191 episodios

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, we will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest marketer in the room. 

The DigitalMarketer Podcast DigitalMarketer

    • Economía y empresa
    • 5.0 • 1 calificación

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, we will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest marketer in the room. 

    DigitalMarketer Trends: Virtual Influencers with Mandy McEwen

    DigitalMarketer Trends: Virtual Influencers with Mandy McEwen

    What are virtual influencers, why are they so popular, and what do they mean for your business? 
     
    Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us about the fascinating world of virtual influencers—computer-generated fictional characters used in social media marketing as a substitute for humans. Some of these robots are so realistic that people believe they’re human, and big brands are eating them up. 
     
    Listen in as Mandy gives us a peek inside this wild new world and what it means for our future as digital marketers.
     
    IN THIS EPISODE YOU’LL LEARN:
    Which major companies have already hired virtual influencers to sell their products The science behind our fascination with these robots The advantages to using virtual influencers rather than human influencers What trend forecasters are predicting for 2022  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Episode 172 with Mandy: Doing LinkedIn the Right Way Mod Girl Marketing Luminetics  
    OUR PARTNERS:
    Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.  
    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    • 11 min
    Optimizing the Customer Value Journey with AJ Roberts, CRO of Genesis Digital

    Optimizing the Customer Value Journey with AJ Roberts, CRO of Genesis Digital

    A customer value journey works best when you’re able to meet the customer’s specific needs at each point along the way.
     
    In today’s episode, host Mark de Grasse sits down with AJ Roberts, Chief Revenue Officer of Genesis Digital, to talk about funnels, webinars, and marketing. AJ says his main focus is—and has always been—how do we make transactions online easier for digital marketers and people in the knowledge industry? Everything is about the relationship now. People are more aware than ever of all the tips and hacks and manipulation and psychology. You’ve got to find ways to give them what they truly want and need.
     
    Listen in for some inventive ways to keep pushing the evolution of the customer journey.
     
    IN THIS EPISODE YOU’LL LEARN:
    How to leverage behavior-adapted marketing (BAM)  What a lot of businesses miss when it comes to optimization and conversion mastery How to move people to the best sequence to engage/entertain them One of the best thing to come out of the pandemic (for marketers)  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Genesis Digital Webinar Jam kartra.com  
    OUR PARTNERS:
    Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.  
    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
     

    • 43 min
    Marketing, Messaging, Humility, and Humanity with Marie Forleo

    Marketing, Messaging, Humility, and Humanity with Marie Forleo

    Nobody helps people build the life they want and achieve their dreams like the woman Oprah called “the thought leader of the next generation.”
     
    In today’s episode, Marcus Murphy sits down to talk with renowned marketer and business mentor, Marie Forleo. Marie is an entrepreneur, #1 New York Times bestselling author, and host of the award-winning show MarieTV and The Marie Forleo Podcast, with millions of adoring fans worldwide. Marie firmly believes that each person’s uniqueness is what makes them beautiful. “Your heart is the strongest thing you have in your business,” she says. “Don’t ever hide it.”
     
    Listen in to hear Marie’s brilliant (and hilarious) thoughts on building a brand, connecting with your ideal customers, and infusing your marketing with more humanity.
     
    IN THIS EPISODE YOU’LL LEARN:
    Why you shouldn’t try to be everywhere and everything to everyone. Why (and how) to repurpose and recycle old content The single most important thing you can do when it comes to marketing Two global trends we absolutely have to pay attention to right now  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    marieforleo.com connect with Marie on IG timegenius.com flytographer.com  
    OUR PARTNERS:
    Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.  
    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
     

    • 48 min
    3 Ways to Stand Out In Your Industry with Brian Pombo

    3 Ways to Stand Out In Your Industry with Brian Pombo

    If you want to be successful in today’s world, today’s guest says the name of the game is to make your competitors irrelevant.
     
    In today’s episode, host Mark de Grasse sits down with guest Brian Pombo of the Off the Grid Biz podcast. Brian’s new book, 9 Ways to Amazon-Proof Your Business: How To Stand Out in Your Industry & Make Every Competitor Irrelevant, is based on things he learned over three years of podcasting. He shares his top 3 ways with Mark.
     
    Listen in for tips on getting noticed by the market you’re trying to reach. 
     
    IN THIS EPISODE YOU’LL LEARN:
    How to get 10x the effect out of anything you do Tips for being everywhere your ideal client is Ways to repurpose every piece of content you have Which is more important: quality or quantity  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Get Brian’s book FREE Follow Brian on IG Follow Brian on Twitter offthegridbiz.com  
    OUR PARTNERS:
    Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.  
    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
     

    • 22 min
    Why You Need a Simple Website with Edward van der Kleijn of Blam Websites

    Why You Need a Simple Website with Edward van der Kleijn of Blam Websites

    OUR PARTNERS:
    Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.  
    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    • 27 min
    Matchmaking Influencers, Customers, and Brands with Valerie Viramontes, Media Specialist at V2 Solutions

    Matchmaking Influencers, Customers, and Brands with Valerie Viramontes, Media Specialist at V2 Solutions

    When it comes to influencer marketing, what’s the secret to creating a win-win-win partnership for the influencer, the customer, and the brand?
     
    In today’s episode, host Mark de Grasse sits down with Valerie Viramontes, owner and media specialist at V2 Solutions, LLC. After much success in the business world, Valerie has niched down to the health and fitness space over the past five years. Her expertise lies in matching influencers, customers, and brands to create a situation that benefits all parties in a huge way. She helps people use omni-channel distribution and figure out their true impressions, so everyone feels good about the deal.
     
    Listen in as Valerie shares her wealth of knowledge about monetizing your social media platforms in a smart and ethical way.
     
    IN THIS EPISODE YOU’LL LEARN:
    What an influencer’s responsibility to their audience is The pros and cons to cash on the front end and affiliate deals on the back end How to gauge the metric for what a “good” following is Why an email list is crucial for influencers who want to build their business  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Valerie’s website, V2 Solutions Valerie Viramontes on IG  
    OUR PARTNERS:
    Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.  
    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    • 30 min

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