The Pub Way: A Podcast for Publishers

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The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.

22 SEPT

Ep. 30: The Agentic Evolution of Contextual Advertising

In this episode of The Pub Way podcast, Tina and Mike discuss the evolving landscape of adtech with Brendan Norman, Co-Founder and CEO of Classify. They explore the decline of traditional taxonomies, the rise of agentic experiences driven by AI, and the importance of contextual targeting. They also cover the challenges of accessibility and governance in the industry, the need for sustainability, and strategies for publishers to prepare for Q4. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

28 min
13 AUG

Ep. 29: LG Ad Solutions: Exploring CTV & Digital Identity

In this episode of The Pub Way podcast, Tina and Mike welcome Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions. They explore the evolving landscape of connected TV (CTV) and digital identity formats, the transition from mobile advertising to CTV, and the challenges and opportunities that arise in this new environment. Brooks shares valuable insights for media planners and newcomers to the industry, emphasizing the importance of taking risks and building relationships. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

29 min
6 AUG

Ep. 28: Sheer ID: How Verified Data Unlocks Publisher Growth

Carter Lassy (Chief Product Officer at SheerID) joins hosts Tina and Mike to discuss the evolving role of data and identity in advertising. The conversation covers the importance of verified data, the hybrid model of merging verified and behavioral data, the challenges posed by walled gardens, and the future of trustworthy data in a privacy-focused landscape. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

32 min
22 JUL

Ep. 27: Navigating the Promise of Programmatic Advertising

In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising. They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audience targeting and transparency. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

40 min
17 JUL

Ep. 26: Samsung Ads & The New Era of TV Advertising

In this episode of The Pub Way podcast, hosts Tina Iannacchino & Mike Villalobos welcome Michael Scott, VP, Head of Ad Sales and Operations at Samsung Ads North America, to explore the transformative landscape of television advertising. The conversation delves into the shift from traditional brand marketing to performance-driven strategies, the rise of interactive ad experiences, and the importance of data in optimizing advertising efforts. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

32 min
7 JUL

Ep. 25: FreeWheel: The Evolution of Programmatic in Streaming

In this episode of The Pub Way podcast, Tina and Mike discuss the rise of ad-supported streaming and the evolution of the programmatic supply chain with guest Kris Magel (VP, Head of Global Agency Partnerships at FreeWheel). They explore how consumer behavior is shifting towards ad-supported platforms, the current state of programmatic advertising in streaming, and the changing landscape of upfront negotiations.

41 min
2 JUL

Ep. 24: Cannes ‘25: Winning Audiences in a New Era of Engagement

In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent. Hosted by Tina Iannacchino and Marko Johns, with guests Jamie Dunlop (Managing Partner at Mediaplus UK) and Tony Gemma (VP Global Head of Yahoo Creative. Relive Seedtag at Cannes Lions 2025: https://info.seedtag.com/cannes-25

17 min
12 JUN

Ep. 23: Understanding Supply Quality in Advertising

In this episode of The Pub Way podcast, Mike and Tina sit with Tyler Romasco (SVP, Global Publisher Development at OpenX) to discuss the evolving landscape of advertising technology, focusing on curation, supply quality, and the impact of AI. They explore the definitions of curation from both supply and demand perspectives, the importance of transparency in curated deals, and the challenges of scaling programmatic linear TV. Interested in being a guest? Contact us: thepubwaypodcast.com/contact

36 min

TRAILER

TRAILER: The Pub Way

The Pub Way: A Podcast for Publishers

05/07/2023

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2 min

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.

Creator

Seedtag
Years Active

2023 - 2025
Episodes

31
Rating

Clean
Copyright

© 2025 Seedtag

Investing

Investing

Updated weekly