The Edward Show

Edward Sturm
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Founder and go-to-market stories from the lens of a world-class marketer.

  1. 14 HR AGO

    Reputation Experts: The Hidden SEO Trick That Made $190 Million In Months!

    E833: Online reviews are one of the most important ranking and conversion factors in digital marketing - yet most businesses ignore them. Reputation management experts Duane “DJ” Sprague and Scott Brandley break down how they helped a national brand turn a flood of bad reviews into $190 million in new revenue - and how you can use the same strategies to improve your SEO, visibility, and trust online. We cover everything from how to bury negative results in Google search to how to build long-term brand credibility with real customer feedback. If you care about SEO, brand reputation, or conversion optimization, this episode is packed with practical insights. Topics discussed: - How reviews directly influence Google rankings and click-through rates - The importance of verified third-party reviews for SEO and brand trust - A full breakdown of how schema-optimized Q&A content can rank for featured snippets - Why negative reviews can increase conversions when handled correctly - Proven systems for managing and distributing reviews across multiple platforms - How to use video reviews, press releases, and user-generated content to dominate search results - The difference between open vs. verified review sites - and which ones to focus on - Step-by-step advice for recovering from a bad reputation or negative press - Real-world SEO case studies showing thousands of percent growth from review optimization - How AI and search engines use brand mentions to measure authority This episode reveals the lesser-known side of SEO - where online reputation, authenticity, and trust signals decide who wins on page one. ⭐️ Free Book - Reputation King - https://www.reputationking.com/download/ ⭐️ Shopper Approved - https://shopperapproved.com ⭐️ Search-Optimized Q&A Tool - https://results.shopperapproved.com/qa ⭐️ Duane “DJ” Sprague - https://www.linkedin.com/in/duanesprague/ ⭐️ Scott Brandley - https://www.linkedin.com/in/scott-brandley/ ⭐️ Matthew Stafford on the podcast - https://www.youtube.com/watch?v=cmaKHu269Cg 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Online Reputation Management 00:37 Crazy Review Management Stories 01:10 The Importance of Reviews in SEO 03:06 Q&A Tool for SEO Optimization 12:05 Effective Review Collection Strategies 21:11 Leveraging Video Reviews for SEO 36:16 The Importance of Negative Reviews 40:15 Addressing Negative Online Reviews 40:38 The Power of Positive Reviews 41:59 Frequency and Recency in Reviews 43:11 Leveraging Video and Social Media 44:39 AI Search and Brand Mentions 46:11 The Revival of Press Releases 53:35 Responding to Bad Reviews with Empathy 56:44 The Role of Phone Support in Conversion 01:01:39 Cash Flow Optimization for E-commerce 01:02:46 Preventing False Declines and Chargebacks 01:10:45 Increasing Branded Searches 01:15:08 Conclusion and Free Digital Book Offer The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketing #ecommerce #performancemarketing

    1h 17m

  2. 1 DAY AGO

    From 1,000 to 200,000 Clicks: The INSANE SEO Comeback of HouseFresh.com

    E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google’s Helpful Content Update destroyed their traffic. I break down exactly what happened, what HouseFresh did right, and why their recovery has the entire SEO world debating whether it was “real SEO” or just Google fixing its mistake. You’ll learn: - How HouseFresh rebuilt its traffic after the Helpful Content Update - The power of brand signals, UX, and off-site marketing - Why podcasts and YouTube appearances can supercharge your SEO - The truth about E-E-A-T and what actually matters in 2025 SEO - My personal take on the HouseFresh vs. Google debate Whether you’re an SEO, a digital marketer, or just trying to grow your site - this episode will inspire you not to give up and to keep building your brand. ⭐️ HouseFresh - https://housefresh.com/about/ ⭐️ Gisele Navarro’s LinkedIn breakdown - https://www.linkedin.com/feed/update/urn:li:activity:7381783915742674944?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7381783915742674944%2C7381803248032305153%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287381803248032305153%2Curn%3Ali%3Aactivity%3A7381783915742674944%29 ⭐️ The debate around HouseFresh’s recovery - https://x.com/ichbinGisele/status/1977130773762465904 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Rebounds and Recoveries 00:28 HouseFresh: A Case Study in SEO Challenges 00:55 The Impact of Google's Helpful Content Update 01:59 Strategies for SEO Recovery and Growth 06:36 The Debate: SEO vs. Algorithm Correction 09:20 Conclusion: Key Takeaways and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #helpfulcontentupdate #searchengineoptimization #contentmarketing #digitalmarketing

    13 min

  3. 2 DAYS AGO

    Creating “Best X” Articles the Right Way: How to Rank and Influence LLMs

    E831: How to create “best X” articles the right way - not just to rank in Google, but to influence large language models (LLMs) like ChatGPT. This is a five-point framework for how B2B marketers can use “Best X” content to build credibility, earn mentions, and generate sustained rankings that actually stick. You’ll learn: - When “Best X” articles make sense (and when they don’t) - How to position your brand without hurting trust - Why fair competitor comparisons improve dwell time and rankings - How this strategy snowballs into mentions and authority - And how it all connects to LLM visibility in 2025 If you care about SEO, topical authority, and how AI is reshaping search - this one’s for you. ⭐️ Ross Hudgens’ five-point framework - https://www.linkedin.com/feed/update/urn:li:activity:7381696942961152000/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Guest Announcement 00:14 Understanding Best X Articles for SEO and LLMs 01:19 Key Strategies for Ranking Best X Articles 03:38 Psychological and Practical Benefits of Best X Articles 04:00 Snowball Effect and Credibility in Best X Articles 05:43 Design and Neutrality in Best X Articles 08:30 Conclusion and Podcast Updates The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #searchengineoptimization #performancemarketing #marketingstrategy

    10 min

  4. 3 DAYS AGO

    Pieter Levels’ Genius Programmatic SEO Strategy Explained

    E830: We break down Pieter Levels’ programmatic SEO strategy - the approach behind his projects like RemoteOK, NomadList, PhotoAI, and InteriorAI. Most people who try programmatic SEO end up creating thousands of low-value pages that add no real benefit for users. Those pages waste crawl budget, bloat the site, and often end up damaging overall SEO performance. Pieter Levels took a completely different approach. His pages are unique, valuable, and directly useful for what people are searching for. We cover: - Why most programmatic SEO fails - The “usefulness” factor that makes Pieter’s pages rank - The connection between audience engagement, backlinks, and domain authority - How to scale programmatic SEO safely If you’re thinking about doing programmatic SEO yourself, start small, focus on value, and make sure you have engagement and links in place before scaling. Growing too quickly with weak pages can set you back much more than it helps. This discussion is a reminder of what makes search engine optimization interesting: when done thoughtfully, it scales useful content to meet real needs. ⭐️ The breakdown on 𝕏 - https://x.com/mehrab_build/status/1970446760305926423 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Programmatic SEO Issues 00:19 Pieter Levels' Successful Programmatic SEO 01:35 Understanding Programmatic SEO 02:34 Case Study: RemoteOK 04:07 Case Study: PhotoAI 05:48 Case Study: NomadList 06:29 Pieter Levels' Insights and Community Questions 08:08 Conclusion and Personal Insights The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #programmaticseo #searchengineoptimization #indiehacking #buildinpublic

    9 min

  5. 4 DAYS AGO

    The Dark Side of SEO: How Marketers Get Competitors Banned (and How to Protect Yourself)

    E829: The supreme art of the marketing war is to subdue your competition without fighting. I share the dark combative side of SEO - the shady tactics some marketers use to hurt competitors instead of helping themselves. From negative SEO attacks that tank rankings, to Reddit bans that can erase a brand’s online presence… these are real, dangerous, and surprisingly easy to execute. You’ll learn: - What negative SEO really is (and how it works) - How marketers get competitor domains or brand names banned on Reddit - Real-world examples and experiments that prove it’s still happening in 2025 - The best ways to protect your site and reputation from these attacks This episode isn’t about using these tactics - it’s about understanding them so you can defend yourself. ⭐️ Negative SEO: How You Can (But Shouldn’t) Harm Your Competitors Rankings - https://seosherpa.com/seo-experiments/ ⭐️ Does negative SEO exist in 2025? - https://www.reddit.com/r/SEO/comments/1mdp1h4/does_negative_seo_exist/ ⭐️ Banned on Reddit - https://www.reddit.com/r/SEO/comments/1o1zyc0/reddit_seo/ ⭐️ Should You Use Google’s Disavow Tool in 2025? - https://youtu.be/NHt0qNjJ6ss ⭐️ Local SEO in 2025: What Actually Works (w/ Joy Hawkins) - https://youtu.be/pZ9HZu4qFWY 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Negative Marketing Tactics 01:12 Understanding Negative SEO 03:55 Real-World Examples of Negative SEO 05:31 Protecting Against Negative SEO 06:33 Negative Tactics on Reddit 09:56 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #negativeseo #blackhatseo #searchengineoptimization #digitalmarketing

    11 min

  6. 5 DAYS AGO

    How Direct Mail Became a Secret Weapon in the Digital Age (And How To Do a Campaign)

    E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and delivering real results. Wilson Zehr joins the show to break down how to easily do direct mail campaigns. He’s been doing direct mail since 1999 and built a technology company that makes sending physical mail as simple as sending an email. Wilson explains how direct mail has evolved, why it now performs better in some cases than digital marketing, and exactly how to set up and measure your own campaign. We discuss: - How direct mail works in today’s digital landscape - How to find and target the right mailing list - The costs, ROI, and tracking methods that matter - When to use postcards vs. letters - Real examples of businesses using direct mail effectively If you’ve ever wondered how physical mail still fits into modern marketing, this episode breaks it down step by step. ⭐️ Zairmail - https://www.zairmail.com/ ⭐️ Wilson Zehr on LinkedIn - https://www.linkedin.com/in/wilsonzehr/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Evolution of Direct Mail in the Digital Age 00:34 Zairmail: Bridging Legacy and Digital 01:40 Speedy: A New Direct Mail Application 02:37 The Appeal of Direct Mail 03:26 Basics of Setting Up a Direct Mail Campaign 04:50 Finding the Right Contacts for Direct Mail 06:59 Success Factors in Direct Mail Campaigns 08:57 Practical Examples and Niche Markets 15:57 Cost and ROI of Direct Mail 26:03 Comparing Direct Mail with Digital Campaigns 26:35 Challenges of Email Marketing 27:31 Effectiveness of Direct Mail 28:22 Combining Direct Mail with Digital Funnels 30:42 Case Studies and Examples 31:35 Targeting New Movers for Local Businesses 35:18 Automating Direct Mail Campaigns 38:17 Crafting Compelling Direct Mail 46:29 Innovative Direct Mail Campaigns 49:41 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #directmail #ecommerce #marketingstrategy #marketing

    52 min

  7. 6 DAYS AGO

    Ranking Social Media Platforms by How Well They Rank on Google (Parasite SEO Explained)

    E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO. You’ll learn which platforms perform on Google search and how to use videos and written posts on YouTube, Instagram, TikTok, Threads, Reddit, and more to rank without a website. We’ll cover: - The difference between parasite SEO and transparent brand posting - Why YouTube, Instagram, and TikTok crush traditional blogs in search - How Reddit, LinkedIn, X, Threads, and Medium fit into the SEO mix - Keyword placement tips that actually make your social posts rank Whether you’re a creator, marketer, or business owner, this episode shows you how to get found on Google using the social platforms you already use. ⭐️ Lars Lofgren’s LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7381730058840977408/ ⭐️ Top domains visited from US desktop traditional search engines - https://datos.live/report/state-of-search-q2-2025/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Ranking Social Media Platforms on Google 00:06 Understanding Parasite SEO 01:03 Top Social Media Platform: YouTube 02:23 Second Best: Instagram 02:44 Third Place: TikTok 03:47 Fourth Place: Reddit 06:35 Fifth Place: LinkedIn 06:54 Sixth Place: Threads 07:28 Seventh Place: Medium 08:16 Eighth Place: X 09:15 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #parasiteseo #searchengineoptimization #performancemarketing #digitalmarketing

    10 min

  8. 8 OCT

    How to Do AI-Generated SEO Blog Content (the Right Way)

    E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO? I break down the 3 levels of AI-generated SEO blog content, inspired by Search Engine Land’s recent experiment with publishing AI-written guides. You’ll learn: - The difference between unedited AI “slop” vs. human-reviewed AI content - How Search Engine Land uses AI + human editors to create SEO guides - Why buzzwords and em dashes are a dead giveaway for AI writing - A practical system for creating blog content with AI that doesn’t ruin your brand Whether you’re considering AI for your blog, glossary pages, or other SEO content, this episode will give you a framework for doing it in a way that keeps readers happy and Google on your side. ⭐️ Search Engine Land’s AI post - https://searchengineland.com/guides/robots-txt ⭐️ Glenn Gabe’s share - https://www.linkedin.com/feed/update/urn:li:ugcPost:7380233705857900544/ ⭐️ How to Humanize ChatGPT Content - https://www.youtube.com/watch?v=7_bmGoLFfRo ⭐️ How 3 People Hit $1M ARR in 6 Months with $0 CAC (Using AI Agents) - https://www.youtube.com/watch?v=GCUX-CTDwmo ⭐️ Yesterday’s episode with Lars Lofgren - https://youtu.be/UOHPR00xwNM 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 AI Written SEO Content 00:53 Three Levels of AI Content Review 01:41 Handling Different Levels of AI Content 03:19 Search Engine Land's AI Content System 08:20 Final Thoughts and Recommendations #searchengineoptimization #seotips #blogseo #digitalmarketing

    10 min
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About

Founder and go-to-market stories from the lens of a world-class marketer.

Information

  • Creator
    Edward Sturm
  • Years Active
    2023 - 2025
  • Episodes
    831
  • Rating
    Explicit
  • Copyright
    © 2023
  • Show Website
    The Edward Show

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