Design Downtime

Guy Segal

"Design Downtime" celebrates the joys of living a balanced creative life outside the pixels and wireframes. Join your host, Guy Segal, a design director, on this journey to redefine what it means to be a successful design professional, as each episode features a conversation with a talented design expert, delving into the world beyond their design screens and uncovering the passions that fuel their imagination. We invite you to break free from the shackles of hustle culture and embrace the full spectrum of human experience – because life is too precious to be spent only in pursuit of productivity.

  1. Sera Tajima Loves Movement

    HACE 5 DÍAS

    Sera Tajima Loves Movement

    We’re getting in motion with Sera Tajima, as she joins us to talk about her lifelong relationship with movement. She explains how ballet taught her precision, control, and the ability to withstand "good pain”, creating a meditative practice of syncing mind and body, that continued to martial arts. Sera’s athletic journey took a turn three years ago when she developed long COVID, forcing her to completely reassess her relationship with movement. Through her recovery process, she learned to listen to her body's needs rather than pushing through, discovering the importance of small daily movements. Sera continues to advocate for a cultural shift away from the tendency to treat the body as merely a vessel for the mind, and instead reconnect with it on a deeper level. Guest Bio Sera Tajima (she/her) is a product designer turned climate investor and advisor, bringing Silicon Valley growth expertise to founders solving our planet's biggest challenges. She's spent a decade driving growth at Y Combinator, Zendesk, and Webflow—achieving results like 200% acquisition increases. Through Conscious Tech Ventures, she guides climate startups scaling breakthrough solutions. Sera also has a course on sustainable growth. UC Berkeley-educated, Sera has spoken at Ikea, Uber, universities, and tech conferences worldwide, helping founders leverage product-market fit and product-led growth strategies. Her mission: Accelerate conscious tech that makes today's broken systems obsolete. We can't solve climate problems with the same thinking that created them. Links Sera’s website: https://www.conscioustech.co/ Sera on Spotify: https://creators.spotify.com/pod/profile/seratajima/ Sera on LinkedIn: https://www.linkedin.com/in/seratajima/ Sera on TikTok: https://www.tiktok.com/@seratajima Credits Cover design by Raquel Breternitz.

    33 min
  2. Erika Flowers Loves to Write Novels

    29 ENE

    Erika Flowers Loves to Write Novels

    Get ready to be swept away into a sprawling space opera, when Erika Flowers joins us to talk about her passion for writing fiction novels. She approaches writing fiction as entertainment rather than high literature, comparing her creative goals to producing Marvel-style blockbuster experiences. Erika traces her journey from discovering fantasy worlds through the Dragonlance series in middle school to spending 16 years learning the craft before finally writing her first complete manuscript. She describes her meticulous, architect-style approach to writing, treating the actual process like an athlete training for an ultra marathon. Erika talks about her strengths writing character dynamics, relationships, and exploring themes through interpersonal drama rather than external action sequences, and gives us a sneak peek into her upcoming projects. Guest Bio Erika Flowers (she/her) is a technologist and designer who brings a love of storytelling into everything she does. By day, she helps organizations shape strategy and design for the future, and by night, she writes sprawling novels and explores the craft of story as a lifelong passion. Erika has worked at tech companies such as Intuit and Mural, as well as serving a term at NASA as a civil servant as a part of their digital transformation initiative. She currently works in medical technology, innovating in the field of diabetes and insulin management. Links Erika’s website: https://www.erikaflowerswrites.com Erika on LinkedIn: https://www.linkedin.com/in/helloeflowers Credits Cover design by Raquel Breternitz.

    45 min
  3. Priyanca D'Souza Loves Outdoor Swimming

    22 ENE

    Priyanca D'Souza Loves Outdoor Swimming

    It’s time to be one with nature, as Priyanca D'Souza talks to us about her passion for outdoor swimming. She shares how immersing in cold water offers a transcendent experience that pulls her into the present moment, from still lakes where she floats under the sky to challenging rivers that demand complete mental focus. Priyanca explains how outdoor swimming differs fundamentally from pool swimming, and emphasizes the minimalist nature of the activity. She also discusses how she actively seeks swimming spots when traveling, praising cities like Copenhagen for integrating swimming into urban life, and notes the mental health benefits of outdoor swimming, that allow her to completely disconnect from technology. Guest Bio Priyanca D’Souza (she/her) is a Senior User Researcher in the public sector, specialising in Accessibility and Inclusion. She has recently worked on complex projects for GDS, Cabinet Office, Defra and Companies House. She aims to use her lived experience of access needs to embed inclusive practices within teams to drive forward ethical and inclusive design which better meets people's needs. Enabling people to empathise with the barriers our users can face and finding opportunities to alleviate and change things to make experiences better. She is fascinated by the impacts different barriers and conditions can have on cognition, behaviour, people’s interactions and experiences of the world. She has a background in Cognitive Neuroscience and Psychology, which she combines with lived and varied practical experience. Links Priyanca on Bluesky: https://bsky.app/profile/priyanca.bsky.social Priyanca on LinkedIn: https://www.linkedin.com/in/priyanca-ux Credits Cover design by Raquel Breternitz.

    30 min
  4. Sidra Mahmood Loves Bluegrass

    15 ENE

    Sidra Mahmood Loves Bluegrass

    Tune your banjo and join Sidra Mahmood, as they tell us about their unexpected passion for bluegrass music. Despite a musical journey through heavy metal, punk rock, and electronic music, they found a strong connection to bluegrass with its themes of labor solidarity, poverty, and anti-capitalism, being played with incredible speed and precision through improvisation. Sidra notes the genre's diversity problem, as 95% of bluegrass concert audiences are white and significantly older, despite contemporary bluegrass artists becoming more diverse, and recommends modern acts that blend punk and rock elements into the traditional sound. Guest Bio Sidra Mahmood (they/them) is a government product and service designer who currently builds data products at the federal government of Canada. Sidra knows we're not supposed to talk about work on this podcast but they can very happily talk about it all day. With a deep deep love of government transparency and civic tech, Sidra's been designing things people can use to make government suck less for over a decade. In their spare time, they can be found DJing, hanging out with their two senior retired greyhounds, and being mean to billionaires on the internet. After living in four continents, they call Toronto home. Links Sidra’s Instagram: https://www.instagram.com/sidramatik/ Sidra’s bluegrass playlist: https://open.spotify.com/playlist/7fY1eYqnDart624M6rLu4w Credits Cover design by Raquel Breternitz.

    24 min
  5. Jess Paris Loves to Snowboard

    18/12/2025

    Jess Paris Loves to Snowboard

    Get stoked to shred some pow, when Jess Paris joins us to talk about her passion for snowboarding. She describes how getting kicked out of ski school at age 12 led her to discover snowboarding, shaping major life decisions and eventually settling in Denver near the mountains. Jess reflects on how the once-rebellious snowboarder culture has evolved from being banned to becoming more integrated with skiers, and advises newcomers to embrace falling as part of learning, and not feel pressured to advance quickly or avoid beginner slopes. She explains that despite the inherent dangers of the sport, including breaking her jaw and suffering concussions at age 15, snowboarding serves as her primary mental escape and stress relief, where she enters a true flow state. Guest Bio Jess Paris (she/her) is the Director of Design Systems, Visual Design, and DesignOps at ServiceTitan, where she’s passionate about turning design systems into more than guardrails—they’re her favorite playground for clarity, creativity, and helping teams build things that actually help users. Based in Denver, Jess loves Colorado life: snowboarding in the winter, paddleboarding in the summer, and hitting the trails all year long. She’s not great at sitting still—whether she’s tinkering in her garden, taking on new home projects, or trying out punch needling just to see where it goes. Jess is always chasing the next idea or hobby to explore. And of course, every adventure is made better with her border collie mix, Ollie by her side. Links Jess’ website: https://jessparis.co Jess on LinkedIn: https://www.linkedin.com/in/jessparis/ Jess’ Shred playlist (NSFW): https://open.spotify.com/playlist/26aK9101vKZNzgvNgqch7d?si=RO3GkUKSS8al0Ipq73kUSg Jess’ Chill Shred playlist (NSFW): https://open.spotify.com/playlist/5hIy9qppgRrhlB0iCanKQa?si=nrBVnGPcRFyV7lgPhR9n8g Credits Cover design by Raquel Breternitz.

    32 min
  6. Lex Lofthouse Loves Pokémon Cards

    11/12/2025

    Lex Lofthouse Loves Pokémon Cards

    Gotta catch 'em all! Including this episode, when Lex Lofthouse joins us to talk about her passion for collecting Pokémon cards. She’s been collecting them since they first came out in 1999, taking a break as a teenager, and returning in 2016 when Pokémon Go's release reignited her passion. Lex explains how the pandemic and influencers transformed the hobby from an affordable niche into a volatile investor market, making it increasingly difficult for collectors and kids to access products at retail prices. She talks about her collecting strategies, why she prefers slightly damaged vintage cards, participating in Pokémon tournaments, and encourages former fans to reconnect with childhood nostalgia by opening a single pack. Guest Bio Lex Lofthouse (she/her) is a Senior Designer at Nzime, a digital agency in the UK. She has been working in the design industry for over fifteen years, she began her career in the cold regions of Scotland and now lives and works in Nottingham. She specialises in UX and digital design but her skillset also includes branding and print design. She’s even semi-competent at some basic HTML and CSS but that's where she draws the line! Despite being a professional designer she has also gained an odd reputation as an advocate for Comic Sans, the world’s most misunderstood typeface. In her spare time Lex is a massive Pokemon fan and has been since its release in the UK in 1999. Links Lex’s website: https://loftio.co.uk/ Lex on Bluesky: https://bsky.app/profile/loftio.co.uk Lex on Instagram: https://www.instagram.com/bulbio Credits Cover design by Raquel Breternitz.

    31 min

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"Design Downtime" celebrates the joys of living a balanced creative life outside the pixels and wireframes. Join your host, Guy Segal, a design director, on this journey to redefine what it means to be a successful design professional, as each episode features a conversation with a talented design expert, delving into the world beyond their design screens and uncovering the passions that fuel their imagination. We invite you to break free from the shackles of hustle culture and embrace the full spectrum of human experience – because life is too precious to be spent only in pursuit of productivity.