Sharp Strategies Sweet Success

Tifiny Swedensky
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Sharp Strategies Sweet Success is a podcast for small law firm owners and their marketers. On the show, we interview legal marketing experts, attorneys growing their business, and law firm marketers. sharpcookiedev.substack.com

  1. #81 – Rethinking Digital Intake and Conversion for Law Firms with Daniel Steinberg

    HACE 2 DÍAS

    #81 – Rethinking Digital Intake and Conversion for Law Firms with Daniel Steinberg

    In this episode of Sharp Strategies Sweet Success, I’m joined by Daniel Steinberg, CEO and Founder of Law Broker, to talk about one of the most overlooked areas of law firm marketing: digital intake. Daniel shares how his background in legal tech and partnerships at Clio led him to build a platform focused on improving how law firms capture and convert online leads. At the core of the conversation is a simple but important idea: most law firm websites are still relying on static contact forms that don’t match how modern consumers prefer to engage. We dig into what happens when you replace those forms with more interactive, guided experiences. Daniel explains how conversational workflows, designed around consumer psychology, can increase conversion rates, improve lead quality, and create a more structured intake process. Instead of incomplete submissions and vague inquiries, firms can collect standardized, high-intent data that helps intake teams move faster and make better decisions. We also talk through the operational side, including how tools like Law Broker integrate with CRMs, marketing platforms, and ad channels like Google and Meta to push conversion data back into your campaigns. If you’re running paid media or trying to better understand where your cases are coming from, this level of attribution can change how you allocate budget and evaluate performance. Another key theme in this episode is simplicity. Implementing new technology in a law firm can be disruptive, so Daniel emphasizes the importance of tools that fit into your existing systems and are easy for teams to adopt. At the same time, we discuss the broader gap in the legal industry, where many firms are still slow to adopt tools that other industries have used for years to improve customer experience and speed to lead. If you’ve ever wondered why website visitors don’t convert, or how to make your intake process more efficient without adding complexity, this episode will give you a practical framework to rethink how potential clients engage with your firm. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

    26 min
  2. #80 – Using AI to Shorten Case Timelines and Increase Case Value with Josh Schmerling

    20 MAR

    #80 – Using AI to Shorten Case Timelines and Increase Case Value with Josh Schmerling

    In this episode of Sharp Strategies Sweet Success, I’m joined by Josh Schmerling, co-founder of Law Pro AI and a personal injury attorney, to talk about what actually happens when AI is implemented inside a law firm, and where the real value shows up. Josh shares how a major operational bottleneck, medical records and billing review, led him to build a tool that transforms how firms organize and analyze case data. We discuss what separates true AI systems from simple “wrappers,” why implementation is more complex than it seems, and how data quality directly impacts results. A key focus of this episode is what firms do with the efficiency AI creates. Josh explains how shortening time on desk and increasing case value gave his firm the ability to significantly expand its marketing budget across channels like Google Ads, LSA, and YouTube, while also improving client experience through more consistent communication. We also touch on vendor strategy, team structure, and how to think about AI as part of a broader growth system, not just a standalone tool. If you’re considering AI or looking for ways to turn operational efficiency into real marketing growth, this episode offers a practical, experience-driven perspective. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

    29 min

  3. 19 MAR

    March Sharp Marketing Mastermind | Marketing Data for Law Firms

    This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com In our March Sharp Marketing Mastermind meeting, we discussed marketing data and why it matters so much for law firms. Good marketing decisions depend on having accurate, organized data that shows where leads come from, how campaigns are performing, and what trends actually matter. We also talked about the importance of data integrity, because even the best reports are only useful if the information behind them is reliable. In this meeting, we discussed: * The different ways law firms gather marketing data, including website forms, chat tools, call tracking, and direct lead generation campaigns * Why Google Business, Google Search, paid ads, and referrals should be tracked separately whenever possible * How tracking numbers, UTM parameters, and CRM integrations help improve marketing attribution * Why user-reported data like “Google” is often incomplete or inaccurate on its own * How to think about data integrity and make sure your intake dashboard is receiving the right information * The importance of configuring tools like Lead Docket to store and organize marketing data correctly * Why marketers need to take the lead on data setup instead of assuming vendors will handle it fully * How to identify which metrics are statistically meaningful and which numbers may be too small to draw conclusions from * The difference between looking at one number in isolation versus analyzing trends over time * How Sharp Cookie uses weekly and monthly KPI tracking to interpret performance and make better marketing decisions A big thanks to everyone for attending and participating! Below are the resources for our Sharp Marketing Mastermind members:

    10 min
  4. #79 – Building a Client-First Marketing Engine with David Vicknair

    13 MAR

    #79 – Building a Client-First Marketing Engine with David Vicknair

    In this episode of Sharp Strategies Sweet Success, I’m joined by David Vicknair of Scott Vicknair Injury Lawyers to talk about what it takes to build a marketing program that actually supports firm growth. We discuss how his team approaches list-building through giveaways and community initiatives, why consistent content production works better than sporadic campaigns, and how Scott Vicknair has grown its review portfolio by making hospitality and client experience part of the firm’s culture. David also shares insights on structuring a marketing team, protecting marketing from unnecessary interference, and how law firm owners should think about investing in marketing as their firms grow. If you’re thinking about how to grow your firm’s marketing without losing the client experience—or wondering what it takes to build a team that can actually execute—this episode is packed with practical perspective. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

    39 min
  5. #78 – SEO Metrics That Actually Matter for Law Firms with Gyi Tsakalakis

    6 MAR

    #78 – SEO Metrics That Actually Matter for Law Firms with Gyi Tsakalakis

    In this episode of Sharp Strategies Sweet Sucess, I’m joined by Gyi Tsakalakis of Attorneys, Inc. (and the voice behind Legal Marketing Lunch Hour) to talk about what law firms should actually be paying attention to in SEO right now. We start with a question I hear all the time from multi-location firms: should each Google Business Profile link to the homepage, or to a dedicated location page? Gyi’s take is refreshingly practical—location pages are usually the better starting point for relevance, but you still need to test because authority, competition, and site structure can change the outcome. He also addresses a claim I recently heard from a vendor: that UTM parameters can hurt SEO. Spoiler: he’s skeptical, and so am I. From there, we zoom out to the bigger shift happening in search. With AI-powered results becoming more unpredictable, “rankings” and keyword reports don’t mean what they used to. Gyi makes the case for measuring SEO like a business owner: cost per wanted lead and cost per case, using rankings and traffic only as supporting indicators, not the definition of success. If you’ve felt pressure to chase quick SEO wins or crank out long-tail blogs with AI, this conversation will help you reset your approach, focus on outcomes, and build a marketing mix that isn’t dangerously dependent on one channel. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

    40 min
  6. #77 – Referral Marketing Systems for Law Firms with Delisi Friday

    27 FEB

    #77 – Referral Marketing Systems for Law Firms with Delisi Friday

    What if some of your best referral opportunities are already calling your office, but you’re treating them like dead ends? In this episode of Sharp Strategies Sweet Success, I’m joined by Delisi Friday, founder of First Call Friday, to break down a practical, relationship-first approach to referral marketing. With two decades in the legal industry—starting on intake at her father’s firm—Delisi shares how law firms can turn rejected leads into warm referral relationships, follow up in ways that generate Google reviews, and build systems that actually nurture former clients instead of forgetting them. We also talk about hiring for referral growth (hint: prioritize people skills over technical skills), why AI can’t replace real connection, and how to evaluate whether your networking efforts are producing real ROI—or just activity. If you’re looking to maximize the marketing you’re already doing and build a stronger referral engine without adding more ad spend, this episode will give you clear, actionable starting points. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

    34 min
  7. #76 - Authentic TikTok Marketing for Law Firms with Joshua Hodges

    20 FEB

    #76 - Authentic TikTok Marketing for Law Firms with Joshua Hodges

    What does it look like when a law firm grows because people actually feel like they know you, before they ever need a lawyer? In this episode of Sharp Strategies Sweet Success, I’m joined by Joshua Hodges of The Hometown Lawyer, a personal injury firm based in Southwest Ohio, to break down how he built a recognizable brand on TikTok without relying on scripted legal lectures or a rigid content calendar. Josh shares how his approach evolved from “trying to sound like a serious attorney” to making content that reflects who he is: a working-class background, deep roots in his community, and the kind of everyday personality that makes people stop scrolling and pay attention. We talk about why entertainment and authenticity outperform FAQ-style content, how he uses simple content “series” to stay consistent without feeling boxed in, and why interacting in the comments (and on other people’s posts) is an overlooked growth lever for law firm owners. Josh also explains why organic audiences often become the best clients—because they’re already bought in—plus how he’s thinking about platform risk, Google volatility, and the long game of building an email list and even a printed newsletter. If you’re a law firm owner or marketer trying to grow beyond algorithms and ads, this episode is a practical reminder that brand trust is a growth strategy, and it’s built one authentic post at a time. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

    34 min
  8. CAN-SPAM | The Real Rules Regarding Marketing Outreach

    20 FEB

    CAN-SPAM | The Real Rules Regarding Marketing Outreach

    Email marketing is one of the most misunderstood areas of legal marketing. In this live session, we take a look at what the federal rules actually say about commercial email and marketing outreach. Instead of relying on assumptions or industry folklore, we review the official FTC guidance and explain how it applies in practice to law firms. The discussion centers on a simple but important distinction. There is a difference between what the law requires, what email platforms prefer, and what makes for effective marketing. Those three standards are often lumped together, leading firms to overcorrect and hold themselves back. At its core, this session is about clarity of the rules so you understand how to be an effective marketer. When you understand the baseline rules, you can stop operating from fear and start operating from strategy. You can focus on content quality, audience experience, and long-term performance rather than unnecessary gatekeeping and friction. For the federal guidance referenced in this conversation, review: FTC CAN-SPAM Act Compliance Guide for Businesses FTC Blog: Candid Answers to CAN-SPAM Questions FCC Guidance on Telemarketing and Robocalls It is a reminder that strong marketing starts with understanding the rules, not overcomplicating them. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

    24 min
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Sharp Strategies Sweet Success is a podcast for small law firm owners and their marketers. On the show, we interview legal marketing experts, attorneys growing their business, and law firm marketers. sharpcookiedev.substack.com

Información

  • Creador
    Tifiny Swedensky
  • Años de actividad
    2024 - 2026
  • Episodios
    85
  • Clasificación
    Apto
  • Copyright
    © Tifiny Swedensky
  • Mostrar sitio web
    Sharp Strategies Sweet Success

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