The Campaign Podcast

Campaign

Welcome to Campaign magazine's award-winning podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

  1. What is effective leadership in a time of change? With Mother, Publicis and Omnicom

    22 ENE · CONTENIDO EXTRA

    What is effective leadership in a time of change? With Mother, Publicis and Omnicom

    2025 saw an incredible amount of change and pressure for the industry and its agencies – steering the ship through heavy storms has become even tougher. At Campaign's Year Ahead Breakfast Briefing in The National Gallery, editor Maisie McCabe led a discussion on leadership in a time of change, interviewing Dan Clays, CEO of Omnicom Media EMEA, Katie Mackay-Sinclair global chief brand officer at Mother, and Magnus Djaba, chief client officer and Publicis Groupe.  This bonus episode of The Campaign Podcast features the entire panel which discusses the impact of AI, structural shifts within agencies and how people should care for each other during timed of change. The Year Ahead Breakfast Briefing featured adland leaders talking about the trends and strategies for 2026, across creativity, technology, leadership, brands and media. Further reading: Agencies need to be AI literate to keep up with clients, Gravity Road global ECD warns Creativity will see a return to ‘raw human honesty’ in 2026, Kyle Harman-Turner says 'Isn't it boring spending in the same place?': the case for a diverse media diet Global sentiment towards sustainability has 'fallen off a cliff', Trainline marketer says The Year Ahead 2026: Ad agencies The Year Ahead 2026: Creativity The Year Ahead 2026: Social The Year Ahead 2026: Cultural trends The Year Ahead 2026: Media owners The Year Ahead 2026: Brands The Year Ahead 2026: Technology The Year Ahead 2026: Media agencies Coming up in the Campaign Calendar: Brand Film Awards: deadline on 29 January Audio Advertising Awards: second entry deadline on 29th January, with multi-entry discounts Hosted on Acast. See acast.com/privacy for more information.

    23 min
  2. What makes adland ‘optimistic’ for 2026?

    20 ENE

    What makes adland ‘optimistic’ for 2026?

    Adland leaders announced their optimism at last week's Year Ahead Breakfast Briefing in The National Gallery, talking about the trends and strategies across creativity, technology, leadership, brands and media for 2026. Martin Beverley, co-founder and chief startegist at Ace of Hearts spoke about the importance of joy, while Netflix's head of advertising sales Ed Couchman said 2026 will be the year of fandom as consumers are wanting more from brands. Gravity Road's global executive creative director said agencies need to be AI literate to keep up with clients, while creativity will see a return to "raw human honesty" in 2026, said Kyle Harman-Turner, creative partner and executive creative director at FCB London. In this episode, Campaign's journalists who were at the event and on the panels dig into what the industry’s leaders predict for 2026, and why. Tech and multimedia editor Lucy Shelley is joined by deputy editor Gemma Charles, premium content editor Nicola Merrifield and deputy creativity and culture editor Charlotte Rawlings. Further reading: 'Isn't it boring spending in the same place?': the case for a diverse media diet Global sentiment towards sustainability has 'fallen off a cliff', Trainline marketer says The Year Ahead 2026: Ad agencies The Year Ahead 2026: Creativity The Year Ahead 2026: Social The Year Ahead 2026: Cultural trends The Year Ahead 2026: Media owners The Year Ahead 2026: Brands The Year Ahead 2026: Technology The Year Ahead 2026: Media agencies Can we talk about the ethics of AI-fuelled advertising? Coming up in the Campaign calendar: Brand Film Awards: deadline on 29 January Hosted on Acast. See acast.com/privacy for more information.

    23 min
  3. Where are the new-business opportunities in 2026?

    13 ENE

    Where are the new-business opportunities in 2026?

    Campaign LOVES a pitch story, and the tail end of last year was very busy with many pitches taking place or being won right up to the final week. WPP won the £1.5bn government media pitch and the expanded review for Jaguar Land Rover, as well as media for Kenvue, while Publicis Groupe picked up the creative for the consumer healthcare company. Aviva's creative account went to Saatchi & Saatchi and the shortlist for IKEA was announced with Just Eat also yet to conclude. In this episode, Campaign digs into the state of new business last year, and where the opportunities lie in 2026, examining which sectors and disciplines will likely see more pitches over the next 12 months. Tech and multimedia editor Lucy Shelley hosts the episode featuring Campaign's editor-in-chief Gideon Spanier, data journalist for Campaign Red Jamie Rossouw and deputy news editor, Marianne Calnan-Holland. Further reading: The CMO Outlook 2026 UK new-business rankings: latest 2025 Two-thirds of CMOs 'definitely' pitching in next 12 months Mars to switch $1.7bn media account out of WPP NatWest picks IPG as it consolidates media and creative account Santander appoints Publicis to global creative and media business Starling banks on network media agency after three-way contest Publicis agency swipes Monzo media account after BBH creative win Asda confirms media and creative agency appointments Publicis scoops Coca-Cola media in North America Coming up in the Campaign calendar: Brand Film Awards: deadline on 15 January Hosted on Acast. See acast.com/privacy for more information.

    25 min

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Welcome to Campaign magazine's award-winning podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

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