My Amazon Guy

Steven Pope

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. HACE 11 H

    How to Break the $1 Million Revenue Barrier with the Right Strategy

    Send a text In this video, we share insights from working with numerous brands and brand owners, focusing on strategies to break the $1 million revenue barrier. We discuss crucial aspects of building a strong brand strategy and effective cpg marketing. This is essential for anyone in the consumer packaged goods industry looking to grow their business. Breaking the $1 million barrier requires strong brand awareness, frictionless first purchase experience, and clear customer acquisition cost strategy. Direct-to-consumer and CPG brands must focus on retention marketing, customer lifetime value, segmentation, email and SMS marketing, and subscription models to increase repeat purchases. Understanding unit economics, scaling customer acquisition, lowering CAC, and improving LTV are critical for ecommerce growth and long-term profitability. Book a call today and get clear answers on how to scale your brand past the $1 million mark: https://bit.ly/4jMZtxu -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon Crisis Kit: https://bit.ly/4maWHn0 Timestamps: 00:33 – Why Awareness Is Everything 01:13 – UGC vs Influencers for Brand Growth 02:38 – Make the First Order Frictionless 03:44 – Customer Lifetime Value and CAC 04:25 – Building a Real Retention Funnel 05:26 – Segmentation for Repeat Purchases 06:34 – Why Subscriptions Matter for CPG 07:36 – Understanding Unit Economics of Scale 09:09 – Breaking Down Customer Acquisition Cost 10:02 – Why Profit Focus Can Hurt Growth ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    11 min
  2. HACE 3 DÍAS

    Burnout EXPOSED What's Really Causing It

    Send a text  Your best employee isn’t lazy. They’re running on empty. This video explains how employee burnout really starts, why it often goes unnoticed, and what happens when leaders wait too long to act. You will learn how to spot early behavior changes, tell the difference between burnout and poor fit, and understand when recovery is possible and when it’s not. The video also explains how meeting overload, client stress, and nonstop work slowly break strong performers. If you want fewer mistakes, fewer complaints, and healthier teams that last, this breakdown shows what to watch for and what to change early. Get help running stronger teams with My Amazon Guy: https://bit.ly/4jMZtxu #EmployeeBurnout #BusinessManagement #LeadershipTips #CompanyCulture #MyAmazonGuy -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 Timestamps:  00:00 – Why burnout confuses business owners 01:19 – Agency work and nonstop workload pressure 03:45 – When burnout becomes permanent 06:21 – Wrong seat vs burnout explained 08:40 – How burned out employees hurt teams 10:53 – Early warning signs of burnout 12:32 – Why meetings cause employee stress 15:16 – Burnout vs quiet quitting 17:45 – Why recovery usually fails 19:35 – Advice for burned out employees 21:45 – Culture, learning, and final thoughts -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

    23 min
  3. HACE 4 DÍAS

    Amazon Restricting Women's Health Products and How To Solve

    Send a text We've been seeing a swarm of various women's health products being removed from Amazon due to restricted amazon products policy violations. Noah Wickham from My Amazon Guy explains the situation, highlighting compliance for amazon restricted categories and the importance of understanding amazon restricted product approval. This video is crucial for amazon sellers to navigate the complexities of prohibited products amazon policies and avoid issues. Amazon is flagging women’s health supplements and vaginal health products as medical devices under restricted products policy. Learn what 510K FDA clearance means, why listings are being removed, and how compliance, labeling updates, and medical device registration affect your Amazon account. Amazon Medical Device Link: https://amzn.to/4qCpe6V FDA Submission:  https://www.fda.gov/medical-devices/premarket-notification-510k/510k-submission-process Need help fixing suspended listings and compliance issues? Book a call with us here: https://bit.ly/4jMZtxu -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon Crisis Kit: https://bit.ly/4maWHn0 Timestamps: 00:00 – Women’s Health Listings Being Removed 00:16 – Restricted Product Policy Violation Explained 00:29 – Why Supplements Are Being Classified as Medical Devices 01:24 – What Is FDA 510K Clearance 02:03 – Why Appeals Are Getting Rejected 02:23 – FDA Registration and Compliance Requirements 02:52 – Labeling Changes You May Need to Make 03:26 – Marketing Restrictions and FDA Claims Warning 03:54 – How to Get Help Fixing Suspended Listings ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min
  4. HACE 5 DÍAS

    Avoid Costly Amazon Ad Mistakes From Attribution Delays and Buyer Behavior

    Send a text We discuss optimizing your Amazon ad spend by structuring campaigns to account for attribution delays, especially between sponsored display and sponsored products. Understanding how Amazon attribution works is crucial for effective Amazon PPC. This approach helps in refining your strategies and improving overall campaign performance on Amazon. Amazon advertising performance often looks wrong due to attribution delays across sponsored products and sponsored display campaigns. This video explains how buyer behavior, reporting delays, and funnel position affect campaign results and optimization timing. Learn when to optimize existing campaigns, when to test new structures, and why turning off working keywords can hurt results. Get direct answers on fixing attribution delays and campaign structure before bad data costs real revenue: https://bit.ly/4jMZtxu #AmazonAds #SponsoredProducts #SponsoredDisplay #AmazonPPC #AmazonSellers -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 Timestamps: 00:22 – Sponsored Products vs Sponsored Display behavior 01:05 – Why attribution delays happen on Amazon 01:55 – How reporting delays affect optimization timing 02:16 – Vendor Central vs Seller Central bid changes 02:52 – Why suggested bids should not be trusted 03:00 – Optimize existing campaigns vs restructuring 03:38 – Testing keywords without killing performance ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min
  5. HACE 6 DÍAS

    How to Access Gsuite Group Inbox When Not a Member

    Send a text Having trouble with OTP codes sent to group emails? This video shows you how to access them through G Suite. Learn practical email tips and effective email management strategies using google workspace to streamline your verification process and maintain access to your accounts.  Learn how to access OTP codes from shared group emails when logging into social media and business tools. This video shows how groups.google.com lets teams view verification emails, inbox history, and missed login messages. Ideal for founders and teams using Google Workspace, group emails, and shared inbox access. Need help or business advise? Book a call with us: https://bit.ly/4jMZtxu -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 – Trouble logging into social accounts 00:23 – Why OTP codes fail with group emails 00:26 – Where to access group emails in Google 00:34 – Finding verification codes instantly 00:53 – Viewing old emails you missed 01:15 – Why every growing team needs this 01:21 – Why Google Workspace works well for teams 01:45 – Using simple tools to solve access issues ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    2 min
  6. 6 FEB

    Steven Bartlett vs Alex Hormozi: Who Built Their Success Faster?

    Send us a text Steven Pope, founder of My Amazon Guy, examines the journey of YouTube stars Alex Hormozi and Steven Bartlett, focusing on their breakout moments and pathways to business success. This analysis provides valuable youtube tips and insights into how to be successful in the digital space. Discover the entrepreneur motivation behind their widespread recognition and influence. Long-term YouTube growth comes from consistent posting, strong thumbnails, and clear content focus over time. This video breaks down creator growth patterns, packaging changes, A/B testing decisions, and why volume and patience matter. Learn how content strategy, interviews, shorts, and visual changes impact reach, retention, and audience trust. If the channel is stuck repeating the same views every month, it’s time to pressure-test the strategy with real numbers and hard feedback. Book a call with us: https://bit.ly/4jMZtxu #YouTubeGrowth #ContentStrategy #CreatorEconomy #VideoMarketing #audiencebuilding  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 Timestamps: 00:36 – Reviewing Early Videos to Find Breakout Patterns 02:10 – Why Old Videos Get Views After Fame Arrives 03:32 – How Appearance, Persona, and Packaging Changed Over Time 05:31 – Interview Style vs Presenter Style in Long-Form Content 07:29 – Why Guest Choice Expands Audience Reach 09:00 – Using AI Summaries to Decide What Content Is Worth Watching 11:09 – Practical vs Philosophical Content Differences 12:59 – The Missing Years in Creator Growth Stories 15:02 – Slow Grind, Small Audience, and Long-Term Payoff 17:05 – How Big Guests Were Booked Before Massive Fame 18:46 – Shorts Volume Strategy and Content Scale 20:18 – Packaging, Thumbnails, and Growth Acceleration 21:52 – Business First, Content Second Pattern 23:40 – Starting Content Early vs Waiting for Success 25:08 – Thumbnail Strategy Changes and View Growth 27:06 – Why Consistency Compounds Over Time ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    29 min
  7. 5 FEB

    The Fulfillment Mistake Every Ecommerce Brand Makes

    Send us a text This video explores the often-overlooked world of logistics warehousing within an "ecommerce business", showing how many brand owners start with home-based inventory before scaling to a "fulfillment warehouse". We discuss the benefits of engaging a "3pl provider" and how a "logistics company" can streamline your operations. Understanding "warehousing services" is crucial for growth. Fulfillment strategy affects costs, delivery speed, inventory flow, and customer trust for growing ecommerce brands. This conversation with  @thenewwarehouse breaks down 3PL services, in-house warehousing, order volume signals, and seasonality risks. Learn how logistics decisions impact profit margins, scalability, labor planning, and long-term operational stability. The New Warehouse Podcast: https://www.youtube.com/watch?v=LQnQ6b7-u5I&list=PLDWO0QNzzM494k6v4RgzvGRRPm6TePuC1 Vist their website: https://thenewwarehouse.com/ Get a fulfillment and growth plan built for your real order volume before logistics mistakes start draining profit: https://bit.ly/4jMZtxu #EcommerceFulfillment #3PLLogistics #WarehouseStrategy #EcommerceOperations #supplychainmanagement  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Q4 Selling Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 Timestamps: 00:44 – Why warehousing expectations keep rising 02:13 – How logistics education gaps hurt founders 03:57 – Why most brands ignore fulfillment until it hurts 05:24 – When self-fulfillment stops making sense 06:51 – Order volume signals that trigger a 3PL move 07:59 – Seasonal demand and labor planning risks 08:54 – Why brands leave 3PLs and go in-house 10:51 – True cost comparison of 3PL vs self-fulfillment 11:52 – How big platforms changed fulfillment standards 13:27 – Why robots and warehouse tech are often just for show 14:22 – Customer demand for real-time order visibility 15:35 – Consolidation and specialization in 3PL services 16:49 – Why boutique warehouses still win for some brands 18:19 – How fast shipping reshaped logistics expectations 20:14 – The hidden cost behind instant delivery 21:54 – Why founders must understand the full fulfillment process 22:40 – Why operations experience matters before scaling ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    24 min

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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

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