Smart Tech, Smart Teach - Prof talks about digital tools & trends

Simon Kiesel
Smart Tech, Smart Teach - Prof talks about digital tools & trends

A podcast that bridges the worlds of academia and AI-driven marketing, offering in-depth discussions on digital education tools, technology, and trends. Each episode features reviews of new tools and discussions on innovative learning methods, testing tools, theories, and techniques shaping the future of digital marketing.

Episodes

  1. 01/11/2024

    Are TikTok memes with celebrities legal? Talking about "pastiche" in German copyright law!

    This podcast episode examines the legal aspects of using celebrity images in TikTok videos created by THM Business School students. The focus is on the question of whether the use of images such as Angela Merkel, Heidi Klum or Florian Wirtz in the context of parody and caricature is legally permissible. The text explains that since 2021, Section 51a of the German Copyright Act (UrhG) has permitted the public reproduction of works for the purpose of parody, caricature and pastiche without the author's consent, provided that the recognizability of the original is preserved. However, the interests of copyright and freedom of art and expression must be weighed up. The discussion makes it clear that the students were able to achieve great success by using celebrity images in their TikTok videos, thus demonstrating the effectiveness of parody and caricature in the context of social media.

    7 min

  2. 01/11/2024

    Online Escape Games in University Teaching

    This podcast episode describes the integration of online escape games into teaching. Escape games are a popular way to make learning more interactive and engaging by providing puzzles and challenges that encourage students to apply and consolidate their knowledge. The text presents various technical solutions for the creation and implementation of online escape games in lectures, with HTML5-based templates proving particularly effective. These templates can be customized with a simple editor to tailor them to different subject areas. The podcast highlights the benefits of these games for the course, particularly the ability to break up lessons, test knowledge and review material. This podcast was created on a test basis with the help of artificial intelligence. Based on an essay that had already been published as an article, the topic was converted into a podcast using Google's notebooklm.google.com tool.

    5 min
  • 2 Episodes

About

A podcast that bridges the worlds of academia and AI-driven marketing, offering in-depth discussions on digital education tools, technology, and trends. Each episode features reviews of new tools and discussions on innovative learning methods, testing tools, theories, and techniques shaping the future of digital marketing.

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