The Campaign Podcast

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Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

  1. How can an agency score a 9 in Campaign’s School Reports?

    HACE 2 H

    How can an agency score a 9 in Campaign’s School Reports?

    Campaign's annual School Reports scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9. Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is awarded to an agency that has had an outstanding year; 8 for an excellent year; 7 for a good one; 6 is satisfactory; 5 is adequate; 4 stands for below average; 3 is poor; 2, a year to forget and 1 warns that the shop's survival is in question.  For the last two years, no 9s were given, but this year, there were four awarded.  In this episode, Campaign's journalists discuss what the data revealed about individual agency health, how agencies fared in this year’s reports against difficult conditions and what goes into achieving a top score of 9. Premium content editor Nicola Merrifield, editor Maisie McCabe and media editor Beau Jackson join the episode hosted by tech and multimedia editor Lucy Shelley. Further reading: School Reports 2026: Top holding companies School Reports 2026 tables: Top 100 creative agencies School Reports 2026 tables: Top 50 media agencies School Reports 2026: Top regional agencies School Reports 2026: Agency billings growth slows down amid industry challenges School Reports 2026: The end of “performative window dressing” for diversity School Reports 2026: Which agencies got the highest marks? What is Group M? Do holding company solutions undermine agency brands? WPP launches new Elevate28 strategy with four core divisions and £500m savings Hosted on Acast. See acast.com/privacy for more information.

    26 min

  2. HACE 1 DÍA

    Live from Campaign’s gaming summit: Dentsu on where brands are missing out

    Gaming has firmly entered the mainstream, with more than three billion players worldwide and engagement levels that now rival – and often exceed – social platforms. What was once seen as a niche channel is now a dominant cultural force, commanding time, attention and participation at scale. These shifts, and what they mean for brands, were explored in depth at Campaign’s recent gaming summit, held in London. In this sponsored episode of The Campaign Podcast, Dentsu’s global head of gaming, Brent Koning, builds on that conversation and goes further. He delves into gaming’s role as an immersive social space, and why it remains one of the most underutilised channels in the marketing mix. Hosted on Acast. See acast.com/privacy for more information.

    26 min
  3. Space-Comm Expo: Jamming, spoofing, FOMO and farming

    HACE 4 DÍAS

    Space-Comm Expo: Jamming, spoofing, FOMO and farming

    What did the Space-Comm Expo conference and exhibition tell us about connecting space and wider business? How does this manifest as tech connectivity in telecoms and why do farmers care about that? What did we learn about the benefits of extreme cold in manufacturing laboratories and why do pharmas care about that? How vulnerable are global logistics to the spoofing of navigation signals? And why is the UK government centralising space strategy in the Department for Science, Innovation and Technology?   Join Alice and Jonners as they reflect on the UK space sector’s largest trade event and the “energy, diversity and …sheer scope of what this industry has to offer”.   Contributors: Alice Bunn, President of UKspace  Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn UKspace: Overview | LinkedIn   Jonathan Daves, The Karman Line Jonathan Daves | LinkedIn   Subscribe to The Karman Line Apple: https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462 Spotify: https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ YouTube: https://www.youtube.com/@TheKármánLineUK Key topics covered: Space-Comm Expo, London, March 2026 Conference overview Sector integration Insurance Customer utility Government role Future outlook   Technological advancements · Telecoms · Manufacturing   Defence and security · Satellite capabilities · Current threats Hosted on Acast. See acast.com/privacy for more information.

    21 min
  4. Why is gaming not a media channel?

    HACE 6 DÍAS

    Why is gaming not a media channel?

    If gaming is not to be considered a media channel, what is it? Campaign hosted the Gaming Summit this month, and many speakers at the event asserted that gaming should be considered more than just a channel to activate to make the most of its 3.5 billion global audience. In this episode, Campaign's journalists from the event discuss why media should not be considered as as media channel, some of the mistakes brands make when approaching gaming and how to capitalise on the audience's active engagement. Tech and multimedia editor Lucy Shelley is joined by the event’s host media editor Beau Jackson and deputy media editor Shauna Lewis. Further reading: McDonald's taps into nostalgia with trading card promotion Replacing the funnel: the three pillars of modern gaming marketing Hosted on Acast. See acast.com/privacy for more information.

    19 min
  5. Is imitating other ads really a form of flattery?

    17 MAR

    Is imitating other ads really a form of flattery?

    The quote “good artists copy, great artists steal” also applies to advertising. Some ads are paying homage while some simply rip others off when creatives spot a good idea. In this episode, the Campaign team takes a look at some of the recent ads that look noticeably similar, including British Heart Foundation and Cancer Research, Crocs and the V&A, Experian and an Amazon ad from 2023, Primark and Levi's iconic denim ad and Apple Watch and Rebook's "Belly's going to get you" in 2000. Some creatives argue that ads can get away with copying if it's "over five years old and 5000 miles away", while others suggest it is "lazy" and creatives should be "named and shamed". Host tech and multimedia editor Lucy Shelley is joined by deputy creativity and culture editor Charlotte Rawlings, reporter Eszter Gurbicz and editor Maisie McCabe. Further reading: Is there such a thing as an original (OOH) idea? Is pre-testing a ‘no-brainer’? With Martin Beverley Coming up in the Campaign calendar: Influencer360 on 28th April Hosted on Acast. See acast.com/privacy for more information.

    24 min
  6. Why the business of space is everyone’s business

    11 MAR

    Why the business of space is everyone’s business

    In a break from the usual listen, we're bringing you The Karman Line, which is a new podcast on the British space industry from Haymarket Media Group, the owner of Campaign. The UK space industry is a significant and strategic driver of the UK economy contributing over £19 billion in direct revenues. And it needs brilliant communicators to help tell its story. For most people, space is about rockets and astronauts. But it's actually about sustainability, infrastructure, observation, communication and increasingly, manufacturing. Not a lot of people know that.  For the space industry to fully realise its potential it needs more of the right people to understand what’s happening and get involved. People like policy makers, investors, regulators, planners, lawyers and consultants. In this first episode of The Karman Line, Dr Alice Bunn, the president of UK Space, and her panel of guests, Sam Alden co-CEO of Space Solar, Nick Shave managing director of Astroscale and Anushka Sharma founder of Naaut, discuss the surprising, awe inspiring business of space. Hosted on Acast. See acast.com/privacy for more information.

    43 min
  7. Will Cindy Rose's plan save WPP?

    3 MAR

    Will Cindy Rose's plan save WPP?

    WPP announced a new strategy and structure last week, on Thursday 26 February, as the company hopes to turn its fate around, while reporting its worst financial performance since the pandemic.  Campaign's editor-in-chief Gideon Spanier interviewed WPP's chief executive officer Cindy Rose on the three-phrase plan "Elevate28" which includes £500m in cost savings and transitioning the business from a holding company structure to a single company with four core divisions – WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. These will be led across four regions globally. In this episode, the Campaign team breaks down the announcements and what it means for WPP’s agencies, look at how the company compares to its competitors and discuss if Rose's plan will work. Tech and multimedia editor Lucy Shelley hosts the episode which includes Spanier alongside editor Maisie McCabe and deputy media editor Shauna Lewis. Further reading: WPP Media and VML drive 8% UK decline for WPP WPP Creative will 'not sunset' agency brands Hosted on Acast. See acast.com/privacy for more information.

    35 min
  8. How do leaders lead in challenging times?

    24 FEB

    How do leaders lead in challenging times?

    Campaign has released the A List – a compilation of over 200 industry leaders and their musings on the year gone and year ahead. In 2025, the advertising and marketing industry underwent some huge organisational shifts. With revenue declines and share price drops, job cuts, leadership changes and legacy agencies changing their names, 2026 marks a new era for the industry. In this episode, the Campaign team discuss some of the A Listers' perspectives, including how to be innovative in uncertain times, and what outfits they wear to a pitch. Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy editor Gemma Charles, editor-in-chief Gideon Spanier and deputy creativity and culture editor Charlotte Rawlings.  Further reading: The 2026 A List: 'Massive fuckin' traitors', 'Method Pitchers' and AI-induced boredom Half of VCCP's current jobs didn't exist at launch, CEO says The A List and it’s completely different but it’s also still the A List Campaign A List 2026: How leaders are planning for success in surprising times Can we talk about how you get into Campaign's 2027 A List? In Pictures: Campaign A List party 2026 Hosted on Acast. See acast.com/privacy for more information.

    27 min
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Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

Información

  • Creador
    Campaign
  • Años de actividad
    2015 - 2026
  • Episodios
    387
  • Clasificación
    Explícito
  • Copyright
    © Campaign
  • Mostrar sitio web
    The Campaign Podcast

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