Marketing Happy Hour

Marketing Happy Hour
  • 0.0 (0)
  • MARKETING
  • CADA SEMANA

Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join hosts Cassie Tucker and Ally Golden each week as they dive into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to keep you thriving. Learn more: https://www.marketinghappyhr.com/

  1. HACE 1 DÍA

    Using Claude + AI Tools for Content Creation and Organization | Kahlea Wade, April 2026

    What happens when a non-tech founder decides to stop "pushing" prompts and starts "pulling" solutions from AI? Kahlea Wade, founder of Alora Society, returns for her record-breaking third appearance to share how she is reinventing her luxury talent agency through the power of Claude and AI agents. Kahlea walks us through her "aha moment"—building a fully functional internal onboarding app from 500 pages of documentation in just a weekend—and explains why she now treats Claude as a strategic teammate. From streamlining soul-crushing admin tasks to navigating the ethical boundaries of generative AI in the creator economy, this episode is an essential guide for any professional ready to move from AI curiosity to AI proficiency. Key Takeaways: // The "Teammate" Mindset: Stop treating AI as a search engine or a tool; treat it as a brainstorming partner, market researcher, and strategist to unlock its true potential. // Pull vs. Push Prompting: Instead of telling AI what to do (push), describe your frustrations and goals and ask the AI to design the solution (pull). // The Claude Ecosystem Explained: Understand the difference between Claude Chat (ideation), Claude Co-work (agent building and connectors), and Claude Code (efficient, terminal-based execution). // "Life-Quake" Automation: Use AI to handle the "mental load" of tasks like email categorization, task prioritization in ClickUp, and daily industry news briefings. // Human Agency & Taste: While AI can take over "workflows," it cannot replace "roles." Humans remain the only ones capable of establishing "taste," sharing lived experiences, and navigating complex emotions. // The Experimentation Mandate: The only way to overcome AI fear is through "summer shred" style consistency—spending time tinkering with platforms like Lovable and Poppy AI to see what is actually possible. // Claude (Chat, Co-work, Code): Her primary "teammate" for writing and agency operations. // Lovable: The "no-code" savior used to build her internal team app. // Poppy AI: A visual "vision board" interface that houses multiple LLMs (Grok, Gemini, Claude) for content analysis. // ClickUp & Make: The connective tissue used to turn AI outputs into automated business tasks. Connect with Kahlea: Instagram ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kahlea’s Tech Stack Mentioned:Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    35 min

  2. 2 ABR

    The Disney Blueprint: How a 100-Year-Old Brand Stays Relevant

    In this episode, Cassie and Ally dive into the high-level strategies shared by Disney’s top creative and marketing leaders during a standout session at SXSW. They break down the "Disney Blueprint for Brand Relevance," exploring how a century-old icon manages to capture the hearts of Gen Z and Gen Alpha without losing its core "Purist" fans. From the "Disney Flywheel" and the hierarchy of Story > Product > Experience to the concept of leading with an "Emotional Destination," this conversation uncovers the tactical shift from transactional sales to 24/7 fan conversations. Whether you're a brand builder or a marketer, you'll learn why legacy is not a strategy and how authentic, nuanced collaborations—like Disney’s partnership with F1 Academy™—can drive record-breaking engagement. Key Takeaways: // Legacy is Not a Strategy: While heritage is powerful, brands cannot rely on it alone; relevance must be earned by focusing on the generations currently shaping culture, like Gen Z and Gen Alpha. // The Hierarchy of Connection: Engagement is driven through a specific sequence: Story (remixing IP to drive emotion), Product (high-heat drops that express story beats), and Experience (journeys that meet consumers where they are). // Mindsets of the Fandom Ecosystem: Brands should categorize consumers into three tiers—The Purist (Sub-Culture), The Explorer (Pop Culture), and The Casual (Mass Culture)—with the goal of embracing trend-shaping purists without alienating explorers. // Leading with "Emotional Destination": Creativity should prioritize how a consumer feels over how a product looks; once the emotional goal is defined, design choices become simple and moments turn into lasting memories. // Collaborations as a Cultural Mirror: Partnerships are most effective when they reflect the nuances of your own brand; authenticity is key to success, as seen in the F1 x Disney collaboration which achieved the highest engagement in F1 history. // Sensory and Interactive Resilience: Utilizing senses like scent, which has a direct link to memory, and allowing consumers to be part of the story through collectibility are critical for driving long-term engagement. Learn more: Article ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    29 min

  3. 26 MAR

    How to Build a Culture-Driven Brand (Rewind) | Katelynn Ludwig of DUDE Wipes

    REWIND EPISODE: What happens when you stop treating marketing as a transaction and start treating it as a 24/7 conversation? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins the show to break down the "Life Quakes" framework—a strategy for showing up exactly when a consumer needs you most (from potty training to the college dorms). Katelynn shares the raw details of their TikTok Shop success, where top creators are driving six-figure monthly revenues, and explains why they don't look for ROI in the traditional sense when it comes to influencers. Whether you’re curious about social listening, building an irreverent brand voice, or how a "Mini Pooper" stunt landed on TMZ, this episode is a masterclass in staying bold, scrappy, and unapologetically authentic. Key Takeaways: // The "Life Quakes" Framework: Identify the 3–4 pivotal transition moments in your consumer's life where your product becomes a necessity, not just a choice. // Community is a One-Man Show: You don't need a massive team to be "always on." DUDE Wipes’ community engagement is driven by a single person who treats every mention as an opportunity for connection. // TikTok Shop is a "Test and Learn" Game: Scaling on TikTok Shop requires constant experimentation with affiliate commissions, live shopping agencies, and creator-led content flywheels. // The "Culture Fit" Influencer Filter: Stop looking at engagement rates. Ask: "Would I hire this person to be my right-hand woman or man?" If they don't fit the brand's soul, they won't drive long-term value. // Social Listening as Product R&D: Your next big product innovation or PR win is likely sitting in your DMs or a random mention on a show like Hard Knocks. Move fast, trust your gut, and don't wait for "perfect" data. Connect with Katelynn: LinkedIn ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    35 min

  4. 19 MAR

    How to Scale a Brand Organically (Scrappy Marketing, Email, and Gifting) | Max of Untouched Blooms

    What happens when you combine a $59 Amazon printer, a vintage 2005 Toyota, and a deep desire to spend more time with your family? You get Untouched Blooms, a handmade flower and pet accessory brand that has found its way into the hands of the Kardashians, Simone Biles, and Alex Earl—all without a single dollar spent on ads or PR agencies. In this episode, founder Max Gayle Summersett breaks down the "scrappy" blueprint that allowed her to retire her father and scale a viral business from a 400-square-foot apartment. We dive into her "Triangle Method" for influencer outreach, the power of TikTok Live shopping, and why "Consumer Fixation" led her to the product ideas that changed her life. If you’ve ever felt like you didn't have enough capital to start, this conversation will prove that creativity is the ultimate currency. Key Takeaways: // Max proves that high-end equipment is a distraction. Starting with a $59 printer and a tricycle wasn't a hindrance; it forced the brand to be creative, resourceful, and deeply connected to the community. // Don’t go for the celebrity; go for their inner circle. Max explains how gifting to a target’s friends, managers, or even their dog trainer creates a "FOMO" effect that eventually leads to organic celebrity orders. // You don't need a complex content calendar to stay relevant. Max shares how she "rinses and repeats" organic B-roll of her and her 78-year-old father working together, simply by shifting the camera an inch or changing the story angle. // TikTok Live isn't just for selling; it's for real-time R&D. By showing up every other day, Max gets instant feedback on new designs and builds a "stickiness" that a static post can't replicate. // Excellence is the best marketing. By bedazzling packages and doing deep-dive research into a customer’s life (like finding a celebrity's husband's team colors), you turn a simple purchase into a "memento" that people are proud to share. Learn More About Untouched Blooms: Website | Instagram ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    41 min

  5. 12 MAR

    Your Guide to Freelancing in Marketing (Career Pivots + Building a Portfolio) | Emma Sheehy

    What happens when you trade the traditional 9-to-5 ladder for a "choose your own adventure" career in the New York City media scene? In this episode, we sit down with Emma Sheehy, owner of Emma Sheehy Photography and a powerhouse freelance creator. Emma takes us through her journey from being an executive assistant in TV news to finding her creative voice through layoffs, side hustles, and a "yes first, figure it out later" mentality. We dive deep into why your Instagram is the new GPA, how to stay ahead of TikTok trends without losing your mind, and the importance of "Consumer Fixation" when drawing inspiration. Key Takeaways: // Your Social Media is Your Resume: In the creative and digital marketing world, proof of work beats a GPA every time. Emma shares how she’s navigated high-level interviews where her Instagram feed was the portfolio. // Listen to the "Nudge": If you keep getting pulled toward a specific creative outlet or side project, it’s there for a reason. Emma discusses how lean times and career pivots are often the best opportunities to chase those instincts wholeheartedly. // The 50% Freelance Shift: We discuss the rising trend of the freelance workforce and why specializing in a niche now—whether it’s day-of wedding content or boutique hotel photography—is a hedge against future career instability. // Speed Over Perfection on TikTok: Emma breaks down why "making it pretty later" is the key to trend fluency. She shares a humbling lesson on why posting a raw clip today is often more impactful than a highly edited masterpiece two days late. Connect with Emma: Instagram ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    28 min

  6. 5 MAR

    Why Partner Marketing is Taking Over in 2026 (+ How to Build Powerful Relationships) | Molly Shunney of CNN

    Is partner marketing the missing link in your growth strategy? This week, we sit down with Molly Shunney, Director of Partner Marketing & Operations at CNN, to explore how she navigated a career path from scrappy tech startups to some of the world’s most iconic media brands. Molly breaks down the "startup instinct"—the ability to solve problems without a playbook—and how she uses that agility to drive digital subscriptions in a legacy corporate environment. We dive deep into the "Nucleus Effect" of partner marketing, the enduring power of owned media, and why your ability to build authentic internal relationships is a high-performance superpower. If you’ve ever felt "job-hop shame" or wondered how to pivot your skill set into a new niche, Molly’s perspective on "collecting the dots before you connect them" is exactly what you need to hear. Key Takeaways: // How to maintain a "bias for action" and creative problem-solving skills when moving into a large-scale, structured organization. // Understanding the role of a partner marketer as the bridge between brands and internal cross-functional teams (Creative, CRM, Legal). // Why email and lifecycle marketing remain the "luxurious" testing grounds for revenue and retention compared to the surgical constraints of paid media. // The tactical value of becoming a "subject matter expert" on your partners to build deeper trust and more aligned co-marketing strategies. // Re-framing a non-linear career path not as "job hopping," but as an essential period of gathering diverse skills that make you a more versatile leader. // Why authenticity and genuine rapport are the only ways to get complex deals done and maintain internal support for new initiatives. Connect with Molly: Instagram ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    38 min

  7. 26 FEB

    How to Create a Bold, Distinct Brand Identity and Social Media Presence | Alice Carroll of Foxes Bow Whiskey

    What happens when you take a centuries-old, traditional industry and inject it with vibrant color? This week, Cassie sits down with Alice Carroll, Co-Founder of Foxes Bow Irish Whiskey, to discuss the art of strategic disruption. Alice breaks down her journey from "stealthily stealing secrets" at major whiskey multinationals to launching an independent brand that refuses to play by the rules. We explore how being the "only woman at the table" became her greatest creative advantage, the tactical data she used to get retailers to say "yes" to a non-traditional design, and why she believes distinctiveness is more valuable than differentiation in 2026. Whether you're an entrepreneur in a "stiff" industry or a marketer struggling to find your authentic voice on camera, Alice’s "warts-and-all" approach to brand building is the shot of inspiration you need. Key Takeaways: // Why looking at adjacent industries (and what your target audience follows on Instagram) is more effective than looking at your direct competitors when designing a brand. // How Alice leveraged her perspective as an "outsider" in a male-dominated category to spot the massive white space that legacy brands were too risk-averse to touch. // How to use consumer research and "hard facts" about audience pain points to convince conservative stakeholders to approve bold, eclectic designs. // The secret to building a brand that is instantly recognizable on any shelf or social feed, regardless of the context. // Why Alice is betting on a 2026 trend toward vibrancy, color, and "social middle-ground" wellness over the beige, minimalist extremes of recent years. // Why "boring" behind-the-scenes failures (like 20 misprinted billboards) often drive more engagement and trust than polished, high-production brand content. // Advice for the "camera-shy" on how to park your ego and let your audience’s engagement dictate your content strategy. Connect with Alice: Instagram Learn More About Foxes Bow: Website ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    33 min

  8. 19 FEB

    How Raisin Bran Owned the Super Bowl After a 15-Year Hiatus | JP Severin of WK Kellogg Co

    After more than a decade away from the Big Game, WK Kellogg Co’s Raisin Bran made a historic—and hilarious—return for Super Bowl LX. Cassie is joined by JP Severin, Brand Manager at WK Kellogg Co, to pull back the curtain on the "Will Shat" campaign. Starring the legendary William Shatner, the campaign tackled America’s "fiber gap" by blending sci-fi nostalgia with irreverent bathroom humor. JP breaks down the decision to forgo a traditional national linear buy in favor of a tactical, streaming-first approach on Peacock and NFL+, and explains how the brand used "staged" paparazzi stunts to build organic hype weeks before kickoff.  Key Takeaways: // Why Raisin Bran chose the Super Bowl's massive scale to address the fact that 95% of Americans are fiber-deficient—turning a "boring" health stat into a high-stakes marketing mission. // How humor, wordplay, and a 94-year-old icon were used to destigmatize gut health and make fiber an accessible, talkable topic for a broad audience. // The data-driven "why" behind prioritizing Peacock, NBC Sports, and NFL+ over a traditional national TV spot to reach a younger, digitally-native demographic. // A look at the VaynerMedia-led "pap walks" that put William Shatner in the news cycle weeks before the ad aired, proving that the Super Bowl is now an "ecosystem of screens." // How a massive company like WK Kellogg Co remains agile enough to execute social-first stunts that feel authentic and timely. // JP’s advice for Millennial and Gen Z marketers on the one "non-textbook" skill required to manage iconic household names in 2026. Connect with JP: LinkedIn Watch the Campaign: YouTube ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    22 min
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Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join hosts Cassie Tucker and Ally Golden each week as they dive into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to keep you thriving. Learn more: https://www.marketinghappyhr.com/

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  • Creador
    Marketing Happy Hour
  • Años de actividad
    2021 - 2026
  • Episodios
    266
  • Clasificación
    Apto
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    © Marketing Happy Hour
  • Mostrar sitio web
    Marketing Happy Hour

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