SaaS Marketing Weekly

Ryan James, Rocket SaaS
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Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

  1. HACE 5 DÍAS

    #81: Let AI Run Your Content Strategy. You Can’t Lose!

    In this episode, Ryan shares how to turn AI and market research into a powerhouse content strategy that aligns perfectly with your ideal customer profile (ICP). Drawing on a recent RocketSaaS exercise where they analyzed 100 sales calls, Ryan explains how AI-driven insights can inform content creation, from top-of-funnel awareness to bottom-of-funnel conversions. He walks through the step-by-step process of building a content calendar, using AI to extract key problems from sales calls, and repurposing content across multiple channels to drive maximum engagement and revenue growth. Takeaways: Use AI to analyze sales calls and uncover your ICP’s pain points, challenges, and goalsStart with 100 sales calls to get a comprehensive understanding of what your audience cares aboutMap out a content calendar with one main topic per month, broken into weekly subtopicsUse AI tools to generate content ideas and structure content for blogs, emails, LinkedIn, and webinarsInterview thought leaders regularly to extract insights and boost content qualityRepurpose high-performing content into different formats (video, blog, LinkedIn post, webinar)Invest in LinkedIn ads to push your content in front of the right people and increase engagementThis method drives organic growth, engagement, and predictable revenueJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/  Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/  Send podcast guest pitches to: info@rocket-saas.io

    12 min

  2. 3 FEB

    #80: Quick LinkedIn Ads Tip to 5x Leads

    In this short solo episode, Ryan shares a penny-drop moment that completely changed how Rocket SaaS runs LinkedIn ads — and explains why most B2B SaaS teams are unknowingly setting their campaigns up to fail. Despite good creatives, strong landing pages, and solid offers, one overlooked decision consistently prevents results. Ryan breaks down the thinking shift that unlocked far better performance, more consistent visibility, and stronger brand recall — without increasing ad spend. Takeaways: Most LinkedIn ad failures aren’t creative problemsVisibility beats clever ads when budgets are tightBigger audiences aren’t always betterRepetition is what actually builds trustBudget alignment matters more than optimisation tweaksSimpler campaign structures often outperform complex funnelsSmall changes can dramatically improve performanceJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/  Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/  Send podcast guest pitches to: info@rocket-saas.io

    8 min

  3. 27 ENE

    #79: How marketing should support sales, hiring, & customer success

    In this solo episode, Ryan shares why marketing isn’t just for lead generation — it’s the core driver for aligning sales, hiring, and customer success. He reveals how marketing can play a pivotal role in recruitment (without costly agencies), supporting sales through better messaging and retargeting, and reducing churn with educational content for customer success teams. Drawing on his experience at RocketSaaS, Ryan explains how marketing can elevate all functions of the business and drive scalable growth across departments. Takeaways: Marketing can power hiring by running ads targeting qualified candidatesSupport sales by creating sleek, results-driven presentations and feeding them with engagement dataLinkedIn retargeting ads help sales outreach feel familiar and relevant, boosting trust and conversionsMarketing supports customer success by creating onboarding content and upsell materialsMarketing's role is cross-functional — it should influence recruitment, sales, and customer success effortsData-driven campaigns (e.g., ads + CRM) increase cross-department alignmentA unified marketing approach makes your business look more professional and premium, allowing for higher pricingJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/  Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/  Send podcast guest pitches to: info@rocket-saas.io

    12 min

  4. 20 ENE

    #78: 10 decisions that got Rocket SaaS to $4m ARR

    In this solo episode, Ryan breaks down the thinking behind Rocket SaaS crossing $4m ARR and why it wasn’t driven by one tactic, one tool, or one lucky break. Instead, it came from a set of compounding decisions made over time, many of which SaaS founders underestimate or delay for too long. Ryan reflects on the biggest shifts that unlocked momentum, what changed in the last 18 months, and why most SaaS teams stay stuck despite “doing marketing.” If you’re trying to scale past a plateau, this episode will challenge how you think about growth. Takeaways: Growth doesn’t come from one silver bulletMomentum is created by compounding fundamentalsConsistency beats intensity every timeNarrow focus unlocks disproportionate returnsBrand trust is built long before buyers are “ready”Most SaaS teams quit too early on the things that workPersonal credibility is becoming a serious growth lever Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/  Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/  Send podcast guest pitches to: info@rocket-saas.io

    15 min

  5. 13 ENE

    #77: Why your ads are not driving leads (and where to reallocate resource)

    Ryan and Jamie challenge one of the most common B2B SaaS assumptions: that spending more on ads will fix a growth problem. In this episode, they explain why content quality has become the biggest limiter to scale, how underinvestment in content quietly kills performance across the funnel, and why brands that look and feel “premium” win more deals at higher prices. Using real Rocket SaaS examples, they explore where content investment actually pays off, what most teams get wrong, and how small shifts in budget allocation can radically change results in 2026. Takeaways: Ads fail faster when the underlying content is weakOriginal insights outperform generic AI-driven contentPremium content changes how buyers perceive your brandShareability is where real leverage comes fromOne strong asset beats ten average onesContent investment compounds across ads, sales, and pricingSmall budgets can still create outsized impact when spent correctly Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/  Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/  Send podcast guest pitches to: info@rocket-saas.io

    27 min

  6. 6 ENE

    #76: Warning! Don't let AI distract you from the fundamentals of scaling

    In this episode, Ryan shares the essential marketing fundamentals that every SaaS business needs to scale — before investing in the latest tech or AI-driven hacks. He explains why building a strong foundation with the right ICP, messaging, content, ads, and website is the key to organic growth, and how layering on tech like AI agents, LinkedIn ads, and automation tools only works when these fundamentals are in place. If you're overwhelmed by the noise around "the latest hack" or fancy marketing tools, this episode will help you refocus on what really matters. Takeaways: Don’t chase the latest tech: Focus on getting the basics right first, like defining your ICP and messagingYour messaging should make it clear what you do and why you’re different in secondsCreate consistent content across multiple formats — blogs, videos, podcasts — to serve your ICP’s needsAlways-on ads are crucial to stay top-of-mind, but they need to be supported by great contentYour website must have clear messaging and a user-friendly design to convert visitorsLayer on tech only after the fundamentals are solid, then use tools like Clay, HubSpot, or LinkedIn ads to optimizeTech won’t solve your problems if your marketing fundamentals are weakGreat marketing leads to organic growth — avoid over-reliance on tech or “quick fixes” Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/  Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/  Send podcast guest pitches to: info@rocket-saas.io

    22 min

  7. 16/12/2025

    #75: The 2026 playbook every B2B SaaS should run in January

    In this end-of-year episode, Ryan and Jamie break down why January is the most powerful month for inbound demand and how B2B SaaS teams should be building campaigns right now to capitalise on it. They explore the psychology behind the New Year reset, how to anchor campaigns around real buyer priorities, and how Rocket SaaS has repeatedly turned January campaigns into one of the strongest pipeline months of the year. If you’re heading into 2026 without a clear campaign plan, this episode shows you exactly how to fix that. Takeaways: January buyers are in a reset mindset — budgets, goals, tools, and priorities are all under reviewThe strongest campaigns anchor around problems, goals, budgets, and toolsStart with market research using customer conversations and LinkedIn pollsPolls double as a light-intent lead source, not just researchBuild one core campaign (guide, webinar, or breakfast event), then expand itBest-performing January formats: webinars, ungated guides, and in-person eventsSprinkle a “2026 angle” onto proven content to dramatically increase engagementRepurpose one campaign into blogs, clips, LinkedIn posts, emails, and adsUse LinkedIn ads to amplify content — not sell the product directlyConsistent campaign rhythm is a major reason Rocket SaaS doubled in size Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/  Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/  Send podcast guest pitches to: info@rocket-saas.io

    32 min

  8. 09/12/2025

    #74: Why going niche is the secret to SaaS growth (and how to get it right)

    In this episode, Ryan and Jamie discuss the powerful impact of niching down in your SaaS business and marketing. Ryan shares his journey of moving from a broad approach to focusing solely on B2B SaaS, and how that shift led to explosive growth for RocketSaaS. They cover why targeting a niche doesn’t just increase relevance, it also streamlines content creation, boosts ad performance, and accelerates your marketing team's learning curve. If you’re struggling to find your niche or getting lost in a sea of competition, this episode is a must-listen. Takeaways: Start narrow, then narrow further: When budgets are tight, target the most relevant part of your niche to ensure effective use of resourcesDon’t worry about getting pigeonholed: Start with a focused niche; as you grow, expanding becomes easierKnow who you’re targeting: Analyse your existing customers to uncover which segments perform bestMessaging gets clearer: When you know your niche, you can tailor messaging, content, and offers that resonateSmaller audiences = more consistent touchpoints: With a narrowed ICP, you can repeatedly reach the same potential customers, boosting recognition and trustNarrowed targeting improves ad performance: No need to target massive, untargeted audiences — just focus on the best-fit 20%Use landing pages to segment: If leadership isn’t on board with changing the homepage, create specific landing pages for each niche and route your traffic thereBuilding content is easier: Creating relevant content for a narrow audience makes the process faster and more impactfulNiche marketing accelerates feedback and execution: With a defined audience, you can learn from customers faster and refine your strategies more effectivelyJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/  Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/  Send podcast guest pitches to: info@rocket-saas.io

    33 min
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Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

Información

  • Creador
    Ryan James, Rocket SaaS
  • Años de actividad
    2024 - 2026
  • Episodios
    81
  • Clasificación
    Apto
  • Copyright
    © 2026 Rocket SaaS Ltd
  • Mostrar sitio web
    SaaS Marketing Weekly

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