Reframed The Podcast

Frame Set

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“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. Hosted by Director Dylan Hahn, it offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

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What Enabled This Ridiculous Shot - Rowan Biddiscombe

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3Ns61qW ▶ About This Episode:Cinematographer Rowan Biddiscombe and Dylan Hahn break down the viral shot from his latest commercial for Ardbeg Whiskey. They reveal the unconventional lens, Steadicam work, and blend of practical effects and VFX that brought the image to life. Rowan shares how the team tackled shooting in remote natural locations with a small crew, the meticulous prep behind technically ambitious shots, and the tiny details filmmakers obsess over but audiences rarely notice. It’s a conversation about craft, problem solving, and why showing the real process behind an image matters more than ever in an era where viewers increasingly assume everything is AI.

36 min
3 MAR

Salomon Ligthelm's Super Bowl Commercial

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3N30Du9▶ About This Episode:Director Salomon Ligthelm joins Dylan Hahn to break down his Super Bowl campaign for He Gets Us — and the 64-page treatment that won him the job. Solomon shares how he approached five distinct films in one ambitious shoot, discovered the campaign’s linchpin in vintage consumerist audio, and built clear creative rule sets to navigate scale, faith, excess, and restraint. It’s a conversation about protecting set culture, analog craft in an AI world, and why cool imagery isn’t enough if it doesn’t move you.

49 min
21 FEB

Shooting a $10k Commercial on an Xbox Kinect

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4704rTG ▶ About This Episode:DP Mason Charles joins Dylan Hahn to break down how he and director Nick Nelson built a surreal, black-and-white fever dream around an unexpected tool: an Xbox Kinect. The depth-scan “nanoparticle” look became the backbone of the project, layered with black-void builds, 3fps Alexa textures, drone-mounted lighting, underwater housings, and tightly integrated VFX. They talk experimentation, collaboration, and what it feels like to step into the title of cinematographer while still early in the journey, chasing bold ideas and sharpening your voice with every project.

26 min
18 FEB

A$AP Rocky’s Wildest Music Video Yet?

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/4cAPriN ▶ About This Episode: Directors Folkert Verdoorn and Simon Becks join Dylan Hahn to break down the chaotic, cartoon-fueled world of A$AP Rocky’s “PUNK ROCKY” music video. From fake suburban backlots and prosthetic eyes that sing, to breaking windows and car crashes they unpack collaborating with Rocky as a third director, casting wildly exaggerated characters (including Winona Ryder), pulling off ambitious long takes under pressure, all in the pursuit of building a fully realized world that runs on its own strange logic.

50 min
5 FEB

Making an Irresistible Apple Commercial with DP Morgan Spencer

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4q1EJoA▶ About This Episode:Cinematographer Morgan Spencer joins Dylan Hahn to break down the making of a high-concept commercial built around Apple Vision Pro, Formula One, and Boss Clothing. They dive into lighting a minimal set for maximum scale, balancing CG with in-camera effects, and designing custom tools to create motion, texture, and intensity. From phantom slow-motion experiments to analog video feedback loops, this episode is a look at how intentional technical choices can turn a small shoot into something bigger.

33 min
28 ENE

Pressure Testing The Fujifilm GFX Eterna 55 With Oren Soffer

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/4q1EJoA ▶ About This Episode: Cinematographer Oren Soffer joins Dylan Hahn to break down the first narrative project shot on Fujifilm’s new GFX Eterna 55. Instead of showcasing the camera's abilities in ideal conditions, the team embraced harsh light, tight spaces, minimal crew, and a production pipeline designed to truly stress-test the camera. They dive into large sensor techniques, lens coverage, mixing spherical and anamorphic formats, shaping light through subtraction, and how a 70mm close-up can feel both intimate and epic. Along the way, Oren shares his philosophy on lens testing, working fast without losing control, and why, despite all the tech, cameras themselves might be the most overrated part of filmmaking.

1 h y 22 min
20 ENE

What Makes Loris Russier's Commercials Look So Good?

▶ About This Episode: In this episode of The Reframed Podcast, Dylan Hahn sits down with director Loris Russier to break down Sound Elevated, his ambitious commercial film for Bang & Olufsen celebrating 100 years of the brand. Loris walks through how the project was engineered from the ground up, from pre-cut animatics and era-specific set design to practical effects blended seamlessly with VFX. They dig into rotating floors, real grass and livestock on set, wire rigs, lighting for post, and why owning the edit changes how you direct. A precise, behind-the-scenes look at how taste, preparation, and total creative control come together at the highest level.

59 min
13 ENE

Why Directors Do Things The Hard Way

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/49EJ9vB ▶ About This Episode:Director Zee Ntuli joins Dylan Hahn to break down his visually hypnotic commercial for Audemars Piguet. They unpack why the project was treated like a visual palindrome, how analog philosophy guided every creative decision, and what it really took to shoot a dancer suspended over a corrosive salt lake. Zee walks through the balance of real-world capture and heavy VFX, the collaboration with the production company Monumental, and the importance of creating space on set for intuition, emotion, and play.

45 min

“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. Hosted by Director Dylan Hahn, it offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

Creador

Frame Set
Años de actividad

2024 - 2026
Episodios

36
Clasificación

Explícito
Copyright

© Frame Set
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Reframed The Podcast

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