Founder In Progress

2C Media Inc.

Founders In Progress is a documentary-style podcast that captures the raw, real, and often messy journey of building something from nothing. Formerly known as The Filming In Progress Podcast, this rebrand deepens our commitment to the core idea: that the founder’s journey is never a clean highlight reel—it’s a work in progress. Each episode features intimate, long-form conversations with entrepreneurs, creatives, and small business leaders. Through unscripted storytelling and unfiltered dialogue, guests share not just their wins but their doubts, pivots, and personal evolution. We unpack the emotional insights behind bold decisions and the business pragmatism required to keep going when no one’s watching. This is a podcast for those building with heart, leading with honesty, and chasing mastery in both business and life. Whether you're a seasoned founder, an aspiring builder, or someone who simply values the truth behind success, Founders In Progress offers stories that resonate, questions that matter, and moments that remind you: you're not alone in the process.

  1. Beyond Profit: Building a Real Community

    HACE 3 DÍAS

    Beyond Profit: Building a Real Community

    In Episode 101, filmed in Monterrey, Mexico, we sit down with Luisa, the founder of Pico Norte, to explore how she built more than a climbing gym — she built a people-centered community rooted in vulnerability, purpose, and personal growth. From accidentally discovering climbing to leading Pico Norte with a vision of inclusion, conscious leadership, and authentic connection, Luisa shares how the sport transformed her life and how that same mindset now shapes her business. This conversation dives into sustainable growth, community building, and why putting people before profit creates lasting impact. Luisa opens up about leadership, self-doubt, creating safe spaces, and what it means to grow a business without losing its soul. If you’re a founder, operator, or anyone interested in business with purpose, this episode offers a thoughtful and refreshing perspective. LEARN MORE about Luisa Instagram - https://www.instagram.com/piconorte/ - https://www.instagram.com/riosluisafer/ LinkedIn - https://www.linkedin.com/in/luisa-fernanda-r%C3%ADos-su%C3%A1rez-b8885baa/ - https://www.linkedin.com/company/piconorte/ Website - https://piconorte.mx/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    1 h 4 min
  2. The Risk That Almost Shut Down This Coffee Company

    16 MAR

    The Risk That Almost Shut Down This Coffee Company

    In Episode 99, filmed in Monterrey, Mexico, we sit down with Juan, founder of Kali Coffee, to explore how his journey takes coffee from the farms of Chiapas to supermarkets, cafés, and beyond. We unpack the reality of Mexico’s coffee market — where 80–85% of consumption is still instant — and the shift happening as independent cafés surge across cities like Monterrey. Juan breaks down Kali Coffee’s vertically integrated model, the difference between green and roasted coffee margins, and why scaling through supermarkets is a completely different game than opening cafés. He also shares a high-pressure moment when a major contract nearly fell through, and what it taught him about resilience, diversification, and leadership. At the core of Kali Coffee is a belief in conscious capitalism — building a business where producers, partners, employees, and customers all win. This episode is about patience, relationships, brand building, and staying true to your vision while scaling. If you’re a founder, operator, or coffee enthusiast, this one blends strategy with story. LEARN MORE about Juan Carlos Garcia Instagram - https://www.instagram.com/kalicoffeehouse/ LinkedIn - https://www.linkedin.com/in/juan-carlos-garcia-895b48a5/ - https://www.linkedin.com/company/kalicoffeeroasters/ Website - https://kalicoffee.com/es-ca?srsltid=AfmBOoo7F5pu1pl4vfcH73AG1NtxGcdsN_HeqRbWGvKs2k08zpX2n6VS FOLLOW US on social media: Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    44 min
  3. Why Human Judgment Still Matters in a World of AI

    2 MAR

    Why Human Judgment Still Matters in a World of AI

    In Episode 97, Lucia shares how Harbor has spent over 30 years helping companies make faster, smarter, and more informed decisions. From macroeconomic forecasting to real-time inflation analysis, she breaks down why reliable, timely data is only half the equation — and why the human factor still matters more than ever in the age of AI. We dive into the reality of forecasting in uncertain environments shaped by geopolitics, trade wars, inflation, and shifting supply chains. Lucia explains why businesses need an unbiased third party before making major investment decisions — and how internal forecasts can quietly become influenced by hope, ideology, or preference. This conversation also explores her journey from intern to CEO, the culture of “always deliver more than expected,” and what it really takes to build trust that lasts decades. LEARN MORE about Lucia Garza Instagram - https://www.instagram.com/lucygarzagarza/ LinkedIn - https://www.linkedin.com/in/luc%C3%ADa-garza-garza-679a4662/?utm_source=chatgpt%2Ecom&originalSubdomain=mx Website - https://harboreconomics.com/en/expert-team/?utm_source=chatgpt.com FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    1 h 4 min
  4. From Overlooked Opportunity to Explosive Startup Success!

    16 FEB

    From Overlooked Opportunity to Explosive Startup Success!

    In Episode 95, filmed in Monterrey, Mexico, we sit down with Rodrigo, a builder who followed a small opportunity that turned into real momentum. What started as a simple eSIM experiment for family and friends quickly became a fast-scaling business serving 10,000+ customers, built on a rare balance of deep automation and high-touch customer support. In this conversation, Rodrigo breaks down why customer service became their unfair advantage in a space dominated by bots and bad onboarding, and how refunds, trust, and word of mouth fueled growth. We unpack the tension between automation and white-glove experience, what actually makes digital ads convert, and what started to strain when growth accelerated faster than expected. We also dive into founder mindset — making decisions without an “adult in the room,” balancing risk, working with co-founders, and raising pre-seed capital after proving real demand. This episode is for founders and operators who want to scale efficiently without losing trust, control, or clarity. LEARN MORE Rodrigo de la Garza Instagram - https://www.instagram.com/datosdeviajemx/ LinkedIn - https://www.linkedin.com/in/rodrigo-de-la-garza-3b2313191/ - https://www.linkedin.com/company/puntadigital/ Website - https://datosdeviaje.com/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    1 h 2 min
  5. Lifelong Entrepreneur: Motivation comes and goes. THIS is what fuels founders

    9 FEB

    Lifelong Entrepreneur: Motivation comes and goes. THIS is what fuels founders

    In episode 94, we sit down with Hans — co-founder & CEO of Nufi — to unpack how trust infrastructure actually gets built in Mexico and across Latin America. Hans breaks down what KYC and KYB really mean in practice, why compliance is the real “moat,” and how Nufi went from manual verification workflows that took weeks to a system that can return answers in minutes. We also go deep on why KYB is the “black pearl” — and how their in-house AI stack is changing the way banks, fintechs, and businesses verify companies, reduce risk, and move faster without cutting corners. But this conversation goes beyond ops and product. Hans gets brutally honest about the entrepreneurial path: why “motivation comes and goes,” why you have to choose to show up, and what it looks like to keep executing through panic, depression, and setbacks — one step at a time. This episode was shot in Monterrey, and yes — Nufi was on Shark Tank México (and got all five sharks to say yes). LEARN MORE about Hans Villa Instagram - https://www.instagram.com/nufi.mx/ - https://www.instagram.com/hansise/ LinkedIn - https://www.linkedin.com/in/hansvilla/ - https://www.linkedin.com/company/nufimx/ Website - https://www.nufi.mx/en FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact

    1 h 17 min

Acerca de

Founders In Progress is a documentary-style podcast that captures the raw, real, and often messy journey of building something from nothing. Formerly known as The Filming In Progress Podcast, this rebrand deepens our commitment to the core idea: that the founder’s journey is never a clean highlight reel—it’s a work in progress. Each episode features intimate, long-form conversations with entrepreneurs, creatives, and small business leaders. Through unscripted storytelling and unfiltered dialogue, guests share not just their wins but their doubts, pivots, and personal evolution. We unpack the emotional insights behind bold decisions and the business pragmatism required to keep going when no one’s watching. This is a podcast for those building with heart, leading with honesty, and chasing mastery in both business and life. Whether you're a seasoned founder, an aspiring builder, or someone who simply values the truth behind success, Founders In Progress offers stories that resonate, questions that matter, and moments that remind you: you're not alone in the process.