Not a Big Deal

Kelly Singsank and Lucy Pike

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MARKETING
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Introducing a podcast for first-time marketing leaders at startups. Hosts Kelly Singsank and Lucy Pike, who know the challenges firsthand, share weekly insights on marketing trends, essential topics, and practical tips to help you feel less alone and thrive in your role.

12/12/2024

Talking highs and lows of marketing leadership

In this episode, we chat to Gillian Davis, Founder of OverTime Leader we explore the complexities of marketing leadership, including influencing the C-suite, balancing brand with performance, and fostering internal relationships. Gillian highlights the importance of peer support, effective communication, and maintaining a sense of fun, we also share insights on building high-performing teams and resolving conflicts for better outcomes. Check out OverTime Leader, Gillian's podcast and the Scale Up Leadership Course.

44 min
15/10/2024

Talking marketing + sales with Kunal Patel, CRO at Slate

In this episode of Not a Big Deal, we sit down with Kunal Patel, Chief Revenue Officer at Slate, to explore the evolving role of the CRO and the growing importance of collaboration between marketing and sales. Kunal shares his journey to becoming a CRO, offering insight into the challenges and high expectations of the role. We discuss how marketing’s responsibilities have expanded in today’s business environment, highlighting the critical need for teams to experiment, communicate effectively, and build trust. Kunal also underscores the importance of aligning marketing efforts with revenue objectives and deeply understanding customer needs to ensure sustainable growth.

54 min
10/09/2024

Talking prioritisation and how to build your narrative

In this episode, we discuss the importance of prioritising your marketing initiatives to make sure you drive impact for your startup while also staying sane. It starts with understanding your company goals and aligning your marketing efforts accordingly. But figuring out where to begin can be really overwhelming, so we’ll walk you through a step-by-step framework you can try out. We may even have a little whinge over how hard it actually is, like the reality of dealing with input (unwanted or wanted) from stakeholders and executing limited resources. Make sure you listen to this one as you prepare to plan for Q4 or 2025! Like we mentioned in the article here is our little guide to help you prioritise: https://www.canva.com/design/DAGPUuuVAuQ/daGMcikf4Bu6WGgxDPbIxA/view?utm_content=DAGPUuuVAuQ&utm_campaign=designshare&utm_medium=link&utm_source=editor

35 min
23/07/2024

Talking Brand Authenticity, Storytelling, and Campaigns

This week, we explore all things brand marketing with our resident expert, Lucy. She shares her insights on the emotional aspects of branding and the importance of making genuine connections with your audience. We discuss practical strategies and real-life examples for building a strong brand foundation, understanding customer personas, and creating impactful brand campaigns. Learn how to apply these insights to your own brand, whether you're revamping your website, discussing brand strategy with your CEO, or planning your next marketing campaign. We also chat about a trending TikTok video that reshapes how we think about sharing customer stories on websites and social media. See you on the pod! Watch the trending TikTok video here: https://www.tiktok.com/@maggievirtually/video/7366183448681139463 Other resources: Camilla Moore talking about social media as a way to verify: https://www.tiktok.com/@camille.moore_/video/7390417010460478726?_r=1&_t=8oGo4sfxX6m Brand pyramid and guide: https://brandfolder.com/resources/brand-pyramid/ Follow us on LinkedIn: Kelly Singsank: ⁠https://www.linkedin.com/in/kellysingsank/⁠ Lucy Pike: ⁠https://www.linkedin.com/in/lucy-pike-7a470984/⁠

49 min
09/07/2024

Talking all things product marketing

Join us for our first episode interviewing each other on our areas of expertise! This episode is all about product marketing with Kelly, and how the role can drive the success of a product and company. We discuss understanding customer needs, aligning your messaging to buyers, how to manage a feature launch, the impact you can have, and what are the hardest parts of product marketing. We share interesting examples of creative marketing from companies like Airbnb, Butternut Box, and Notion. At the start, we also discuss a trending article from Jon Miller of Marketo about the new B2B GTM Playbook. Read it here: https://www.jonmiller.com/blog/2024/6/11/from-mqls-to-meaningful-connections-the-new-rules-for-b2b-go-to-market-success Stay tuned for our next episode on building your company brand with Lucy! Other resources we mention: The art and science of pricing with Madhavan Ramanujam: https://podcasts.apple.com/gb/podcast/lennys-podcast-product-growth-career/id1627920305?i=1000589410750 How Notion leveraged community to build a $10B business with Camille Ricketts: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=1627920305&i=1000589746210

48 min
03/07/2024

Talking brand and influencing internally

In this episode, we kick off discussing a trending clip from Camilla Moore's podcast interview with Rory Sutherland. Watch it here: https://vm.tiktok.com/ZGepNufhC/ We then talk about the challenges and importance of building a strong internal marketing reputation. We debunk myths, like marketing being just about leads or creativity, and emphasize the impact you can have across the entire customer lifecycle and leading with cross-functional collaboration. Plus, we provide tips from our own experience on how you can do a few things to make a change. Stay tuned for our next episode on product marketing. Follow us on LinkedIn: Kelly Singsank: ⁠https://www.linkedin.com/in/kellysingsank/⁠ Lucy Pike: https://www.linkedin.com/in/lucy-pike-7a470984/

41 min
26/06/2024

Talking Pipeline, Reiss and April Dunford

Join us for a candid chat about the realities and struggles of building a sales and marketing pipeline from scratch. We kick off with a TikTok campaign trend we’re loving and how clothing brand Reiss nailed it, then dive into the juicy bits around demand generation. Watch it here: ⁠https://www.tiktok.com/@reissofficial/video/7383243874061290785⁠ In this episode, we share lessons learned, including how to balance creativity with strategic planning, the importance of understanding your company's financials, and getting everyone in your company to think like a marketer. Plus, hear why failing fast can sometimes be the best strategy. Tune in for practical tips, a bit of banter, and a lot of empathy for fellow first-time marketing leaders. Resource for the week: ⁠https://bit.ly/NABDresource1⁠ Follow us on LinkedIn: Kelly Singsank: ⁠https://www.linkedin.com/in/kellysingsank/⁠ Lucy Pike: ⁠https://www.linkedin.com/in/lucy-pike-7a470984/⁠

33 min
23/05/2024

Talking Love at First Sight and Imposter Syndrome

Welcome to our first episode! This week, we kick off the podcast by introducing ourselves, sharing how we met, and recounting our journey to becoming Heads of Marketing. We'll dive into how imposter syndrome has significantly impacted our roles and the mindset shifts we've made to overcome it. Each week going forward, we'll provide valuable insights on marketing trends, essential topics, and practical tips to help you feel more supported and confident in your role. Here's our LinkedIn Kelly Singsank: https://www.linkedin.com/in/kellysingsank/ Lucy Pike: https://www.linkedin.com/in/lucy-pike-7a470984/

30 min

8 episodios

Introducing a podcast for first-time marketing leaders at startups. Hosts Kelly Singsank and Lucy Pike, who know the challenges firsthand, share weekly insights on marketing trends, essential topics, and practical tips to help you feel less alone and thrive in your role.

Creador

Kelly Singsank and Lucy Pike
Años de actividad

2 k
Episodios

8
Clasificación

Apto
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© Kelly Singsank and Lucy Pike
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Not a Big Deal