So I think when you have like practices, like this is just invisible friction that you don't realize is there, but it's all these things sit there like looming storm clouds because we're not moving forward. We're not getting them done. We're not actually executing on things. And then we have to,   follow back up and team members need to remember. And I'm just big on interaction they teach a lot about. We have our weekly leadership meetings and we solve the issues. Now, if there's something that's gonna take longer and doesn't need immediate care today, it can actually go on what's called a parking lot or long-term issues. And I think having this in your practice, having this as part of your cadence, if it doesn't need to have your decision today, get it moving, but stop the friction. And what we've seen is like,   When I have practices that start working on this and people have clear owners and we stop the decision fatigue and we stop having a lag in this treatment goes up, schedules get more full, tasks start to get resolved, team members feel like they get answers, doctors don't feel like there's so much sitting on their shoulders. And that's honestly just you moving things forward and having owners of it. So I also think of like when a treatment coordinator owns all of the unscheduled treatment and they own our   monthly goal and they own how many people are supposed to be in there, we increase our scheduling. Like I was your treatment coordinator. So we start getting more people on the books sooner. We start hitting our daily goals sooner. And I've got a cadence of if you don't schedule today, I call you in two days, two weeks, two months. And then I send you a letter. There's no question marks of how I follow up with these people. There's no like, well, call people, Kiera. No, like it's just a set process that we follow. And then we make sure that people are being accountable to that. I think it's just great. Like it's not changing anything. We're not having to bring in more patients. We're not having to change up.   Our marketing, like we just move things along without having the delay. So I think when you guys are sitting in meetings or you're looking at it, like look to see how can we make decisions sooner and solve things forever rather than sitting here and being like, well, we'll get back to that. We'll solve that later. We'll solve that later. Make the decisions, give the clear owners and move things forward. The other one is going to be ⁓ an invisible friction of I think energy and practices have this is crazy. When we walk into offices, we're able to quickly feel   Is this practice thriving or is this practice like truly just like hanging on by a thread or do people not like each other? And I think that emotional piece ⁓ definitely plays. so looking at like, how's our team culture and what things are causing a rift in the culture. So are we making our one-on-ones every single month to find out how team members are truly doing? Are we looking at like, is our schedule consistent to where people know they can get out on time? Or if that's not ⁓ a culture piece, like people just know we're here for two hours afterwards and that's just our culture.   but at least that expectation can be met. What about like where we can add emergency patients? So front office knows, clinical team knows we're not having this like front office, back office divide. What about when we come into a room, is it clear on how we have our procedures set up so that way every person's there we're not having popcorn? What about like doctors like staying on time and if you're not on time, like let's adjust the schedule and then start scheduling more appropriately so that way we're not constantly running into lunch, running behind in the day.   Making sure our patients have all their new patient paperwork Thinking about are we doing Friday five shout outs? Are we doing team? Shout outs where people are looking at each other and like really finding happiness. We're working with each other I think it's just like that energy usually the drains start to happen on energy and culture and it's just that invisible friction when We can't count on our schedule. We can't count on getting lunch. We can't count on getting out on time I remember I worked in a practice and we were quote-unquote off on Fridays   And I was the one who, we had a patient that was scheduled on Fridays, I would be the one who was the assistant to cover. And without fail, every Wednesday or Thursday, the doctor would be like, we'll just add you on Friday. And it used to drive me absolutely crazy. So much so that I went and I interviewed at another office, I got another job, and then Jason got accepted to pharmacy school. And I think about like, why, Kiera why did you get to that space where you were like so dissatisfied? And it was because I could never bank on   when I had time off, I wish that they would have j

    18 min
  8. 8 ABR

    Do You Know the Most Important Numbers?

    Re-releasing a DAT listener favorite! Morgan Hamon, president of HDA Accounting Group, is on the pod! HDA is a dental-specific accounting group, and knows dentistry inside and out. Kiera and Morgan discuss profit margins, benchmarks, and AR aging, plus why having good financials will help you make smarter decisions. A profitable practice is more helpful for patients, more secure for team members, and less stressed out in times of uncertainty. Don't run your practice blind; get a good CPA. About Morgan:  Morgan is a graduate of the University of Arizona school of business. Following graduation, he was commissioned as an officer in the United States Navy and served for over ten years as a Naval Aviator flying carrier-based F/A-18 Hornets. During that time, he deployed to Persian Gulf and flew combat missions over Iraq in support of Operation Southern Watch. He also served as a flight instructor and landing signal officer for newly winged Naval Aviators transitioning to the Hornet, training pilots in air-to-air combat and landing on aircraft carriers. After leaving the Navy, Morgan obtained a master's degree in accounting with a concentration in taxation from Metropolitan State University of Denver.  He is a Certified Public Accountant (CPA) and is the co-founder and President of HDA Accounting Group leading a large staff of professional accountants delivering a variety of financial accounting and tax services.   Morgan regularly conducts practice profitability advising for over 500 dentists nationally, helping them analyze their financial data and identifying strategies for profit improvement. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera. And today we are bringing you something so special. I am so excited because this is one of our most popular episodes from the archives. Whether you're hearing this for the first time or catching it again, I am so excited because it's jam packed with a ton of takeaways that you can start using right now in your practice. We have released thousands, literally thousands of episodes. And I wanted to start bringing a few of these amazing episodes back for you. So I hope you enjoy. And as always, thanks for listening and I'll catch you next time.   on the Dental A Team podcast.   speaker-0 (00:33) Dental A Team listeners. This is Kiera and you guys, I am so excited. It's always fun when I'm getting ready to start a podcast and the person on the other side of it is somebody that I have just idolized. I refer to their company all the time and then I'm like, oh my gosh, it's you. And that was what just happened with this guest. Today I'm bringing you guys Morgan Hamon He is the president of the HDA accounting group. So you guys know we have a lot of accounting groups that we work with at the Dental A Team. I'm really pro vetting them.   and finding out one of things I love about HDA is they literally have incredible forms for profitability of a practice. Also, watching all your different overhead and you guys know we're super, super pro. But something really fun about Morgan before we bring him on is that he is a graduate of the University of Arizona School of Business. So after that, he actually was commissioned as an officer in the United States Navy and served for over 10 years as a naval aviator flying carrier-based F-18 Hornets. So I'm dying to find out about that.   because he was deployed to the Persian Gulf and flew combat mission over Iraq in support of Operation Southern Watch. Insanely cool stuff. So not only are you a CPA and sometimes CPAs can be boring people. So the fact that you did this and I say that with love to all my CPAs, I was almost fired from a CPA firm once upon a time because I talk too much. So I'm super jazzed. So Morgan, welcome to the show today. How are you?   speaker-1 (01:51) Thanks, I'm doing well. Appreciate being here.   speaker-0 (01:53) Ha   ha, awesome, okay, so I brought you in. You are with HDA CPA, which is amazing. We have a client in Hawaii right now looking to work with you guys. Several of our clients work with you. you guys, I, Bailey, those are my top two CPAs, Profi, top three that I usually refer. So I'm super jazzed to have you on the podcast. But before we dive into like CPA stuff, which I'm always excited about because I feel as a business owner, that was where I was the most weak. And so I'm excited for you to share some tips and ideas. But tell us about flying.   being, you know, flying hornets, like just kind of give us a quick like one or two stories because I'm dying to hear about that.   speaker-1 (02:30) Sure. Yeah. So I like my family is all CPAs. My dad's a CPA brother, cousins. And I, that wasn't what I wanted to do growing up. You know, I wanted to be a fighter pilot. So I went off to college, Navy paid for it, which is a super deal. And then I, then I owed them some time after that, of course. off the flight school, um, did an operational tour.   and F-18s as a West Coast guy. And that's where we went over to Persian Gulf, over Iraq and all that. And ⁓ after that, I was an instructor pilot on the F-18. So that was definitely my favorite part of my service was teaching the young pilots how to actually use the F-18 as a weapon system and landed on the carrier, which was ⁓ probably obviously my favorite part of naval aviation.   pretty exhilarating. Could be incredibly stressful too, especially at nighttime. And I think there's definitely a few stories where I was just absolutely terrified because the weather was terrible. ⁓ There's nowhere else to land. The ship's rocking around and you literally have to figure it out or you're not gonna see the next day. And it's all gonna be happening in seven minutes. It's very...   So it really, grows you up really fast. And I think, you know, after close to 11 years, my wife and I were ready for, you know, a little more normalcy in our life. moved off to private industry. My wife's ⁓ a nurse. She's been in healthcare for 25 years. ⁓ But in terms like the, like what the Navy did for me and how I apply that to business is you,   learn to assimilate a lot of data, complex data, and hash out what you really need to know so you can execute in a very timely manner. there's a lot of noise. You learn how to disregard that and boil it down to some key action items that'll get you through the mission. And that's how I approach business ownership myself.   And I am definitely not the typical CPA. My value is not that I can no account, like I'm the best accountant in the world, not far from it. But I do know how to run a business and systemize. being a business leader is a completely separate skillset from being a clinician. And I see that, I get it. And the reports...   that you mentioned is those full color dashboard style reports that practice profitability analysis. That is straight from my Navy background. It just serve up what you need to know. Here it is. Here's the checklist, so to speak, so that you can make it happen. that's a bit of my background and where I came from. I co-founded HDA accounting group with my dad, in 2009. So we were the two owners for a long time. And then   for your listeners out there that perhaps use us, they'll know Courtney for sure. She's our tax partner. We made her a partner just over three years ago, which was probably one of the best decisions we ever made. She's wonderful. The clients love her. So there's three owners on one of them. And I spend the bulk of my time meeting new doctors, doing like what we're doing right now, and then spending time with our clients, trying to help them make money, make more money.   speaker-0 (06:10) For sure. That's fun. love that you shared. mean, thinking about trying to fly and land a plane, one that would be hard and then try to put it on a moving target and wish you luck. And if you don't make it, you're dead. And so just the, was like, wow, that's kind of like tax deadline, right? Like you're like so stressed and advanced to get there.   speaker-1 (06:29) It puts stress in perspective. Your hardest day in accounting, death is not on the table.   speaker-0 (06:31) I bet it does.   So   this might not be something you want to talk about so we can always cut this part of the podcast if need be Like were you ever really in combat or did you get a primarily be away from that? So thank you for your service. I'm just always curious. Like how was that?   speaker-1 (06:48) It was limited exposure. So back then when I was there, it was still operation Southern watch. So it was not full blown conflict. However, ⁓ they did not want us there. They would shoot at you. ⁓ they were scared to turn on their radars. So they would not typically engage with missiles, the more deadly type of anti-aircraft threat that we would face. They're too scared to turn them on because we would have ⁓   countermeasures to do with that. they would just, they would shoot like artillery at us. And so you would just, you could like barely see, you knew it was there and it was sort of concerning because you're a couple hundred miles in Tyrak. Like if anything happens, you're not going to receive a warm welcome, know, eject or something. So it was definitely had your attention. I remember that my first mission was at night. I was, you know, I had butterflies.   just because we're like all the almost all the way to Baghdad at night. You're on night vision goggles. It's a big strike package. Like the biggest thing I'd ever done before your aerial refueling over Kuwait, both inbound and outbound a lot going on. And, you know, while we're on this topic before these types of missions, you're in a brief for two to three hours ahead of time. There's a lot of moving parts, a lot of things you really need to kno

    36 min

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