Scaling With People

Gwenevere Crary
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Tired of spinning your startup wheels but never gaining traction? Buckle up, founders and CEOs, because this podcast is your rocket fuel to profitability! Every week, we ignite explosive conversations with bold-faced founders, brainy experts, and even a few out-of-this-world vendors. Get ready to crack the code on growth, master employee engagement, and blast through your scaling goals. We’re talking real-world strategies, actionable tips, and perspectives that’ll make your business do a cosmic dance. So, strap in and prepare for lift-off!

  1. HACE 1 DÍA

    AI Won’t Fix Your Messy Company. It Will Expose It Faster

    Send us Fan Mail Most founders think AI will make their company faster. It will. But if your systems are messy, your workflows are unclear, and your team is running on workarounds, AI won’t fix that. It will amplify it. In this episode, we sit down with Karen Zeigler, CEO of HumanScore, to break down what actually happens when companies try to automate broken operations and why “faster” quickly becomes riskier if your business isn’t built to handle the speed. We get specific about what needs to be fixed before you touch AI:  The workflows that look good on paper but don’t reflect how work actually happens  Data silos that confuse even the smartest models  Hidden decision-making norms that quietly run your company Because here’s the reality:  AI doesn’t remove the need for strong leadership. It raises the standard. If your team is surviving on patches and workarounds, AI will scale every gap unless you redesign how your company actually operates. We also go deeper into what human-centered leadership really means in an AI-driven world. Not perks. Not programs. But fixing the real friction that slows teams down and drains execution. And we draw a clear line on what should stay human, no matter how advanced the tools get:  Critical thinking  Real connection  Creativity Karen frames this moment as a workplace reset. A shift as big as the printing press. One that can elevate people, if leaders stop managing through control and start co-creating how work gets done. If you’re:  Planning an AI rollout  Scaling operations that feel increasingly fragile  Trying to improve employee experience without losing performance This episode will challenge how you’re thinking about growth. Follow + Share If you’re building a company that needs to scale without breaking, follow the show so you don’t miss what’s next. And if this episode hit, share it with a founder or leader who’s about to “move faster” without fixing the foundation. Support the show

    25 min

  2. 1 ABR

    Merchandise Your Value with Joe Frankie III

    Send us Fan Mail Your leadership can be strong and still go unnoticed if you don’t know how to position it. That’s the battlefield we step into with Joe Frankie III, a former U.S. Army commander turned executive advisor who’s helped hundreds of executives, veterans, and students build a bridge to their next role. We talk about what separates leaders who quietly stall from leaders who compound trust, influence, and opportunity. We start with the basics that many leaders skip: you don’t become a great leader until you learn to be a great follower. From there we get concrete about servant leadership, “leadership by walking around,” and why the best leaders think of themselves as resource providers. We also dig into prioritization when everything is urgent, plus a memorable distinction that changes how you delegate: calculated risk versus gambling. Then we move into modern executive presence and personal branding on LinkedIn. Joe breaks down what it means to merchandise your IQ and EQ, why a resume is a black-and-white snapshot, and why your LinkedIn profile is the color portrait that does covert networking on your behalf. We get tactical on building influence without feeling salesy, writing your About section in first person, and the small trust signals that matter fast, including a professional headshot where people can see your eyes. Know more about Joe here: https://www.linkedin.com/in/joefrankieiii/ https://www.facebook.com/joefrankieiii/ https://x.com/JoeFrankieiii If you’re a founder, executive, or veteran translating your experience into the civilian market, this is a practical guide to being found, being understood, and being trusted. Subscribe, share this with a leader who needs it, and leave a review with the biggest change you’re making to your LinkedIn presence. Support the show

    34 min

  3. 25 MAR

    Lean Marketing Wins with Mark Donnigan

    Send us Fan Mail If marketing feels like a never-ending list of things to do while sales still feels harder than it should, this is why. Most founders don’t have a marketing problem—they have a focus problem. In this episode, we break down how small, focused marketing teams consistently outperform bloated departments by staying close to the buyer and prioritizing impact over activity. You’ll learn what your first marketing hire should actually look like, why founder-led sales is still your strongest early advantage, and how to know when your messaging is finally working. We also dig into how AI is changing marketing—and why the advantage is shifting toward people who can combine strategy with real human judgment. Support the show

    33 min

  4. 18 MAR

    How To Build Trust With Benefits That Fit Your People with Oksana Lukash

    Send us Fan Mail Ping pong tables do not build trust and wellness stipends do not fix a broken culture. We get real about the messy intersection of employee benefits, wellness, culture, and retention, and why the “perks” playbook fails when it is copied from companies with totally different people, pay realities, and business goals. I sit down with Oksana Lukash, a seasoned chief people officer and leadership advisor, to unpack what actually makes a culture scalable. We talk about culture starting on day one, showing up in every decision and every conversation, and why leaders have to be honest about expectations so the right talent self-selects in. We also dig into the hidden damage of “culture subtraction” hires and why protecting team dynamics is not soft, it is financial. Then we shift into practical employee benefits strategy: working with a strong benefits broker, using utilization data, running short pulse surveys, and designing coverage around your real workforce demographics. We explore why meeting basic needs through compensation comes before any wellness program, and how high-impact benefits like fertility or adoption support can beat the ROI of many traditional retention tactics. We also highlight the underused lever that changes everything: ongoing benefits education, so employees can confidently use tools like HSA, FSA, dependent care, and retirement plans. If you’re a founder, HR leader, or operator trying to scale without burning people out, this is a playbook you can use immediately. Subscribe, share this with a builder who needs it, and leave a review with your biggest question about benefits, culture, or trust. Support the show

    36 min

  5. 11 MAR

    Growth Without Breaking: Scaling Smarter With AI And People with Adnan Eddie Bin-mahfouz

    Send us Fan Mail Growth doesn’t stall because you need “more sales.” It stalls because your systems are fuzzy, your budget isn’t built for a ramp, and your hires are sized for the wrong game. We sit down with Adnan Eddie Bin Mahfouz—former CEO of a five‑company group and author of The Art of Business Development in the Age of AI—to map a cleaner path from chaos to compounding growth, especially for small and mid-sized teams. We start by drawing a clear line between small and medium businesses so expectations match reality. Eddie’s core premise lands fast: hire to grow, not to maintain. We unpack why overhiring from Fortune 500 environments backfires without the tools and budgets those leaders expect, and how underhiring managers while demanding VP outcomes breeds failure. Then we get practical with growth budgeting: carve profit ahead of time, plan multi-quarter investments, and pace for your industry’s sales cycle so new roles have runway to deliver. You’ll hear how onboarding—both for employees and customers—becomes the quiet engine of retention, time to value, and expansion when it’s documented, owned, and measured. From there we get tactical with AI. Keep the human edge where it matters—qualification, discovery, trust, negotiation—and let AI take the grind: cadence messaging, social touches, first-draft personalization, and follow-ups. Eddie shows how teams can win back six to eight hours a week and redirect that time toward live conversations and revenue moments. We close with the mindset shift founders need: step out of the weeds, read the P&L, coach through KPIs, and model growth by staying close to customers. Subcontract specialists when full-time hires are premature, and build a culture that values ownership over control and systems over heroics. If this conversation gives you a new lens on scale, subscribe, share it with a builder who needs it, and leave a quick review. Want people strategy and AI systems that keep up with your growth? Visit guidetohr.com and let’s talk. Support the show

    30 min

  6. 4 MAR

    AI, Sales, And The Human Edge with Sean Meenan

    Send us Fan Mail Support the show

    28 min

  7. 25 FEB

    Scale Faster With Intentional Systems with Matt Granados

    Send us Fan Mail Growth gets noisy when speed outruns structure. We invited Matt Granados, CEO of Life Pulse, to show how to turn that noise into a rhythm teams can sustain. Instead of glorifying grind, Matt reframes productivity as alignment: purpose tied to goals, people equipped with simple systems, and performance measured by outcomes, not seat time. The result is a path from high output at a breaking pace to high output at a sustainable pace—optimal performance. We dig into weekly reverse planning, a lightweight framework that reduces overwhelm by handling the 80 percent you can control while leaving margin for the 20 percent you can’t. Matt explains why scheduling every minute backfires, how to reset plans when new variables hit, and why planning is more valuable than the plan. We talk through the 100-80-100 hiring rule—bringing on people who can deliver 100 percent of responsibilities at 80 percent of their ability—so growth, hiccups, and innovation don’t push the team into the red. We also confront symptom chasing with a simple root cause method: ask “why” five times until the real blocker shows up. The people side takes center stage. Personal life does bleed into work, and leaders are often the last to know. Matt shares how equipping individuals—rather than shoulding on them—transforms performance. We explore leading with explanation instead of defense to build trust and clarity, plus the “unsell” step in interviews that sets honest expectations and attracts the right talent for fast-changing environments. And yes, we tackle AI head-on: if a tool 5x’s output with quality, reward it. Optimize for results, not optics. If you’re ready to scale without burning out your team, this conversation delivers practical systems you can use next week. Subscribe for more bold, unfiltered strategies, share this with someone building something big, and tell us: what’s the first productivity myth you’re dropping? Support the show

    27 min

  8. 18 FEB

    Hiring Across Borders Without Losing Momentum with Matthew Hellrung

    Send us Fan Mail Compliance doesn’t have to slow you down. We sat with immigration attorney and founder Matthew Hellrung to map out how smart teams turn visas, I‑9s, and global mobility into a talent advantage while staying out of audit crosshairs. If you’re recruiting engineers, data scientists, or AI specialists, the numbers are clear: a huge share of the best graduates need sponsorship. We walk through the policy choices that keep your funnel open, your people informed, and your risk controlled. Matthew explains what the latest enforcement push really means for companies, including ICE’s expanded I‑9 audits and how fines stack up. You’ll hear when E‑Verify helps, when it hurts, and how to decide based on your workforce and contracts. We dig into the biggest “oops” moments that burn startups—like inconsistent sponsorship decisions that look discriminatory, sloppy document storage, and untracked location moves that break H‑1B terms. Then we offer practical fixes: a simple, public immigration policy; internal ownership with HR enablement; and direct access to counsel to cut anxiety and speed decisions. We also hit the realities of a borderless workplace. From social media vetting at consulates to stricter travel screening, we flag issues leaders should address before trips and transfers. If you send U.S. employees abroad, we outline visitor vs. work activities, the rise of digital nomad visas, and how to avoid triggering substantial presence and tax exposure. To close, Matthew shares a founder lesson—delegate and elevate—so you can focus on the few moves only you can make for the business. If this helped you think clearer about hiring across borders, tap follow, share it with a builder who needs it, and leave a quick review so more founders can find these playbooks. Support the show

    32 min
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Tired of spinning your startup wheels but never gaining traction? Buckle up, founders and CEOs, because this podcast is your rocket fuel to profitability! Every week, we ignite explosive conversations with bold-faced founders, brainy experts, and even a few out-of-this-world vendors. Get ready to crack the code on growth, master employee engagement, and blast through your scaling goals. We’re talking real-world strategies, actionable tips, and perspectives that’ll make your business do a cosmic dance. So, strap in and prepare for lift-off!

Información

  • Creador
    Gwenevere Crary
  • Años de actividad
    2023 - 2026
  • Episodios
    128
  • Clasificación
    Apto
  • Copyright
    © 2026 Scaling With People
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    Scaling With People