Doing It For The Kids

Doing It For The Kids, Frankie Tortora, Steve Folland

*GOLD Best Business Podcast — British Podcast Awards 2021* *BRONZE Best Business Podcast — British Podcast Awards 2020* The podcast for parents who work freelance. Hosted by Frankie Tortora and Steve Folland. Get involved! Use #DIFTKpodcast on Twitter and Instagram, and join in the conversation in the DIFTK Community. To join, go to https://www.doingitforthekids.net/

  1. 02/10/2025

    When you should speculate to accumulate

    In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from photographer Victoria Phipps. She says: “Hi Frankie and Steve! I’m a photographer specialising in analogue family photography (as in film, from the olden days when we were the kids!)… maternity, newborns, families etc. I’ve been in business for 15 years and have often struggled with the concept of “speculate to accumulate” when it comes to business growth. Or in the case of freelancers — personal growth! Do you subscribe to this theory?  Obviously as freelancers we don’t often have the big budgets that larger corporations have to play with, so decisions around investing in further professional education, coaching, fancier equipment etc. take a bit of thinking about. It’s sometimes hard to know what will ‘move the needle’ in your business. Do you have a set of rules you apply when making decisions like this or do you follow your gut?  Do you have any examples of times when the outcome of an investment in your own business growth has made it worthwhile? Or times when you’ve got it totally wrong and thrown your money down the drain?! Victoria” What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.   ••• Victoria Phipps' website Frankie Tortora's website Steve Folland's website Steve's podcast - Being Freelance Doing It For The Kids website DIFTK Instagram Support DIFTK on Ko-Fi

    20 min
  2. 19/06/2025

    You’ve rebranded — now what?

    In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from strategy and planning specialist Sophie Greenwood. She says: “Hi Frankie & Steve, I’m writing this while feeding my baby in a sensory room. True story! Anyway, I’m going to be rebranding and renaming my business in the autumn, and wondered if you had any advice for what steps I could take between now and then to make it land with a bang? The rebrand has already been done with a designer (Mad About The Brand) — it’s all ready. I just want to make sure it cuts through the noise and makes some waves. I’m also coming back from maternity leave very soon — so it’s all a lot of change at once! Would love to hear your thoughts. Thanks!” What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.   ••• Sophie Greenwood's website Frankie Tortora's website Steve Folland's website Steve's podcast - Being Freelance Doing It For The Kids website DIFTK Instagram Support DIFTK on Ko-Fi ••• This episode is supported by With Jack. With Jack protects sole traders and limited companies on the high seas of freelancing so you're free to navigate uncharted territories and fish for amazing projects. With Jack is all about insurance for freelance creatives. Simple. That doesn’t mean more forms or faff — it means less. It’s not about endless features and stale service — it’s about one solid policy and the personal touch. With Jack is a trading style of Ashley Baxter Limited which is authorised and regulated by the Financial Conduct Authority. You can check this by visiting the Financial Services Register. https://withjack.co.uk/why-do-i-need-insurance/

    21 min

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*GOLD Best Business Podcast — British Podcast Awards 2021* *BRONZE Best Business Podcast — British Podcast Awards 2020* The podcast for parents who work freelance. Hosted by Frankie Tortora and Steve Folland. Get involved! Use #DIFTKpodcast on Twitter and Instagram, and join in the conversation in the DIFTK Community. To join, go to https://www.doingitforthekids.net/

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