Don't Be Boring

Apple Music launched 10 years ago—happy birthday to us! We’re taking you behind the mic with Zane Lowe, Ebro Darden, and special guests to dive deep into the stories behind launching Apple Music and Apple Music Radio. From Jimmy Iovine’s epic advice to Taylor Swift’s historic open letter to the mad dash to launch an artist-led radio station that defined an era—this is your backstage pass to the origin story. Hear the forgotten moments, the bold moves, and the human side of building something that changed the way the world listens to music.