The Campaign Podcast

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Welcome to Campaign magazine's award-winning podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

  1. How do creatives rate the Super Bowl LX ads?

    HACE 5 DÍAS

    How do creatives rate the Super Bowl LX ads?

    Following the Super Bowl LX over the weekend, David Kolbusz, chief creative officer at Orchard Creative; Helen Rhodes, chief creative officer at Grey London; and Josh Green, chief creative officer of Elvis review a selection of the ads in this week's episode of The Campaign Podcast.  Hosted by Campaign’s creativity and culture editor Gurjit Degun, the trio critique work from Instacart, Anthropic, Squarespace, E.l.f Cosmetics, Pringles, Dove and Bud Light.  They also comment on whether this year’s ads are better than those of previous years. Kolbusz said: "The theme for me this year was that people are starting to figure out the Super Bowl again. I think the last five or so years have just been an absolute tragedy." Further reading: Super Bowl 2026 round-up: watch the adsPringles "Can hands" by Grey London  Campaign calendar: Audio Advertising Awards: final entry deadline on 12th February, with multi-entry discounts Hosted on Acast. See acast.com/privacy for more information.

    26 min
  2. What does the fan experience of the Fifa World Cup look like from the UK?

    3 FEB

    What does the fan experience of the Fifa World Cup look like from the UK?

    The FIFA World Cup really is bigger this year, taking place in Summer across 39 days, taking place in 16 cities across the US, Mexico and Canada. While all the on-pitch fun is happening across the Atlantic, how can brands across the pond engage UK audiences effectively and authentically? In this episode of The Campaign Podcast, Campaign welcomes guest Lizi Hamer, the global executive creative director at Octagon to discuss some of the biggest mistakes brands make when creating brand experiences around the World Cup, and why advertisers should be thinking community first, not country first. Tech and multimedia editor Lucy Shelley hosts the episode with Campaign's deputy editor Gemma Charles and creativity and culture editor Charlotte Rawlings. Further reading: Beyond borders: why countries don’t define modern fandom Fifa 2026’s longer tournament window presents a golden opportunity for fan activations Identity launches global sports proposition The Year Ahead 2026: Cultural trends The Year Ahead 2026: Experiences Campaign calendar: Audio Advertising Awards: final entry deadline on 12th February, with multi-entry discounts Hosted on Acast. See acast.com/privacy for more information.

    32 min
  3. What makes an 'agency to watch'?

    27 ENE

    What makes an 'agency to watch'?

    Campaign's "agencies to watch" lists the top media, creative and new shops that are likely to have an impact in the next 12 months. This episode discusses the chosen agencies, how the lists have changed from 2025, and what makes an agency worth watching, or not. While these lists are not an endorsement of each agency, they have been chosen because these shops went through big changes last year. This episode of The Campaign Podcast is hosted by Lucy Shelley and features editor Maisie McCabe, creativity and culture editor Gurjit Degun and deputy media editor Shauna Lewis. Further reading: Eight new agencies to watch in 2026 Seven creative agencies to watch in 2026 Eight media agencies to watch in 2026 If 'agencies to watch' grow into 'top agencies' and other conundrums LePub launches in London led by Gina Hood ‘The Grey-naissance’: Helen Rhodes plans ‘dollop of stupidity and naivety’ in Grey's return to creative glory Ace of Hearts: dealing adland a new hand Hosted on Acast. See acast.com/privacy for more information.

    32 min
  4. What is effective leadership in a time of change? With Mother, Publicis and Omnicom

    22 ENE · CONTENIDO EXTRA

    What is effective leadership in a time of change? With Mother, Publicis and Omnicom

    2025 saw an incredible amount of change and pressure for the industry and its agencies – steering the ship through heavy storms has become even tougher. At Campaign's Year Ahead Breakfast Briefing in The National Gallery, editor Maisie McCabe led a discussion on leadership in a time of change, interviewing Dan Clays, CEO of Omnicom Media EMEA, Katie Mackay-Sinclair global chief brand officer at Mother, and Magnus Djaba, chief client officer and Publicis Groupe.  This bonus episode of The Campaign Podcast features the entire panel which discusses the impact of AI, structural shifts within agencies and how people should care for each other during timed of change. The Year Ahead Breakfast Briefing featured adland leaders talking about the trends and strategies for 2026, across creativity, technology, leadership, brands and media. Further reading: Agencies need to be AI literate to keep up with clients, Gravity Road global ECD warns Creativity will see a return to ‘raw human honesty’ in 2026, Kyle Harman-Turner says 'Isn't it boring spending in the same place?': the case for a diverse media diet Global sentiment towards sustainability has 'fallen off a cliff', Trainline marketer says The Year Ahead 2026: Ad agencies The Year Ahead 2026: Creativity The Year Ahead 2026: Social The Year Ahead 2026: Cultural trends The Year Ahead 2026: Media owners The Year Ahead 2026: Brands The Year Ahead 2026: Technology The Year Ahead 2026: Media agencies Coming up in the Campaign Calendar: Brand Film Awards: deadline on 29 January Audio Advertising Awards: second entry deadline on 29th January, with multi-entry discounts Hosted on Acast. See acast.com/privacy for more information.

    23 min
  5. What makes adland ‘optimistic’ for 2026?

    20 ENE

    What makes adland ‘optimistic’ for 2026?

    Adland leaders announced their optimism at last week's Year Ahead Breakfast Briefing in The National Gallery, talking about the trends and strategies across creativity, technology, leadership, brands and media for 2026. Martin Beverley, co-founder and chief startegist at Ace of Hearts spoke about the importance of joy, while Netflix's head of advertising sales Ed Couchman said 2026 will be the year of fandom as consumers are wanting more from brands. Gravity Road's global executive creative director said agencies need to be AI literate to keep up with clients, while creativity will see a return to "raw human honesty" in 2026, said Kyle Harman-Turner, creative partner and executive creative director at FCB London. In this episode, Campaign's journalists who were at the event and on the panels dig into what the industry’s leaders predict for 2026, and why. Tech and multimedia editor Lucy Shelley is joined by deputy editor Gemma Charles, premium content editor Nicola Merrifield and deputy creativity and culture editor Charlotte Rawlings. Further reading: 'Isn't it boring spending in the same place?': the case for a diverse media diet Global sentiment towards sustainability has 'fallen off a cliff', Trainline marketer says The Year Ahead 2026: Ad agencies The Year Ahead 2026: Creativity The Year Ahead 2026: Social The Year Ahead 2026: Cultural trends The Year Ahead 2026: Media owners The Year Ahead 2026: Brands The Year Ahead 2026: Technology The Year Ahead 2026: Media agencies Can we talk about the ethics of AI-fuelled advertising? Coming up in the Campaign calendar: Brand Film Awards: deadline on 29 January Hosted on Acast. See acast.com/privacy for more information.

    23 min
  6. Where are the new-business opportunities in 2026?

    13 ENE

    Where are the new-business opportunities in 2026?

    Campaign LOVES a pitch story, and the tail end of last year was very busy with many pitches taking place or being won right up to the final week. WPP won the £1.5bn government media pitch and the expanded review for Jaguar Land Rover, as well as media for Kenvue, while Publicis Groupe picked up the creative for the consumer healthcare company. Aviva's creative account went to Saatchi & Saatchi and the shortlist for IKEA was announced with Just Eat also yet to conclude. In this episode, Campaign digs into the state of new business last year, and where the opportunities lie in 2026, examining which sectors and disciplines will likely see more pitches over the next 12 months. Tech and multimedia editor Lucy Shelley hosts the episode featuring Campaign's editor-in-chief Gideon Spanier, data journalist for Campaign Red Jamie Rossouw and deputy news editor, Marianne Calnan-Holland. Further reading: The CMO Outlook 2026 UK new-business rankings: latest 2025 Two-thirds of CMOs 'definitely' pitching in next 12 months Mars to switch $1.7bn media account out of WPP NatWest picks IPG as it consolidates media and creative account Santander appoints Publicis to global creative and media business Starling banks on network media agency after three-way contest Publicis agency swipes Monzo media account after BBH creative win Asda confirms media and creative agency appointments Publicis scoops Coca-Cola media in North America Coming up in the Campaign calendar: Brand Film Awards: deadline on 15 January Hosted on Acast. See acast.com/privacy for more information.

    25 min
  7. What should adland’s new year resolutions be?

    6 ENE

    What should adland’s new year resolutions be?

    As the "happy new years" ring out, what resolutions are those in adland setting for 2026? Last year unleashed a relentless wave of change across the advertising and media industry, from agency mergers and closing shops to restructures, the growing prominence of social and tech platforms, and some great creative work.  Now, in 2026, Campaign begins the year with a look at what adland’s new year resolutions should be, what the industry should give up and what is coming up in 2026. Over the next few weeks, Campaign is releasing essays on the year ahead and the top agencies to watch. Editor-in-chief Gideon Spanier, deputy creativity and culture editor Charlotte Rawlings and deputy media editor Shauna Lewis join the episode, hosted by tech and multimedia editor Lucy Shelley. Further reading: The Year Ahead 2026: Media agencies The Year Ahead 2026: Strategy The Lists 2025: Top 20 film ads The Lists 2024: Top 10 campaigns Has 2025 been the year for independent agencies? Traitor or faithful – what will adland remember about 2025? Will the new Omnicom work? Hosted on Acast. See acast.com/privacy for more information.

    28 min

  8. 16/12/2025

    How brands can build stronger connections through values, not generations

    From Gen Z to Boomers, age has long been a marketing shortcut – but is it still useful? Campaign’s Lucy Shelley and Amazon Ads’ Carly Zipp unpack how brands can connect through shared interests and values instead. Hosted on Acast. See acast.com/privacy for more information.

    22 min
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Welcome to Campaign magazine's award-winning podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

Información

  • Creador
    Campaign
  • Años de actividad
    2015 - 2026
  • Episodios
    378
  • Clasificación
    Apto
  • Copyright
    © Campaign
  • Mostrar sitio web
    The Campaign Podcast

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