The Growth-Minded CFO

Upflow

Today's financial leader is more than a number cruncher - they're a growth architect and a strategic partner in the organization’s success. The Growth-Minded CFO podcast challenges the status-quo and explores how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time Founder and Startup Finance Instructor at NYU) and Alex Louisy (FinTech CEO and Y Combinator graduate) speak with inspiring finance and business leaders who’ll share what great CFOs are doing to support high-performing organizations.

  1. Stepping In Mid-Crisis: Trust, Pressure, and the CFO Role, with Niels Boon

    4 FEB

    Stepping In Mid-Crisis: Trust, Pressure, and the CFO Role, with Niels Boon

    What should a CFO prioritize when stepping into a business already under pressure? In this episode of The Growth-Minded CFO, Alex Louisy and Lauren Pearl speak with Niels Boon, CFO of Cint, a Stockholm-Nasdaq listed tech company and the world’s largest survey exchange. Niels joined Cint as the sixth CFO in four years, at a time of leadership change, debt pressure, public market scrutiny, and an unfinished post-merger integration. What followed was not just a financial turnaround - it was a story about rebuilding trust, stabilizing operations, and leading teams through sustained pressure. In this conversation, Niels shares how the CFO role changes when a business is fragile, why radical candour builds credibility, and how fixing unglamorous structural issues can unlock real performance.Chapters: 01:08 Meet Niels Boon: A Journey to CFO02:07 Niels' Career Path and Early Interests04:14 First Steps in the Tech World05:19 Becoming a CFO: The Learning Curve11:46 Navigating Global Expansion and Compliance15:58 Joining Cint: A Time of Change and Pressure21:14 Refinancing Challenges and Financial Restructuring22:04 Cultural Clashes and Team Motivation23:13 Legal Entity Rationalization and ERP System Integration25:05 The Importance of Communication and Credibility27:17 The Shift to Profitable, Sustainable Growth29:05 Onboarding Best Practices for CFOs35:20 Positive Outcomes and Lessons LearnedIn this episode, Niels covers: How to build trust with investors, lenders, and boards when the numbers aren’t yet on your sideWhy the CFO often becomes the stabilizing force during leadership changeHow to prioritize in complex post-merger environmentsThe importance of listening before acting when stepping into a new roleLeading finance teams through pressure without burning them outWhy modern CFOs don’t always come from traditional finance backgroundsAs Niels puts it: “What is important is what you see on the surface, and then you need to find out why that problem is so persistent.”This is a practical, honest look at CFO leadership when the stakes are high and the margin for error is thin. Watch the full episode on YouTube: https://youtu.be/ONNt63tbED0?si=6AMhdCirK-4gbeSR If you’re a CFO, finance leader, or aspiring executive navigating change, turnaround situations, or high-pressure environments - this episode is for you. Subscribe for more conversations with growth-minded finance leaders shaping the future of the CFO role. The Growth-Minded CFO podcast challenges the status quo and explores how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time Founder, and Startup Finance Instructor at NYU) and Alex Louisy (Fintech CEO and Y Combinator graduate) talk with inspiring finance and business leaders about what it takes to support high-performing organizations. This podcast is powered by Upflow - a Financial Relationship Management platform enabling faster payments, stronger customer relationships, and efficient growth for your business. Join thousands of next-level finance leaders and go from chasing invoices to engaging customers. Find out more at ⁠upflow.io⁠. Want to get in touch? Reach out to our producer at ⁠joseph.sweeney@upflow.io⁠ Want to recommend a guest or apply to be on the show yourself? Apply via our form: https://insights.upflow.io/apply-to-be-a-guest-on-the-growth-minded-cfo-podcast

    42 min
  2. 8 ENE

    How to Run Finance in a Creative, 'Hit-Driven' Business, with Diya Sagar

    In creative businesses, the art drives the upside — but the numbers determine whether the art can exist at all. In this episode of The Growth-Minded CFO, hosts Alex Louisy and Lauren Pearl sit down with Diya Sagar, CFO of AWA Studios, a young media company that publishes original graphic novels and brings them to life in film and television. Diya leads finance in this truly hit-driven business. There’s no recurring revenue, outcomes are unpredictable, and every project is a bet. She shares how she brings financial certainty to an inherently uncertain environment - without slowing creativity. Chapters: 01:55 Diya's Career Journey and Role at AWA Studios03:40 Transitioning from Large Corporations to a Small Creative Company05:02 Managing Multiple Roles in a Small Organization07:41 Navigating the Unpredictable Nature of Creative Businesses08:53 Evaluating and Investing in Creative Projects15:30 Competing with Industry Giants17:10 Balancing Creativity and Financial Stability18:34 Providing Certainty in Creative Businesses20:26 Building Trust with Creative Teams21:17 Effective Communication with Creatives22:44 Transitioning Her Career gto a Creative Environment27:49 Challenges of Establishing a Finance FunctionIn this episode, you'll learn: What it means to run finance in a creative, hit-driven businessHow CFOs can create certainty in an uncertain environmentManaging volatility without killing creativityWhy guardrails matter more than controlHow to think in portfolios when every project is a betWhat financial excellence looks like in an early-stage studioThis conversation is essential listening for CFOs, finance leaders, and operators working outside traditional recurring-revenue models - or anyone navigating creative, nonlinear businesses. Prefer to watch? Check out the full video of the interview on YouTube: https://youtu.be/MfFEkYmPMQY?si=cXsfD_dOLfn3L73X 👉 SUBSCRIBE for more real-talk with modern finance leaders 👉 SHARE this episode with a CFO or operator who’ll find it valuable. The Growth-Minded CFO podcast challenges the status quo and explores how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time Founder, and Startup Finance Instructor at NYU) and Alex Louisy (Fintech CEO and Y Combinator graduate) talk with inspiring finance and business leaders about what it takes to support high-performing organizations. This podcast is powered by Upflow - a Financial Relationship Management platform enabling faster payments, stronger customer relationships, and efficient growth for your business. Join thousands of next-level finance leaders and go from chasing invoices to engaging customers. Find out more at ⁠upflow.io⁠. Want to get in touch? Reach out to our producer at ⁠joseph.sweeney@upflow.io⁠ Want to recommend a guest or apply yourself? Fill out our form: https://insights.upflow.io/apply-to-be-a-guest-on-the-growth-minded-cfo-podcast

    36 min
  3. 10/12/2025

    Leveraging Data Insights for Smarter Business Decision Making, with Jim Cook and Winnie Aoieong

    This week on The Growth-Minded CFO, we’re sharing a special podswap with our friends at the FP&A Unlocked podcast (formerly FP&A Tomorrow). Host Paul Barnhurst sits down with two finance leaders who’ve shaped how modern FP&A operates: Jim Cook (former CFO of Mozilla, with leadership roles at Netflix and Intuit) and Winnie Aoieong (VP of Business Finance at PowerSchool). Together, they explore what great FP&A looks like today - and why the function’s real power goes far beyond data analysis. Jim and Winnie unpack how to build decision-making systems, create trust-based business partnerships, and balance technical depth with clear, actionable communication. They also dive into the growing role of generative AI, and why “progress over perfection” is now the mindset every high-performing finance team needs. If you’re a CFO, FP&A leader, or operator who wants to elevate how your team influences decisions, this conversation is packed with practical insights. Check out the full feed of other great episodes on the FP&A Unlocked podcast: Spotify: https://open.spotify.com/show/4xu3W2R4oCbCm6L8k8XY1xWebsite: https://www.thefpandaguy.com/fpa-unlocked-podcastWhat you’ll learn: Why world-class FP&A teams build decision-making systems, not just reports How trust and communication fuel strategic partnership across the business The power of community and crowdsourcing for problem-solving Why “perfection is a prison” - and how continuous improvement drives real impact Practical AI use cases already improving FP&A efficiency today A thoughtful and inspiring conversation with two leaders who’ve lived through hyper-growth, transformation, and the evolution of the finance function. Follow Jim on LinkedIn: https://www.linkedin.com/in/cookflix/Follow Winnie on LinkedIn: https://www.linkedin.com/in/winnie-aoieong-6852212/Follow Paul on LinkedIn: https://www.linkedin.com/in/thefpandaguy/The Growth-Minded CFO podcast challenges the status quo and explores how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time Founder, and Startup Finance Instructor at NYU) and Alex Louisy (Fintech CEO and Y Combinator graduate) talk with inspiring finance and business leaders about what it takes to support high-performing organizations. The Growth-Minded CFO podcast is powered by Upflow - a Financial Relationship Management platform enabling faster payments, stronger customer relationships, and efficient growth for your business. Join thousands of next-level finance leaders and go from chasing invoices to engaging customers. Find out more at ⁠upflow.io⁠. Want to get in touch? Reach out to our producer at ⁠joseph.sweeney@upflow.io⁠ Want to recommend a guest for a future episode? Apply via our form: https://insights.upflow.io/apply-to-be-a-guest-on-the-growth-minded-cfo-podcast

    59 min
  4. 26/11/2025

    How to Communicate Financials to Executives, with Anders-Liu Lindberg

    Every finance team wants a seat at the table - but too often, their message gets lost once they’re there. In this episode of The Growth-Minded CFO, we sit down with Anders Liu-Lindberg - Partner at the Business Partnering Institute, co-author of the book 'Communicating Financials to Executives', and one of the most followed finance voices on LinkedIn - to unpack how finance leaders can move from number-crunchers to true strategic partners. Anders shares practical frameworks and real-world stories to help finance professionals strengthen their influence, communicate with clarity, and earn trust with leadership teams. Chapters: 02:09 Anders' Professional Journey03:28 From Finance to Consulting05:55 Building Influence and Trust16:41 The Trust Equation21:56 Aligning Leadership on Key Challenges22:10 Addressing Challenges with Recommendations23:06 The Importance of Simplicity in Communication26:01 Effective Use of Visuals in Presentations27:49 Transforming Complex Data into Actionable Insights34:50 The Role of Storytelling in Finance38:04 Becoming the Consultant Within Your CompanyYou’ll learn: Why Insight × Influence = Impact (and how to apply it in real finance settings)How to shift from “finance in the trunk” to the co-pilot seat of the businessA proven structure for board and leadership presentations that keeps executives engagedThe concept of “Know the details, but don’t show them” — and why the appendix is your best friendHow to use storytelling frameworks like SCQA to make financial insights memorableHow trust and relationships unlock real influence for CFOs and finance leadersListen (and subscribe) on YouTube: https://youtu.be/B5twrAIQN-w?si=BW7EHFCSfTG-8Jd9 Connect with Anders: https://www.linkedin.com/in/andersliulindberg/ Connect with Alex: https://www.linkedin.com/in/alexlouisy/ Connect with Lauren: https://www.linkedin.com/in/laurenepearl/Links and Resources (mentioned in this episode): Book: 'Communicating Financials to Executives' (co-authored by Anders Liu-Lindberg) - https://www.wiley.com/en-us/Communica...Book: 'The Trusted Advisor' - https://trustedadvisor.com/books/the-...Article: Paul Graham, founder of Y Combinator - 'Good Writing' https://paulgraham.com/goodwriting.htmlTry Upflow FRM (Financial Relationship Management) – get paid faster and build stronger customer relationships: ⁠upflow.io⁠The Growth-Minded CFO podcast challenges the status quo and explores how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time Founder, and Startup Finance Instructor at NYU) and Alex Louisy (Fintech CEO and Y Combinator graduate) talk with inspiring finance and business leaders about what it takes to support high-performing organizations. This podcast is powered by Upflow - a Financial Relationship Management platform enabling faster payments, stronger customer relationships, and efficient growth for your business. Join thousands of next-level finance leaders and go from chasing invoices to engaging customers. Find out more at ⁠upflow.io⁠. Want to get in touch? Reach out to our producer at ⁠joseph.sweeney@upflow.io⁠ Want to recommend a guest? Apply via our form: https://insights.upflow.io/apply-to-be-a-guest-on-the-growth-minded-cfo-podcast

    42 min
  5. 11/11/2025

    From Steward to Orchestrator: CFO Leadership Lessons with Xavier Castellana

    What happens when a CFO stops acting as a financial steward and starts leading as an orchestrator - aligning rhythm, trust, and strategy across the entire business? In this episode of The Growth-Minded CFO, hosts Alex Louisy and Lauren Pearl speak with Xavier Castellana, former CFO of Typeform, TravelPerk, and Amenitiz, and now Managing Partner at LeaderNess. Xavi shares lessons from scaling some of Europe’s fastest-growing SaaS companies - and how today’s CFO must go beyond reporting to become the conductor of alignment, cadence, and culture. He explains why small misalignments at the top create chaos below, how the best CFOs find the right rhythm for leadership collaboration, and the four numbers every finance leader needs to turn strategy into execution. Together, Xavi and our hosts unpack what it means to lead finance as a human system - one that connects people, numbers, and purpose. Chapters: 02:10 Xavi's Career Path: From PwC to Startups05:00 Leadership Alignment: Key to Success07:44 The Evolving Role of the CFO09:51 Building Collaboration and Trust14:09 Setting the Right Cadence for Teams16:31 Balancing Strategic and Operational Roles25:19 The Power of Offsites for Strategic Alignment30:56 Managing International Teams and Cultural Differences39:18 Conclusion: Turning Adversity into Opportunity Key Takeaways: The CFO as Orchestrator. Finance leaders no longer just protect the business — they set the rhythm, connect every department, and ensure decisions move in sync.Alignment starts at the top. “A small discrepancy at the leadership team is an abyss in the teams.”Strategy becomes real when it’s measured. Xavi’s four essential numbers — revenue, headcount, cash, and profitability — turn ambition into shared accountability.Offsites create clarity. True strategic thinking happens away from daily noise, when leaders can step back and reset priorities.Culture shapes collaboration. Understanding cross-cultural differences — from how teams plan to how they give feedback — is key to global alignment. Subscribe for more episodes with founders, CFOs, and finance leaders. Watch this episode on YouTube: https://youtu.be/TzHDVpHWrbM?si=NiogFZVD-AOav3OU Links and Resources: Try Upflow FRM (Financial Relationship Management) – get paid faster and build stronger customer relationships: upflow.io 👉 SUBSCRIBE for more real-talk with modern finance leaders 👉 SHARE this episode with a CFO or operator who’ll find it valuable. The Growth-Minded CFO podcast challenges the status quo and explores how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time Founder, and Startup Finance Instructor at NYU) and Alex Louisy (Fintech CEO and Y Combinator graduate) talk with inspiring finance and business leaders about what it takes to support high-performing organizations. This podcast is powered by Upflow - a Financial Relationship Management platform enabling faster payments, stronger customer relationships, and efficient growth for your business. Join thousands of next-level finance leaders and go from chasing invoices to engaging customers. Find out more at upflow.io. Want to get in touch? Reach out to our producer at joseph.sweeney@upflow.io Want to recommend a guest? Apply via our form: https://insights.upflow.io/apply-to-be-a-guest-on-the-growth-minded-cfo-podcast

    42 min
  6. 28/10/2025

    Profitability vs Growth: A CFO’s Balancing Act (& Lessons Across Industries), with Cameron Kinloch

    What happens when a finance leader who learned discipline in the consumer goods industry steps into the fast, unpredictable worlds of SaaS and AI? In this episode of The Growth-Minded CFO, hosts Alex Louisy and Lauren Pearl speak with Cameron Kinloch, an advisor to boards, CFOs and CEOs through her company True Vantage Partners. Cameron shares lessons from her journey — from Wall Street to Silicon Valley — and what it takes to lead finance across radically different industries. She explains how each stage of her career built a new “muscle”: the precision of fintech, the discipline of CPG, and the strategic bets of enterprise software. Together, the hosts and Cameron unpack what makes a great operator CFO — one who’s trusted by the CEO, grounded in data, and unafraid to get close to the business.Chapters 01:09 Meet Cameron Kinloch03:06 Key Career Moments03:23 Transitioning from Wall Street to Silicon Valley09:35 The CFO Role Across Industries12:31 Balancing Growth and Profitability19:37 The Importance of Process in Startups29:44 Building Relationships with CEOs35:36 Conclusion and Final Thoughts Key Takeaways Every CFO role builds a different muscle. Cameron shares how CPG taught discipline, enterprise software honed strategic bets, and fintech demanded precision and trust.Operator mindset over reporting mindset. Modern CFOs don’t just deliver numbers — they build systems, visibility, and speed for the business.Profitability and growth can coexist. Cameron explains how process and data, done right, actually accelerate execution rather than slow it down.Trust is the foundation of CFO–CEO alignment. The best partnerships thrive on cadence, transparency, and shared accountability.EQ matters as much as IQ. Today’s CFOs succeed not only through financial mastery but through empathy, communication, and leadership that inspires confidence. 📺 Subscribe for more episodes with founders, CFOs, and finance leaders.LINKS & RESOURCES Try Upflow FRM (Financial Relationship Management) – get paid faster and keep customers happy: https://upflow.ioWatch the full interview on YouTube: https://youtu.be/QeNKdBab1I8?si=63Iv3I7eUrcD2bE5👉 SUBSCRIBE for more real-talk with modern finance leaders.👉 SHARE this episode with a CFO or operator who needs to hear this. The Growth-Minded CFO podcast aims to challenge the status-quo and explore how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time Founder and Startup Finance Instructor at NYU) and Alex Louisy (FinTech CEO and Y Combinator graduate) speak with inspiring finance and business leaders who’ll share what great CFOs are doing to support high-performing organizations. This podcast is powered by Upflow - a Financial Relationship Management platform enabling faster payments, stronger customer relationships and efficient growth for your business. Join thousands of next-level finance leaders and go from chasing invoices to engaging customers. Find out more at ⁠⁠upflow.io Want to get in touch? Reach out to our producer at joseph.sweeney@upflow.io

    39 min
  7. 15/10/2025

    Season 2 Recap — What Today’s Best CFOs Actually Do

    Hosts Alex Louisy (CEO, Upflow) and Lauren Pearl (Fractional CFO) unpack the sharpest insights from Season 2 of The Growth-Minded CFO - from AI (without the hype) and executional finance to storytelling, EQ, and when to hire fractional vs. full-time. It’s your highlight reel to operate smarter, lead better, and move faster. What you’ll learn 1. Clean data before clever AI — hygiene first; tools and agents second 2. Storytelling that moves decisions — narratives that align teams and unlock action 3. The rise of the executional CFO — architect systems, not just measure them 4. Stage-fit team building — when to hire full-time vs. bring in fractional expertise Episodes mentioned Jeffrey Fidelman — The Modern CFO: Fundraising, AI, and Starting Smart in 2025: https://upflow.io/growthmindedcfo/modern-cfo-fundraising-ai-2025 Jon Gross (RepeatMD) — From Banker to Builder: Hands-On CFO Lessons for SaaS: https://upflow.io/growthmindedcfo/banker-to-builder-cfo-lessons-for-saas-jon-gross Nicolas Kopp (Rillet) — Rewiring Finance: AI, ERP, and the Rise of the Executional CFO: https://upflow.io/growthmindedcfo/rewiring-finance-ai-erp-rise-of-the-executional-cfo Erik Nakamura — From Spreadsheets to Storytelling: Communication & EQ Tips for CFOs: https://upflow.io/growthmindedcfo/spreadsheets-to-storytelling-communication-tips-for-cfos Anne Samak de la Cerda (FLG Partners) — Rise of the Fractional CFO – Your Next Career Move? (& When and Why to Hire One): https://upflow.io/growthmindedcfo/rise-of-the-fractional-cfo Dav Masaon (Zanda) — What Makes a Great CFO in 2025? Insights from the Frontlines of CFO Hiring: https://upflow.io/growthmindedcfo/cfo-hiring-dav-masaon Nicolas Boucher — AI in Finance: From Buzz to Business Value: https://upflow.io/growthmindedcfo/ai-myths-finance-2025-nicolas-boucher Kate Gulliver (Wayfair CFO & CAO) — The CFO Leading Talent, Operations & Corporate Communication Too: https://upflow.io/growthmindedcfo/talent-to-finance-wayfair-kate-gulliver Carla Cooper (Contentful CFO) — Wall Street to SaaS CFO: Lessons from IPOs, Acquisitions & Growth: https://upflow.io/growthmindedcfo/ipos-acquisitions-growth-carla-cooper Gabi Steele (Preql) — Clean data, clear insights: AI for finance & building the right foundation: https://upflow.io/growthmindedcfo/building-a-structured-foundation-for-ai-with-gabi-steele Ilana Esterrich (Planned Parenthood CFO) — The CFO as Leader: Mastering Management: https://upflow.io/growthmindedcfo/cfo-as-leader-mastering-management-ilana-esterrich Try Upflow FRM (Financial Relationship Management) – get paid faster and keep customers happy: https://upflow.io Like this episode if it helped you level-up your finance game.Follow/Subscribe for more real-talk with modern finance leaders.Share it with a CFO or operator who needs to hear this. The Growth-Minded CFO podcast challenges the status quo and explores how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time founder, Startup Finance Instructor at NYU) and Alex Louisy (FinTech CEO, Y Combinator graduate) talk with inspiring finance and business leaders who share playbooks for building high-performing organizations. This podcast is powered by Upflow — a Financial Relationship Management platform enabling faster payments, stronger customer relationships, and efficient growth. Questions or guest ideas? Email our producer: joseph.sweeney@upflow.io

    43 min
  8. 23/07/2025

    Fundraising, AI, and Starting Smart in 2025, with Jeffrey Fidelman

    In this episode of The Growth-Minded CFO, we sit down with Jeff Fidelman—Founder and Managing Partner at Fidelman & Co.—to talk about how startup fundraising has shifted, what VCs actually want to hear, and why today’s CFOs need more than spreadsheets to lead. Chapters: 02:00 - Why Fidelman & Co. Was Born from a Market Gap 06:00 - Broken Incentives in Startup Fundraising 09:00 - How the Fundraising Game Changed Since 2021 13:00 - Why Founders Must Talk Like Operators 16:00 - The Role of Financial Models (and How to Build Them Right) 21:00 - Why Top-Down Models Alone Don’t Cut It 25:00 - AI: Useful Tool, Not Magic Bullet 29:00 - AI Use Case: Building an Internal CRM for $300 34:30 - Fundraising Tips for Finance Leaders 37:00 - CFOs as Process Owners During a Raise 38:00 - The Two Types of CFOs (and Why It Matters) 41:00 - Final Reflections on Strategic Thinking and Belief📌 Key takeaways: Fundraising now takes 6–9 months—build relationships earlyVCs invest in operators, not just visionsThe best financial models are built with founders, not for themAI is best used to get hands-on, not to replace human thinkingStrategic CFOs do more than books—they pitch, plan, and believe. Connect with Jeff ➡️ https://www.linkedin.com/in/jeffreyfidelman/ Connect with Alex ➡️ https://www.linkedin.com/in/alexlouisy/ Connect with Lauren ➡️ https://www.linkedin.com/in/laurenepearl/ Also available on YouTube: https://youtu.be/q-J8Ot3ecjQ?si=Pmfbug0McFB4AEmV Subscribe for more episodes with founders, CFOs, and finance leaders. The Growth-Minded CFO podcast aims to challenge the status-quo and explore how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time Founder and Startup Finance Instructor at NYU) and Alex Louisy (FinTech CEO and Y Combinator graduate) speak with inspiring finance and business leaders who’ll share what great CFOs are doing to support high-performing organizations. This podcast is powered by Upflow - a Financial Relationship Management platform enabling faster payments, stronger customer relationships and efficient growth for your business. Join thousands of next-level finance leaders and go from chasing invoices to engaging customers. Find out more at ⁠⁠upflow.io Want to get in touch? Reach out to our producer at joseph.sweeney@upflow.io

    45 min

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Today's financial leader is more than a number cruncher - they're a growth architect and a strategic partner in the organization’s success. The Growth-Minded CFO podcast challenges the status-quo and explores how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time Founder and Startup Finance Instructor at NYU) and Alex Louisy (FinTech CEO and Y Combinator graduate) speak with inspiring finance and business leaders who’ll share what great CFOs are doing to support high-performing organizations.

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