A mature animal does not have to see a hunter to know that danger is nearby. In this episode, we sit down with outdoor innovator and inventor Brett Andrews for a fascinating conversation about WRAITH—a new approach to hunter concealment designed to go far beyond ordinary scent-control sprays. Brett explains the ideas, experimentation and product-development journey behind what WRAITH calls its 4-Way “SENSE” Eliminator. Rather than concentrating exclusively on human odor, WRAITH is designed to help reduce four potential detection signals: scent and volatile organic compounds, ultraviolet reflectance, bioelectric fields, and thermal or infrared signatures. The conversation explores how animals experience their environment differently than humans, why hunters should think beyond what they can personally see or smell, and how chemistry may offer an additional layer of concealment in the field. Brett also shares the entrepreneurial side of bringing an unconventional outdoor product to market—the testing, skepticism, setbacks and persistence involved in turning an ambitious idea into a product hunters can evaluate for themselves. Brett’s background in hunting, outdoor-product development and scent-control technology The experiences that led to the creation of WRAITH Why controlling human odor remains important—but may be only one part of the concealment equation How UV brighteners in clothing and detergents may make hunting apparel more noticeable The concepts of bioelectric detection, thermal gradients and infrared signatures WRAITH’s four-part approach to scent, UV, bioelectric and thermal concealment Why the product is supplied as a concentrated powder rather than a conventional premixed spray How activated carbon, zeolite and other ingredients are intended to work together Applying WRAITH to outerwear, boots, packs, blinds and other hunting equipment The importance of field testing instead of relying solely on marketing claims What it takes to challenge long-established thinking within the hunting industry Brett’s vision for the future of full-spectrum hunter concealment WRAITH is designed to address odor through multiple processes rather than simply covering human scent with another fragrance. The company describes its approach as oxidizing, neutralizing, adsorbing and suppressing odor-producing compounds. Many common laundry products contain optical brighteners. Brett discusses why hunting clothes that appear normal to human eyes may look different within the ultraviolet portion of the spectrum. Every living body produces a measurable electrical field. WRAITH’s formula is intended to reduce or alter the strength of that signal through a spray-on treatment that can be applied to existing clothing and equipment. The conversation examines thermal contrast, radiant heat and the possibility that animals may respond to temperature differences at close range. WRAITH is designed to reduce the strength of those signals rather than make a hunter literally invisible to thermal imaging. WRAITH is not presented as a replacement for woodsmanship. Hunters still need to understand the wind, plan their approach, control movement, remain quiet and make responsible decisions in the field. Instead, the product represents another potential layer within a complete concealment strategy. Whether you are a whitetail hunter, bowhunter, turkey hunter, predator hunter or simply interested in the science and innovation behind modern hunting equipment, this episode offers a thought-provoking look at how much animals may perceive—and how much hunters still have to learn. Brett Andrews is an outdoor-product inventor associated with TRHP Outdoors and Hunt Lab Technologies. His work includes the development of WRAITH and other products intended to solve practical problems for hunters, anglers and outdoorsmen. Explore WRAITH’s official product information, application directions, testing explanations and four-way concealment technology through the official WRAITH Hunting website. Follow Brett Andrews on social media at @brettandrews87 for product demonstrations, field testing, hunting-industry appearances and updates from WRAITH and Hunt Lab Technologies. Listen to the complete episode to hear Brett explain the thinking behind WRAITH, the challenges of developing a new category of hunting technology and why he believes concealment should involve more than camouflage and scent control. Please subscribe to the podcast, share this episode with another hunter and leave a rating or review wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices