I Do Wedding Marketing Podcast

Nina Addeo
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  • MARKETING
  • CADA SEMANA

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

  1. 18 ABR

    Ep. 206 | How I Use AI & Tech to Run My Social Media Business

    In today’s episode, I’m breaking down the exact tech tools and AI platforms I use to run my social media management business, and how you can use them in your wedding business, too. I get asked all the time what tools I’m using for content, scheduling, workflows…so I wanted to dedicate an episode to walking you through it all. I’m also sharing information about the upcoming Wedding Summit Series: Tech & AI Edition happening April 20–24. 👉 Grab your free ticket here. ✨ In This Episode, I cover: My go-to tools for TikToks, Reels, and video content creation How I schedule, manage, and batch my content My take on AI and how it supports your business What to expect from the Wedding Summit Series and key sessions to watch 🎟️ Wedding Summit Series: Tech & AI Edition This is happening April 20 - 24th, and I’m so excited about it! Here’s what you can expect: 4 days of content focused on marketing, sales, systems, and creativity 7 - 8 presentations released each day (free ticket = watch them that day) Live sessions where you can ask speakers questions specific to your business Access to a community of wedding pros and speakers If you upgrade your ticket, you’ll also get lifetime access, bonuses (including access to my membership, The Social Studio!), and additional trainings. But even the free ticket is incredibly valuable! 👉 Grab your free ticket here! Resources Mentioned: Tech tools that I use - CapCut, Canva, Later, and Dubsado Enji - My recommended scheduling platform for single-brand businesses The Social Studio - My membership with content calendars, trending reels, captions, Canva templates, and so much more! Wedding Summit Series: Tech & AI Edition - Free ticket + event details (April 20–24) Wedding Business Builder - Course for new wedding business owners Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads

    23 min

  2. 25 FEB

    Ep. 205 | The 5 Pricing Archetypes Every Wedding Pro Falls Into with Danison Fronda-Tietz of Bowtie and Biz

    In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Danison Fronda-Tietz, licensed CPA, former financial analyst for The Walt Disney Company (you read that right!), wedding business owner, and founder of Bowtie & Biz. And okay, yes… I fully invited him on because I had pricing questions of my own.  Lucky for us, he delivered. We dive into his five Pricing Archetypes, which very conveniently spell P.R.I.C.E. If you’ve ever panic lowered your pricing right before an inquiry call, stalked a competitor’s packages at 11:47pm, or freaked out after raising your rates, this one is for you. We talk about: The 5 Pricing Archetypes: Profit, Relationship, Impact, Capacity, and External Why pricing feels “icky” sometimes (and what’s actually happening) How to raise prices without panicking about losing bookings Setting boundaries as a relationship-driven wedding pro Determining your true capacity (especially as a parent or solo business owner) Why profit should be part of your pricing strategy without sacrificing heart This conversation will help you finally understand why you price the way you do, and give you the confidence to fully own your Pricing Archetype instead of fighting against it. Resources and Ways to Connect with Danison: Connect with Danison on Instagram: @bowtieandbiz Take the Pricing Archetype Quiz: bowtieandbiz.com/price Visit Danison’s website to learn more: Bowtie & Biz As always, thank you for being here for another Wednesday on the I Do Wedding Marketing Podcast. 💛 Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    38 min

  3. 18 FEB

    Ep. 204 | How Evergreen Content Can Book You Weddings

    Valentine’s Day marks the unofficial end of engagement season. And while we’re all hoping for that inquiry rush, today’s episode is about something that works whether your inbox fills up tomorrow… or not. We’re talking about evergreen content, which is the kind of content that builds trust, drives inquiries, and works behind the scenes long after you hit publish. It may not be viral, but it is powerful and absolutely critical in the wedding industry. In This Episode, I Cover: What evergreen content actually is (and what it’s not) Why trend-based content isn’t a long-term strategy The difference between viral posts and strategic posts 5 types of evergreen content every wedding pro should be creating: Why evergreen content builds trust and filters out misaligned couples If you’re tired of feeling like you have to chase trends just to stay relevant, if you want content that actually builds trust and books aligned couples, or if you’re ready for social media to feel strategic instead of exhausting, this episode is for you! Resources Mentioned, Free Trainings and Upcoming Events: 📱 The Social Studio Membership Where strategy meets simplicity. For $27/month, you’ll get weekly trending audios, evergreen content prompts, plug-and-play Canva templates, and a growing caption library, all designed to help you create content that builds trust, books aligned couples, and makes social media easy and fun! Join us in the Studio today! 🎟️ Wedding Business CEO Summit I’m teaching at this year’s Wedding Business CEO Summit! I’ll be sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. Grab your free ticket to catch my training, as well as: ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote! It’s basically American Idol for wedding education, and it’s a BLAST. Replay Starts at 1:19:50 Cast Your Vote Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    21 min

  4. 11 FEB

    Ep. 203 | Where Trends Fit in to a Social Media Strategy as a Wedding Pro

    Coming in hot post-Super Bowl with something that’s been on my mind: Trending content.  Because what better time to talk about trends than after the most-watched content drop of the year? In this episode of the I Do Wedding Marketing Podcast, I’m diving into some of the top questions I hear from wedding pros: Should I be jumping on trends? How often is too often? And are these trends actually turning into booked clients? You’re getting my unfiltered take on what’s actually working inside real wedding businesses right now. Because here's the truth: trends can grow your reach, but they are not a full content strategy if you’re trying to get quality inquiries. Let’s break down how to use trends strategically without relying on them to carry your business. 🎁 Free Gift from This Episode Want a done-for-you trending post to test out today? I’m giving you the exact plug-and-play Super Bowl meme template our Social Studio members received to turn pop culture into bookings.  Grab the template here! 🚨 Free Trainings + Big Opportunities for Wedding Pros 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote!It’s basically American Idol for wedding education and it’s a BLAST. 🎥 Replay Starts at 1:19:50 🗳️ Cast Your Vote 🎟️ Wedding Business CEO Summit I’m also teaching at this year’s Wedding Business CEO Summit, where I’m sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    14 min

  5. 4 FEB

    Ep. 202 | From Mid-Market to Luxury in the Wedding Industry | Pearl Farquharson

    Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE. With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical. 🎧 Tune in as we cover: Why luxury isn’t just about price - and what truly defines it Mindset shifts needed to confidently step into the luxury market  How manners, etiquette, and education quietly shape luxury client experiences Why not every business needs to (or should) pursue luxury How to reverse-engineer pricing based on the life you want - not fear How raising your prices can create positive impact far beyond your own business The tools and systems that support a high-end client experience How authenticity and polarization strengthen a luxury brand 📚 Resources & recommendations from Pearl: Unreasonable Hospitality by Will Guidara You Are a Badass at Making Money by Jen Sincero ✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event - it’s felt in every email, every touchpoint, every decision. Connect with Pearl: Website: bydelsie.com Instagram: @bydelsie TikTok: @bydelsie YouTube: By Delsie Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life. 🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand. Follow I Do Wedding Marketing:  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    43 min

  6. 28 ENE

    Ep. 201 | Planning for What’s Next in the Wedding Industry, with Heidi Thompson

    In this episode of the I Do Wedding Marketing Podcast, we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson, founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective, and architect of the Wedding Business CEO Summit happening February 16 - 20, 2026. 👉 Score your free ticket to the Summit here! This episode is designed to give you clarity, confidence, real-life strategy you can implement right away, and a sneak peek of what you’ll learn at the Summit. We dive into: What’s really causing that lingering business overwhelm The subtle signs your systems have stopped scaling with you A 5-minute exercise to instantly refocus your workflow Why clients are ghosting (and how to turn the trend around) What’s shifting with 2026 couples (this insight is 🔥) … And what’s going on at the Wedding Business CEO Summit. Think: strategy over fluff. Connection over surface-level networking. Action over inspiration alone. You’ll learn how to:✨ Build time-saving systems that actually run without you✨ Understand how to meet couples where they actually make decisions✨ Grow sustainably without burnout or bandwidth breakdown✨ Work less with scalable strategies and support Expect presentations from industry pros, live coaching, and tools you can use right away - including my own session: "The KISS Guide to Social Media: Clarity, Consistency & Client Attraction" (don't miss it!). Quick Links: 🎟 Register for the Wedding Business CEO Summit 🎙 Listen to Heidi’s Podcast: Evolve Your Wedding Business 💼 Join The Wedding Business Collective 📝 Grab Heidi’s Machete Method If you’re ready to run your business with more ease, clarity, and consistency, this episode and the Wedding Business CEO Summit are two of the best places to start. Heidi brings both heart and strategy - and we couldn’t be more excited to share this with you. 🎧 Press play, take action, and don’t forget to register! Follow I Do Wedding Marketing:  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    42 min

  7. 21 ENE

    Ep. 200 | The Marketing Systems You’re Ignoring (and How to Fix That!) with Cinthia Onines of Boda Bliss

    🎉 This episode is not just another episode. It is Episode 200 of the I Do Wedding Marketing Podcast, and I still cannot quite believe it! Before we dive into this episode’s topic, I just want to say thank you. Whether you have been listening since episode one, found the podcast last year, or you are brand new here, I am so grateful you are part of this community. This podcast has given me so much, and I truly hope it has helped you feel less alone, more supported, and more confident as you grow your business. For this milestone episode, I invited on someone whose work perfectly ties into the journey of building a sustainable business, Cinthia Onines, the founder of Boda Bliss. Cinthia is an Online Business Manager and marketing systems architect who helps wedding professionals and creative entrepreneurs organize, automate, and scale their businesses. In other words, she supports all the things most of us tend to avoid until we are completely overwhelmed. In this conversation, we unpack: What a marketing system actually is and why it does not have to be complicated Why marketing tasks and systems are often the first thing to fall off our to do list Simple ways to show up consistently When it is time to bring in an OBM and why systems should come before hiring help How SOPs and marketing systems work together to support long term growth We also talk about blogging, Pinterest, email marketing, monthly resets, favorite tools, and how to simplify your approach so your business feels lighter, not heavier. This episode is especially for you if: Your marketing ideas live in your head, or across multiple notebooks and messages You know systems matter but keep putting them off You want your business to grow without burning yourself out You are craving more ease, clarity, and consistency behind the scenes Where to find Cinthia and her resources:  Instagram: https://www.instagram.com/bodabliss/  Boda Bliss website: https://bodabliss.com/  Boda Bliss Blog: https://bodabliss.com/blog/  Monthly Marketing System Checklist: https://bodabliss.com/marketing-systems-audit-for-wedding-pro-complete-guide/  Thank you for celebrating Episode 200 with me and for continuing to show up for yourself and your business. See you on the next Wedding Wednesday! Follow I Do Wedding Marketing  Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing   I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP >> https://www.aisleplanner.com/affiliate/IDWMxAP

    29 min

  8. 14 ENE

    Ep. 199 | Why Reels Alone Aren’t Booking Wedding Clients

    In today’s episode, I’m breaking down how Instagram actually converts for wedding professionals, and why relying on just one type of content (like only reels) often isn’t enough. Instagram is a full ecosystem, and each content type plays a different role. Reels help you get discovered, portfolio posts build trust, carousels educate and persuade, and stories keep you top of mind. When these pieces work together, couples move from awareness to confidence, and that’s when inquiries happen. Because weddings are high-ticket, emotional decisions, conversion takes more than one viral video. Couples need multiple touchpoints, context, and reassurance before they’re ready to reach out, and your content should support that journey. I also share how you can turn one wedding or project into multiple types of content, helping you work smarter instead of just posting more. Want this all easily planned out for you? That’s exactly why I created The Social Studio, a membership that gives you weekly reel prompts, trending audios, evergreen content ideas, daily caption prompts for portfolio posts, Canva templates, and more. It’s designed to help you batch and stay consistent without overthinking. The Social Studio is just $27/month, and you can sign up today right here!  If you’ve ever focused on just one content type, I’d love to hear how that’s worked for you. And if you enjoyed this episode, leaving a review truly helps this podcast reach more wedding pros. Thanks for being here. I’ll see you on the next Wedding Wednesday! ✨ Follow I Do Wedding Marketing  Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

    12 min
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The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

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