NN/G UX Podcast

Nielsen Norman Group

The Nielsen Norman Group (NN/G) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com

  1. HACE 11 H

    60. Conversational Design and UI: Why Language Matters More Than Ever

    What does it actually mean to design conversationally? Not "add a chatbot" — but genuinely apply the principles of human conversation to the systems we build? In this episode, host Laura Klein sits down with Erika Hall, author of Conversational Design and Just Enough Research, to re-visit a topic that's only gotten more relevant since her book came out in 2018. They dig into why language has always been an important part of any interface, what the cooperative principle of conversation can teach us about interaction design, and how the current AI moment is muddying what "conversational" even means. Erika also makes a sharp distinction between AI that solves real problems and AI that performs work — and offers a theory about why so many people are reaching for answer machines right now. Plus: why the best consulting advice is often just "you have to talk to each other," the role of domain expertise in getting anything useful out of an LLM, and what painting chickens has to do with learning to see. About Erika Hall | LinkedIn | Bluesky Her Studio - Mule DesignConversational DesignJust Enough ResearchRelated NN/G Articles: AI Chatbots Discourage Error CheckingDesigning AI Products and Features: Study GuideSycophancy in Generative-AI ChatbotsAI Features Must Solve Real User ProblemsTry One of Our Courses → Designing AI Experiences (Live Online) → The Human Mind and Usability (Live Online) → Understanding LLMs (Self-Paced) → Informative Microcopy (Self-Paced) Don’t forget to like and subscribe! ❤️ Follow Us On: Newsletter Instagram Threads Linkedin 📹 Post-production by Tiago Pedro (Design Assistant) Megan Brown (Social Media Lead) TYXU5WMUAXAS8GTC

    45 min

  2. 1 ABR

    59. Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough

    Navigating the UX job market has always had its ups and downs, especially with AI reshaping the industry. In this episode, host Laura Klein sits down with Evan Sunwall, NN/G's Director of Self-Paced Training, to share candid advice for UX practitioners trying to actively job search or level up in today's competitive market. With nearly 19 years in the field as both a designer and a hiring manager, he has a lot to say about where the field is headed — no matter what stage you're at in your career. That experience is also what shaped Evan's self-paced course on getting a job in UX, part of NN/G's new and growing library of practical, pre-recorded courses built around real skill gaps. Evan was one of the first to help develop the format — running experiments and prototypes to figure out what actually works for self-directed learners. Evan also previews a companion course aimed at hiring managers and shares that he's looking for sharp instructors to help expand the library into new topics across research, design, and AI. Check out our NEW Self-Paced Courses! About Evan Sunwall | Bio | Linkedin Successful UX Job Searching (Course)Hiring UX Talent (Course) Free NN/G Articles: How to Apply and Secure a UX JobAdvice for Approaching a UX Job SearchTemplates and Tools for UX Job SeekersPreparation Tactics for a Tough UX Job MarketGrowing in Your UX Career: Study Guide Don’t forget to like and subscribe! ❤️ Follow Us On: Newsletter Instagram Threads Linkedin Bluesky X 📹 Post-production by Tiago Pedro (Design Assistant) Megan Brown (Social Media Lead) TYXU5WMUAXAS8GTC

    38 min

  3. 25 FEB

    58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein)

    If you work in UX, you’ve probably heard the terms lean, Agile, and MVP more times than you can count. But knowing the terms doesn’t mean knowing how to make them work. In this episode, Laura Klein, Principal Experience Specialist at NN/G, joins Therese Fessenden to talk about what Lean UX was really meant to accomplish — and how teams today can apply its principles without falling into common traps. Listen as they discuss how Lean UX came about, the skill of zooming between product vision and interaction details, and why growing companies struggle to balance speed and consistency. Whether you’re working at a startup or inside a large enterprise, this episode offers a grounded look at how to design thoughtfully in fast-moving environments. We’re also excited to have Laura join as the newest co-host of the NN/G UX Podcast. And many congratulations to the Fessenden family as they welcome a new addition to their family. About Laura Klein | Bio | Linkedin | Bluesky | Usersknow.com What is Wrong With UX (Podcast)Build Better Products (Book)UX for Lean Startups (Book) NN/G Live Online Courses Taught by Laura Lean UX and AgileProduct & UX: Building Partnerships for Better OutcomesAll Our Live Courses Free NN/G Articles & Videos Lean UX & Agile: Study GuideLean UX & Agile GlossaryWhat is Lean UX?Accounting for User Research in AgileWhy Organizations Don’t Do User Research and How to Change ThatWhy Most Product Teams Aren't Really Empowered Don’t forget to like and subscribe! ❤️ Follow Us On: Newsletter Instagram Threads Linkedin Bluesky X 📹 Post-production by Tiago Pedro (Design Assistant) Megan Brown (Social Media Lead) TYXU5WMUAXAS8GTC

    42 min

  4. 28 ENE

    57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)

    Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about why understanding the human mind is still a true superpower for designers, researchers, and product teams. They explore how products subtly shape our behavior and identity, why over-relying on templates and patterns can flatten experiences instead of differentiating them, the risks of personifying AI tools, and the practical ways practitioners can use psychology and AI together to automate the tedious parts of work while staying human-centered and creating products that truly fit into people’s lives. About Thomas Watkins: Bio | LinkedIn The Design Psychologist PodcastProduct-Led Growth Leaders Podcast3Leaf Consulting (Thomas’ Design Team)Related Live Online Training: The Human Mind & Usability Free NN/g Study Guides & Articles: Psychology Study GuideHumanizing AI Is a TrapThe ELIZA Effect: Why We Love AIThe 4 Degrees of Anthropomorphism of Generative AI

    50 min

  5. 19/12/2025

    56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

    As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-relying on AI—particularly for junior UX practitioners—and the deeper implications for professionalism in the field. About the speakers: Christian Holst (Co-founder & Research Director, Baymard Institute)Jamie Holst (Co-founder & CTO, Baymard Institute)Kate Moran (VP, NN/G)Links Referenced in the Episode: Try UX Ray for Free: https://baymard.com/product/ux-rayRead their article on AI accuracy: https://baymard.com/blog/ai-heuristic-evaluationsRelated NN/G Courses: Accelerating Research with AIAI for Design WorkflowsDesigning AI ExperiencesAI Product StrategyCheck out ALL of our courses at nngroup.com/learning Related NN/G Articles: AI Hallucinations: What Designers Need to KnowAI-Powered Tools for UX Research: Issues and LimitationsAI as a UX AssistantAI Chatbots Discourage Error Checking

    1 h 6 min

  6. 01/12/2025

    55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)

    The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it is a technical one. Connect with Ned Dwyer: LinkedIn Learn more about Great QuestionSubscribe to Great Question’s NewsletterLearn about UX: nngroup.com/learning Related NN/g Courses & Articles: ResearchOps: Scaling User Research (UX Certification course)Democratize Research in 5 Steps (free article)Democratization of UX (13-min video)

    38 min

  7. 24/10/2025

    54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank)

    In this episode, Therese interviews Jay Dutta—Global Head of UX at Deutsche Bank about how designing at scale isn’t just about reaching millions, but about preserving depth: of empathy, culture, and context. With a career spanning Adobe, Flipkart, and MakeMyTrip, Jay reflects on why he’s drawn to complex, broken systems and how those environments offer the richest opportunities for impact. He discusses the importance of designing for the individual within vast systems, and how storytelling, risk-taking, and honoring human experiences can lead to more meaningful and scalable design solutions. About the speaker: JayDutta.com | LinkedIn DesignUp Conference (Bangalore, India - Nov 3-5, 2025 ): https://designup.io/ Related NN/G Course: Global UX: Designing and Leading Across Cultures (full-day & half-day courses) Related Free NN/G Articles: ‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences (free article)Modify Your Design for Global Audiences: Crosscultural UX Design (free article)Imagery Helps International Shoppers Navigate Ecommerce Sites (free article)

    34 min

  8. 26/09/2025

    53. Why You're Not Getting Job Interviews (feat. Hang Xu, Design Recruiter)

    What does it really take to get hired in design today? In this episode, design recruiter and former product designer Hang Xu shares hard truths about what’s changed in hiring, why portfolios miss the mark, and how candidates can better align with what employers actually want. He also talks about his bold new project, OnlyFAANGs.design, where he documents his journey back into design from the recruiter’s seat. About Hang Xu: LinkedIn | OnlyFAANGs.design Level Up Your UX Career with UX Certification: nngroup.com/learning Related Free NN/G Resources: Templates and Tools for UX Job Seekers (article)How to Apply & Secure a UX Job (article)The Return of the UX Generalist (article)How to Get UX Experience Without a Job (video)User Experience Careers Report (free report)More articles & videos about UX careers

    50 min
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The Nielsen Norman Group (NN/G) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com

Información

  • Creador
    Nielsen Norman Group
  • Años de actividad
    2020 - 2026
  • Episodios
    63
  • Clasificación
    Apto
  • Copyright
    © 467016
  • Mostrar sitio web
    NN/G UX Podcast

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